The 8th Annual National Underwear Day launches today and two of the newest names in underwear are making their big debut, Piss & Vinegar and Expose Underwear.
Piss & Vinegar is the new underwear line from the team that started Ginch Gonch. It is named after an old phrase seething with sarcasm and is a modern, expressive range of briefs, trunks and jock straps.
Expose is one of the hottest brands in Colombia, offering a sporty line of trunks, briefs, thongs and jock straps in sleek fabrics that range from silky, to sheer, to completely see-through.
Creative Director Jason Sutherland says, “A lot of what we offer caters to the guy who likes to express himself through his underwear, so whether it’s bold colors and graphics or a more revealing style, his underwear can do all the talking.”
Piss and Vinegar and Expose are proud to be the lead sponsors of National Underwear Day. Founded by Freshpair in 2003, National Underwear Day is a yearly holiday that gives people all around the country a chance to celebrate what’s hidden the other 364 days. Past festivities have ranged from Times Square takeovers, where underwear-clad models mingled with tourists and New Yorkers alike, to star-studded underwear runway shows.
As part of this years event, Freshpair is giving away 5,000 pairs of underwear from the best and brightest brands.
80% of Americans never change their style of underwear. 60% of those that do don’t wear underwear that properly fits. “We figured the best way to get people to try a new style is to put it right in their hands, no strings attached,” says Freshpair President Michael Kleinmann.
Piss & Vinegar and Expose Underwear are on sale exclusively at Freshpair.com until August 15th.