We have another entry into the world of men’s underwear. International Rugby star Ben Cohen has entered the industry to benefit his Stand Up Foundation. If you know of Ben you know this isn’t the first time we’ve seen him in undies. He’s was the model for Sloggi back in the day.
Flash forward about 4 years and been has turned his attention to GLBT community and at risk youth from bullying. Ben is an athlete that has turned his name into helping others.
The underwear will be shown for the first time on July 12 during Provincetown Bear Weekend special event at the Foundation. Styles available will be a trunk, brief and boxer and only colors will be blue and white. The underwear is retailing for$32-38 and all proceeds will benefit the Stand Up Foundation.
The underwear is in pre-order on the site right now. To find out more about the foundation or underwear go to the Stand Up Foundation Website.