We found out about the $100 Boxer this week. It’s from a company called Frigo and available at So we asked them for some info about the pair and here you go! I must say I think this sounds super cool the technology they used to make this. I would love to try one out.

Frigo: As Seen On The Today Show

As seen on the Today Show, Frigo Underwear uses advanced technology to create revolutionary underwear for active men. Frigo was originally designed as performance underwear for top athletes, but this game-changing collection is now available for anyone looking for an exceptional fit for everyday wear. Made with soft fabrics that are designed to give you the ultimate fit and support, Frigo revolutionary underwear will make you rethink underwear!


Frigo Underwear Technology

The Frigo No. 1 Boxer Brief (the $100 underwear style that you heard of on the Today Show, and supported Al Roker and Matt Lauer during the segment!) has a state-of-the-art fabrication: constructed mostly of smooth performance microfiber with ultra-light fabric on the crotch so you don’t feel constricted. It also features breathable mesh zones to keep you cool and has a unique laser-cut ventilation system and Coolmax wicking fabric to help keep you dry. You’ll love the bonded (almost stitch-free) body for a smooth, seamless fit and a waistband with covered seams for a near-seamless feel. According to Freshpair president, Matthew Butlein, “Once you take them out of the box, you’ll see that this isn’t hype or branding…these are the real deal. These really are completely engineered from scratch, made with cutting-edge materials and built better than any other underwear we’ve ever seen.”

Frigo-Underwear-Front Frigo-Underwear-Side 2

All Frigo underwear styles from Frigo Boxer Briefs to Frigo Trunks to Frigo Cycling Shorts are made with cutting edge materials and supreme construction. They have a patented, adjustable interior mesh pouch that provides the ultimate support to enhance your athletic experience. The pouch provides unparalleled support and its soft lock adjustment system lets you adjust the fit to your own preference. Aside from keeping you supported, it uniquely features a specially designed cooling barrier that prevents sweating and chafing. In addition to this game-changing pouch, Frigo underwear also feature silicone-lined leg openings that anchor the fabric, preventing ride-up.

Frigo T-Shirts

From microfiber to breathable soft cotton, Frigo T-Shirts optimize performance wear, re-inventing your gym essentials into “Revolutionwear.” The Frigo Microfiber T-Shirt is engineered with enhanced performance fabric by Eurojersey® Italy and cool mesh zones at the armpits and back. The Frigo No. 2 mesh t-shirt is engineered with cool mesh performance fabric and if you opt for a cotton t-shirt, the Frigo No. 3 Cotton T-Shirt is constructed with breathable cotton stretch and flatlock seams that prevent chafing. Whichever you choose, all Frigo t-shirts are meant to help you perform like you were meant to — the best.


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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