Many of you maybe wondering, CSX what brand is that? I have never heard of them. CSX is a rebranding of Cockcox. I’ve heard from a few readers who say they don’t know if they could buy a brand named “Cocksox”. Cocksox being one of my all time favorite brands I always try to convince them to bite the bullet and slide them. Once guys try them, I like to say they are hooked on the fit and quality.
Cocksox was listening to the conversations. If you look around at stores online you won’t see them at some of the bigger retailers. I personally think it’s the stigma of the C word! When I met with them at Magic they showed me the CSX line and I thought it was brilliant from a marketing perspective. This will allow them to gain more retailers and customers.
There are some things you need to know about the new line. The branding/labels will be listed as CSX. Everything from the waistbands to tags will have the “CSX” on it. Some of the underwear/swimwear had been toned down a bit. I don’t mean in colors or patterns but in pouch size. The pouch in CSX is not as bold, for a lack of better word, in some pairs. It won’t show off everything you have and then some!
This line adds something I don’t think they have had before or used often. Cocksox created a boxer brief with a fly. The CSX54 has one of the few functional fly ever used by Cocksox. I really like seeing them branch out into new designs. While, I’m not the most favorite but I think this will get them some new customers.
The underwear is not the only part of CSX. The perfect example of the new CSX for swim is the CSX06. This is a swim brief but doesn’t have the pouch of the CX02. The CX02 takes what you have and proudly puts it on display. The CSX06 has a traditional cut of a swim brief. It’s classic and made in the really fun colors. Perfect for your first Cocksox swim or to take our Swim Brief Challenge!
We are going to bring you a lot more on this new line but wanted to let you know about the CSX line! Each pair will get it’s own Style Brief.