In the last few years subscription services have been big in men’s underwear. Some focus a specific style while others like Bird Briefs focus on keeping your underwear drawer full of new undies as needed. It’s a great concept and for the busy guy who doesn’t have time to shop for undies (Yes I did said that!). We all know friends who can use a service like this. We got to talk to them about the new business that launched Jan 1 of this year. Here is what they say about there brand.

I came up with the idea for BirdBriefs this past summer- I essentially decided I needed some new underwear but was having a hard time finding the time to make the trip. I live in the heart of downtown and going to the closest Target or department store like Macy’s or Dillard’s is ALWAYS a chore.
At the same time, I had recently subscribed to a service called The Dollar Shave Club. I was happy with their service and it made alot of sense for me. So, I started wondering why there wasn’t some sort of similar version for underwear (socks too!) and that’s when I came up with the idea. I brought a few of my friends into the fold: Matt Ward – biz dev, Tony Emerson (who you’ve corresponded with) – Marketing/SEO, and Jeffrey Russom – The Engineer (brains too)….. At the end of the day, I just felt like there would be a market for subscription basics and no one was really delivering such a service the way I envisioned it should be done – so why not do it ourselves!?
So here we are. About 8 months later, I’ve studied textiles, styling, stitching, you name it. We’ve built out an e-commerce site. We’re having underwear manufactured and we’re taking orders! We’re doing all the fulfillment ourselves too. Its a little surreal – I never thought of myself as an underwear enthusiast but here we are! And I gotta say, I’m really happy with the way things are going. We’ve been in business for less than a month and we’re already rapidly approaching our 100th subscriber.
Go Check out Bird Briefs and sign up! I love their logo!

Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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