EliaBCNÜ sent us an email and we were glad they did. They are launching a new swimwear line! You may have seen them on UNB with their great workout wear during our week of brands you should know! Now we definitely think you should know them and the amazing swimwear! I really think they did a great job with the first swimmer. It’s fun, sexy and colorful. The collection ranges from swim briefs to swim shorts. I hope you guys will take the time to check out the line

This is a press release they sent us:

BCNÜ, a premium lifestyle brand from Australia known for bringing back men’s utility inspired clothing, is adding a fresh, new swimwear category to its product mix.

BCNU 138A5802 2

Vibrant, sophisticated, and playful, the swimwear collection display a look revolving around youth, fitness and sport and was created to appeal to every guy that is confident, stylish & wants to look good and feel good in what he’s wearing.

Apart from being distinct by design and fit, not least due to its unique blend of bold colours and high-quality fabrics, the swimwear is also crafted to encapsulate the summer, revelry spirit, which is all about fun and fervour. It combines function and fashion in a way that has not been seen before in the men’s swimwear industry. “Think about celebration and party culture, and that’s the experience that we want people to have when they use and encounter with our swimwear,” said BCNÜ founder, Paul Zack.

From the pool to the pool party and from the beach to the beach party, BCNÜ’s swimwear is made to ‘flow’ for many different occasions. It has a fashionably versatile look, allowing wearers to look and feel good no matter if they are swimming, playing or simply having fun. Paul added, ‘in our swimwear, what we really have achieved is creating the right balance between playfulness and classiness with a hint of a futuristic feel, and this, I believe, is one of the product’s greatest assets.’


BCNÜ is code for “BE SEEIN’ YOU,” and is the brand name behind Aussie Born Lifestyle Label.

The company started off as a simple idea in 2011; to fill a gap in the market with an effortlessly cool, stylish sportswear label that didn’t seem to exist at the time. BCNÜ is now the fastest growing Lifestyle Brands, reaching guys in every corner of the globe.

Like all BCNÜ’s product lines that are constantly being added with new designs, ensuring a fresh turnover of styles, BCNU’s swimwear line will be frequently added with new styles.

Find this and all the collections at the BCNÜ site.


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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