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What goes into creating an underwear brand from scratch? For Rush’d founders Danny Mufti and Ezekiel Robertson, it meant two years of testing, frustrating prototypes, overseas sourcing trips, and a shared commitment to making something they wanted to wear themselves.
This week, UNB Tim sits down with Danny and Ezekiel to talk about the story behind Rush’d, its signature V-shaped waistband, and why comfort and confidence guide their designs. They share how friends and family helped test the products—including guys whose underwear drawers had never ventured beyond the basics.
The conversation also goes behind the scenes of building a business: finding manufacturing partners, learning e-commerce, navigating social media, and keeping quality consistent as the brand grows. Ezekiel explains what it feels like to be both a founder and an underwear model, while Danny shares the excitement that inspired the Rush’d name.
Plus, we discuss their Maison Arc thong-and-jock hybrid, plans for boxer briefs and jockstraps, and swimwear in development. Throughout the episode, one idea keeps coming back: great underwear can change how you feel, even when nobody else sees it.
In This Episode
- Why Danny and Ezekiel decided to launch an underwear brand.
- Two years of development—and prototypes that missed the mark.
- Creating a recognizable waistband and a supportive pouch.
- Getting feedback from underwear enthusiasts and everyday consumers.
- Building a partnership around trust, respect, and shared values.
- Choosing fabrics and manufacturing partners.
- The meaning behind the Rush’d name and snake logo.
- Ezekiel’s experience modeling for his own company.
- Developing future underwear and swimwear collections.
- Welcoming customers across backgrounds and sexualities.
- Handwritten thank-you notes and growing through customer feedback.
Product plans reflect what the founders shared at the time of recording.
Follow Rush’d
Website:
https://wearrushd.com
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https://www.instagram.com/wearrushd/
TikTok — @wearrushd:
https://www.tiktok.com/@wearrushd
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Website:
https://www.underwearnewsbriefs.com
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Brief Talk Podcast Website:
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Listen to Our Other Podcasts
Brief Talk Podcast:
https://pod.link/310512556
Brief Talk After Dark:
https://pod.link/1727623284
Stretching the Truth:
https://pod.link/1852282574
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Affiliate Links
Purchases through these links help fund UNB and the podcast. UNB may receive a commission on qualifying orders.
Amoresy:
https://amoresy.com/UNBTIM
BodyAware:
https://bodyaware.com?bg_ref=7FgHF6QR1x
Xdress:
https://xdress.com?bg_ref=cG6ohBdgUO
Real Men Apparel Company:
https://www.rmac.store/TIM77812
Give Feedback & Get Involved
What makes a great pair of underwear for you? Tell us what you thought of this episode, which Rush’d designs caught your attention, and what topics or brands you’d like us to feature next.
Want to share your own underwear story or join a future conversation? Reach out with a little about yourself and what you’d like to discuss.
Email: feedback@brieftalkpodcast.com
Follow the podcast, leave a review, and share this episode with a friend. Your stories and recommendations help build a community where more guys feel comfortable wearing what makes them feel confident.
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