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Dante
In this episode of the Brief Talk Podcast, UNB Tim sits down with Paul, founder and designer of the upcoming luxury underwear brand Dante Seven. What starts as a conversation about launching a new brand quickly turns into a deep dive into art, literature, religion, shame, sexuality, and the power of storytelling in men’s underwear.
Paul shares his journey from corporate digital marketing into fashion, how working behind the scenes for a major underwear brand pushed him toward creating something of his own, and why he felt compelled to design a brand that speaks to older men, diverse bodies, and lived experience—rather than chasing trends or OnlyFans aesthetics.
Inspired by Dante’s Inferno, sculpture, religious iconography, and the Seven Deadly Sins, Dante Seven is built as a fully immersive, premium experience. Paul walks through the philosophy behind the brand’s three launch collections—Inferno, Purgatorio, and Paradiso—the creation of the Gabriel Collection, and how sins are reimagined as affirming, empowering traits rather than sources of shame.
The conversation also explores community building, chosen family, transparency in manufacturing, and why storytelling matters more than hype. Paul opens up about his background, his motivation for creating a Founder’s Circle, and his vision for underwear as art, identity, and connection.
This episode is a must-listen for anyone interested in underwear culture, independent brands, creative risk-taking, and building something meaningful in a crowded space.
Topics Covered
• From corporate marketing to launching an underwear brand
• Creative burnout and choosing a new path
• Why Dante’s Inferno inspired Dante Seven
• The Seven Deadly Sins as empowerment, not shame
• Using religion and iconography to challenge norms
• Luxury branding vs. price-driven underwear
• Designing for older men and real bodies
• Founder’s Circle and community-first branding
• Transparency in production and pre-order launches
• Fetish, subtle sexuality, and cinematic storytelling
• Why underwear culture thrives on connection
Guest Links
• Website: https://www.dante7.com
• Instagram: https://www.instagram.com/dante7underwear
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