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Jude Law’s tight-whities moment while filming Sky Atlantic’s New Pope (https://www.deadgoodundies.com/2019/04/if-jude-law-can-do-tighty-whities/)caused quite a stir in the UK. Brits’ views on whether men should wear tiny underwear or swimwear tend to be extreme – total agreement versus total denial, even calls for a BAN!

UK men’s underwear and swimwear – and male brief specialists – Deadgoodundies.com is firmly in the YES Camp. “Of course there’s nothing wrong with male bikini briefs and in terms of our sales, the smaller the better,” say DGU.

Britons’ (over) reaction to tighty-whities might be more shrill than in other parts of the world. In some cases the UK response wasn’t far short of hysteria. And the image of a 46-year-old actor in a male micro prompted one national newspaper to round up four ‘real’ 46-year-olds and picture them in minuscule underpants.

DGU’s response is frank: “The reaction to the Jude Law pictures was weird, that men’s underwear has to be hilarious/scary/hidden. But it’s simple. Snug micro briefs are best sellers, always have been, always will be, because men like wearing them. Yes, they need to fit well and cover essentials, but beyond that, there shouldn’t be any limit on what age or shape the wearer must be. Leave a chap alone! Let him try the briefs he fancies, whether they’re pristine white, black, multicolour, silky, mesh, red, blue or green.” (https://www.deadgoodundies.com/mens-underwear/shop-by-style/mens-briefs)

Earning the name with every inch, Joe Snyder’s new Sexiest men’s underwear line is quite something, mixing mesh and shimmering fabrics to excite and enhance, as in this briefest of briefs.

Joe Snyder Sexiest Tanga Thong SXT-02 – £23.00

British brand Sukrew continue with their cotton fetish in fine style with the new Radcliffe enhancing brief. Their other spring pastels are Mortimer in icy blue and pale green Foxton.

Sukrew Radcliffe Brief – £16.99

Lighter than air, HOM’s Plume designs are the go-to underwear for men who want to feel naked without the drawbacks. Their ‘new’ Plume briefs have no branding on the waistband and come in white, black, navy, skin, bright red or blue.

HOM New Plume Micro Brief – £20.00

Divine denim – a fresh take on the jeans theme from Joe Snyder in red or blue denim effect fabric.

Joe Snyder Mex Capri 07 – £20.00

Another eternal favourite with DGU customers – Bruno Banani’s sleek Anti Stress Tanga brief celebrates the 2019 summer season with a lush kiwi green option.

Bruno Banani Anti Stress Tanga – £17.00

Men who love patterned underwear are always keen to find something different – and Olaf Benz deliver with this kaleidoscope effect print.

Olaf Benz RED1860 Brazil Brief – £30.00

Take a favourite and re-dress it… Manstore best seller M800 is given a makeover in a new Zigzag pattern.

Manstore M800 Low Rise Brief – £29.00

Ready to party? Build the perfect look with the Vegan line.

Sirens flicker around your head tonight? Can you hear them calling you? 
Get ready for the dance floor on a Saturday night wearing the perforated leather look Vegan line. 
Go for a monochrome or tonal outfit playing with black or blue shades and make strong first impressions. 
Show your excellent style when meeting new people and make the weekend nights out worthwhile.

The Vegan line comprises of Bottomless, Tanga Brief, Low Cut Brief, Brief and Boxer

The Modus Vivendi Vegan line is available in black and blue, featuring a striped matching waistband with the MV logo on it. 
Made from polyester, polyamide fabric this underwear offers a perforated leather look style that makes it cool and hot. 
The perfect fit and edgy design makes it ideal for an underwear party at the club or for all your private moments in and out of home.

The Modus Vivendi Vegan line is available from €30


Be you with the Spring Fest line. Life is simple, start with choosing the perfect underwear.

Dance with me? Find the perfect dance partner in life and dance like nobody is watching. 
The Spring Fest line is here to enable you to express and impress while enjoying life. The uniqueness of the fabric along with the extra brilliant details can dance away your shy self.

The Spring Fest line comprises of Jockstrap, Brief, Boxer and Tanktop.

The Modus Vivendi Spring Fest line is available in blue, has the classic Modus Vivendi logo on the extra brilliant waistband; 
Manufactured to perfection made of satin pleated shiny fabric this line is ultra luxury. The uniqueness of the fabric along with the shiny waistband and the perfect fit makes this line a must have.

The Modus Vivendi Spring Fest line is available from €24.80


We are fast approaching swim season. Each week it keeps getting warmer and warmer. It’s about time to ditch the shorts and put on some swim briefs and soak up the sun! No matter if you are at a pool, lake, or pool. You will need some amazing swimwear. One brand that has great swim is N2N Bodywear.

We covered a lot of the new swim last month but they have released two new pairs. The Classic Prime Sport Brief and Classic Prime Sport Trunk. Both are made out of solid cuts and have a great silhouette.

Features of the pairs are:

  • outside drawcord
  • self-cradling pouch
  • hip branding
  • unlined

You maybe asking, what is a self cradling pouch? It’s not a designed, contoured pouch, but the design creates a pouch that will hold you naturally. I LOVE the trunks they make like this, they just fit amazing. Also, a few of you out there love this feature.

The two pairs come in three different colors. They are black, white, and Navy. They are pretty classic colors in swimwear. I think a black brief is super sexy. Where as a white pair is one for the guy who wants to show off (because some can be see through when wet).

If you like classic swim design, check out the Classic Prime Sport line at N2N Bodywear

Pair: N2N Bodywear Prime Sport
Color: Black, Navy, or White
Fabric: 83% nylon 17% spandex
Sizes: Small – X-Large
Price: $24.00

Pair: N2N Bodywear Prime Trunk
Color: Black, Navy, or White
Fabric: 83% nylon 17% spandex
Sizes: Small – X-Large
Price: $24.00


Do you want to be a winner. The new Max & Feel Black/Gold from Ergowear is “only for winners.” This year the MAX XV Underwear Collection of men’s midcuts, boxers, bikinis and thongs is available in sizes S, M, L and XL in Navy blue, Space Grey, White and Navy blue, White and Gold and our recently added Black and Gold.

This new collection has the Feel Midcut, Boxer, and Brief. The Max line has the Mid Cut, Boxer, Brief, and Thong.

The features of the Feel are:

  • Fully-ergonomic design
  • 3-dimensional adaptable half-moon-shaped FEEL pouch
  • Manufactured in hyper-soft & stretch polyamide

The feature of the Max are:

  • Fully-ergonomic design
  • 3-dimensional adaptable half-moon-shaped FEEL pouch
  • Manufactured in hyper-soft & stretch polyamide

Check out the entire Black/Gold XV collection at Ergowear


Turlock & Co have released their new Ocean Drive line for 2019. If you loved their swim last year, you’re going to love this!! There are some amazing pairs!

So what’s new with this collection? Ocean Drive is part of the Luxe line but has lining in the front and back. They have new bolder prints, new drawstrings (see the close up above). If you loved the streamline swim brief, don’t worry these are the same cut as that one. Also, they have a new model l his Name is Mitch and his insta is @mitch_fit_model  They always have model Rudolf,  he’s a body model for the Turlock & CO.

Check out these and more at the Turlock & Co site.