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In Bum Chums Underwear

ASSylum Collection – “Sick in the Head Colour Infusion”

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Another play on words, these cheeky chaps at Bum-Chums must sit there howling while they write these notes for us! However, this new collection looks as though it’s going to be a grower, which means it’s likely to be around for a long time and something that develops throughout the year.

With a great choice of debut colour to launch this new collection, the Aqua, Turquoise colour certainly hits the Summer vibes and is certainly attention grabbing. While at the same time, giving us a choice of four de-designed styles to pick from, it looks as though a lot of work goes into making these stunning examples of Men’s Underwear”.

As always, let’s allow the guys to explain a little more about this concept in their own words:

It’s time to let rip and give way to your inner voices; the ones telling you to do it, to jump in and to live a little. That’s right Crazy Chums, this new collection of Bright and Bold Colours is set to get you Foaming at the Mouth and Away with the Fairies! There’s just enough time to pull yourself together and fix your Basket Case before Cracking-up completely.

If you’re not completely cerebrally certified yet then feel free to choose from a frenzied range of four favourite styles of fancies. Including our Signature Hipsters and Briefs, as well as both our sculpted Jocks and Thongs. Such a selection of underwear could leave a man unbalanced, unhinged and unstable.

Whether you’re raving in the clubs, ranting at the walls or ravaging the nearest person with a pulse, make fully sure that you’re wearing a pair of the new Colour Assylum pants from Bum-Chums!

We, ARE NOT Schizophrenic! But we’re proud to bring you these new styles of Men’s Underwear and hope they leave you disturbed, deranged and delirious with the dilemma of which delectable delight to dive for first.

The Bum-Chums Assylum collection is for men’s underwear lovers who are mad for colour. Never afraid of the bold or the bright and ever ready to stand proud of the crowd… Men, get Mad. Go Manic, and let your inner mania manifest itself with a brand new style today. Then with hysteria, laugh at the lunatics who didn’t, while rocking away in a corner! You’d be insane to miss them!

So what about the choice of Colour?

Aqua Blue

Tranquilize your temper with this tempting Turquoise Aqua Blue addition of colour to your Men’s Underwear Collection. With a calming but bright flare of pigment to your pants drawer, these are a sure bet to grab attention to any you choose to flash!

Interested about the new Bum-Chums Styles?

The re-worked patterns appear to have undergone some careful thought and consideration too. Keeping their signature, bum-curve enhancing back seam to most of their designs, it appears as though the new style of underwear looks like this:

Briefs

Low-rise but still sculpted for the male form, our Signature Briefs have undergone the 2017 facelift and had some work done. We altered our leg binding to reduce irritation as well as give an opportunity for accenting on some styles. Our new Briefs are designed to be a snug-hip-fit and to give plenty of “room for manoeuvre” in the pouch area while being slimmer at the sides but fuller round the buttocks. Single layer pouch fronted, these brief styles come decorated with a top and bottom cover to reduce irritation and add styling.

Hipster

Low-rise but still sculpted for the male form, our Signature Hipsters have undergone the 2017 facelift and had some work done. With a cheeky-wink we know you all noticed the extra inch we slipped you on the leg binding. This is designed to reduce rolling and riding as well as give an opportunity for accenting on some styles. Our new Hipsters are designed to be a snug-hip-fit and to give plenty of “room for manoeuvre” in the pouch area. Single layer pouch fronted, these boxer styles come decorated with a top and bottom cover to reduce irritation and add styling.

Jock

Low-rise but still sculpted for the male form, our Signature Jock Strap has undergone the 2017 facelift and had some work done. With a little tweak, we altered our binding to be more comfortable and to make the Jock altogether more streamlined. It’s also given an opportunity for accenting on some styles. Our new Jocks are designed to be a snug-hip-fit and to give plenty of “room for manoeuvre” in the pouch area which should cup nicely round your sack of goods. Single layer pouch fronted, these thong styles come decorated with a top and bottom cover to reduce irritation and add styling, while the straps should give all the lift you need round those peachy cheeks.

Thong

Low-rise but still sculpted for the male form, our Signature Thongs have undergone the 2017 facelift and had some work done. With a little tweak, we altered our binding to be more comfortable and to make the Thong altogether more streamlined. It’s also given an opportunity for accenting on some styles. Our new Thongs are designed to be a snug-hip-fit and to give plenty of “room for manoeuvre” in the pouch area which should cup nicely round your sack of goods. Single layer pouch fronted, these thong styles come decorated with a top and bottom cover to reduce irritation and add styling.

 

With styles available in Hipster, Brief and Thong and Jock, priced £13.99 – £15.99, available online and to be added to later.

Available from link:  https://bum-chums.com/collections/colour-assylum

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In Men's Swimwear

Swimwear Sunday – Timoteo Lake Shore Geometric Brief

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It’s Swimwear Sunday! These are winding down the closer we get to Labor Day. But till then we will profile some of the best swim on the market. The pair this Sunday is the Timoteo Lakeshore Geometric Brief.  The reason we chose this is the amazing print. Prints are huge in men’s underwear and swimwear. They bring something extra to the world of swimwear! Why do just solids when you can rock a print.

Timoteo is known for making amazing swimwear! This is the first pair we have profiled this season from Timoteo. Some of the features of Lakeshore brief:

  • Cool and refreshing new prints
  • Bikini cut, low rise
  • Drawstring waistband for adjustment and fit
  • Interior is fully lined with super soft and comfy material.
  • Seams on the sides and on the pouch for fit and comfort.
  • Timoteo flaglet logo on the left hip.

This pair is for the guy who wants to wear a bikini cut swim suit! Swim briefs come in many different sizes. While this is not super skimpy it’s def a smaller low rise cut. You will get some great exposure and tan lines with this pair. Also, you may get people come up asking you where you got this suit. It’s always a compliment to have someone ask where you got your gear!

Why should you wear the Lakeshore line? Well, it’s a lot of fun. The line has all prints and stripes. If you are a fan of solids this line isn’t for you. They are all the same cut but other super fun prints. Note too that you will need to review the size chart before you order. Timoteo sizes go to 36-inch waist.

Find this pair at the Timoteo website for $38.00. WHichi s not bad for a pair of swim. This would be great for a late summer pair or for a winter get away!

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In Men's Underwear

Brief Distraction featuring Simon Marini

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We love letting you guys get to know the guys in front of and behind the camera. Models are key to the underwear world. Most of them have really great stories and back grounds. We interviewed Simon Marini this past week. He got his start at Jockstrap Central but wants to expand his portfolio. He currently working as a stripper touring the US. He’s a really nice guy and we want to see him do more things in the world of men’s underwear. Go read our interview with Simon.

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In Men's Underwear

Happy National Underwear Day

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It’s National Underwear Day guys! This day is a day to celebrate all things men’s underwear. I’m sure the creators, Fresh Pair, wanted everyone to do it but here at UNB we focus on just the men’s underwear. Why? Because men’s underwear needs all the promotion it can get!

So what can you do to celebrate National Underwear Day?

  • Wear your favorite pair of underwear – This is the easiest way to celebrate this national day of underwear love. Grab that pair you love and wear it all day.
  • Go Underwear Shopping – Get on line or go to your favorite underwear store and pick up a pair of few of your undies.
  • Try something new – If you go shopping, step outside your box. Give that thing you have had your eye on a try. Don’t buy the same thing over and over!
  • Share your love of underwear on social media – Post how much you love underwear on social media. This could be just a declaration such as “Happy National Underday from one underwear lover to another!”  Or you could post a picture or several pictures.
  • Talk to a friend about undies – If you’re brave enough and want to approach the subject, talk underwear to a friend Get them to see the light of w\how great underwear is.

These are just a few ideas for this great holiday we are celebrating. Here at UNB we think every day should be National Underwear Day. We need to keep spreading the word about underwear till it’s gone mainstream!  Until every guy is free to wear what he wants when he wants and when you want to wear them. There is one more suggestion you can do for the day. If you have an underwear loving friend, Tell them about UNB and have them join a group of amazing guys who love underwear. Because we have the best readers ever!

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In Men's Underwear

YOCISCO expanding their Essential line

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We just posted an interview with YOCISCO at the end of last month! Now they have told us they are expanding their essential line! It’s great to see them release some new pairs! This is an extension of their essential line!  Here is what they told us about the expansion.

YOCISCO has been a leading brand in fashionable sustainable underwear for the past three years. This month they will release an expansion to their highly popular ISO briefs. This expanded line will include trunks, boxer briefs, t-shirts and tank tops. YOCISCO has offered trunks and boxer briefs in the past but this will be their first time offering t-shirts and tank tops. The line will be available in six colors (black, white, red, slate, berry and cobalt) and now in five sizes (small – XXL).

“Our ISO briefs have proven to be long lasting and fashionable among our consumers. They are constructed with premium bamboo fabric, along with elastin for sustainability and all-day comfort.” said designer Cisco.

Head over to the YOCISCO site to see all these pairs and more.

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In Breedwell

Brighten Your Fetishwear – Interview with Breedwell Gear

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Fetishwear is a growing market in men’s underwear/gear. I think we are going to see this across sexual orientation lines and go full on mainstream. Personally, I think we are on that verge. It’s not odd to see a harness or jock anymore. Plus, I think more guys want to get in touch with their kink side they may have hidden.

I discovered Breedwell on Instagram. They are a fetish brand that mixes in LED technology to their gear. Which is super cool to me. It’s taking gear to the next technological level. I just thought they were amazingly cool. I reached out to the owner Mike and got to find out more about Breedwell Gear and why he made it! I hope you guys take the time to check out the gear and have fun with it!

For our readers who aren’t familiar can you quickly tell about your brand? 

Breedwell is a clubwear and lifestyle brand that is focused on combining LED technology into sexy fetish fashions we create products that are best worn out when hitting the town at night. We have in development a T-shirt line that will have edgy graphics that will be sure to get attention when wearing to a bar or club.  We love taking traditional fetish silhouettes, applying our patented light system and fetish gear that glows. What separates Breedwell from all the other fetish brands on the market is that when you walk into a club or bar wearing our product people immediately see you and recognize the confidence needed to light the night. Our gear is designed to be durable and still be functional and fun. As the owner, I wanted to create LED fetish gear that didn’t just look good but also felt substantial and had a chunkier construction. I  wanted to make sure that everything we make with LED, could be USB rechargeable and cleanable. It took 6 months of development to bring the first LED jockstrap and get the production started. We had to experiment with many different ways to make the item fit on different body types. After months of development, we are so proud to bring this item to our customers and have loved hearing the feedback from our customers on how hot and sexy they feel wearing our light up glow gear.

What do you currently offer? 

Our current collection features our signature classic shoulder harness in 5 color options. We also offer LED armbands that match our harnesses and look amazing together when worn as a set. Our quality construction is what helps separate our product from others as our products are still fully functional fetish gear. Just released has been our LED jock strap system which features a light up front pouch and leg straps. This is our newest item and the initial response has been incredible with many of our customers ordering their jock straps on presale to be one of the first to wear the first commercially available LED jock strap in the world. In edition, we also have our traditional jock straps that can be bought with snaps that allow our customer to attach our LED pouch and turn our jocks into a LED jock strap. We have a lot of new products being released over the course of the next 2 months and want to surprise people with our new offerings.

 

How did the idea of putting put LED’s in jocks and other gear come about? 

I got the idea last year when I was looking for a unique harness to buy to wear at a leather themed fetish party. I started searching online for light up fetish gear and nothing was coming up in my search. I have been working the past 15 years as a mass market commercial fashion designer so I just decided why not just make and design one for myself and husband. I ended up getting 2 made and when we wore them out we got approached by several guys asking me where I got it from and if I sell them. From there I decided to make a very small production of the harnesses and see if I could sell them. I ended up bringing them to Mid Atlantic Leather in Washington DC and wore them into the event and literally got stopped in front of the escalator with people wanting to purchase them. Since I had them in my Bag at the hotel I kept running back to my room and sold all 100 in less than two hours. I was so shocked as I did not know if I could even sell one let alone my entire production so quickly. While also there we caught the attention of the Fort Troff buying team who became our first buyer of the harnesses. They were really amazing with supporting us and believing in our product and remain today as a huge Breedwell supporter and carrying our brand. From there I have just been working hard to develop a variety of new styles and I am super excited to roll out the new items over the course of the next few months. We are the first Fetish brand to specialize in LED fetish fashions and we really want to Pioneer this new area and innovate new technology and looks into the fetish world.

 

Is the gear charged by battery or USB? 

One of my biggest pet peeves is batteries, I hate regular batteries. They always die and I never end up going to the store to replace them so the item goes unused. When I started designing the Breedwell line I knew I wanted to make all the items we offer USB rechargeable with integrated batteries.  I find it super convenient to be able to wear your gear out and to be able to recharge it as needed using a USB cable. It makes it so easy and worry free. It just ends up saving a lot of time and stress

How long does a charge usually last? 

So the Charging takes about 2 hours to fully charge our gear and depending on the light mode it can be 6-7 hours on solid or up to 21 on flashing mode. Our jock straps last longer with 7-8 hours on solid or up to 25 hours on flashing. We use Lithium Ion batteries that are pretty strong and give a bright vibrant glow. Charging goes fast and as long as you charge all your gear before starting to get ready you should be all set by the time you leave your house.

 

What has been the reaction to your gear in the market? 

So far the response has been overwhelming and we are really just trying to keep up with all the requests we are getting to keep developing new items.  It’s a lot of work but after 15 years of designing mass market clothing for others is exciting and rewarding to be designing the items I love to wear out. We have been getting the attention of a number of stores and are looking forward to seeing how much we can grow the brand and expand into new categories of business. Hopefully, by next year you will see a full line of apparel and gear designed and sold by us on our website Breedwellgear.com

 

Which pairs/harnesses are you best selling items? 

Right now anything that uses our red LED technology is popular. Our Rainbow harness has been a huge hit as well. Our LED jock straps that just launched are doing incredible and after the first week in we are already re ordering more to be made. It really is amazing to see how many guys are really loving the product and coming back and buying multiple colors and items from our store. Being an Independent brand it can be hard to figure out where your market is and trying to reach them has been an organic process of a lot of word of mouth and traveling to a lot of events and trying to talk with as many guys as possible. I am a pretty social person who loves to travel so I find this to be one of my favorite parts about Breedwell is getting the chance to meet so many guys from all over the country.

I love that you created light up gear. More guys are getting into harnesses and jocks. Have you noticed a trend in guys outside the leather world buying your gear? 

I think that there is a difference in the younger generation that is growing up today and wanting to get involved in the leather and fetish community. 10 Years ago the community was more closed off than it is today and you were not seeing as many of the younger generation getting involved in the leather and fetish scene. I think that as the scene has expanded you have an older generation that feels like brands like Breedwell or others are making the scene more commercial. I don’t feel that way at all and look at us as a new train of thought to what fetish gear can be. Every scene changes over time and think we are in the midst of big evolution as nightlife and leather meet in the middle and become larger, more accessible and inclusive to a younger generation that just discovering what it’s all about. What I love is the guys running these companies are like me living the lifestyles of the brands they create. It’s not fake and manufactured in focus group or board rooms. This is our actual lives and we live it. Our brand moto is “ dirty by choice “. I got called dirty, dirty minded for years because I  own my sexuality , enjoy being a sexual person, not shy to speak my mind. I choose to live my life open minded, not- pretentious in every aspect including sexuality. If that makes me dirty then I’m dirty by choice . (and its unrelated to another gay hot topic, being asked if clean or not clean ) Our brand is geared towards others who want to feel confident and take ownership of their sexual choices and live their lives open honest and proud. I choose to be dirty, filthy (minded) and piggy because that’s who I am and I made that choice.

 

What has been the reaction from your customers about the collection? 

We currently ship free worldwide with orders over 200.00 Since we started doing this we have seen customers buying our product from all over the world. We have received a lot of support from all of our customers who love wearing out our product at night. A lot of guys have some specific requests for products so we are  listening to our customers and have some really cool items  coming in over the next 2 months. I would love to tell you  what those are but I’m keeping it under wrap until we launch the new items

Where can our readers find your gear? 

Our gear can be found on our website Breedwellgear.com and can also be found on Forttroff.com. We also are carried in Leatherman and Vibe 212 in NYC, Ball in P town and Wilton  Manors and  by the time this publishes at Rough Trade in LA.  Keep checking out our facebook and Instagram account @breedwellgear to checking in occasionally and look for our new items coming out over the course of the next few months. I can’t wait to show the world what’s in my dirty little head that I can dream up and make a reality.

We hope you enjoyed this interview and will check out Breedwell Gear!

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In Men's Underwear

New Model Interview – Simon Marini

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We got a chance to interview a new model coming on the scene. You have seen him in a recent shoot with Jockstrap Central. That model is Simon Marini. I think we will see a lot more of him in this industry and you can say you saw him on UNB before he got HUGE. We got to ask him some questions so you guys can get to know him better.
Why did you want to get into modeling? Why underwear/swimwear underwear/swimwear?
I always admired models, never thought it was something I could actually do. I grew up with a lot of insecurity, dealt with anxiety and depression as well. I actually got into stripping while in a group counseling course for anxiety and depression, it was something I always wanted to try, so I forced myself into it as a sort of exposure therapy to overcome social anxiety. Given the certain negative connotations that go with stripping I knew it wasn’t something I wanted to do forever, so I felt modeling was the perfect next step, and with the confidence, I gained from stripping I finally felt like it’s something I could do.
You are a relatively new model, what do you think are your best qualities for modeling?
Good question haha, I still feel like I don’t know what I’m doing at most shoots. I’m told I’m a natural though, and apparently, have a great profile, so let’s go with that.
You have done a few shoots with Jockstrap Central, what was it like to work with them?
Working with Jockstrap Central was great! The shoots were a blast, very relaxed and fun.
Underwear has many styles from boxer briefs to thongs. Do you have any pairs you don’t want to wear on a shoot?
I’m always down for whatever the photographer feels will look best.
Are there any underwear/swimwear brands you’d love to work with? Why?
I’ve worn 1 pair of Oryx in a shoot and they were crazy comfortable, really liked them, would proudly rep their brand. Other than that it’s been cool to work with Calvin Klein, simply to follow in Marky Mark’s shoes (or undies I guess lol).
Since you are new tell us about what you do in your spare time and what are your passions. We heard you have a background in MMA.   
Well, I’m kinda boring haha. I work as a personal trainer so I basically live in the gym. I just got a new old English Bulldog puppy, so she absorbs a lot of my free time now as well. Other than lifting and puppy cuddles though I enjoy just hanging out with friends.
I used to fight professionally, I had 15 pro MMA fights in my career, with my last bout being with Bellator. It was a fun ride, but along the way I got burnt out and lost my passion and drive for it so eventually just hung up my gloves. I still train occasionally, but nothing too serious.
What type of fitness regime do you do to keep in shape, and does it change when you do a shoot?
I’m usually in some kind of lean bulking program. My goal is to be HUGE, but I don’t like putting on too much fluff so it’s a slow and constant battle. When I have a shoot coming up I may increase my cardio a bit, but most of the changes occur in my diet. A bit of carb restrictions, and just overall tightening up of everything.
Models can’t always eat great what is your favorite guilty pleasure in food?
Burgers, pizza, and cheesecake. I could eat those in endless amounts haha.
We are an underwear blog so what makes up your underwear drawer? (what percentage of briefs, boxer briefs, jocks, thongs do you have?)
I pretty much solely own boxer briefs. They’re the most comfortable in my opinion, especially since I’m almost always in the gym.
What is one word that describes you?
Real. I tend to be very open and honest, no bullshit, and no sugar-coating.
If you were stranded on a deserted island what is one thing you must have with you?
A very attractive, short blonde, with a big squat booty  lol
What is your favorite color
Purple
What is a fact about you that would surprise our readers? (are you shy? Love disco? Know all the words to Star Wars?)
Well given that I’ve fought professionally and stripped professionally, it’s probably surprising that I’m still shy lol.
Quick Fire Questions: 
  • Thong or jock? Jock
  • What was the last movie you saw?  War for the planet of the apes
  • Swim Brief or Trunk for the beach? Brief
  • What is your favorite movie?  Too hard of a question! Always changing lol
  • Do you work out in the morning, afternoon or night? Cardio and abs in the morning. Weights either afternoon or evening, or both.
  • Would you ever wear a swim thong?  Totally would, if only for the comic relief
  • What color swim do you look best in?  I’m gonna say purple just cause it’s my favorite color, but to be honest I have no clue
  • Favorite beach in the world? Havent been to many beaches in the world so hard to say. However, the one in the movie The Beach with DiCaprio looked pretty damn amazing lol
  • Dream trip you’ve always wanted to take? Well since I just mentioned it, wherever they went in that movie would be unreal. Live off the land in a gorgeous beach paradise, surrounded by fields of weed.
  • Fav style of underwear? (Brief, bikini, thong, jock, etc) Boxer briefs
  • Cats or dogs? Dogs all the way. I’d take dogs over people lol
  • Comedy or Drama? Comedy most of the time
  • Would you be the only guy on the beach in a swim brief? Wouldn’t bother me if I was
What are your goals for modeling?  
The main goal is to just have fun. But if modeling could help me build and grow my online fitness/nutrition/lifestyle coaching that would be incredible.
Where can our readers find you on the net and social media?
Still in the process of getting a website going, but you can find me on Instagram @vitruvianhulk
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In Marcuse Swimwear

Marcuse New Collection featuring Dmitry Averyanov

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Marcuse has a few new pairs, we profiled the Jewel on Sunday for our Swimwear Sunday!
This is what they told us this about the new shoot and collection:
We invited photographer Pavel Lepikhin @pavel_lepikhin to shoot the amazing Dmitry Averyanov @dmitry_averyanov_ for our new Collection17.
In the new collection, we introduced 7 new swimwear – Aloha, Aviator, Cruise, Janeiro, Jewel, Jungle and Paradise. As well as our new towel shorts – Sweat.
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In Men's Underwear

Interview – Yocisco and 9 years in the Underwear Industry

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One brand I have come to know over the years is YOCISCO. I met them in Vegas one year and we have kept in touch. It wasn’t until this year that I discovered they were founded the same year as UNB! We got a chance to interview them over the last 9 years.

YOCISCO and UNB started the same year, 2008, what made you start YOCISCO?

 Catastrophe! At the time of the economic crash of 2008, I had been working as a mortgage broker for six years (yes, I had a day job).  When the market crashed, we lost everything.   I even lost my home.   It was a scary time especially having a young daughter to take care of.  I had been traveling around the country and internationally, go-go dancing for seven years prior to 2008.  During that time, I met fans face to face, interacted with them, shook hands and gave hugs.   I reflected on what I was passionate about and concluded that it was the community.  They held me up and kept me going during one the most challenging times in my life.   YOCISCO started as an online magazine for gay men featuring info on fashion, fitness, events and even advice. My goal was to give a sense of community to gay men of color where they could feel at home online.  It’s funny how tragedy gives way to triumph.  Had it not have been for the crash, I would never have started YOCISCO.The underwear part didn’t come along until 2013.

When you started, what were the biggest challenges you face?

The learning curves!  I had never owned much less operated a website.  The lessons learned have been hard and sometimes frustrating but you learn a little each time and you get better.  When I launched underwear in 2013, I had been taking courses in fashion and design so I was a little more prepared to enter the apparel market.  Sometimes the biggest challenge you can face is yourself. My confidence in myself had been tested.  It’s not easy losing your career and everything you worked so hard for. I learned however, in the end, you can’t be afraid to jump in and sometimes fail. That’s a part of growth but there can’t be growth without persistence and failure.

How did you overcome those challenges to still be around today?

I think it first starts with surrounding yourself with good people.  As a business owner, you’re essentially a one-man band and it’s easy to take on too much.  You can’t be afraid to ask for help and delegate tasks to others. I have been very blessed to have the right people come into my life at the right time. 

From the first collection till now, how has your style grown/changed in designing underwear?

It seems like forever ago we launched the first collection of cotton briefs.   We are now launching our sixth collection and each time I learn something new in terms of what people like and what will sell.  One of the best things we could have done was switch from cotton to bamboo.  It truly is a superior fabric due to its moisture wicking and odor absorbing properties.  It’s also eco-friendly and sustainable which is an issue near and dear to my heart. 

When we first started to cover you, there were a lot of jocks. Do you go through phases in your design process?

There is a lot to consider when designing.  Seasonality affects the designs as well as the demands of the market and of course trends.  We launched jocks in 2014 initially and sold out quickly.  We have heard from tons of customers wanting new jockstraps.  I’ve been listening and happy to report that we have new jockstraps in our upcoming collection.

Where do you draw inspiration from creating new lines/pairs?

I get inspiration from many places.  I do a lot of research into each collection I produce in terms of picking colors and motifs.   Aside from research, I find inspiration from current events, music, nature and just things I like to do in my daily life.   I also consult with my team to decide what people are wanting and needing. Not all creative ideas are clever enough to move the consumer, so I take all the research and advice into consideration before finalizing the designs.

Who is the YOCISCO guy? Who is your customer?

The YOCISCO man draws strength from his identity and feels sexy in his own skin.  He is active in daily life going from the office to the gym and doesn’t have time to worry about his underwear.  The YOCISCO man works hard and plays hard and expects his underwear to do the same all while being effortlessly sexy.  He will spend on luxury but expects impeccable quality, brilliant design and durability in exchange.  He is the guy who cares about his family, his community and our world while still having a sense of humor and enjoying the little things in life.

How do you think the next 9 years will go, with what you have learned over the previous 9 years?

I expect the next nine years to take us to heights we haven’t imagined.  We have grown and changed so much over the past 9 years. We are looking to expand our reach in other international markets. We’re currently sold in the UK.  We want to continue making products that stand the test of time. 

Over the last nine years, I’ve learned success doesn’t happen overnight.  It takes a lot of sweat equity and it isn’t glamourous but it’s worth it in the end.  I think its also important to believe in something bigger than yourself, hold it close and never deviate from it.

Who is a well-known personality you would love to see in your brand?

President Barack Obama. Enough said

What can we expect in the future from YOCISCO?

You will first be able to expect our continued commitment to quality, comfort, and sustainability.  You will see a wider range of styles and designs as well as an increased presence in the market.  You can expect to for us to continuously evolve and stay innovative but never losing sight of our customer

See some of the amazing styles of underwear at the YOCISCO site.

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In Men's Underwear

Do you love undies? Get the shirt!

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We know if you read UNB You love undies. We are a group of guys of all sexual orientations that bond over underwear. We have so much in common it’s amazing. I have been brainstorming how to expand the site and do more. One area we will be expanding is merchandise. We will be producing some different things. The first is the I Love LOVE LOVE Underwear shirt.

We ran this on Instagram and I thought it would be a perfect shirt design. It’s fun and a take on the I Love NY shirts from back in the day. We have opened a store on the Zazzle platform and we hope you will enjoy some of the things we create. To get the shirt head over to our Zazzle store!

Get the Shirt – https://www.zazzle.com/i_love_underwear_t_shirt-235287514617557485

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In Marcuse Swimwear

Swimwear Sunday – Marcuse Jewel Swim Brief

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Swimwear Sunday is about showing off and having fun, well sometimes. That is the pair today, the Marcuse Jewel Swim brief. The print is one that really caught my eye. It’s not a print that I have seen or seen often in the world of men’s swimwear. I love to see companies step outside of the box and try new things.

The Marcuse Jewel Swim Brief’s print is one that is tattoo like, so the Marcuse site says. It’s either black on white or red on beige. To me, the black print is more of a classic print. The red just says tropical, I could see guys on some tropical island with drinks in their hands just hanging out. Either way, you go, you can’t go wrong with this pair.

The search for the perfect swimsuit is one that many of us have. They want what this suit says “it hugs the body and but has enough room to hold your jewels and at the same time creates a figure perfect butt!” We want to show off a bit and have fun. Marcuse is a company that can deliver on each of those promises! They have amazing design and construction.

The fabric is an 80% Nylon 20% Spandex Italian fabric. Which they says is “sexy, soft and comfortable.” We have tried a few of the pairs and they are pretty much spot on! Here are a few more features of this suit:

  • Damask prints on front and back
  • Elastic waistband and internal drawstring
  • Front lined interior
  • MARCUSE embroidery logo and side tag

One thing to note is the size chart. LOOK at this before you order

  • XS : 27 – 29 inch lower waist (69 – 74cm)
  • S : 30 – 32 inch lower waist (75 – 81 cm)
  • M : 32 – 34 inch lower waist (81 – 86 cm)
  • L : 34 – 36 inch lower waist (86 – 91cm)

Find this pair at the Marcuse site for $49.99 AUD

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