Thongs have been experiencing a renaissance in men’s underwear for the past few years. They’ve become wildly popular, with men of all sexual orientations—gay, bi, straight—embracing the thong for various occasions, from the gym and athletics to everyday wear and even at work. The thong has quickly become a go-to style for many men.

However, I’m not personally a thong guy. My love has always been for the bikini. It’s what started my underwear journey, a style that has influenced me intensely over the years. I love the fit, the cut, and the overall look of a bikini. The smaller brief with a great pouch that keeps everything in place is a major draw for me. I also appreciate that bikinis allow you to show off a little more compared to tighty whiteys and other pairs, which adds a fun and flirtatious element to wearing them. Don’t get me wrong—I fully support my thong-wearing brothers out there and believe every man should wear what makes him feel great, but for me, it’s all about the bikini.

Back in the day, probably five or six years ago, I wanted to see the bikini return to its glory days of the 1980s. Back then, bikinis were everywhere, and men could wear them without shame. We were heading in the right direction for a bikini resurgence, but instead, the thong leapfrogged over the bikini and became the default style for many guys.

So, let’s talk about the bikini for a minute. I love it because I prefer a smaller brief with a great pouch that keeps everything in place. That’s why I never liked tighty whiteys; they never kept their shape, and things would move around—not my style. I want everything to be compact, and bikinis provide that, plus they allow you to show off a little more compared to tighty whiteys and other pairs.

Once I discovered pouches in the late 1990s with brands like Unico, it blew my mind. This was precisely what I had been looking for. Since then, more brands like Ergowear and others have expanded the options, and the list keeps growing with new pouches constantly hitting the market. These innovations changed my world—I couldn’t get enough of them.

My journey with underwear began when I saw Jim Palmer’s Jockey ads back in the day. There are some current issues with Jockey that I won’t go into, but those ads inspired me. Seeing him in bikinis made me realize I had to have them. It was a revelation when I finally got my hands on a pair. Moving from tighty whiteys to bikinis was a game-changer—I discovered that underwear could be so comfortable and stylish. I believe sharing this personal journey can help you feel more connected and understood in your underwear choices.

Back in the 80s, bikinis were all about comfort and style. There were no rules—colors, prints, and sizes were all over the place, and it was fantastic. But then came the 90s, a period I call the ‘dark age’ of underwear, when color and style faded, and the focus shifted more towards practicality and comfort. Despite this shift, bikinis have remained my go-to choice. They make up most of my collection—probably 70%—including various briefs that I categorize similarly if they have a pouch instead of a fly.

Now, I do have some thongs and a ton of jocks, but bikinis are my everyday driver. So, why didn’t bikinis take off like I hoped? What made guys jump over the bikini and straight into thongs? Around 2018, thongs started to gain popularity. I think it’s because guys want to feel sexy, and thongs offer that appeal. Unlike women’s lingerie, men’s underwear often lacks that “special occasion” element. Thongs filled that gap, offering something sexy and different men could wear to feel great.

We’re witnessing a shift in masculinity. Traditionally, men’s fashion, including underwear, was more about practicality and comfort. However, men are increasingly accepting of expressing their sensuality and individuality through fashion choices, including underwear. While there’s still some judgment, it’s changing slowly. More regular guys, not just the traditional underwear enthusiasts, are trying different styles. As this shift continues, bikinis will grow in popularity too. Not everyone wants to wear a thong, and bikinis offer an excellent alternative for those looking to try something new without jumping straight to a jock or thong.

Bikinis takes me back to my younger days when I was excited about underwear. I remember racing home to try on new pairs. Today, we order online and receive our purchases quickly, but the excitement of finding that perfect pair remains.

I’d love to hear from you if you’re a bikini fan like me. Let’s talk about the brands we love, the pouches that work best, and everything else that makes bikinis great. Your experiences and insights are valuable to me, and I look forward to discussing bikinis with you! Feel free to reach out, comment, or DM me on social media—I’m here to build a community of like-minded individuals who appreciate the comfort and style of bikinis.

Many of us find ourselves grappling with the pressures of masculinity at some point in our journey to adulthood. Society often imposes a narrow definition of what it means to be a man—a stoic, strong, and muscular figure who keeps his emotions hidden. This notion of masculinity gets stuck in our heads, and we portray this on social media.

I bring this up because I have asked many guys to be on the podcast, and they feel their real lives, the way they talk and act, are not “masculine” enough. This way of thinking has always blown my mind. When told this, I’m like, “WHAT?” It blew me away when I was told this once, but several times, it’s a problem.

Why should you not put on a persona?

1. Don’t be something you are not. We all want to be bigger and more popular than we are at times. But pretending to be ‘uber-masc’ will eventually be discovered. Just portray yourself as a ‘good guy.’ People on social media will find no reason to criticize people who put themselves out there. If being ‘less masc’ is a secret, someone will see it and may start spreading rumors. My voice is not the ‘butchest,’ but doing the podcast has led me to like my voice, and it is who I am.
2. Embracing your true self on social media can empower you and boost your confidence. By portraying a ‘masc’ guy, you are perpetrating stereotypes. The guys I hit it off with the most on social media are those who are open about who they are. They embrace all parts of their personality. Sure, we all want to change something about ourselves, but improving yourself for yourself is different from doing it for others.
3. Let’s encourage openness and acceptance of diverse identities, making everyone feel included and respected. You may not be ” the same as you are on social” in real life. Nothing is worse than being known for your persona and then discovering that you are in no way like the persona. People think you are a fraud or sham. They will feel like you lied to them about who you are and not sure what to believe is the real you. Social media is about being authentic and open.

How do we tackle this issue?

1. We have to accept people for who they are. One phrase that comes to mind is, “When he opened his mouth, his purse fell out.” We should discard this line of thinking from our vocabulary. No one can live up to “uber-masculine” ideas. I’m not the most well-adjusted person on the planet, but masculinity has never played into who I date or go out with. In other words, I have never been a “Masc Only” or “Str8 Acting” kind of guy.
2. Show your true self on social media – Don’t hide things about yourself on social media if you have a ‘not butch’ voice, who cares. If people meet you in person, they will hear your actual voice. It’s better to put it out there and not have to worry. Guys are going to find your secret. Embracing your true self can make you feel comfortable and at ease, knowing that you are accepted for who you are. Have non-masculine moments on social media – I don’t care what your sexual orientation we all have those non-masc moments in our lives. Whether it’s enjoying a rom-com, crying during a touching movie, or being vulnerable about your feelings, I give props to a guy who embraces his feminine side and doesn’t worry about what others think. Share and promote ordinary guys – When I say this, I mean guys who may not be the strapping lad with a six-pack, but a regular guy, a geeky guy, or even a ‘beefy guy’ (a term used to describe a man with a larger, more muscular build). There are good and bad – I share my bad days as well as my good days. I appreciate that in others, I follow as well. We are not always at our best, and sometimes we struggle. Sharing something like a bad mental day won’t make you look feminine. It makes you look human. I prefer to follow people who admit to a mental struggle. Anxiety is a bitch; as someone who suffers from it, I can tell you, some days, having a friend or online friends, you can say, “Hey, I’m not having an ok day,” it is a great thing and has helped me.

Sorry, I got on my soapbox, but I’m trying to do more personal writing. After the podcast, I wanted to do something other than journalistic-style stuff and focused on what I thought I always excelled at here: talking about real issues and sharing my side. There will be a lot more of these kinds of posts. Well, it’s not a list, but I’m tackling more masculinity and some of my favorite/pet peeve things in the underwear world.

It’s Tighty Whitey Tuesday and this pic from Ron Dorf is one that sums up why so many guys love classic white briefs and bikinis. This reminds me of going to the gym and changing from your street clothes to your gym gear.