
The Olympics have gone into the history books. Michael Phelps is in the record books again and said he has retired from the sport. Usain Bolt proved he’s the fastest man on earth and has retired. Ryan Lotche…well we’ll just leave that right there. But one Olympian stands out to me, well for the purpose of being the spokesperson of an Underwear/Swimwear brand. That athlete is Tom Daley
I watched him dive in the preliminaries of the men’s 10 Meter. He was kicking butt. It was sure he was going to get the gold. He was blowing everyone out of the water. Then.. things didn’t go so well in the semi-finals. He got knocked out of the finals. He had an off day and nothing was meshing. We all have those sort of days, but for an Olympic Athlete, those days are much worse. He’ll have to wait four years till the next Olympics in Tokyo to go for gold. I think he’s one of the best divers in the sport.
Why do I pick Tom Daley to be the new face of an underwear/Swimwear brand? First, he has the look. Being a diver he has the body to model any style of underwear. Dare I say from trunks to thongs. And everything in between. Next, he’s had experience in front of the camera. He does a calendar each year and is familiar with shoots and how to look great in front of the camera. Lastly, we’ve seen him in small Adidas swim briefs on TV. This means he isn’t afraid to be seen in skimpy gear.
On top of those things, Tom can be articulate. He can speak in front of a camera and not come off as a “jock.” Meaning that he can talk more than just about his sport. His videos on his YouTube channel are awesome. He has a great personality and is a natural in front of the camera.
Brands that I think he would be great for a few brands. Classic brands the one that comes to mind is CK. CK is no stranger to having athletes in their ads. Possibly, 2(X)ist, although I don’t remember them ever having a celebrity spokesperson. As for other brands: HOM, Olaf Benz, Bruno Banani, Timoteo, and the list goes on and on. But the question is would he do it?
I know there are many of you out there who think the same. Tom won our poll about which Diver should be an underwear spokesperson. In fact, he won by a large margin. Which other Summer Games athlete would you like to see an underwear company work with? Post in the comments or let us know on social!






King Style Underwear provided me with these undies for review. This is my second pair of King Style Underwear that I have had the opportunity to review. If you are looking for something unique and have an open mind about your undies, check these out for sure.



We got the chance to talk to Matthew at JockUp about his brand. It’s one we found and love the classic designs. We profiled their Jock as our Jockstrap Wednesday, Jock of the week a few weeks back. But, we wanted to introduce you to the brand!






Sebastian King from his recent shoot with fitness photographer Michael Downs for the

Marcuse sent us their Aussie Spring/Summer collection. You may be going…”Wait, we are going into fall and winter” but no in Austraila. They always take the most amazing pictures of the collection. This year is no different. Every time I see images from Marcuse it makes me long for a beach trip. Especially, the beaches we see in the shoot. They are always deserted and looks like paradise. Who wouldn’t love a week at the beach? Just wearing swim briefs all week, no one around. No cell phones or technology? Or is that just my dream?









Photographer Alisson Marks, made these amazing images of model Robin De Ranter at the north Italian Lake Como.






Tanner Wilson is an up and coming fitness phenom from the Mid-West with a long modeling career in front of him. Tanner is a natural physique competitor who is breaking out into the fitness modeling industry. Tanners’ physique is crazy aesthetic and he prides himself on being 100% all- natural. He has been training since he was 13 years old and his biggest fitness inspiration is the legend himself, Greg Plitt. See more at








It’s Thong Thursday! Today I wanted to showcase a thong for those who like the g-string side of the thong world. We have quite a few readers who love this style. Oddly enough, I rarely see g-strings from brands. Sure, we have all kinds of thongs but g-strings? Not so much. I don’t know if this is the seedier side of underwear. But, regardless we think all guys should wear what they love!



We posted last week about the demise of the classic jock. There is one company that is not going to let that happen. That company is 



