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New for summer at Topdrawers.com – fresh fun printed stretch-modal underwear from Obviously Anatomical underwear! Obviously For Men provides the ultimate in comfort and styling and is perfect for the active guy. Whether you’re a cyclist, a footballer, a golfer or just enjoy going for a run, Obviously has the underwear for you. Obviously underwear is like nothing else you have ever tried before – Obviously is even more comfortable than going without.

Andrew Christian has also incorporated anatomical engineering into their Almost Naked Anatomically Correct line of jockstraps and thongs which are now available at Topdrawers.com. Made of cool, breathable stretch-bamboo this is package enhancing anatomically correct men’s underwear which feels like you’re not wearing any underwear at all! Hang-free design with extra room in front, just where you need it so when you when you pull them on your package falls naturally into the super soft snuggle pocket to create a truly enjoyable unique wearing experience. With Andrew Christian’s low-rise super-soft Anti-Muffin Top elastic that minimizes the appearance of love handles.

Also new at Topdrawers: Gorgeous new swimsuits from Tulio and Pistol Pete, racy new latex-look and metallic styles from Male Power and fun new metallic printed boxer style from Gigo Underwear. Plus new styles from Diesel underwear and stylish new wallets and card holders from New York’s J.Fold Sportswallets.

EQUQMEN SLIMMING SHIRTS

EQUEMEN Slimming Shirts have been a huge hit at Topdrawers.com! These fantastic new Lycra-infused shirt that makes a guy look buff in all the right places – while slimming down those pesky love handles. Developed in conjunction with physiotherapists, ergonomic consultants and athletic garment engineers, EQUMEN HELIX-MAPPING is a unique body-mapping system that builds physio taping techniques into every garment to reinforce and support the body’s natural structure from the core.

Benefits: Improves Posture, Supports Core Muscles, Optimizes Form, Controls Temperature, Visibly Streamlines.

Start Your Day With The Perfect Undies for You From Topdrawers.com

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One of my favorite underwear companies is Unico and our friends at the Poster Hut in Atlanta gave us a few pairs to review. Coming up, you will see reviews for their briefs, boxer briefs, jock, and trunks. I’m very excited to review all of these undies!

First off, I wore the briefs.( 19103M03) from the Filmgrafia line. I put them on and one thing annoyed me from the beginning. The front seam literally rubbed me the wrong way. I was worried about it and hoped it wouldn’t ruin a perfectly good pair of undies. After a few adjustments, it fit the way undies are expected.

The one thing I love the most about Unico is the supportive pouch, and they do a great job with this feature. I noticed that the pouch has changed in some ways. This had me concerned but, as the day went on, it really wasn’t noticeable and they fit with out issue, holding everything in place.

Fit: 4 Materials: 4.5
Put Together: 5
Look: 4.5
Daily Wear: 4.5
Overall: 4.5

Other than the initial seam issue, the briefs fit great and gave support through out the day. If you like Unico, you will love these! The briefs were furnished by our friends at the Poster Hut here in Atlanta. You can purchase them it in the store or from the Unico website.

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Our Underwear of the Week this week is the 4Boys Gear Boxer. This is one of their best sellers. It’s a great pair with some classic military styling. The boxer looks like some of the shorts the Marine’s wear when doing physical training.

are made in black, orange and navy blue.  Which means you can wear something fun under your clothes. We really love how fun these are and I bet in a pinch you can use them as swimwear.  If you like trunks and want something a little fun check these out.

You can order them directly from 4Boys Gear and they are currently on sale for $20. This is till the end of the month, and since they are our Underwear of the Week, they have extended the sale for our readers! If you don’t like this pair check out some of the other fun pairs they offer!

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BRAND NEW at OBOY! Fashion special
Too good to be true – highly topical fashion at rock-bottom prices only until 29/06/2009 & as long as stocks last. Shop now & save

BRAND NEW! Beachwear fashion 2009 by OLAF BENZ DIVER & MIKADO – the ultimate essentials for your perfect appearance in the hot summer sun.
Now at OBOY!

Only – 2 – more days! Your personal 10.00 EURO voucher! Choose your favourites and enjoy a 10.00 EURO saving on your next shopping tour.

+ Brand new: OBOY CRUNCH
+ Must have: XTG underwear fashion
+ Up-to-date: D&G underwear
+ HOT DEAL: Top brands now on sale

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Erogenos has some of the best new undies from Pikante and Obviously!

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New PIKANTE Collection
Pikante “Spicy Underwear” hails from Colombia which has become the hotspot for sexy men’s underwear. We love the sex appeal, the risque elements, and the quality construction.

imgImage2Check out Pikante Range of Products
We consider PIKANTE the stylish line that balances sexy and fun. Check out the exciting prints, color combinations, and cool design elements. The line pushes the envelope with risque prints and fabrics.

imgImage3Obviously For Men
Obviously for Men – the most comfortable underwear in the world! Sick of being squashed? Annoyed by labels? Can’t stand sweaty underwear? The boys at Obviously had had enough. Check out their designs for men and see what all the talk is about.

We all know these times are hard on everyone that’s why Malebasics is making an effort to bring
you the sexiest styles at the best prices.

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So you can have fun nights and forget about
reality a bit. Wear the Zebra thong and feel like
you own the jungle! Have Fun

Our Price: $ 24.00

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New Gigo Mirror Thong

Looking for something to literary flash your significant other? The Mirror Thong will do it. It will catch the eye of anyone that sees you in those! Make an statement with this new Item.

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The New Boxer Gigo Posse

When Thought Times Knock in the
Door….Well Greet Them in the Best Out fit Posible You will Be ready to Take On them!

The Gigo Boxer Brings the Best Looks in You. Take a Look

THE MORE YOU BUY, THE MORE YOU SAVE

get ready for this week sale, DRAMATIC SAVING!!!!

ORDER $40   GET  $5.00 OFF
ORDER $70   GET  $10.00 OFF
ORDER $100 GET $15.00 OFF
ORDER $150 GET $30.00 OFF
ORDER $250 GET $50.00 OFF

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This podcast you get to hear from the guys behind the blog. Tim the editor and host of the podcast is joined by Wraith55 (Asst. Editor), John (Asst. Edtior) and Wes (Copy Editor) as we talk about some of the Trends in underwear. They range from pink undies, to enhancement underwear and a little bit of everything in between.

We welcome your feedback by email, info@underwearnewsbriefs.com, twitter – UNBBlog and our Facebook Page

http://underwearnewsbriefs.com

info@underwearnewsbriefs.com

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We found Plumbum on Facebook and read their page and thought, “wow they are doing some great stuff.” I then read the site and saw what they were doing. They have engineered underwear to really form to a guy and fit him so much better. Which in this day and age we are always seeking undies that fit us better  and support us through the day. They are a very interesting company and we hope you enjoy the interview.

How did you come up with the name?
It was always important for both Brett and I to explain where the brand came from/ how it was conceived AND what it means AND how to pronounce it. For those that studied Science/Latin, the brand should ring a bell/ ball immediately… If you were enginL1to break up Plumbum in two, the word PLUMB means ‘a ball of Lead’ / ps: also look at the shape of a ball of Lead….. A Plumber would recognize this immediately. Our slogan ‘’Cradle your Mankind” has just been Trademarked which is exactly what our underwear and swimwear does…..it cups the genitals AND keeps it up [gravity is not kind]. Lead, irrespective what size it comes in, is always heavy/ always has weight……


You have engineered your underwear, can you tell our readers a little about how you did that? And what makes your underwear different from the rest?

Both partners worked for South African Airways [both left end of 2005] although I have a Higher Diploma in Fashion Design, majoring in Pattern Making. Whilst being employed we searched the globe for supportive, everyday underwear [without contraptions]. We even looked at sports underwear [which normally has a very high polyester content!]. We couldn’t find. It was Brett who put pencil to paper, but both of us knew what the end result should look like and what we expect of it. So we started butchering old underwear….attaching elastic bands below the scrotum, reducing widths between legs, etc, etc, etc. The first pair that both of us were happy with came 4 months later, but this was only in one style [although numerous changes to my original patterns]. Now we had to find the correct fabric. This search was endless. We knew it had to have less than 6% lycra and not weigh more than 180g/sqm. Three months later through my affiliation with Cape Peninsula University underL1aof Technology [Bellville campus], they supplied sampling fabric from a company that only weaves cotton knit and cotton lycra. Needless to say, the first prototype in the fabric that was supplied came out perfectly and we proceeded to make patterns for other styles. When all these styles were perfected it was now a case of finding a local company that would manufacture in small quantities [the standard in underwear companies is 20 000 units, one style, one colour]. We still resided in Johannesburg, Gauteng at that time. I always wanted to be close to the manufacturing of our products [a lesson learnt when I worked at Island Style in Mauritius]. This eventually led us to move down to Cape Town where the clothing industry is largely based. First factory samples were a disaster . This resulted in the dynamics of the Plumbums being incorrect. Two months later this was perfected [taking into account a sample machinist does first prototypes, hands it to a pattern maker for comment, then one gets made on the factory floor and then handed back to the pattern maker]. So how have we Engineered it? We created a pouch [fully elasticated] which is contoured to ones’ genitals, keeping it all supported and comfortable with no need to readjust throughout the day!! Through research we know that Caucasian males have heavier balls and it genetically sits lower [between the legs mostly/ what we were trying to prevent]. We know that our double-layered pouch lift the genitals, which in turn creates a fuller package. The weight of the fabric [180g/sqm], together with the correct combed cotton lycra content is underL2aalso important to deliver on above promises along with breathability. We have also decided on a fuller back panel [to complete cover the buttocks….gravity yet again…]. And then the Plumbum secret [for your eyes only!]: we have used Fulflex elastic on leg opening and Hipster Bikini style waist and ALL POUCHES. This type of elastic is normally used on swimwear. It’s like a rubber strip that absorbs moisture which in turn seals with the skin…providing more support!!!!!!

What is your product range right now and what are your best sellers?

At present we have three underwear styles: Hipster Bikini [without a Plumbum waist band] which has an extremely low rise, Classic Brief [similar to a Y-front but with Plumbum Engineering] and a Fitted Short [with an inch inleg/ just covers buttocks. In swimwear we have two styles:  Brazilian Swim Brief [similar to Hipster Bikini] and Brazilian Square Trunk [similar to Fitted Short]. At present we are working on 2 more underwear styles and 2 more swimwear styles [all incorporating the Plumbum Engineering]. The Hipster Bikini, Classic Brief and Brazilian Swim Brief have proven to be the most popular. We supply predominantly via mail order, are stocked on the famous R62 wine route and also in a men’s boutique store countrywide [2 in Cape Town, 2 in Johannesburg and 1 in underL3aPretoria]. We also supply to guesthouses, boutique hotels and lodges in and around the Cape Town City Bowl. We launched the Limited Edition ranges on our Facebook group to maintain exclusivity as these prints/ colours/ styles are only manufactured in small quantities with no repeats in manufacturing.

Any plans to expand the line? Or expand into other markets?

  • The idea was always to establish the current styles. We rely heavily on customer feedback and take these into account when working on new styles.
  • In the near future this line will incorporate sports wear and leisure wear as we’ve had plenty of queries from local sports companies.
  • Ensuring we pop up as no. 1 on a Google search (Plumbum does!) when looking generally for underwear/swimwear. This also involves a payment system being added which is acceptable to South Africa’s dated Forex laws.

We want to thank Preston from Plumbum for taking the time to talk to us and look forward to seeing more from them in the future.

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Below the Belt wants to reward you for letting your friends know about us. Simply type 3 friends email addresses and we’ll send them a discount code to get them started.

You will also receive $20 off your next order when you complete the form below.
To qualify you must enter 3 valid email addresses. Valid on all items, even Sale Stock!
TELL YOUR FRIENDS HERE

$20 Promo code valid on all orders of $99 or more $10 Promo code valid on all orders of $40 or more.

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10 Years Selling UNICO at EROGENOS.COM

We were just thinking about our long history with UNICO and we actually got our first online order for UNICO 10 years ago. Where did the time go? We were the first to offer the line online and it has continued over the years to remain one of our top sellers.

New Mundo Unico NATURAL Collection

UNICO remains a leader in the industry and many other lines have been influenced by their unique designs, patterns, and color combinations over the years. The new UNICO Natural collection cleverly combines stripes, colors, and waistband options to create a very stylish group of boxers, briefs, and thongs.

As always, we offer you the 5th UNICO free promotion which is a great way to try out a few items from their huge collection and earn a nice discount!

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Mensuas has some new Justuz Boys and ManView. The new Justus Boyz is the camo hip brief. These are really cool and has the new trend in men’s underwear, camo. They are fun to wear for every day. The ManView has the new swim thong. If you have worked out all winter and ready to show off what you have, then this thong is for you.

Save 12% off your next order at Mensuas. Use promotion code Jun12 at checkout. Shop at www.mensaus.com