You might be thinking that men’s swimwear doesn’t change much from year-to-year. It’s either shorts, trunks, or briefs, right?

To some extent, that’s true – we’re probably not going to see guys hitting the beach in neck-to-knee bodysuits in some sort of Victorian-era throwback, but if you’re paying close attention to what men are wearing then you’ll appreciate that trends and fashion have an impact.

Demonstrating some of the latest trends on offer, we paired the body of Marcus Aaronwith the camera of Armando Adajar– we wanted to see the Hunk2 swim wear rangefrom every angle.

Here’s what you should be looking out for this season.

Embrace the technology and face the elements

One of the key drivers of the development of men’s swimwear has been the changing technology available to designers and manufacturers. New fabrics and materials have enabled swimwear brands to create products that are more durable than ever before. These enhanced fabrics enable the creation of swimwear that holds it shape, and is able to withstand the harsh elements of the beach, as well as the corrosive effects of swimming-pool chlorine.

You’ll see these technology enhancements across all of the different styles in the Hunk2 swimwear range – from the snug waist-band of our swim-shorts, to the retro stylings of our swim-trunk, and the cord-free support of our swim-briefs – these designs are only possible with the technological advancements that have been made in recent years.

Design is more than just functional – your swimwear should be as innovative as you

With every new season, you’ll see swimwear designers testing and trying subtle variations on the classic themes that define what men wear in the water.

For example, this season at Hunk2 we’ve introduced our new reversible designs. Designing a piece of clothing that can be worn in multiple ways is a bit of a challenge, but we’re really pleased with the results. When you put your mind to creating something a bit special, anything is possible.

Available in both our swim-trunks and swim-briefs styles, the reversible functionality of our swimwear gives you the choice of rocking out in our bold South American inspired wildlife patterns, or making a simple statement in block colour. Swimwear to suit your mood and the occasion – that’s clever design.

You don’t have to be a swimwear model to be bang on trend

When it comes to men’s swimwear, the other trend that’s worth keeping an eye on is fashion. Fashion draws its influences from all sorts of different reference points – from the haute couture runways, to film, music, and pop culture.

The influence of fashion trends is not only seen in the patterns and colours that feature on men’s swimwear each season, but also in how daring or revealing the cut and shape of the swimwear might be. For example, a more fluid understanding of masculinity has given a lot of men the freedom and confidence to hit the beach in a sexy swim-brief – in the past, swim-briefs were generally only worn by gay guys and Europeans.

The fashion trend that we’ve embraced this season is bright bold colours, and vivid patterns. Our swimwear features stunning South American wilderness designs that are alive with vibrant colours and a sense of fun – exactly what we feel men’s swimwear is all about. Are you ready to embrace the latest trends and update your swimwear options? Check out our online store to find something that suits your style.