MODUS VIVENDI unveils Floral Lace Line & the “Laced Portrait” Campaign – FW26 Collection

MODUS VIVENDI proudly presents the Floral Lace Line, a bold and evocative addition to the FW26 Collection that celebrates the art of fearless self-expression. Step into a world where sensuality meets individuality, where elegance is paired with audacity, and where clothing becomes a medium for rebellion.

The Floral Lace Line is crafted from elasticated, semi-transparent knitted floral lace, combining delicate sophistication with a provocative edge. Sheer and diaphanous, the collection plays with light and movement, creating silhouettes that blur the lines between traditional notions of sensuality and modern fashion-forward design. Darkly poetic and fluidly seductive, the line is a tribute to individuals who embrace creativity without compromise. From underwear to apparel, each piece flirts with lingerie conventions, reimagining them in a contemporary context that is unapologetically daring.

Inspired by the raw sensitivity of the contemporary landscape, the Floral Lace Line captures the tension between fragility and strength. The fabric’s transparency speaks to vulnerability, while its structured form and bold patterns convey confidence and audacity. The collection is designed for those who see fashion not merely as clothing, but as an extension of identity — a canvas for self-expression, rebellion, and personal storytelling.

The campaign, “The Laced Portrait,” brings this vision vividly to life. Featuring a striking portrait of a man enveloped in layers of lace, the imagery captures the interplay between concealment and exposure, elegance and provocation. The photograph reflects the collection’s ethos: sensuality intertwined with artistic expression, dark poetry, and a fearless approach to personal style. Each image in the campaign serves as a statement, inviting viewers to engage with fashion as a form of narrative and rebellion.

Through the Floral Lace Line, MODUS VIVENDI continues to push the boundaries of contemporary fashion, merging craftsmanship, innovative materials, and conceptual design. This collection speaks to those who dare to challenge convention, who celebrate individuality, and who wear their creativity as boldly as they live it.

Born and crafted in Greece, MODUS VIVENDI is a brand that proudly carries the essence of its homeland in every collection. Drawing inspiration from Greek history, culture, and classical artistry, the brand reflects the elegance and symbolism of Hellenic heritage through modern design. From the use of traditional motifs such as the ancient meander to the dedication to authentic craftsmanship, MODUS VIVENDI stays true to its roots while shaping contemporary men’s fashion. Every piece is Made in Greece, a testament to the brand’s enduring connection to its origin and its commitment to preserving and celebrating Greek identity on a global stage.

MODUS VIVENDI – The Way of Life

Born in Greece.

Video: P2Photography @p2photographygr

Model: Dimitris Toufexis @dimitris_toufexi

MODUS VIVENDI proudly announces the arrival of its FW26 Collection, a seasonal journey that brings together timeless heritage, innovative design, and modern sophistication. Each release in this collection will unfold a new story, exploring how culture, craftsmanship, and contemporary aesthetics can merge into everyday wear. The first line to debut is the Linen Line, setting the stage for the collection with its understated elegance and natural authenticity.

Linen Redefined

Linen has long been admired as one of the most breathable and skin-friendly fabrics—a material woven into history for its purity and resilience. MODUS VIVENDI elevates this timeless textile with a premium elasticated linen-blend fabric designed for the needs of modern life. Soft to the touch, hypoallergenic, and moisture-wicking, the fabric ensures superior comfort while keeping the skin cool and dry.

The knitted construction enriches the fabric with flexibility and durability, allowing it to adapt effortlessly to the body’s movements. This blend of nature and innovation makes the Linen Line an ideal choice for men who demand both performance and refinement in their everyday essentials.

The Line

The Linen Line includes a curated selection of briefs, boxers, and comfy shorts, each crafted with a regular fit to offer gentle support without compromising on comfort. The waistband design is a signature detail—featuring the ancient Greek meander motif, a decorative symbol of unity and infinity that elevates these essentials into pieces of cultural significance. This subtle yet powerful element connects contemporary men’s underwear with centuries of Hellenic artistry.

The Kallos Campaign

To celebrate the launch of the Linen Line, MODUS VIVENDI presents the Kallos Campaign. Inspired by the Greek concept of “Kallos,” meaning beauty that radiates from both form and spirit, the campaign portrays a man immersed in his morning routine. This visual narrative reflects the essence of the Linen Line: simplicity, balance, and elegance in everyday rituals.

The campaign emphasizes how true sophistication is found in harmony—between body and mind, between comfort and style, between heritage and modernity. Just as linen has been cherished for centuries as a fabric of natural grace, the Kallos Campaign highlights its role in shaping a lifestyle that is both authentic and refined.

Greek Heritage at the Core

At its heart, MODUS VIVENDI is a brand deeply rooted in Greek heritage. Each collection pays tribute to the cultural richness of its origins while presenting designs that resonate globally. The use of the meander key design in the Linen Line is more than an aesthetic choice—it is a continuation of a classical legacy, reimagined for today’s world. By incorporating this iconic motif, MODUS VIVENDI bridges past and present, uniting ancient symbolism with contemporary style.

The Linen Line is more than underwear—it is a statement of tradition, comfort, and cultural sophistication. As the first release of the FW26 Collection, it reflects the brand’s ongoing mission: to redefine men’s essentials through the fusion of premium materials, elevated design, and timeless artistry.

Born and crafted in Greece, MODUS VIVENDI is a brand that proudly carries the essence of its homeland in every collection. Drawing inspiration from Greek history, culture, and classical artistry, the brand reflects the elegance and symbolism of Hellenic heritage through modern design. From the use of traditional motifs such as the ancient meander to the dedication to authentic craftsmanship, MODUS VIVENDI stays true to its roots while shaping contemporary men’s fashion. Every piece is Made in Greece, a testament to the brand’s enduring connection to its origin and its commitment to preserving and celebrating Greek identity on a global stage.

MODUS VIVENDI – The Way of Life

Born in Greece.

Video: Dimitris Tsatsoulis @dimitris_tsatsoulis_zurrenarh

Photo: P2Photography @p2photographygr

Model: George Dereskos @george_dereskos

Director: Aris Georgiadis @arisgeorgiadis

MODUS VIVENDI: Born in Greece | The Brand Identity 

In 1989, in the heart of Thessaloniki, Greece, MODUS VIVENDI was born. Not yet as a global fashion house, not yet as a name whispered across the world, but as a dream—a dream rooted in the heritage of a country where art, beauty, and philosophy have always been celebrated.

From its earliest steps, MODUS VIVENDI was never simply about underwear, swimwear, or apparel. It was about redefining how men express themselves. It was about bringing confidence and sensuality into everyday life. It was about honoring the body, much like the ancient Greeks did, with garments that felt both timeless and modern, both bold and elegant.

Greece at the Core

Everything begins with Greece. Our light, our history, our art. The marble sculptures of antiquity, the columns of temples, the harmony of proportions—all of these live within the DNA of MODUS VIVENDI. To us, fashion is not just fabric. It is philosophy. It is culture. It is identity.

Each design carries with it a piece of Greek soul: the purity of lines, the warmth of the sun, the freedom of the sea, the depth of our history. MODUS VIVENDI is Greece translated into fashion—heritage meeting modernity, past reimagined for the present.

The Journey of a Vision

From a small boutique in Thessaloniki, our journey expanded across the world. What remained constant was our devotion to individuality. MODUS VIVENDI became a space where people could feel seen, celebrated, and free to express themselves.

Over the decades, we grew, but we never abandoned what made us unique: our in-house craftsmanship, our superior fabrics, our custom patterns, and our storytelling. Every thread is intentional. Every detail matters. Every campaign is a story—about freedom, love, diversity, and the courage to live life your way.

More than Fashion: “The Way of Life”

MODUS VIVENDI is not only a brand. It is a philosophy. Our very name means “way of life,” and this is what we offer: a celebration of lifestyles, of identities, of the human spirit.

We believe clothes should not only cover but also empower. They should not only fit the body but also embrace it. Each garment is an invitation: to stand taller, to feel confident, and to express your truth without hesitation. To live authentically.

Our campaigns are more than visuals; they are narratives. They speak of desire, strength, beauty, and individuality. They remind us that style is not what you wear—it is how you live.

The Heart of Craftsmanship

What makes MODUS VIVENDI distinct is our devotion to craft:

• Superior Craftsmanship: Each piece is crafted with meticulous attention to detail, ensuring aesthetics meet durability.
• Greek Heritage: Every design is influenced by the artistry, history, and cultural depth of Greece.
• Premium Fabrics: We prioritize Greek cotton and other high-quality materials, known for their softness, breathability, and long-lasting comfort.
• In-House Production: With a short, controlled production cycle, we guarantee top quality while maintaining ethical and sustainable practices.
• Perfect Fit: Customized patterns are tested on real bodies to achieve an impeccable fit that flatters and supports.
• Storytelling through Visuals: Our campaigns are not only about garments—they are narratives, expressing freedom, identity, and style.

A Commitment to the Future

In a world of fast fashion, MODUS VIVENDI chooses another path. Sustainability is not a trend—it is a duty. We upcycle, we reduce waste, we choose eco-conscious fabrics, and we create garments meant to last beyond seasons. Because fashion should not only look good today—it should still matter tomorrow.

Our Invitation

MODUS VIVENDI began as a vision in Greece. Today, it is a global movement. But no matter how far we travel, our heart remains rooted in the land that gave birth to beauty, proportion, and philosophy.

To wear MODUS VIVENDI is to embrace more than a garment. It is to embrace a way of life. A philosophy of confidence, sensuality, and authenticity.

We invite you into our world. Into a story written in Greek light and told through fabric. Into a philosophy where fashion is more than clothing—it is identity, freedom, and life itself.

MODUS VIVENDI – The Way of Life

Born in Greece.

Film: Dimitris Tsatsoulis @dimitris_tsatsoulis_zurrenarh & P2Photography @p2photographygr

Art Director: Aris Georgiadis @arisgeorgiadis

MODUS VIVENDI proudly introduces the Micro Knit Line and the “Zero Waste” Campaign, part of the Upcycling Collection, a project dedicated to reducing waste and creating fashion with purpose.

The Micro Knit Line highlights the brand’s commitment to sustainability by transforming upcycled fabrics into new, high-quality pieces. Each item begins with a careful selection and precise cutting of materials that would otherwise be discarded. This is the first stage of the collection’s unique process, ensuring that every cut has meaning and every piece has a future. From there, fabrics go through two more key phases: knitting and quality control. The result is a line that merges responsibility with style, proving that conscious choices can lead to premium design.

The Micro Knit Line features a range of underwear and apparel, designed with minimal lines, soft textures, and a comfortable fit. Each garment is crafted to showcase how upcycling methods can shape modern fashion without compromising quality. By giving new life to existing materials, MODUS VIVENDI champions a circular economy, where nothing goes unused and creativity thrives within responsibility.

The “Zero Waste” campaign for the Micro Knit Line brings this story to life visually, focusing on the journey from fabric scraps to finished pieces. Shot entirely in Greece, it reflects the brand’s philosophy of local production, sustainable innovation, and timeless design.

The Micro Knit Line is not just fashion—it’s a statement. Made in Greece, made with purpose, and made for a future where style and sustainability go hand in hand.

It is time to make a difference in what you wear. Discover MODUS VIVENDI’s Upcycling Collection, available now for purchase online here.

Shop Products here.