Category

Modus Vivendi Design

Category

MODUS VIVENDI Unveils the Harem Line and “Golden” Campaign for Christmas Season.

MODUS VIVENDI launches the Harem Line, a dazzling addition to the FW 24/25 Collection, brought to life through the “Golden” Campaign. Inspired by the Glam Rock era, this gold party-wear collection is perfect for this year’s festive and Christmas season.

The Harem Line embraces the ethos of bold self-expression, inviting you to stand out with designs that combine unique style with effortless sophistication. The collection offers a curated range of garments adorned with glittering textures, gold tones, and intricate details, reflecting the spirit of celebration and elegance.

From tailored statement pieces to versatile separates, the Harem Line is designed for those who dare to shine. Its luxurious aesthetic draws on the iconic glamour of the Glam Rock movement, infusing modern designs with a theatrical twist. Whether you’re hosting a festive gathering or attending an exclusive holiday soirée, the Harem Line has the perfect piece to make you the center of attention.

The Harem Line is a celebration of the festive season’s vibrancy and spirit. MODUS VIVENDI wanted to create a collection that embodies joy, confidence, and the unapologetic glamour synonymous with this time of year.

The Harem Line is now available online at www.e-modusvivendi.com. Let your style sparkle this season—explore the Harem Line today and embrace the golden glow of MODUS VIVENDI.

Discover the “Golden” Campaign here.

Shop products here.


Credits

Photography

Panos Misailidis

@p2photographygr

Model

Giorgos Kourtesis

@kourtesisway

Location
Thessaloniki, Greece

MODUS VIVENDI presents the Delusion Line & the “Sparkle Night” Campaign. A Party-Wear Celebration for Christmas from the FW 24/25 Collection.

MODUS VIVENDI, presents the Delusion Line, the ultimate festive party-wear collection from the FW 24/25 lineup. Celebrate Christmas with a dazzling array of styles that combine innovative design, premium fabrics, and the sparkle of the season.

The campaign, “Sparkle Night,” captures the spirit of a contemporary man spending Christmas Eve at home. Effortlessly chic and unapologetically radiant, he dresses in Delusion Line creations that bring light and life to his private celebration. In a world that often emphasizes togetherness, “Sparkle Night” reminds us of the joy and confidence found in self-expression.

The Delusion Line showcases fashion-forward underwear and tops designed to make a statement:

·         Elasticated Knitted Fabric with Multicolor Lurex Yarns: These dazzling pieces feature a spectrum of vibrant hues against an elegant black backdrop, shimmering under the light to highlight the wearer’s unique style.

·         Elasticated Muslin-Look Transparent Fabrics: Sensuous and bold, these designs embrace transparency and texture for a sleek, cutting-edge appeal.

·         The collection balances minimalistic elegance with festive extravagance, making it the go-to choice for Christmas celebrations. Whether you’re hosting at home or attending a glittering event, the Delusion Line ensures you’ll turn heads and radiate confidence.

The Delusion Line celebrates individuality and the festive spirit through bold, luxurious designs. This season, MODUS VIVENDI invites you to embrace your inner sparkle. Choose your Delusion design and make this Christmas one to remember.

The Delusion Line is now available online at www.modusvivendi.com. Don’t forget to explore our X-Mas Gift Guide which is already online to treat yourself or your loved ones’ special gifts for this year’s Christmas. Shop Gifts here: https://e-modusvivendi.com/x-mas-gift-guide-2024/

Shine bright, stay bold. Celebrate Christmas with MODUS VIVENDI.

Discover the “Sparkle Night” Campaign here.

Shop products here.


Credits

Photography

Panos Misailidis

@p2photographygr

Model

Dimitris Toufexis.

@dimitris_toufexis

Location
Thessaloniki, Greece

MODUS VIVENDI unveils X-Mas Gift Guide for the Holiday Season 2024 to make it an unforgettable moment.

The holiday season is upon us, and MODUS VIVENDI is here to make your gift shopping effortless and stylish. The MODUS VIVENDI X-Mas Gift Guide 2024 is now live, offering a curated selection of versatile underwear and festive apparel designed to delight everyone on your list.

Say goodbye to last-minute holiday stress! MODUS VIVENDI’s X-Mas Gift Guide brings together thoughtfully chosen pieces to suit a wide range of personalities, budgets, and lifestyles. From elegant essentials to bold statement designs, this collection ensures you find the perfect gift for yourself and your loved ones.

The gift guide includes stylish and comfortable signature underwear for every personality, festive holiday-themed apparel to bring joy and sparkle to the season, and exclusive bundles offering value-packed gift sets tailored to the holiday spirit. With MODUS VIVENDI, gifting becomes more than just tradition—it’s a celebration of individuality and style.

The clock is ticking, but we’ve got you covered. Visit the MODUS VIVENDI X-Mas Gift Guide 2024 and make this season unforgettable.

Discover MODUS VIVENDI’s X-Mas Gift Guide, available now for purchase on www.e-modusvivendi.com. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Shop X-Mas Gifts here.

MODUS VIVENDI Introduces the Fur Line and the “Otherwise Romance” Campaign for FW 24/25 Collection

MODUS VIVENDI is excited to unveil its latest Fur Line from the Fall/Winter 2024/2025 Collection, blending timeless luxury with bold, contemporary designs. The collection embraces winter with a striking palette of black and white, featuring fur accents on both underwear and apparel.

Accompanying the launch is the “Otherwise Romance” campaign, a romantic, gothic exploration of sensuality and style. The campaign showcases a man adorned in elegant fur designs that echo the cool, stark contrasts of winter nights. Shot in black and white, the imagery evokes a mysterious allure, capturing the essence of romance in a goth-inspired atmosphere.

The Fur Line redefines winterwear, focusing on comfort and opulence. The pieces are crafted to elevate both your loungewear and streetwear wardrobe, offering fur-trimmed underwear and apparel for those who seek warmth without compromising on style.

Incorporating luxurious textures, the collection includes black and white fur accents on signature pieces that embody a minimalist yet daring aesthetic. Whether worn to lounge or layer, these designs reflect the MODUS VIVENDI ethos of high-quality craftsmanship paired with fashion-forward vision.

The “Otherwise Romance” campaign draws inspiration from gothic romance, weaving a narrative of intimacy, darkness, and the allure of the night. Shot against moody, dreamlike backdrops, the visuals feature sleek fur-trimmed garments in monochrome tones, highlighting the contrast between light and shadow. The campaign embodies the power of individuality, merging vulnerability and strength through a modern, romantic lens.

The man featured in the campaign is the epitome of enigmatic elegance. The fur, a symbol of warmth and protection, paired with the starkness of black and white, creates an aesthetic that is both inviting and untouchable. It’s a celebration of contrasts—softness and strength, passion and restraint—perfect for the winter season.

Discover MODUS VIVENDI’s FW 24/25 Collection, available now for purchase on www.e-modusvivendi.com. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Discover the “Otherwise Romance” Campaign here.

Shop Products here.


Credits

Photography & Videography

Panos Misailidis

@p2photographygr

Model

Anestis Vasilleiadis

@anestis_vas

Location
Thessaloniki, Greece

MODUS VIVENDI Launches Corduroy Line from FW 24/25 Collection: The Perfect Fusion of Timeless Minimalism and Futuristic Appeal.

MODUS VIVENDI is excited to announce the launch of Corduroy Line, a standout feature in the Fall-Winter 2024/2025 Collection. The campaign, named “Futuristic Simplicity”, draws inspiration from the seamless merging of past and future, creating an aesthetic that speaks to the modern man seeking style, comfort, and versatility.

The Corduroy Line redefines simplicity with a futuristic twist, featuring a refined selection of corduroy designs in velvet-like fabric with bold relief stripes that add a textural element to every piece. These designs come in monochromatic tones of black, grey, and off-white, offering a sophisticated palette that complements any wardrobe. This collection isn’t just about fabric—it’s about creating a tactile experience that combines the rich softness of velvet with the timeless allure of corduroy, providing unmatched comfort and sleek style.

The Corduroy Line was created for the man who values understated elegance without compromising on comfort. The relief detail in the fabric gives each piece a subtle, yet impactful look that is both modern and timeless. Our goal was to design garments that feel as luxurious as they look, while remaining versatile enough to adapt to any occasion.

Key Features of the Corduroy Line:

·         Velvet-like corduroy with relief stripes for a textured, luxurious feel

·         Monochromatic black, grey, and off-white

·         Minimalistic, futuristic, and versatile

·         Soft and form-fitting, designed to enhance your silhouette while ensuring ease of movement

Whether it’s the sharp cuts of the jackets, the tailored feel of the pants, or the relaxed elegance of the tops, every design in the Corduroy Line is crafted to provide both structure and fluidity. Each piece wraps the body in softness, enhancing your silhouette while offering freedom of movement.

The campaign imagery showcases a bold vision of the future—clean, minimalist, and distinctly modern—featuring model styled in sleek corduroy outfits that bridge the gap between contemporary and futuristic fashion. The luxurious textures, combined with the monochromatic hues of black, grey, and off-white, offer endless styling possibilities, whether paired with bold accessories or worn as stand-alone statement pieces.

As part of the Fall-Winter 24/25 Collection, the Corduroy Line highlights MODUS VIVENDI’s commitment to creating garments that follow today’s trends while standing the test of time. This collection promises to become a cornerstone for men who want to embrace both minimalism and luxury. The “Futuristic Simplicity” campaign embodies the spirit of a man connected to the present but looking ahead to the future. 

Discover MODUS VIVENDI’s FW 24/25 Collection, available now for purchase on www.e-modusvivendi.com. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Discover the “Futuristic Simplicity” Campaign here.

Shop Products here.


Credits

Photography & Videography

Panos Misailidis

@p2photographygr

Model

Fanourios Papaleon

@fanourios_papaleon

Location
Thessaloniki, Greece

MODUS VIVENDI Unveils FW 24/25 Collection new entry, the Revolutionary Holographic Line and the “Not Your Ordinary Family Portrait” Campaign

MODUS VIVENDI, a fashion brand synonymous with cutting-edge design, introduces its latest masterpiece: The Holographic Line, part of the Fall/Winter 2024/25 collection. Accompanied by the “Not Your Ordinary Family Portrait” campaign, this collection is a bold celebration of individuality, unity, and love.

The Holographic Line redefines contemporary fashion with sleek black silhouettes adorned with mesmerizing 3D holographic prints and shimmering details. From bold outerwear to statement-making underwear, this exclusive line elevates the modern wardrobe with futuristic textures and radiant visuals. The line dares to break boundaries and empowers wearers to express their true selves through eye-catching, high-impact designs.

At the core of the launch is the brand’s new campaign, “Not Your Ordinary Family Portrait” which tells the story of love, acceptance, and self-expression. The campaign features an unconventional rebel son who embodies fearless individuality through his bold style. He confidently embraces holographic designs, from stunningly futuristic apparel to daring underwear, that reflect his unapologetic personality. Alongside him are his two supportive parents, who love and accept their son for who he is, no matter his style. Together, they reflect the power of family and fashion in bringing people closer, proving that true style is one that celebrates unity.

This campaign is about breaking free from societal norms and expressing your identity through fashion, while also highlighting the beauty of unconditional love. The Holographic Line is designed to not only push the boundaries of fashion but to make a statement—one that invites everyone to embrace who they truly are and celebrate the differences that bring us together.

The collection showcases luxuriously structured black outerwear with 3D holographic prints that shift with the light, creating a striking visual effect that captivates attention. Complementing this, the statement-making underwear combines comfort with standout style, blending minimalistic black tones with shimmering details that exude confidence. Together, these pieces embody MODUS VIVENDI’s commitment to pushing the boundaries of fashion, offering more than just clothing—they are symbols of empowerment. Whether dressing up or down, each piece encourages you to embrace your individuality and share your inner light with the world.

Explore the collection now and discover how fashion can be a force for unity. Because at MODUS VIVENDI, we believe that style should bring us all together.

It’s time to make a difference in what you wear. Discover MODUS VIVENDI’s FW 24/25 Collection, available now for purchase on www.e-modusvivendi.com. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Discover the “Not Your Ordinary Family Portrait” Campaign here.

Shop Products here.


Credits

Photography & Videography

Panos Misailidis

@p2photographygr

Creative Director

Billy Hazel

@billyhazel

Location
Thessaloniki, Greece

MODUS VIVENDI is excited to introduce the Liquid Effect Line and the “Freedom In Motion” campaign as part of the FW 24/25 Collection. This new line embodies the spirit of effortless elegance, combining high-performance fabrics with striking design.

Inspired by 70s sportswear, the “Freedom In Motion” campaign captures the essence of freedom and effortless movement. MODUS VIVENDI aimed to create a collection that feels as good as it looks. It’s about freedom—the freedom to move, to express, and to live without constraints. “Freedom In Motion” is about embracing the constant motion of life with style and comfort.

The Liquid Effect Line is crafted for those who refuse to be confined. Created from premium liquid-effect fabric, the Liquid Effect Line offers a luxuriously soft sensation that moves with you, wherever life takes you. This collection of relaxed-fit lifestyle designs includes a range of apparel suitable for the track, the field, or the latest streetwear trends.

With vibrant colors that elevate your mood and classic black options for a more timeless look, the Liquid Effect Line offers something for everyone. Most of the pieces are detailed with side panels featuring a contrast between matte and brilliant finishes, a distinctive vertical stripe, and a sleek rubberized logo label that adds a touch of modern sophistication. This line offers the perfect blend of function and fashion, ensuring you look and feel your best no matter where your day takes you.

The Liquid Effect Line is designed to pair effortlessly with other MODUS VIVENDI products. Match the Liquid Effect Shorts with C-Through MODUS VIVENDI designs, or pair the joggers with a fitted tank top and sneakers for a casual, yet put-together outfit. For cooler days, layer a 70s archive-inspired hoodie over your signature MODUS VIVENDI T-shirt, and you’re ready to take on the city.

Whether you’re hitting the gym, meeting friends for coffee, or going for a walk, the Liquid Effect designs ensure you move through life with confidence and style.

It’s time to make a difference in what you wear. Discover MODUS VIVENDI’s FW 24/25 Collection, available now for purchase on www.e-modusvivendi.com. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Discover the “Freedom In Motion” Campaign here.

Shop Products here.


Credits

Photography:

Panos Misailidis

@p2photographygr

Model:

Dimitris Toufexis

@dimitris_toufexis

Videography:

Panos Misailidis

@p2photographygr

Location
Thessaloniki, Greece

MODUS VIVENDI Unveils Denim Line and the “Greek Island Wanderer” Campaign from FW 24/25 Collection. The collection is designed for the modern man who seeks both comfort and cutting-edge style, effortlessly combining the durability of denim with the flexibility of elastic fabric.

Accompanying this release is the “Greek Island Wanderer” Campaign, a visually captivating narrative set against the backdrop of the sun-drenched streets of a traditional Greek island. The campaign features a man, exuding quiet confidence as he strolls through the labyrinthine alleys, his denim designs seamlessly blending with the natural beauty and charm of his surroundings. His presence echoes the spirit of adventure and discovery—a metaphor for the MODUS VIVENDI man who embodies both individuality and style.

In the “Greek Island Wanderer” campaign, MODUS VIVENDI draws inspiration from the age-old beauty of the Greek islands, where time seems to stand still, and where every twist and turn of the narrow streets holds a promise of new discoveries. The man in the campaign roams freely, embracing the island’s serenity while clad in pieces from the new Denim Line. His journey through the streets and whitewashed alleys is symbolic of the Denim Line’s unique promise—a wardrobe that evolves with every wear.

The raw denim used in the collection is woven with elastic fabric, creating a fit that molds perfectly to the body while maintaining the ruggedness and authenticity of denim. As the fabrics fade and soften over time, they adapt to the wearer’s body and lifestyle, developing a personal, lived-in look.

The Denim Line is the result of extensive experimentation with texture, structure, and form, offering a contemporary take on the classic human uniform. Each piece is meticulously crafted to balance versatility with an enduring sense of style, from casual everyday wear to statement pieces that turn heads. Every piece is designed with a minimalist approach yet rich in detail offering a sleek, modern silhouette.

MODUS VIVENDI’s Denim Line extends beyond outerwear, offering a range of underwear, shorts, pants, and shirts that celebrate comfort without sacrificing style. Whether it’s the form-fitting cut or the detailing like sleeve plackets with adjustable nickel snaps, every garment is designed for the modern man who values aesthetics and functionality.

Designed to grow and change over time, the MODUS VIVENDI Denim Line embodies the passage of time, personal growth, and transformation. With every wash and wear, the pieces acquire a unique patina, mirroring the wearer’s journey through life.

It’s time to make a difference in what you wear. Discover MODUS VIVENDI’s FW 24/25 Collection, available now for purchase on www.e-modusvivendi.com. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Discover the “Greek Island Wanderer” Campaign here.

Shop Products here.


Credits

Photography:

Panos Misailidis

@p2photographygr

Model:

Anestis Vasileiadis

@anestis_vas

Videography:

Panos Misailidis

@p2photographygr

Creative Director

Billy Hazel

@billyhazel

MODUS VIVENDI Launches Bamboo Line and “Cute Panda” Campaign for FW 24/25 Collection

Explore Comfort, Sustainability, and Playful Elegance with MODUS VIVENDI’s Newest Collection

Inspired by the tranquility of nature and the elegance of the bamboo plant, MODUS VIVENDI’s “Cute Panda” Campaign brings together fashion, fun, and an environmental message. The campaign follows a man donning a panda head as he sneaks into the jungle, immersing himself in the serenity of the wild, sharing moments of play and peace with real pandas. The metaphor is clear: reconnecting with nature can be both playful and sustainable.

The Bamboo Line is at the heart of this collection, crafted from eco-friendly and biodegradable bamboo yarns. This innovative fabric offers unmatched thinness, stretch, and smoothness, ensuring ultimate comfort without compromising style. The Bamboo Line’s lightweight designs are not only luxuriously soft but also highly breathable, making them ideal for active wear or daily elegance.

Key Features of the Bamboo Line:

·         Eco-friendly & Biodegradable: Sourced from sustainable bamboo, our fabric is biodegradable, making it an environmentally conscious choice.

·         Breathability & Ventilation: Superior moisture absorption and ventilation properties keep you fresh and dry, even in challenging conditions.

·         UV Protection: The fabric offers natural UV light resistance, protecting your skin from harmful rays.

·         Luxurious Texture: The ultra-soft touch combined with seamless stretch ensures a second-skin feel that’s perfect for any body type.

The “Cute Panda” Campaign was born from the brand’s philosophy of harmony between nature and fashion. The panda, a symbol of peace, serves as a playful yet powerful figure in this campaign. By entering the jungle, the man in the panda costume symbolizes our goal to reconnect with nature and live harmoniously with the earth, all while embracing comfort and style.

This narrative focuses on MODUS VIVENDI’s ongoing mission: to create pieces that not only feel good to wear but also contribute positively to the environment. The panda costume reminds us to protect our planet, while the bamboo fabric stands as a testament to our ability to make sustainable choices in fashion.

MODUS VIVENDI invites individuals to step into a world where comfort meets sustainability. The Bamboo Line is designed for those who seek a blend of luxury, environmental consciousness, and unparalleled softness in their clothing. Whether you’re looking to refresh your wardrobe for the cooler months or searching for the perfect gift, this collection offers something extraordinary for everyone.

It’s time to make a difference in what you wear. Discover MODUS VIVENDI’s FW 24/25 Collection, available now for purchase on www.e-modusvivendi.com. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Discover the “Cute Panda” Campaign here.

Shop Products here.


Credits

Photography:

Panos Misailidis

@p2photographygr

Model:

Dimitris Toufexis

@dimitris_toufexis

Videography:

Panos Misailidis

@p2photographygr

Creative Director

Billy Hazel

@billyhazel

Location:

Thessaloniki, Greece

MODUS VIVENDI Unveils the Sporty Line from Pre/Fall ’25 Collection: Introducing the Bold “Peeping Tom” Campaign. Designed for the modern man who embraces both style and comfort, this collection features classic fit cuts and striking color-block briefs that are destined to become a staple in every wardrobe.

The Sporty Line is not just about aesthetics; it’s a celebration of sustainability and responsible fashion. Crafted from eco-friendly cotton fabric, each piece in this line is part of our Responsible Edit. The cotton used complies with the Organic Content Standard (OCS), and our under-dyeing and washing procedures meet the strict criteria of the Global Organic Textile Standard (GOTS). This ensures that your favorite underwear isn’t just stylish but also kind to the planet.

Key Features of the Sporty Line:

·         Classic Fit Cut: Tailored to provide optimal comfort and support, making it perfect for everyday wear or intense workout sessions.

·         Color Block Style Briefs: Available in a vibrant spectrum of colors designed to elevate your mood, with timeless black and white options for those who prefer a more classic look.

·         Jacquard Branding Logo Waistband: A signature MODUS VIVENDI touch that adds a bold, fashionable statement to your undies.

·         Eco-Friendly Cotton Fabric: Part of our Responsible Edit, ensuring that your choices are sustainable and environmentally conscious.

·         OCS and GOTS Certified: Knitted and processed according to the highest standards of organic textile production.

To launch the Sporty Line, MODUS VIVENDI is excited to unveil the “Peeping Tom” campaign—a playful and cheeky take on the thrill of wearing our new collection. The campaign features a striking visual narrative where a confident guy is seen enjoying some fun in the back of his car, sporting the new Sporty underwear designs. As he relaxes and revels in the moment, someone is caught trying to sneak a peek—a nod to the irresistible allure of the Sporty Line.

The “Peeping Tom” campaign was inspired by the idea of spontaneous joy and the undeniable confidence that comes with wearing something that makes you feel good inside out. The Sporty Line isn’t just about underwear; it’s about embracing your playful side, feeling sexy, and being unapologetically you. Whether you’re at the gym, on the go, or just enjoying a lazy day, this collection adds a fun twist to your everyday essentials.

MODUS VIVENDI invites you to discover the Sporty Line from our Pre/Fall ’25 Collection—a line where style meets sustainability, and comfort meets cheeky fun. Elevate your underwear game and let your inner playful spirit shine through.

Experience the enchantment of “Peeping Tom” and discover MODUS VIVENDI’s Sporty Line now available for purchase on www.e-modusvivendi.com. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Embrace the sportiness. Celebrate the playfulness.

Discover the “Peeping Tom” Campaign here.

Shop Products here.


Credits

Photography:

Panos Misailidis

@p2photographygr

Model:

Dimitris Toufexis

@dimitris_toufexis

Videography:

Panos Misailidis

@p2photographygr

Location:

Thessaloniki, Greece

MODUS VIVENDI, presents the Origami Swimwear Line – White Edition, the latest addition to our Swimwear 2024 Collection. This collection showcases three distinguished men attired in white origami swimwear, set against the backdrop of a swimming pool in a mansion, capturing the essence of refined leisure.

The Origami Swimwear Line – White Edition follows the success of the Pink Edition, drawing inspiration from the delicate art of traditional Japanese “Paper folding”. Our design team has meticulously crafted an almost three-dimensional floral motif, adorned with delicate origami blossoms, and printed on premium, sustainable swimsuit fabrics.

With its romantic allure, harmonious palette, and precise cuts, this line captivates the eye and sculpts the flirtatious style you seek for your beach outfit. The Origami line distinguishes itself from the ordinary floral print trend, offering a uniquely individual and special appeal that will leave you feeling exceptional.

Every piece in the Origami Swimwear Line is part of MODUS VIVENDI’s responsible edit, featuring an all-over customized MODUS VIVENDI original printed design. These designs are made from eco-friendly, fast-drying elasticated fabric, created using 100% recycled yarns from recycled plastic bottles. Our commitment to sustainability ensures that you not only look good but also contribute to a better environment.

Join us in celebrating the beauty of nature and the artistry of Japanese culture with the Origami Swimwear Line – White Edition. Experience the perfect blend of elegance, innovation, and sustainability that defines MODUS VIVENDI.

For more information about the collection and the campaign, please contact us at marketing@e-modusvivendi.com. Join MODUS VIVENDI in celebrating diversity and making a statement for a more inclusive and sustainable future.

Shop Products here.


Credits

Photography:

Joan Crisol
@joan_crisol

Models:

Miguel Angel

@miguelfit26

Julien Paje

@julien_paje

Javier Serna Montana

@javi.serna

Videography:

Ático Norte Producciones

@aticonorteproducciones

Creative Director:

Billy Hazel

@billyhazel

Location:
Madrid, Spain

MODUS VIVENDI, is excited to announce the launch of the Lux Origami Line as part of its Resortwear 2024 Collection. This highly anticipated release is celebrated through the vibrant “Flower Feast” Campaign, capturing the essence of summer and the timeless elegance of origami art.

Drawing inspiration from the intricate and delicate art of traditional Japanese paper folding, or origami, the Lux Origami Line embodies the meticulous craftsmanship and artistic precision that origami represents. The collection features a striking almost three-dimensional floral pattern, expertly adorned with origami blossoms. This floral motif, printed on a luxurious semitransparent muslin-look fabric, evokes a sense of romance and whimsy, perfectly aligning with the spirit of summer escapades.

Set against the backdrop of a lush garden, the “Flower Feast” Campaign showcases three men effortlessly exuding charm and relaxation as they revel in the beauty of nature. They are dressed in the new Lux Origami apparel, each piece a testament to MODUS VIVENDI’s commitment to innovation and style. The flowy, semitransparent muslin-look fabric, adorned with the all-over floral print, creates an ethereal visual delight that resonates with the brand’s core aesthetic values.

The Lux Origami Line is a masterful blend of traditional artistry and contemporary fashion. Each piece in the collection boasts an intricate floral design that appears almost lifelike, capturing the delicate beauty of origami blossoms. The designs are brought to life with a vibrant array of colors, ensuring that each piece is a captivating addition to any wardrobe. The use of flowy, semitransparent fabric lends a diaphanous and sexy appeal, perfect for both holiday getaways and urban adventures. These versatile designs seamlessly blend with other wardrobe essentials, offering comfort without compromising on style.

MODUS VIVENDI’s Resortwear 2024 Collection, and specifically the Lux Origami Line, is a celebration of art, nature, and fashion. The “Flower Feast” Campaign encapsulates the essence of our brand, highlighting the romantic and playful elements of our designs. We are thrilled to share this collection with our fashion-forward clientele.

Whether you’re lounging by the pool, exploring exotic locales, or navigating city streets, the Lux Origami Line promises to enhance your style with its unique blend of traditional craftsmanship and modern elegance.

Experience the enchantment of “Flower Feast” and discover MODUS VIVENDI’s Lux Origami Line now available for purchase on www.e-modusvivendi.com. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Discover the “Flower Feast” Campaign here.

Shop Products here.


Credits

Photography:

Joan Crisol
@joan_crisol

Models:

Miguel Angel

@miguelfit26

Julien Paje

@julien_paje

Javier Serna Montana

@javi.serna

Videography:

Ático Norte Producciones

@aticonorteproducciones

Creative Director:

Billy Hazel

@billyhazel

Location:
Madrid, Spain

MODUS VIVENDI Unveils Laminated Swimwear Line Part II – Red & Black Edition with “Glossy Stripes” Campaign from Swimwear 2024 Collection

MODUS VIVENDI, known for pushing the boundaries of contemporary swimwear, proudly presents the Laminated Swimwear Line Part II – Red & Black Edition. This striking collection is introduced through the captivating “Glossy Stripes” campaign, a visually stunning showcase of high-fashion swimwear set against the luxurious backdrop of a mansion’s swimming pool.

The “Glossy Stripes” campaign features three charismatic models adorned in laminated swimwear that gleams with a glossy, shiny effect. The campaign captures the essence of sophistication and modernity, perfectly aligned with MODUS VIVENDI’s ethos of combining style, sustainability, and innovation. Each piece in the collection is designed to turn heads, whether lounging poolside or making a statement on the beach.

The Laminated Swimwear Line draws its inspiration from the timeless allure of marine aesthetics. The design team at MODUS VIVENDI has masterfully reimagined the classic Breton stripes, seamlessly integrating them into sustainable swimsuit fabrics. By employing a specialized laminated technique, they have transformed these stripes into a glossy, eye-catching feature that exudes elegance and modernity.

Available in an enticing palette of black, rose red, and timeless navy blue, every swimwear piece in this line is a testament to MODUS VIVENDI’s commitment to responsible fashion. The designs are not only visually striking but also part of the brand’s responsible edit. They feature an all-over striped design enhanced with laminated foil printing, offering a unique blend of style and sustainability.

MODUS VIVENDI continues to lead in eco-conscious fashion by crafting swimwear from eco-friendly, fast-drying, and elasticated fabric. These materials are made from 100% recycled yarns, derived from recycled plastic bottles, and offer UV Rays Protection, ensuring both style and functionality. Each piece from the Laminated Swimwear Line underscores the brand’s dedication to reducing environmental impact while delivering high-quality, fashionable swimwear.

Experience the future of swimwear with MODUS VIVENDI’s Laminated Swimwear Line Part II – Red & Black Edition. Dive into a world where style meets sustainability, and every stripe tells a story of elegance and innovation.

The Laminated Swimwear Line is now available for purchase on the MODUS VIVENDI website www.e-modusvivendi.com. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Discover the “Glossy Stripes” Campaign here.

Shop Products here.


Credits

Photography:

Joan Crisol
@joan_crisol

Models:

Miguel Angel

@miguelfit26

Julien Paje

@julien_paje

Javier Serna Montana

@javi.serna

Videography:

Ático Norte Producciones

@aticonorteproducciones

Creative Director:

Billy Hazel

@billyhazel

Location:
Madrid, Spain

MODUS VIVENDI Unveils Viennese Swimwear Line – Blue Edition and “Porcelain Swimsuits” Campaign.

MODUS VIVENDI proudly presents its latest creation, the Viennese Swimwear Line – Blue Edition, as part of the Swimwear 2024 Collection. This stunning collection is brought to life through the “Porcelain Swimsuits” campaign, which beautifully captures the essence of summer freedom and joy at the beach shore.

The campaign features a man reveling in the pure enjoyment and liberation of the beach, adorned in the meticulously crafted Viennese swimwear designs. Drenched in shades of blue, the designs are a true testament to the spirit of fun and freedom that defines the season.

The Viennese Swimwear Line draws its inspiration from the timeless beauty of monochromatic porcelain art. The design team at MODUS VIVENDI has meticulously crafted an almost three-dimensional floral pattern that showcases intricate vector blossoms and leaves. These stunning designs are printed onto sustainable swimsuit fabrics, reflecting MODUS VIVENDI’s commitment to both artistry and environmental responsibility.

This collection balances romance with contemporary flair and a hint of minimalism, making it a perfect choice for those who seek elegance and sophistication in their beachwear. The Viennese line captures attention with its refined style, proving that standing out does not always require making a loud statement. Instead, it epitomizes chic sophistication within the floral print trend, making it a must-have for fashion-forward beachgoers.

The “Porcelain Swimsuits” campaign is more than just a showcase of swimwear; it’s a celebration of the freedom and joy that come with summer. Through this campaign, MODUS VIVENDI invites everyone to embrace the season with elegance, style, and a touch of playful sophistication.

Discover Campaign here.

Shop Products here.


Credits

Photography:

Gastohn Barrios

@gastohn.barrios

Model:

Igor Foscarini

@igorfoscarini

Videography:

Santiago Di Giovanni

Executive Production:

Matias Santos

@matusantos

Stylist:

Martin Iglesias

Location:

Pinamar, Argentina

MODUS VIVENDI Presents the Boudoir Swimwear Line and the “Black Strings” Campaign from Swimwear 2024 Collection

MODUS VIVENDI, as once again pushes fashion boundaries with innovative swimwear designs, is thrilled to announce the launch of the Boudoir Swimwear Line, highlighted by the “Black Strings” campaign from the Swimwear 2024 Collection. This bold new line and campaign embody the perfect fusion of classic elegance and modern sensuality.

Set against the backdrop of a luxurious mansion, the “Black Strings” campaign features three striking men lounging by the pool, exuding confidence and sophistication in MODUS VIVENDI’s latest swimwear creations. The campaign captures the essence of opulence and allure, bringing the brand’s vision to life through a series of captivating visuals. Each image speaks to the brand’s commitment to quality, style, and provocative charm.

The “Black Strings” campaign draws inspiration from the concept of duality – the merging of the old with the new, and the classic with the modern. By highlighting the opulent setting of a luxury mansion with the avant-garde designs of the Boudoir Swimwear Line, MODUS VIVENDI aims to create a visual narrative that celebrates sophistication and sensuality. The campaign highlights the transformative power of fashion, showcasing how innovative design can redefine and elevate traditional swimwear.

Boudoir Swimwear designs draw inspiration from the timeless elegance of corset styles, the Boudoir Swimwear Line presents a polished and contemporary edition of classic swimsuits. Each piece in this line is meticulously crafted to offer a hint of provocative charm, ensuring that the wearer feels both stylish and comfortable.

Each swimsuit features vinyl side corset-style panels that mimic the structure of a corset, adding a unique and edgy aesthetic. Adjustable cords for a customizable and flattering fit, and fast-drying elasticated fabric in both the side panels and front lining, blending practicality with high fashion.

The Boudoir Swimwear Line is a testament to MODUS VIVENDI’s dedication to pushing the boundaries of fashion while maintaining a commitment to quality and comfort. This collection offers a unique blend of traditional design elements and contemporary flair, making it a must-have for fashion-forward individuals.

The Boudoir Swimwear Line is now available for purchase on the MODUS VIVENDI website www.e-modusvivendi.com. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Discover the “Black Strings” Campaign here.

Shop Products here.


Credits

Photography:

Joan Crisol
@joan_crisol

Models:

Miguel Angel

@miguelfit26

Julien Paje

@julien_paje

Javier Serna Montana

@javi.serna

Videography:

Ático Norte Producciones

@aticonorteproducciones

Creative Director:

Billy Hazel

@billyhazel

Location:
Madrid, Spain

MODUS VIVENDI Unveils Crochet Knit Line 2nd Part (The Natural Edition) and “Sneaky Gardener” Campaign from SS24 Collection

MODUS VIVENDI is thrilled to announce the launch of the Crochet Knit Line – Part Two (The Natural Edition) as part of the SS24 Collection. This release is accompanied by the “Sneaky Gardener” Campaign, setting a new standard in fashion storytelling.

Building on the success of our first Crochet Knit Line, The Natural Edition continues to embrace the crochet trend with a modern twist. This collection serves the most contemporary variant of crochet, ensuring that retro-inspired looks remain stylish and relevant. The designs are characterized by smooth knitted fabric with a minimalistic yet luxurious tight fit, offering both sophistication and comfort.

This SS24 Collection campaign captures the essence of the Crochet Knit Line through a narrative that is both playful and captivating. The campaign features a mysterious gardener who sneaks into various gardens, adorned in our latest crochet designs. This storytelling approach emphasizes the seamless blend of nature and fashion, showcasing how MODUS VIVENDI pieces can transform everyday moments into extraordinary experiences.

The “Sneaky Gardener” Campaign draws inspiration from the timeless allure of nature and the carefree spirit of summer. Gardens symbolize growth, beauty, and serenity—qualities that are mirrored in the craftsmanship and aesthetic of our Crochet Knit Line. By portraying a gardener who moves stealthily through lush landscapes, we highlight the effortless coolness and adaptable elegance of our designs. This campaign is a celebration of the outdoors and the joy of natural surroundings in style.

Crafted from smooth knitted fabric with a minimal yet lavish tight-fit design, this edition features ivory color pieces, offering a fresh and elegant palette that complements any wardrobe. Its monochromatic aesthetic balances bohemian charm with a refined, polished look. The versatile styles cater to both fun and playful as well as chic and elegant preferences, adapting effortlessly to any fashion direction. From underwear to outerwear, each piece is designed to be unique yet harmonious within the collection.

The Crochet Knit Line is now available for purchase on the MODUS VIVENDI website www.e-modusvivendi.com. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Discover “Sneaky Gardener” Campaign here.

Shop Products here.


Credits

Photography:

Joan Crisol
@joan_crisol

Models:

Javier Serna Montana

@javi.serna

Videography:

Ático Norte Producciones

@aticonorteproducciones

Make Up & Hair:

Alvaro Sanper

@alvarosanper

Production Assistant:

Juanma Lopezp

@juanma_lopezp

Location:
Madrid, Spain

MODUS VIVENDI unveils Lux Origami Swimwear Line. A fusion of art and sustainability.

MODUS VIVENDI is excited to present the Lux Origami Swimwear Line, an extraordinary addition to the Swimwear 2024 Collection. This innovative line brings the traditional Japanese art of paper folding to life through exquisite swimwear designs, perfectly captured in our latest campaign.

The new campaign showcases three men enjoying a sunny day by the pool, embodying the playful and refreshing spirit of summer. The trio, dressed in the Lux Origami swimwear, are seen cooling off with a garden hose, splashing around, and making the most of their backyard oasis. This vibrant setting reflects the campaign’s essence—joy, spontaneity, and the simple pleasures of life.

The Lux Origami Swimwear Line draws its inspiration from the intricate and delicate art of Japanese origami. MODUS VIVENDI’s design team has meticulously crafted an almost three-dimensional floral motif, featuring origami blossoms that seem to spring to life on sustainable swimsuit fabrics. This line not only highlights the beauty of tradition but also embraces modern, eco-friendly practices.

The collection stands out with its three-dimensional floral designs, which offer a distinct and romantic allure with its unique floral motif. The harmonious color palette and precise cuts elevate the swimsuits to new heights.

True to MODUS VIVENDI’s commitment to responsible fashion, the Lux Origami swimwear is crafted from eco-friendly fabrics. These materials are made using 100% recycled yarns from plastic bottles, reflecting our dedication to environmental sustainability.

The swimwear features a laminated foil print that gives each design a glossy, eye-catching finish. This special technique not only enhances the visual appeal but also adds a luxurious touch to the collection. Designed for comfort and durability, the swimwear is made from fast-drying, elasticated fabric that offers UV ray protection, ensuring the best possible performance and protection.

MODUS VIVENDI’s responsible edit ensures that fashion and sustainability go hand in hand. Our commitment to the environment is reflected in every piece of this collection, blending style with ecological consciousness.

The Lux Origami Swimwear Line is now available for purchase on the MODUS VIVENDI website www.e-modusvivendi.com. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Discover the “Soaking Wet” Campaign here.

Shop Products here.


Credits

Photography:

Joan Crisol
@joan_crisol

Models:

Miguel Angel

@miguelfit26

Julien Paje

@julien_paje

Javier Serna Montana

@javi.serna

Videography:

Ático Norte Producciones

@aticonorteproducciones

Creative Director:

Billy Hazel

@billyhazel

Location:
Madrid, Spain

MODUS VIVENDI introduces the stunning Origami Line in the Resortwear Collection for 2024 and the “Floral Oasis” Campaign. Embrace elegance and artistry.

Drawing inspiration from the meticulous and delicate art of origami, MODUS VIVENDI’s design team has created a collection that embodies both the intricate beauty and precision of this ancient craft. The campaign features a man elegantly dressed in MODUS VIVENDI Origami apparel, standing in the vast, tranquil expanse of a desert. The stark, minimalist background enhances the vibrant and intricate blue floral designs of the clothing, highlighting the contrast between nature’s raw beauty and the sophisticated artistry of the collection. Each photograph encapsulates the essence of the Origami Line – a harmonious blend of traditional Japanese aesthetics and contemporary fashion.

The MODUS VIVENDI design team has meticulously fashioned an almost three-dimensional floral pattern, with each piece adorned with origami blossoms, printed on luxurious, smooth viscose poplin fabric. Embracing a romantic allure with cohesive baby blue hues and contemporary cuts, these pieces captivate the eye and craft a flirty style perfect for both holiday and urban outfits.

The Origami Line offers versatile garments that effortlessly blend with other wardrobe essentials, ensuring comfort while exuding a distinct and exceptional charm. This luxurious material ensures a lightweight and silky touch, making it perfect for the summer season.

The Origami Line comprises apparel with an all-over printed design made of an extra-smooth viscose blend poplin fabric. Each piece is designed to be versatile, making it easy to mix and match with other wardrobe staples. Whether you are dressing for a relaxed holiday getaway or a stylish urban adventure, the Origami Line and Resortwear Collection provide the perfect blend of comfort and sophistication.

Experience the enchantment of “Floral Oasis” and discover Origami Line now available for purchase on www.e-modusvivendi.com. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Discover the “Floral Oasis” Campaign here.

Shop Products here.


Credits

Photography:

Panos Misailidis

@p2photographygr

Model:

Dimitris Toufexis

@dimitris_toufexis

Videography:

Panos Misailidis

@p2photographygr

Creative Director:

Billy Hazel

@billyhazel

Location:

Thessaloniki, Greece

MODUS VIVENDI launches Laminated Swimwear Line with “Glossy Stripes” Campaign from Swimwear 2024 Collection.

MODUS VIVENDI, known for its trendsetting designs, is thrilled to announce the launch of its latest creation, the Laminated Swimwear Line, part of the Swimwear 2024 Collection. The line’s “Glossy Stripes” Campaign features striking visuals of a man donned in laminated swimwear that glistens under the Argentine sun.

Drawing inspiration from the timeless marine trend, MODUS VIVENDI’s design team has expertly reimagined the classic Breton stripes on sustainable swimsuit fabrics. Utilizing a unique laminated technique, each piece in the line features a glossy finish that promises to turn heads. Available in black, rose red, and navy blue, this line is designed to make a statement.

The “Glossy Stripes” Campaign, shot on the picturesque beaches of Argentina, encapsulates the essence of summer with a modern twist. The campaign showcases the swimwear’s brilliant shine and dynamic appeal, making it a must-have for fashion-forward individuals seeking to stand out by the sea.

The “Glossy Stripes” Campaign finds its muse in the ageless allure of the sea. The iconic Breton stripes, historically worn by mariners, have been elevated through a laminated technique that reflects the sunlight, much like the glistening waves. This innovation not only adds a modern twist but also enhances the visual appeal, creating an eye-catching effect that captures the spirit of the ocean. By merging classic nautical themes with contemporary design and sustainable practices, MODUS VIVENDI celebrates the enduring charm of marine aesthetics while paving the way for future-forward fashion.

In keeping with MODUS VIVENDI’s commitment to sustainability, the Laminated Swimwear Line is part of the brand’s responsible edit. Each piece is crafted from eco-friendly, fast-drying elasticated fabric made from 100% recycled yarns, sourced from recycled plastic bottles. Additionally, the swimwear features UV rays protection, ensuring both style and safety for sunny days. This line is more than a visual delight to MODUS VIVENDI’s dedication to responsible fashion. By merging sustainability with cutting-edge design, the brand continues to lead the way in the swimwear industry.

The Laminated Swimwear Line is now available for purchase on the MODUS VIVENDI website www.e-modusvivendi.com. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Discover the “Glossy Stripes” Campaign here.

Shop Products here.

Laminated Swimwear Line Social Material Content


Credits

Photography:

Gastohn Barrios

@gastohn.barrios

Model:

Lucas Nocito

@lucas_nocito

Videography:

Santiago Di Giovanni

Executive Production:

Matias Santos

@matusantos

Stylist:

Martin Iglesias

General Production & Editing

Gastohn Barrios

@gastohn.barrios

Location:

Mar Del Plata, Argentina

Prepare to delve into a world where desires are ignited and boundaries are blurred as MODUS VIVENDI proudly introduces its latest sensation: The Fetish Collection. With an intoxicating blend of seduction and sophistication, this daring line of fetish underwear is poised to redefine the art of indulgence.

Embrace the allure of the forbidden with the Fetish Collection, a tantalizing array of underwear designed to awaken your deepest passions. Available in the shades of black, red, yellow, and blue, each color embodies a symbolic journey into the realms of desire:

Black: The embodiment of mystery and elegance, black exudes an aura of dominance and power, perfect for those who revel in the thrill of control. Wear our midnight black underwear for feeling dominant or submissive while the latex fabric makes you feel powerful and in control, igniting your passion.

Red: Ignite the flames of passion with the fiery hue of red, a symbol of lust and desire that promises to ignite your innermost fantasies. If you’re into fiery passion, try our captivating red color underwear. Made of leather, they make you feel primal and daring, urging you to enjoy pleasure without holding back.

Yellow: Embrace the playful side of fetishism with the vibrant hue of yellow, a color that represents curiosity and exploration, inviting you to embrace new experiences. Our vibrant yellow underwear is for those who like to explore taboo things. They’re made of shiny vinyl and make you feel seductive, encouraging you to explore kinks and fetishes.

Blue: Dive into the depths of submission with the calming hue of blue, a color that symbolizes trust and surrender, allowing you to lose yourself in the pleasures of surrender. If you want to surrender to pleasure, our deepest blue underwear is for you. They’ll make you feel enveloped in sensation, whispering secrets of obedience.

But the allure of the Fetish Collection extends far beyond its mesmerizing colors. Crafted from the finest materials including latex, leather, vinyl, and rubber, each piece is a testament to exquisite craftsmanship and unparalleled quality. From the sleek sophistication of latex to the decadent indulgence of leather, every garment is designed to entice and enchant, leaving a trail of temptation in its wake.

Exploring the world of fetishism is a journey of self-discovery and liberation. With the Fetish Collection, MODUS VIVENDI wanted to create a collection of underwear that not only celebrates the beauty of fetishism but also empowers individuals to embrace their desires without inhibition. From the provocative colors to the luxurious materials, every detail has been carefully curated to ignite the senses and unleash the deepest fantasies.

Indulge your desires and experience the ultimate temptation with the Fetish Collection. Let your fantasies run wild and awaken your senses. Are you ready to give in to temptation?

Discover Fetish Collection on the MODUS VIVENDI website www.e-modusvivendi.com. For more information about the collection, please contact us at marketing@e-modusvivendi.com.

Shop Products here.

MODUS VIVENDI Unveils Origami Swimwear Line – Pink Edition and Launches “Creamy Licking” Campaign

MODUS VIVENDI introduces the second part of its Origami Swimwear Line – the Pink Edition. Inspired by the traditional Japanese art of “Paper Folding,” this collection seamlessly blends intricate design with eco-conscious materials, offering a fresh perspective on beachwear for the discerning consumer.

In celebration of the Pink Edition launch, MODUS VIVENDI introduces the “Creamy Licking” Campaign, a visual ode to joy, summer, and indulgence. This captivating campaign captures the essence of beachside fun, featuring a man adorned in Origami swimwear, delighting in the simple pleasures of ice cream on a sun-kissed shore.

Inspired by the carefree spirit of summer, the “Creamy Licking” Campaign encapsulates the joy of embracing life’s simple pleasures. Against the backdrop of azure waves and golden sands, MODUS VIVENDI’s swimwear becomes a canvas for playful moments, inviting wearers to revel in the magic of the season.

Crafted by MODUS VIVENDI’s talented design team, the Pink Edition features an almost three-dimensional floral motif, showcasing origami blossoms meticulously printed on sustainable swimsuit fabrics. Each piece exudes a romantic allure and harmonious palette, accentuated by precise cuts that sculpt a flirtatious style perfect for any beach outing.

Furthermore, the Origami Swimwear Line sets itself apart from conventional floral prints, offering a uniquely individual appeal that promises to leave wearers feeling exceptional. Every swimwear piece is part of MODUS VIVENDI’s responsible edit, boasting an all-over customized design that reflects the brand’s dedication to authenticity and environmental consciousness.

MODUS VIVENDI’s Origami Swimwear Line – Pink Edition and the “Creamy Licking” Campaign are now available, inviting fashion enthusiasts to experience the perfect blend of style, sustainability, and summer joy.

The Origami Swimwear Line is now available for purchase on the MODUS VIVENDI website www.e-modusvivendi.com.

Discover the “Creamy Licking” Campaign here.

Shop Products here.


Credits

Photography:

Gastohn Barrios

@gastohn.barrios

Model:

Igor Foscarini

@igorfoscarini

Videography:

Santiago Di Giovanni

Executive Production:

Matias Santos

@matusantos

Stylist:

Martin Iglesias

Location:

Mar Del Plata, Argentina

MODUS VIVENDI Makes Waves with Diamonds Swimwear Line and “Precious Stone” Campaign.

MODUS VIVENDI, proudly unveils its latest release: The Diamonds Swimwear Line and its newest campaign to challenge norms, setting a new standard for luxury swimwear in 2024.

Inspired by the timeless allure of diamonds and their association with femininity, MODUS VIVENDI introduces the Diamonds Swimwear Line, transcending gender norms to redefine luxury for all. Breaking barriers with its revolutionary approach, MODUS VIVENDI aims to prove that diamonds are not exclusively a girl’s best friend but a symbol of opulence and refinement for everyone.

The “Precious Stone” Campaign serves as a celebration of this groundbreaking collection, featuring three impeccably styled men lounging in a pool adorned with the exquisite Diamonds swimwear. Each garment is meticulously crafted with fast-drying elasticated fabric, boasting crystal rock details and an extra side ribbon for a draped effect, culminating in a fusion of sophistication and comfort.

Diamonds Swimwear Line and ‘Precious Stone’ Campaign aim is to challenge the notions of luxury and redefine the boundaries of swimwear fashion. By infusing classic designs with crystal rock and detailing, MODUS VIVENDI offers a fresh perspective on elegance and exclusivity.

The Diamonds Swimwear Line features an array of styles, including classic bathing suits and minimalist designs, available in timeless black and white colorways. Each piece features a signature front thermo-embossed logo made of small crystal rocks, adding a touch of elegance to every swimsuit.

MODUS VIVENDI continues to push the boundaries of fashion, combining sophistication with innovation to create unique pieces. With the Diamonds Swimwear Line and “Precious Stone” Campaign, MODUS VIVENDI follows its commitment to redefining swimwear fashion in 2024 and beyond.

The Diamonds Swimwear Line is now available for purchase on the MODUS VIVENDI website www.e-modusvivendi.com. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Discover the “Precious Stone” Campaign here.

Shop Products here.


Credits

Photography:

Joan Crisol
@joan_crisol

Models:

Miguel Angel

@miguelfit26

Julien Paje

@julien_paje

Javier Serna Montana

@javi.serna

Videography:

Ático Norte Producciones

@aticonorteproducciones

Creative Director:

Billy Hazel

@billyhazel

Location:
Madrid, Spain