celebration of everyday comfort, understated luxury and modern masculinity from the FW 26/27 Collection.

MODUS VIVENDI presents the Meander Towel Line, part of its Fall/Winter 2026–2027 Collection, accompanied by the Slow Morning Campaign, a visual story inspired by the beauty of slowing down and enjoying life’s simplest moments. Combining soft textures, refined details and contemporary design, the new line brings a fresh perspective to men’s everyday underwear, where comfort meets effortless style and understated sensuality.

Crafted from a soft, lightweight and breathable viscose-blend towel fabric, the Meander Towel Line offers a smooth, luxurious feel against the skin while maintaining a relaxed and comfortable fit. Available in sandy brown and classic white, the collection features distinctive orange accents that add a modern touch to its minimal aesthetic. From thongs and bikini briefs to classic briefs and boxers, each design combines everyday functionality with the signature character of MODUS VIVENDI, creating a versatile selection of men’s underwear essentials that feel as good as they look.

The accompanying Slow Morning Campaign brings the collection to life through a warm, intimate atmosphere that celebrates simplicity and quiet confidence. Set in a minimalist interior filled with natural light, the campaign captures the unhurried rhythm of a morning without plans or pressure. Relaxed poses, earthy tones and soft textures create a visual narrative where comfort, modern masculinity and natural sensuality come together. With an effortless and authentic approach, the campaign highlights the pleasure of feeling comfortable in your own skin and appreciating the little moments that often go unnoticed.

More than a presentation of a new underwear collection, Slow Morning reflects a lifestyle built around balance, self-confidence and personal comfort. It is an invitation to slow down, embrace simplicity and discover a quieter kind of luxury in everyday routines.

With the Meander Towel Line and Slow Morning Campaign, MODUS VIVENDI continues to explore the relationship between fashion, comfort and individuality, offering a contemporary interpretation of men’s underwear that feels both refined and naturally sensual.

ABOUT MODUS VIVENDI

MODUS VIVENDI is a contemporary menswear and underwear brand known for distinctive design, confident aesthetics and a modern interpretation of masculine style. Through original collections and visually driven campaigns, the brand combines craftsmanship, creativity and self-expression to create pieces designed for men who choose to define their own attitude.

The MODUS VIVENDI FW 26/27 Collection, including the Varsity Line, is available now at www.e-modusvivendi.com.

Discover Campaign: https://e-modusvivendi.com/meander-towel-line?utm_source=press_release&utm_medium=email&utm_campaign=meander_towel_line

Shop: https://e-modusvivendi.com/meander-towel-line-cat/?utm_source=press_release&utm_medium=email&utm_campaign=meander_towel_line_products

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 A softer expression of seventies style joins the MODUS VIVENDI FW 26/27 Collection.

MODUS VIVENDI presents the Knitted Stripes Line, a new addition to its FW 26/27 Collection, introduced through the atmospheric Retreat Campaign.

Drawing inspiration from the relaxed freedom and distinctive visual language of the seventies, the Knitted Stripes Line reinterprets retro style through a contemporary menswear perspective. Crafted from soft, breathable and form-fitting knitted fabric, the collection combines comfort, sensuality and effortless sophistication in pieces designed to move naturally between underwear and fashion.

A distinctive gradient stripe defines the line, expressed through warm earthy browns and delicate milky whites. The understated palette enhances the collection’s vintage character while maintaining a modern, refined feel.

The Knitted Stripes Line includes bikini briefs, classic briefs, athletic briefs, boxers, leggings and a coordinating turtleneck, allowing the collection to extend beyond traditional underwear into complete, fashion-driven looks. Designed to be worn individually, layered or styled with everyday wardrobe pieces such as denim, the line encourages a relaxed and personal approach to dressing.

Soft against the body and naturally sexy without feeling overstated, the collection reflects the MODUS VIVENDI vision of modern masculinity: confident, expressive and comfortable in its individuality.

The Retreat Campaign translates the mood of the Knitted Stripes Line into an intimate visual escape shaped by warm light, natural textures and quiet confidence.

Shot in a secluded, sun-drenched setting, the campaign captures moments of stillness, ease and self-possession. The imagery moves naturally between softly lit interiors and open-air surroundings, presenting the collection through relaxed, unguarded poses and an understated sense of sensuality.

Rich wooden surfaces, tropical greenery and warm late-afternoon light establish a distinctly retro atmosphere, referencing the seventies without relying on nostalgia. Instead, familiar influences are reinterpreted through a contemporary fashion lens that feels raw, sophisticated and intentional.

The campaign’s restrained visual language allows the silhouettes, textures and striped patterns of the collection to become part of the surrounding environment. The result is a story built around escape, comfort and effortless self-awareness.

Sensual yet controlled, the Retreat Campaign presents masculinity as relaxed rather than performative — confident in stillness, comfortable with expression and defined by individuality.

With the Knitted Stripes Line and Retreat Campaign, MODUS VIVENDI continues to expand the creative language of its FW 26/27 Collection, bringing together distinctive design, tactile materials and a modern interpretation of retro-inspired menswear.

The MODUS VIVENDI FW 26/27 Collection is available now at www.e-modusvivendi.com.

Discover Campaign: https://e-modusvivendi.com/knitted-stripes-line?utm_source=press_release&utm_medium=email&utm_campaign=knitted_stripes_line

Shop: https://e-modusvivendi.com/knitted-stripes-line-cat/?utm_source=press_release&utm_medium=email&utm_campaign=knitted_stripes_line_products

Discover and follow MODUS VIVENDI on the following social media

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Bold color, tactile transparency and responsible craftsmanship collide in a collection designed to turn everyday underwear into a statement.

MODUS VIVENDI introduces the Net Jersey Line, part of its FW 26/27 Collection, created for those who believe everyday essentials should never be boring.

Playful, vibrant and unapologetically expressive, the collection combines the comfort of pure Greek elasticated cotton with distinctive net-knitted detailing, transforming classic masculine underwear silhouettes with a fresh, fashion-forward attitude.

Available in Jockstrap, Low-Cut Brief and Classic Brief styles, the Net Jersey Line comes in two striking color combinations: Purple with Lavender and Magenta Red with Cobalt Blue. Contrasting tones and graphic knitted textures give each piece an unmistakable identity, designed for fashion-aware men who embrace individuality and confidently step beyond the ordinary.

The line also forms part of the MODUS VIVENDI Responsibility Edit, reflecting the brand’s continued focus on more considered approaches to fashion. The entire Net Jersey Line is crafted from upcycled fabrics, giving high-quality materials a second life and supporting a more circular approach built around reuse rather than disposal.

The collection is knitted according to GOTS standards, while its dyeing and washing processes comply with OCS requirements, bringing responsible production considerations together with the bold aesthetic and premium feel synonymous with MODUS VIVENDI.

For the FW 26/27 Collection, the Net Jersey Line takes center stage in PURPLE RAIN, a campaign capturing the moment when intensity meets freedom.

Drenched in light, color and attitude, MODUS VIVENDI steps into the storm with unapologetic confidence. Transparent layers reveal bold silhouettes, while flashes of vivid underwear cut through the darkness. Rain becomes part of the seduction, as every movement celebrates a body unafraid to be seen.

The campaign plays with contrasts: darkness and saturated color, concealment and exposure, restraint and release. Against the raw energy of the rain, the vivid Purple, Lavender, Magenta Red and Cobalt Blue palette becomes even more electric.

PURPLE RAIN is about surrendering to the elements, owning the moment and turning the storm into your stage.

Together, the campaign and the Net Jersey Line capture the attitude of the MODUS VIVENDI FW 26/27 Collection: expressive, energetic and impossible to ignore.

Because ordinary was never your style.

The MODUS VIVENDI FW 26/27 Collection, including the Ribbed Cotton Line, is available now at www.e-modusvivendi.com.

Discover Campaign: https://e-modusvivendi.com/net-jersey-line/?utm_source=press_release&utm_medium=email&utm_campaign=net_jersey_line

Shop: https://e-modusvivendi.com/net-jersey-line-cat?utm_source=press_release&utm_medium=email&utm_campaign=net_jersey_line_products

Discover and follow MODUS VIVENDI on the following social media

Instagram: @_modus_vivendi_

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Threads: @_modus_vivendi_

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MODUS VIVENDI unveils the Rainbow Hearts Line, one of the boldest and most seductive statements of the Spring-Summer 2026 season, accompanied by the provocative new campaign, “The Gentlemen’s Club.” A celebration of unapologetic confidence, sensual freedom, and magnetic masculinity, the campaign transports viewers into a world where temptation reigns and desire becomes performance.

After midnight, The Gentlemen’s Club awakens. Neon lights reflect on sweat-soaked skin, silhouettes move through shadows, and every glance feels charged with possibility. The atmosphere is electric — intimate yet fearless — a space where confidence is currency and seduction is instinctive. In this world, bodies become expressions of power, freedom, and attraction. The campaign captures the intoxicating energy of nights that dissolve into dawn, where playful exhibitionism meets raw sexuality, and men embrace the thrill of being seen.

With cinematic visuals and an atmosphere dripping in sensual tension, The Gentlemen’s Club embodies the spirit of the Rainbow Hearts Line: daring, expressive, flirtatious, and impossible to ignore. It celebrates men who own their identity without hesitation, who move with confidence, and who understand the irresistible power of authenticity.

At the center of the campaign is the Rainbow Hearts Line, a playful yet fashion-forward collection designed for modern men who want to stand out while remaining effortlessly stylish. Crafted from printed, soft, elasticated velvet-feel fabric, each piece combines luxurious comfort with bold visual impact. Lightweight and sensual against the skin, the fabric enhances the body while offering freedom of movement and a sleek, body-conscious fit.

The collection is distinguished by MODUS VIVENDI’s signature “Heart and Body” symbol, a striking emblem representing the union of love and desire. Presented in a vibrant multicolor palette inspired by the full spectrum of rainbow hues, the line radiates positivity, inclusivity, and fearless self-expression.

The Rainbow Hearts Line includes a complete selection of men’s underwear essentials and statement pieces. The range features daring jockstraps, low-cut briefs, classic briefs, and comfortable boxers, each designed to accentuate the masculine silhouette with confidence and sensuality. Beyond underwear, the collection expands into coordinated fashion pieces including tank tops, muscle-fit shirts, and fitted onesies, allowing for complete looks that transition seamlessly from intimate moments to bold nightlife-inspired styling.

Balancing provocative aesthetics with contemporary design, the Rainbow Hearts Line reflects MODUS VIVENDI’s ongoing commitment to combining fashion innovation with expressive sexuality. The collection invites men to embrace individuality, celebrate attraction, and wear their confidence openly.

With the launch of The Gentlemen’s Club campaign, MODUS VIVENDI once again pushes the boundaries of men’s fashion storytelling, creating a universe where style, seduction, and freedom collide under neon lights and endless nights.

Discover Campaign: https://e-modusvivendi.com/rainbow-hearts-line/?utm_source=press_release&utm_medium=email&utm_campaign=rainbow_hearts_line

Shop: https://e-modusvivendi.com/rainbow-hearts-line-cat/?utm_source=press_release&utm_medium=email&utm_campaign=rainbow_hearts_line_cat

Discover and follow MODUS VIVENDI on the following social media

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A Dynamic New Chapter from the Swimwear 2026 Collection.

MODUS VIVENDI presents the Water Sports Swimwear Line, a bold and energetic addition to the Swimwear 2026 Collection, inspired by the power of movement, the spirit of competition, and the unmistakable intensity of summer by the sea.

Set against the vibrant atmosphere of Rio’s iconic beaches, the new Beach Volley campaign captures a world where sport, style, and sensuality naturally come together. Under the blazing sun and beside the endless ocean, the campaign celebrates the male form in motion: authentic, confident, and free.

The Water Sports Swimwear Line is designed exactly for this environment. Created for men who embrace an active lifestyle and a confident sporty aesthetic, the collection combines performance-driven functionality with the unmistakable MODUS VIVENDI attitude.

Crafted from premium polyamide fabric, each piece offers a lightweight feel and fast-drying performance, ensuring maximum comfort both in and out of the water. Athletic white stripe details create a clean and modern visual identity, emphasizing movement and enhancing the sporty silhouette.

Inspired by the natural elements and the vibrant energy of the beach, the collection introduces a striking color palette featuring bright yellows, deep ocean blues, powerful reds, and sophisticated natural earth tones. The result is swimwear that feels dynamic, fresh, and unapologetically masculine.

The line is available in low-cut classic trunks and Brazil-cut trunk styles, offering versatile options for different body types and personal styles while maintaining the collection’s strong athletic character.

Designed for the modern classic man who enjoys sports, summer freedom, and elevated beachwear, Water Sports delivers a perfect balance of functionality, comfort, and timeless sex appeal.

This is swimwear made for action and attitude. For movement, confidence, and unforgettable summer moments.

The Water Sports Swimwear Line offers lightweight comfort and fast-drying performance ideal for active beachwear and summer activities. The signature white athletic stripe details create a sporty and modern identity, while the clean-cut silhouettes enhance the male physique with confidence and simplicity.

Available in both classic low-cut trunks and Brazil-cut styles, the collection combines versatility with performance, delivering a refined athletic look suitable for both beach sports and luxury resort styling.

& Video: Beto Urbano @beto_urbanoo

Models: Yan Nunes @yanzinhocf & Glinger Macedo @glimgerm

Discover Campaign: https://e-modusvivendi.com/watersports-line-swimwear?utm_source=press_release&utm_medium=email&utm_campaign=watersports_swim_line

Shop: https://e-modusvivendi.com/watersports-line-swimwear-cat?utm_source=press_release&utm_medium=email&utm_campaign=watersports_swim_line_products

Discover and follow MODUS VIVENDI on the following social media

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Bold, provocative, and visually arresting, the Prince Albert Swimwear Line reaffirms the brand’s commitment to pushing boundaries in men’s fashion while celebrating unapologetic self-expression. The Scuba Diving Campaign captures a cinematic moment suspended between two worlds: the hidden calm of the ocean and the electric pulse of the city. Shot on rugged rocks at the water’s edge, the imagery follows a confident figure emerging from the depths, illuminated against a dramatic night skyline. Both powerful and atmospheric, the campaign thrives on contrast light versus darkness, stillness against motion. 

Here, diving becomes more than an act; it transforms into a metaphor for depth, exploration, and the courage to transcend limits. It speaks to the thrill of the unknown and embodies the spirit of those who dare to go further.

At the center of this narrative is the Prince Albert Line, a daring addition to MODUS VIVENDI’s swimwear offering. Designed to challenge convention, the line features provocative silhouettes crafted from thin, shiny, quick-drying elasticated fabric that enhances the body while delivering an unmistakable fetish-inspired aesthetic. Available in both a bold thong and a low-cut bikini style, and presented in three striking colors, each piece is designed to make a statement.

Signature circular metal barbell details, placed at the side and engraved with the MODUS VIVENDI logo, draw inspiration from the iconic Prince Albert piercing, a reference steeped in history, linked to Queen Victoria’s husband, and long associated with themes of male adornment, eroticism, and power. This distinctive element elevates each design, merging heritage with contemporary sensuality.

Created for the confident, the curious, and the unapologetically bold, the Prince Albert Line is more than swimwear. It is a declaration of identity, a celebration of desire, individuality, and fearless self-expression.

With the Swimwear 2026 Collection, MODUS VIVENDI continues to redefine modern masculinity through innovative design and compelling storytelling, inviting its audience to dive deeper, both literally and metaphorically, into a world where fashion meets freedom.

Video / Photo: P2Photography @p2photographygr

Model: Dimitris Toufexis @dimitris_toufexis

Discover Campaign: https://e-modusvivendi.com/prince-albert-line-swimwear/?utm_source=press_release&utm_medium=email&utm_campaign=prince_albert_swim_line

Shop: https://e-modusvivendi.com/prince-albert-line-swimwear-cat/?utm_source=press_release&utm_medium=email&utm_campaign=prince_albert_swim_line_products

Discover and follow MODUS VIVENDI on the following social media

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MODUS VIVENDI presents “DOZE OFF” campaign & MV PILL SWIMWEAR LINE – SWIMWEAR 2026 COLLECTION

MODUS VIVENDI unveils Doze Off, the striking new campaign for its Swimwear 2026 Collection. A concept that merges fantasy, fashion, and attitude into a visually captivating and unapologetically bold narrative. Designed to challenge perceptions and celebrate individuality, the campaign invites audiences to step into a dreamlike state where confidence takes over and self-expression knows no limits.

Doze Off is your new favorite prescription: zero dosage limits maximum side effects. Somewhere between a pharmacy visit and a full-blown daydream, this capsule-covered swimwear transforms “taking it easy” into a powerful statement. Set in a surreal environment where reality softens and imagination sharpens, the campaign plays with contrasts.

In this world, slowing down does not mean fading out. Quite the opposite. Expect sudden confidence. Expect people staring longer than medically recommended. Expect presence. This summer, the only thing you are overdosing on is attention. So go ahead, skip reality and just doze off.

Serving as the visual and conceptual core of the campaign, the MV Pill Swimwear Line delivers a daring exploration of color, print, and personality. At its essence lies a fully customized MODUS VIVENDI all-over print. A vivid arrangement of multicolored pills that creates an instantly recognizable and disruptive aesthetic. The design blances playfulness with provocation, forming a bold visual language that commands attention from every angle.

Beyond its visual impact, the line is engineered with performance and comfort in mind. Each piece is crafted from premium quick-drying, elasticated fabric that enhances the vibrancy of the print while ensuring durability and long-lasting shape retention. The material supports movement, adapts to the body, and delivers a fast-drying experience, making it as functional as it is expressive.

The MV Pill Swimwear Line offers a diverse range of silhouettes to suit different styles and preferences. From low-rise bikini cuts that emphasize sensuality, to timeless athletic swim briefs that combine comfort with sharp aesthetics, and athletic short-style swimsuits that introduce versatility with a contemporary edge — the collection is designed to empower wearers across all moods and moments.

This swimwear that does not just complement the body. It amplifies personality. Playful yet powerful, provocative yet wearable, the MV Pill line speaks to those who embrace color with confidence and are not afraid to be seen.

With Doze Off, MODUS VIVENDI once again pushes creative boundaries, transforming swimwear into a statement of identity, attitude, and fearless self-expression.

Video / Photo: P2Photography @p2photographygr

Model: Dimitris Toufexis @dimitris_toufexis

Discover Campaign: https://e-modusvivendi.com/mv-pill-line-swimwear?utm_source=press_release&utm_medium=email&utm_campaign=mv_pill_swim_line

Shop: https://e-modusvivendi.com/mv-pill-line-swimwear-cat/?utm_source=press_release&utm_medium=email&utm_campaign=mv_pill_swim_line_products

For more information, images, or to request samples, please contact: marketing@e-modusvivendi.com or sales@e-modusvivendi.com

Discover and follow MODUS VIVENDI on the following social media

Instagram: @_modus_vivendi_

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MODUS VIVENDI unveils its Spring/Summer 2026 collection with the launch of the Air Bubble Line, accompanied by the evocative “Side A / Side B” campaign. A visual and conceptual exploration of duality, identity, and self-expression.

At the heart of the campaign lies a powerful narrative:

Side A / Side B explores the duality within, where softness meets intensity, and control gives way to instinct. Set between two contrasting worlds, a warm, intimate space and a darker, charged environment, the campaign reveals the many expressions of one body: romantic and refined on one side, bold and unapologetically raw on the other. Defined by texture, the Air Bubble line becomes a second skin that moves between these states, embracing the idea that identity is never singular. It shifts, evolves, and exists in both.

This duality is brought to life through the Air Bubble Line, a bold and innovative range of men’s underwear and fashion tops that merges tactile design with elevated comfort. Crafted from ultra-smooth, velvet-touch fabric, the collection introduces a distinctive all-over print inspired by air bubble wrap—transforming a familiar texture into a striking visual statement.

Designed with both aesthetics and performance in mind, the line includes thongs, briefs, and boxers featuring sleek, contemporary silhouettes that enhance the male form while allowing full freedom of movement. The fabric’s butter-soft elasticity ensures a second-skin feel, delivering lightweight breathability and all-day comfort.

Available in deep charcoal and dusty pink, the Air Bubble Line extends beyond underwear to include a coordinated muscle shirt and sleeveless top, offering a complete, fashion-forward wardrobe proposition. Each piece reflects MODUS VIVENDI’s commitment to pushing boundaries—blending creativity, sensuality, and modern design into everyday wear. With the Air Bubble Line, MODUS VIVENDI continues to redefine men’s fashion, inviting wearers to embrace every side of themselves. Where innovative fashion meets everyday wearability.

Shop: https://e-modusvivendi.com/air-bubble-line-cat?utm_source=press_release&utm_medium=email&utm_campaign=air_bubble_line_products

Discover and follow MODUS VIVENDI on the following social media

Instagram: @_modus_vivendi_

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X: _ModusVivendi_

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Bold, provocative, and visually arresting, the Prince Albert Swimwear Line reaffirms the brand’s commitment to pushing boundaries in men’s fashion while celebrating unapologetic self-expression. The Scuba Diving Campaign captures a cinematic moment suspended between two worlds: the hidden calm of the ocean and the electric pulse of the city. Shot on rugged rocks at the water’s edge, the imagery follows a confident figure emerging from the depths, illuminated against a dramatic night skyline. Both powerful and atmospheric, the campaign thrives on contrast light versus darkness, stillness against motion.

Here, diving becomes more than an act; it transforms into a metaphor for depth, exploration, and the courage to transcend limits. It speaks to the thrill of the unknown and embodies the spirit of those who dare to go further.

At the center of this narrative is the Prince Albert Line, a daring addition to MODUS VIVENDI’s swimwear offering. Designed to challenge convention, the line features provocative silhouettes crafted from thin, shiny, quick-drying elasticated fabric that enhances the body while delivering an unmistakable fetish-inspired aesthetic. Available in both a bold thong and a low-cut bikini style, and presented in three striking colors, each piece is designed to make a statement.

Signature circular metal barbell details, placed at the side and engraved with the MODUS VIVENDI logo, draw inspiration from the iconic Prince Albert piercing, a reference steeped in history, linked to Queen Victoria’s husband, and long associated with themes of male adornment, eroticism, and power. This distinctive element elevates each design, merging heritage with contemporary sensuality.

Created for the confident, the curious, and the unapologetically bold, the Prince Albert Line is more than swimwear. It is a declaration of identity, a celebration of desire, individuality, and fearless self-expression.

With the Swimwear 2026 Collection, MODUS VIVENDI continues to redefine modern masculinity through innovative design and compelling storytelling, inviting its audience to dive deeper, both literally and metaphorically, into a world where fashion meets freedom.

MODUS VIVENDI – The Way of Life

Born & Made in Greece.

Video / Photo: P2Photography @p2photographygr

Model: Dimitris Toufexis @dimitris_toufexis

Discover Campaign: https://e-modusvivendi.com/prince-albert-line-swimwear/?utm_source=press_release&utm_medium=email&utm_campaign=prince_albert_swim_line

Shop: https://e-modusvivendi.com/prince-albert-line-swimwear-cat/?utm_source=press_release&utm_medium=email&utm_campaign=prince_albert_swim_line_products

For more information, images, or to request samples, please contact: marketing@e-modusvivendi.com or sales@e-modusvivendi.com

Discover and follow MODUS VIVENDI on the following social media

Instagram: @_modus_vivendi_

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Facebook: Modus.Vivendi.Underwear

MODUS VIVENDI presents its new Spring/Summer 26 Collection that captures the liberating spirit of 1970s fashion, translating the decade’s fearless attitude and sensual confidence into a modern vision of menswear. The SS26 collection explores the evolution of masculinity through bold design, expressive color palettes, and versatile silhouettes that seamlessly move between underwear, swimwear, and ready-to-wear.

The 1970s represented a turning point in men’s fashion, a moment when clothing became a vehicle for individuality, personality, and sensuality. Men embraced bolder silhouettes, expressive colors, and garments that celebrated the body rather than concealing it. This philosophy resonates strongly with contemporary menswear trends for 2026, where self-expression, fluid styling, and body-positive design continue to redefine the modern wardrobe.

The Spirit of SS26: A New Direction in Fashion

Ultimately, the MODUS VIVENDI Spring/Summer 2026 collection is a celebration of confidence, sensuality, and individuality. By revisiting the liberated aesthetic of the 1970s and reinterpreting it through contemporary design, the collection embraces a vision of masculinity that is strong yet expressive, bold yet refined.

Through its balance of color, texture, and silhouette, SS26 invites people to explore a wardrobe where freedom of style meets modern sophistication. The collection is designed for those who live unapologetically, dress confidently, and embrace the evolving landscape of fashion.

The collection also explores the emotional language of color through four key palettes that define the season:

• Minimal & Warm – Soft neutrals such as dust grey, ash brown, and camel evoke understated elegance and timeless sophistication.
• Industrial & Cool – Muted blues, pale greys, and deep black introduce a sleek, architectural mood rooted in modern precision.
• Earthy & Botanical – Muted olives, khaki tones, and deep evergreen bring organic calm and grounded masculinity.
• Soft & Romantic – Gentle pinks and rosy tones introduce warmth, intimacy, and emotional softness.

Together, these palettes reflect the diversity of the modern male identity—strong yet sensitive, classic yet progressive.

Underwear: The Foundation of the Modern Wardrobe

Underwear forms the foundation of the SS26 collection, celebrating both timeless masculinity and contemporary sensuality. The designs reflect the idea that underwear is no longer simply functional but an essential expression of personal style.

Classic silhouettes such as briefs, boxers, jockstraps, and thongs are reimagined through modern fits and premium materials that offer exceptional comfort and flexibility. Elasticated cotton fabrics provide a soft yet supportive feel, while innovative mesh and ultra-smooth textiles introduce new levels of lightness and breathability.

The collection explores a variety of textures and visual effects, from minimal athletic aesthetics to sheer fabrics that subtly reveal the body beneath. These design directions capture the growing trend in menswear toward sensual transparency and confident self-expression, where underwear becomes a powerful symbol of individuality.

Complementing the underwear silhouettes are fashion tops, sleeveless designs, and long-sleeve pieces that blur the boundaries between underwear and ready-to-wear. This layering concept reflects the modern approach to dressing, where intimate garments can effortlessly transition into everyday styling.

Swimwear: Confidence, Provocation, and Summer Freedom

Swimwear in the SS26 collection reflects the same spirit of freedom and confidence that defined 1970s beach culture. Designed for those who embrace bold style and expressive design, the swim pieces balance athletic performance with daring aesthetics.

The silhouettes range from low-rise bikini cuts and classic swim briefs to thong styles and athletic short-length swimsuits, offering multiple options that celebrate the male form. Each design is crafted from quick-drying fabrics that enhance comfort, durability, and freedom of movement. Print design plays a significant role in the swimwear offering. Vibrant graphic motifs and playful compositions create striking visual statements that capture attention under the sun. At the same time, sleek minimalist pieces introduce a more provocative dimension through high-shine textures and bold metallic details that add an element of rebellious sophistication.

Together, these designs create swimwear that is playful yet powerful, provocative yet wearable, embodying the modern man’s desire to express confidence and individuality in every environment.

Ready-to-Wear: When Underwear Meets Fashion

Expanding beyond underwear and swimwear, the SS26 collection introduces ready-to-wear elements that reinforce MODUS VIVENDI’s vision of a complete contemporary wardrobe.

Muscle shirts, sleeveless tops, T-shirts, and lightweight fashion pieces create versatile garments that can be styled both casually and as statement items. These pieces continue the collection’s emphasis on body-conscious silhouettes and comfortable fabrics, ensuring effortless movement and modern appeal.

The ready-to-wear designs reflect the shift in men’s fashion toward fluid styling, where garments associated with underwear become basic components of everyday outfits. This approach allows men to create layered looks that express personality.

The MODUS VIVENDI SS26 collection ultimately reflects a broader cultural movement redefining masculinity in fashion. The modern human is no longer confined to rigid definitions of style; instead, he embraces contrast, emotion, sensuality, and individuality. By merging retro inspiration, innovative fabrics, expressive prints, and versatile silhouettes, the collection creates a wardrobe that celebrates every dimension of modern male identity.

MODUS VIVENDI – The Way of Life

Born & Made in Greece.

MODUS VIVENDI introduces the Fall Winter Black & White Edition, a collection shaped by the retro art universe and translated into the rhythm of contemporary urban life. The collection brings strong visual identity, fluid shapes, and a focus on inclusive expression. Every piece aims to reflect how fashion can support individuality and diversity without compromising style or comfort.

Bold apparel and revealing underwear define the direction of this collection. Each design is created to complement the body’s natural form, giving it a precise and sculptural presence. The silhouettes are confident, modern, and straightforward, highlighting the values of clarity and freedom in today’s fashion landscape.

The Black & White Edition is distinctive for its use of unconventional materials that elevate both structure and texture. The range includes heavyweight waterproof canvas-look woven fabrics that introduce durability and depth. Double-layer constructions combine solid bases with lightweight scrunched tulle on top, adding subtle volume. Sheer elasticated floral lace offers transparency and flexibility, while boiled wool provides warmth and a tactile, natural feel. The muslin-look 100% cotton brings a raw, minimal finish that supports the monochrome concept.

Each material has been selected to deliver contrast, comfort, and visual impact. The result is a collection that blends craftsmanship with expressive design, giving shape to clothing that stands out in urban settings and aligns with the brand’s long-standing commitment to innovation. With its monochrome palette and strong design codes, the Fall Winter Black & White Edition presents a fresh view of modern dressing. MODUS VIVENDI continues to build collections that connect creativity, inclusivity, and high-quality construction.

Born and made in Greece, MODUS VIVENDI embodies the spirit of its homeland through every creation. The brand draws from the timeless aesthetics of Greek art, architecture, and philosophy, transforming them into contemporary expressions of masculinity and style. Each collection echoes the harmony and balance of classical design, reinterpreted with a modern edge. Committed to authentic craftsmanship, MODUS VIVENDI produces every piece in Greece, ensuring quality, integrity, and a deep connection to its origins. More than a fashion label, it stands as a tribute to Greek creativity — bringing the essence of Hellenic culture to the world.

MODUS VIVENDI – The Way of Life

Born in Greece.

Shop Collection: https://e-modusvivendi.com/new-collection/?features_hash=12-139-135?utm_source=press_release&utm_medium=email&utm_campaign=new_collection_black-&-white

MODUS VIVENDI expands its FW26 vision with the release of the Floral Lace – Black Edition, a striking evolution of its signature lace collection. Bold, seductive, and unapologetically expressive, the Black Floral Lace brings a new level of intensity to the season’s aesthetic, spotlighting the timeless sophistication and dark allure of black lace.

Crafted from semi-transparent knitted floral lace, this line merges diaphanous elegance with a provocative edge. The sheer black fabric enhances the floral pattern, creating a powerful visual contrast that highlights the body’s natural form while adding depth, shadow, and texture. Designed for those drawn to sensual minimalism and artistic rebellion, the Black Floral Lace celebrates individuality through refined craftsmanship and strong identity.

Every piece is shaped to offer a fluid silhouette that moves with the wearer. The elasticated lace delivers comfort and flexibility, while maintaining a bold, fashion-forward look. The black colorway elevates the collection’s darker, poetic energy and positions it as a key FW26 highlight, ideal for both intimate styling and statement layering.

The campaign “The Laced Portrait” takes on a deeper tone in this edition. Presented in black lace, the imagery captures a portrait shrouded in mystery and sophistication. The model, wearing sheer black layers, becomes a living canvas where shadow, texture, and shape meet. The campaign explores the duality of exposure and concealment, reinforcing the line’s core themes of sensuality, vulnerability, and artistic confidence.

With the Floral Lace – Black Edition, MODUS VIVENDI continues to redefine modern sensuality and elevate everyday dressing into a form of personal expression. This addition to the FW26 Collection is designed for individuals who appreciate bold styling, quality fabrics, and fashion that challenges expectations.

MODUS VIVENDI is an internationally recognized Greek fashion brand known for its innovative underwear, swimwear, and apparel. With a focus on craftsmanship, premium materials, and statement design, the brand champions individuality and creative freedom through every collection.

MODUS VIVENDI – The Way of Life

Born in Greece.

Photography: P2Photography @p2photographygr

Model: Dimitris Toufexis @dimitris_toufexis

Step into a world where lust dominates, restraint is meaningless, and desire is absolute. MODUS VIVENDI’s FW26 “Submission” Campaign is a daring exploration of erotic intensity, a place where control is fleeting, temptation is relentless, and power is a play between dominance and surrender. Every look, every touch, every movement pulses with raw sexual energy. Only the bold, the hungry, and the unapologetically audacious dare to enter. Attitude optional…obedience mandatory.

At the core of this world of fetish, lies the Prince Albert Line. A provocative men’s underwear and clubwear collection crafted for those unafraid to explore the edge. Constructed from semi-elasticated pleather, these pieces merge fetish allure with modern comfort, allowing for unrestricted movement while radiating daring confidence. Each garment features a circular metal barbell at the front, engraved with the MODUS VIVENDI logo, inspired by the legendary Prince Albert piercing, a historical symbol of erotic power, submission, and forbidden desire.

From intimate seduction to the charged energy of nightlife, the Prince Albert Line is not just underwear—it is a declaration of identity, desire, and unrestrained eroticism. Every detail, every curve, every texture invites touch, commands attention, and challenges limits. This is a collection for the confident, the curious, and the insatiable. Those who crave the thrill of control and the intoxication of surrender.

The FW26 “Submission” Campaign and the Prince Albert Line redefine fetish fashion, turning the act of wearing underwear into an unapologetic expression of power, lust, and desire.

Rooted in Greece, MODUS VIVENDI embodies the spirit of its homeland through every creation. The brand draws from the timeless aesthetics of Greek art, architecture, and philosophy, transforming them into contemporary expressions of masculinity and style. Each collection echoes the harmony and balance of classical design, reinterpreted with a modern edge. Committed to authentic craftsmanship, MODUS VIVENDI produces every piece in Greece, ensuring quality, integrity, and a deep connection to its origins. More than a fashion label, it stands as a tribute to Greek creativity bringing the essence of Hellenic culture to the world.

MODUS VIVENDI – The Way of Life

Born in Greece.

Photo: P2Photography @p2photographygr

Model: Dimitris Toufexis @dimitris_toufexis

MODUS VIVENDI introduces the Ballet Line, a collection inspired by the artistry, discipline, and emotion of ballet — where performance meets innovation. This line is a tribute to the body in motion, celebrating precision, strength, and elegance through design that moves as naturally as you do.

The Ballet Line redefines modern bodywear with a focus on movement and comfort. Each piece — from underwear to apparel — is crafted to perform with the same precision and fluidity as a dancer on stage. Crafted from advanced elastic fabric, the garments adapt seamlessly to the body’s form and motion. MODUS VIVENDI introduces a unique double-layer technique, combining a supportive elasticated base with a lightweight scrunched tulle overlay. This innovative construction creates a striking three-dimensional effect, adding depth, texture, and a sense of dynamic motion that echoes the rhythm of dance.

The collection’s aesthetic reflects the harmony between strength and grace. The elasticated base ensures support and stability, while the sheer tulle overlay softens the silhouette, creating a balance between structure and fluidity. Designed to feel like a second skin, each piece offers unrestricted movement and effortless style, making it ideal for both performance and everyday wear. The Ballet Line embodies power, elegance, and boldness, without compromising on comfort — a modern interpretation of classical beauty reimagined for today’s man.

To unveil the Ballet Line, MODUS VIVENDI presents the Adagio Campaign, a poetic exploration of motion and emotion. Set in the heart of Athens, Greece, the campaign follows a dancer performing ballet in the city’s streets — transforming urban space into a stage where strength and grace coexist. The dancer’s movements flow with rhythm and restraint, mirroring the balance that defines both ballet and the collection itself. Through this campaign, we invite viewers to rediscover the beauty of human expression. Each gesture becomes a dialogue between body and fabric, capturing the poetry of motion and the intimacy of self-expression. The collection’s double-layer design — with its interplay of opacity and transparency — reflects the dual nature of ballet: powerful yet delicate, disciplined yet free.

The Adagio Campaign is more than a visual narrative; it is a celebration of individuality and emotion. It challenges conventional boundaries of masculinity and performance, embracing vulnerability as a form of strength. The streets of Athens, with their timeless energy and architectural rhythm, become a fitting backdrop for this story — where modernity meets heritage and art becomes part of everyday life.

With the Ballet Line, MODUS VIVENDI once again pushes the boundaries of men’s fashion, blending technical mastery with artistic vision. The collection stands as a testament to the brand’s philosophy: to create garments that do not merely clothe the body but express it.

This is more than performance — it is an invitation to embrace beauty in its purest form.

Rooted in Greece, MODUS VIVENDI embodies the spirit of its homeland through every creation. The brand draws from the timeless aesthetics of Greek art, architecture, and philosophy, transforming them into contemporary expressions of masculinity and style. Each collection echoes the harmony and balance of classical design, reinterpreted with a modern edge. Committed to authentic craftsmanship, MODUS VIVENDI produces every piece in Greece, ensuring quality, integrity, and a deep connection to its origins. More than a fashion label, it stands as a tribute to Greek creativity — bringing the essence of Hellenic culture to the world.

MODUS VIVENDI – The Way of Life

Born in Greece.

Video: Dimitris Tsatsoulis @dimitris_tsatsoulis_zurrenarh

Art Direction: Aris Georgiadis @arisgeorgiadis

Photo: P2Photography @p2photographygr

Model: George Dereskos @george_dereskos

MODUS VIVENDI unveils Floral Lace Line & the “Laced Portrait” Campaign – FW26 Collection

MODUS VIVENDI proudly presents the Floral Lace Line, a bold and evocative addition to the FW26 Collection that celebrates the art of fearless self-expression. Step into a world where sensuality meets individuality, where elegance is paired with audacity, and where clothing becomes a medium for rebellion.

The Floral Lace Line is crafted from elasticated, semi-transparent knitted floral lace, combining delicate sophistication with a provocative edge. Sheer and diaphanous, the collection plays with light and movement, creating silhouettes that blur the lines between traditional notions of sensuality and modern fashion-forward design. Darkly poetic and fluidly seductive, the line is a tribute to individuals who embrace creativity without compromise. From underwear to apparel, each piece flirts with lingerie conventions, reimagining them in a contemporary context that is unapologetically daring.

Inspired by the raw sensitivity of the contemporary landscape, the Floral Lace Line captures the tension between fragility and strength. The fabric’s transparency speaks to vulnerability, while its structured form and bold patterns convey confidence and audacity. The collection is designed for those who see fashion not merely as clothing, but as an extension of identity — a canvas for self-expression, rebellion, and personal storytelling.

The campaign, “The Laced Portrait,” brings this vision vividly to life. Featuring a striking portrait of a man enveloped in layers of lace, the imagery captures the interplay between concealment and exposure, elegance and provocation. The photograph reflects the collection’s ethos: sensuality intertwined with artistic expression, dark poetry, and a fearless approach to personal style. Each image in the campaign serves as a statement, inviting viewers to engage with fashion as a form of narrative and rebellion.

Through the Floral Lace Line, MODUS VIVENDI continues to push the boundaries of contemporary fashion, merging craftsmanship, innovative materials, and conceptual design. This collection speaks to those who dare to challenge convention, who celebrate individuality, and who wear their creativity as boldly as they live it.

Born and crafted in Greece, MODUS VIVENDI is a brand that proudly carries the essence of its homeland in every collection. Drawing inspiration from Greek history, culture, and classical artistry, the brand reflects the elegance and symbolism of Hellenic heritage through modern design. From the use of traditional motifs such as the ancient meander to the dedication to authentic craftsmanship, MODUS VIVENDI stays true to its roots while shaping contemporary men’s fashion. Every piece is Made in Greece, a testament to the brand’s enduring connection to its origin and its commitment to preserving and celebrating Greek identity on a global stage.

MODUS VIVENDI – The Way of Life

Born in Greece.

Video: P2Photography @p2photographygr

Model: Dimitris Toufexis @dimitris_toufexi

MODUS VIVENDI proudly announces the arrival of its FW26 Collection, a seasonal journey that brings together timeless heritage, innovative design, and modern sophistication. Each release in this collection will unfold a new story, exploring how culture, craftsmanship, and contemporary aesthetics can merge into everyday wear. The first line to debut is the Linen Line, setting the stage for the collection with its understated elegance and natural authenticity.

Linen Redefined

Linen has long been admired as one of the most breathable and skin-friendly fabrics—a material woven into history for its purity and resilience. MODUS VIVENDI elevates this timeless textile with a premium elasticated linen-blend fabric designed for the needs of modern life. Soft to the touch, hypoallergenic, and moisture-wicking, the fabric ensures superior comfort while keeping the skin cool and dry.

The knitted construction enriches the fabric with flexibility and durability, allowing it to adapt effortlessly to the body’s movements. This blend of nature and innovation makes the Linen Line an ideal choice for men who demand both performance and refinement in their everyday essentials.

The Line

The Linen Line includes a curated selection of briefs, boxers, and comfy shorts, each crafted with a regular fit to offer gentle support without compromising on comfort. The waistband design is a signature detail—featuring the ancient Greek meander motif, a decorative symbol of unity and infinity that elevates these essentials into pieces of cultural significance. This subtle yet powerful element connects contemporary men’s underwear with centuries of Hellenic artistry.

The Kallos Campaign

To celebrate the launch of the Linen Line, MODUS VIVENDI presents the Kallos Campaign. Inspired by the Greek concept of “Kallos,” meaning beauty that radiates from both form and spirit, the campaign portrays a man immersed in his morning routine. This visual narrative reflects the essence of the Linen Line: simplicity, balance, and elegance in everyday rituals.

The campaign emphasizes how true sophistication is found in harmony—between body and mind, between comfort and style, between heritage and modernity. Just as linen has been cherished for centuries as a fabric of natural grace, the Kallos Campaign highlights its role in shaping a lifestyle that is both authentic and refined.

Greek Heritage at the Core

At its heart, MODUS VIVENDI is a brand deeply rooted in Greek heritage. Each collection pays tribute to the cultural richness of its origins while presenting designs that resonate globally. The use of the meander key design in the Linen Line is more than an aesthetic choice—it is a continuation of a classical legacy, reimagined for today’s world. By incorporating this iconic motif, MODUS VIVENDI bridges past and present, uniting ancient symbolism with contemporary style.

The Linen Line is more than underwear—it is a statement of tradition, comfort, and cultural sophistication. As the first release of the FW26 Collection, it reflects the brand’s ongoing mission: to redefine men’s essentials through the fusion of premium materials, elevated design, and timeless artistry.

Born and crafted in Greece, MODUS VIVENDI is a brand that proudly carries the essence of its homeland in every collection. Drawing inspiration from Greek history, culture, and classical artistry, the brand reflects the elegance and symbolism of Hellenic heritage through modern design. From the use of traditional motifs such as the ancient meander to the dedication to authentic craftsmanship, MODUS VIVENDI stays true to its roots while shaping contemporary men’s fashion. Every piece is Made in Greece, a testament to the brand’s enduring connection to its origin and its commitment to preserving and celebrating Greek identity on a global stage.

MODUS VIVENDI – The Way of Life

Born in Greece.

Video: Dimitris Tsatsoulis @dimitris_tsatsoulis_zurrenarh

Photo: P2Photography @p2photographygr

Model: George Dereskos @george_dereskos

Director: Aris Georgiadis @arisgeorgiadis