MODUS VIVENDI presents the “Color Spectrum” campaign & Rainbow Swimwear Line – Swimwear 2025 Collection. A celebration of individuality, joy, and vibrant self-expression.

Shot against the shimmering coastline and sunlit waves, the Color Spectrum campaign captures the essence of freedom and radiance. The campaign follows a man unapologetically being himself – standing tall, relaxing in the tide, and running barefoot across the sand. Each scene, from serene to spirited, reflects the idea that confidence is found when you live in full color. The Rainbow swimwear becomes an extension of personality, movement, and pride.

With chairs in unexpected places, playful light, and confident poses, this photo series invites everyone to claim their space, shine their brightest, and let every color of their being be seen. The Color Spectrum campaign is a visual metaphor for living boldly – an invitation to wear who you are, without compromise.

Color your world and dive into style with the Rainbow Swimwear Line, where every shade of you shines bright. Inspired by the vivid hues of nature and the playful spirit of summer, each design in the Rainbow line celebrates self-expression and diversity.

Featuring a bold, all-over MODUS VIVENDI custom print, these pieces are crafted for those who embrace the full spectrum of their personality. Whether lounging by the sea or chasing the waves, Rainbow is designed to make you feel as fearless, confident, and alive as the colors you wear.

Line Highlights:

·         Customized Rainbow Print – Stand out with an exclusive MODUS VIVENDI all-over geometric design.

·         Eco-Conscious Fabric – Made from 100% recycled yarns derived from plastic bottles, combining performance with responsibility.

·         Fast-Drying Comfort – Lightweight, elasticated fabric engineered to dry quickly and move with your body.

·         Adjustable Fit – Internal cords ensure a secure, personalized fit for every body type.

·         Signature Details – Finished with a transparent sewn-on rubber logo label for a clean, elevated look.

·         Part of our responsible edit – Designed with sustainability in mind, without compromising on aesthetics or performance.

Let your true colors shine. Be as bold as the swimwear you wear. This summer, live the Color Spectrum with MODUS VIVENDI’s Rainbow Swimwear Line.

It is time to make a difference in what you wear. Discover MODUS VIVENDI’s SS 25 Collection, available now for purchase online here.

Discover the Campaign here.

Shop the Line here.

MODUS VIVENDI Presents the “Bare Hues” Campaign and the Derma Swimwear Line – Swimwear 2025 Collection

MODUS VIVENDI unveils “Bare Hues,” the official campaign of the Derma Swimwear Line, part of our Swimwear 2025 Collection. This campaign is a celebration of raw beauty and pure connection—with nature, with your skin, and with yourself.

Shot in the golden light of the Greek coast, Bare Hues Campaign captures a man effortlessly merging with the natural tones of the sand, wearing Derma swimwear in tones that reflect and enhance his skin. The aesthetic is minimal, sensual, and organic—stripping things back to the essentials. No distractions, no noise. Just skin, sun, and sand. The result is a visual story that feels intimate and powerful, inviting you to embrace your own body with confidence.

Inspired by the Greek word “Δέρμα” (derma), meaning skin, the Derma Line is crafted to feel like a second skin. Each piece is made from ultra-soft, fast-drying elasticated fabric that hugs your body in all the right places. Designed for movement, comfort, and subtle elegance, Derma brings natural confidence to your beachwear wardrobe.

Key features include:

• Retro-inspired swimsuit silhouettes
• Thermo-embossed rubber logo for a discreet signature look
• Front lining for support, made of fast-drying fabric
• Internal cords for a customizable fit
• Available in two universally flattering hues: light skin and dark skin

This line is not just about looking good—it is about feeling good in your own skin. With Derma, MODUS VIVENDI invites you to nurture your body and celebrate simplicity with style.

It is time to make a difference in what you wear. Discover MODUS VIVENDI’s SS 25 Collection, available now for purchase online here.

Discover the “Bare Hues” Campaign here.

Shop the Line here.

MODUS VIVENDI is proud to unveil the Floreale Swimwear Line through its vibrant new campaign, Beach Bloom, shot on the sun-drenched shores of Rio de Janeiro. In this campaign, two men radiate summer joy and effortless confidence as they explore the beach in coordinated floral designs that echo the energy and color of Brazil’s iconic coastlines. Whether they are jogging along the sand, lounging under palm trees, or striking a pose with a surfboard in hand, the duo perfectly embodies the line’s spirit—fun, free, and unapologetically stylish.

The “Beach Bloom” campaign captures a carefree summer vibe with a fashion-forward edge. Through dynamic shots and playful moments, the campaign celebrates nature in full bloom—translated into wearable art. It is a joyful invitation to express yourself under the sun and let your confidence blossom.

Celebrate the perfect blend of nature’s bloom and effortless elegance with the Floreale Swimwear Line, part of MODUS VIVENDI’s Swimwear 2025 Collection. This line reimagines classic swimwear through a fresh, floral lens. Featuring a delicate, all-over floral print exclusive to MODUS VIVENDI, each piece is designed to elevate your summer style while offering unparalleled comfort.

Available in three summer-ready colorways—all paired with white florals: Baby Blue, a calm and serene tone reminiscent of ocean waves and clear skies; Shocking Pink, a bold and energetic hue for those who love to stand out; and Neutral Beige, a timeless and effortlessly chic option.

The Floreale Swimwear Line includes swim briefs, swim shorts, swim thongs, tank tops, and shawls. Each piece is crafted with a fast-drying elasticated fabric and designed with internal cords for a secure, adjustable fit. The sewn transparent rubber logo label adds a subtle signature detail, while the front lining provides extra comfort and support. Embracing our commitment to sustainability, all pieces are part of our Responsible Edit and made with eco-friendly fabric derived from 100% recycled yarns sourced from plastic bottles.

From laid-back beach strolls to poolside lounging, the Floreale Swimwear Line is your go-to for a season of blooming confidence. Let your summer style blossom with MODUS VIVENDI. Choose your color. Own your moment. Beach Bloom starts now.

It is time to make a difference in what you wear. Discover MODUS VIVENDI’s SS 25 Collection, available now for purchase online here.

Discover the Campaign here.

Shop the Line here.

MODUS VIVENDI presents “Coastal Lines” Campaign, part of the Swimwear 2025 Collection – An escape into Art Nouveau

MODUS VIVENDI launches its new swimwear line with “Coastal Lines”, a sun-drenched campaign that brings romance, elegance, and artistic nostalgia to the shore. Shot against a backdrop of crystal waters and coastal promenades, the campaign captures two men soaking in the freedom and serenity of the seaside, clad in Art Nouveau-inspired swimwear. From laid-back strolls to playful dips in the ocean, the campaign radiates a carefree sensuality with a vintage soul.

The Art Nouveau Line is a modern ode to the ornate beauty of the iconic art movement. Inspired by flowing lines and the poetic curves of nature, the collection features a refined floral motif printed in soft pastel colorways. Choose between pale pink with lavender undertones or a mint green paired with sky blue—both combinations evoking a dreamy, ethereal charm.

This trés chic swimwear line designed to celebrate the male form while embracing sustainability. Available in a variety of silhouettes—swim briefs, swim shorts, swim thongs, tank tops, and shawls—the collection merges style and conscience. Every piece created from eco-friendly, fast drying elasticated fabric made entirely from recycled yarns sourced from plastic bottles.

Key Features:

·         All-over customized MODUS VIVENDI outline floral print

·         Soft, pastel shades reflecting Art Nouveau’s romantic palette

·         Front lining made of fast-drying elasticated fabric

·         Part of our Responsible Edit – 100% recycled yarns

·         Shapes include briefs, thongs, shorts, tank tops, and shawls

Step into the Art Nouveau Line and embrace the harmony of modern swimwear design, vintage sophistication, and eco-conscious living.

It is time to make a difference in what you wear. Discover MODUS VIVENDI’s SS 25 Collection, available now for purchase online here.

Discover the “Coastal Lines” Campaign here.

Shop the Line here.

MODUS VIVENDI Presents “Two of A Kind” Campaign Featuring the Retro Line from the Spring-Summer 2025 Collection

MODUS VIVENDI is proud to announce the launch of its “Two of A Kind” campaign, celebrating individuality and connection through the brand’s new Retro Line. The campaign captures the essence of two men whose contrasting personalities—one a meticulous perfectionist, the other a carefree rebel—come together in a striking display of unity, linked by the bold red hue that runs throughout the campaign. This juxtaposition of distinct worlds represents the diverse and multifaceted nature of the modern man.

In the “Two of A Kind” campaign, we see two men whose unique qualities—one focused on precision and structure, the other embracing spontaneity and freedom—are united by a common thread: red. This powerful color symbolizes strength, passion, and the vibrant connection between the two personalities. The campaign explores the idea that while differences exist, there is beauty in the balance, and together, they create a dynamic harmony.

The Retro Line, which is at the heart of the campaign, is an ode to nostalgia, blending vintage-inspired designs with contemporary sensibility. Drawing inspiration from the past, the Retro Line reimagines MODUS VIVENDI’s classic brand logo with a retro twist, bringing a fresh perspective to timeless style. The collection features pieces crafted from semitransparent micro fishnet 100% cotton fabric, offering a playful yet sophisticated look that’s designed for both comfort and style.

Key Features of the Retro Line:

·         Jacquard Branding Waistband: A standout detail, with the iconic retro logo subtly woven into the waistband for a sleek and elevated touch.

·         Semitransparent Cotton Fabric: The 100% cotton micro fishnet fabric offers breathability and comfort, while the retro-inspired design brings a nostalgic edge.

·         Sustainability: The Retro Line is part of MODUS VIVENDI’s lifecycle philosophy, recycling previously loved fabrics and giving them a renewed purpose, ensuring that fashion can be both stylish and environmentally conscious.

From classic fly briefs to bold, sexy apparel, the Retro Line exudes timeless charm and fun. Whether you’re channeling the refined elegance of the ’50s or the free-spirited vibe of the ’70s, these pieces are designed to flatter and feel comfortable all day long.

In MODUS VIVENDI we are committed to push the boundaries of fashion, combining style, sustainability, and individuality in each collection. The Retro Line, along with the “Two of A Kind” campaign, is a celebration of both the past and the present, offering a timeless style that connects with today’s modern man.

It’s time to make a difference in what you wear. Discover MODUS VIVENDI’s SS 25 Collection, available now for purchase online here. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Discover the “Two of A Kind” Campaign here.

Shop the Line here.

MODUS VIVENDI proudly presents the Avant-Garde Swimwear Line and the “Afloat” Campaign, part of the Swimwear 2025 Collection, redefining conventional swimwear with innovative designs and striking aesthetics. This line challenges traditional norms, embracing individuality and fearless self-expression.

The Avant-Garde Swimwear Line pushes boundaries with unconventional silhouettes and cutting-edge details, offering a range of singlets and thongs that blend contemporary fashion with bold design. Crafted for those who dare to stand out, this collection represents a movement—one where confidence meets sophistication, and swimwear becomes a statement of artistic expression.

Designed in three striking colors — black, pink, and white — the Avant-Garde Swimwear Line offers:

·         Singlets: A tight-fit one-piece swimsuit made from shiny, elasticated, fast-drying satin-look fabric. Features include a removable and adjustable belt with a nickel-free front fastening, an unlined design for a more revealing feel, and a sewn logo label for a refined touch.

·         Thongs: Engineered for ultimate comfort with a roomy pouch, a mat rubber pleasure ball with an embossed 3D logo, and a nickel-free metallic tag on the back with a debossed logo. Additional features include a printed removable ribbon with branded text, front lining made of fast-drying elasticated fabric, and the same shiny, elasticated, fast-drying satin-look fabric for a sleek finish.

The “Afloat” campaign captures the essence of breaking free from the expected and sailing into uncharted waters of fashion. Featuring a man in the sea surrounded by paper boats, the visual storytelling represents the avant-garde spirit—a voyage into the future of style. Just as paper boats symbolize the pursuit of discovery and reinvention, the Avant-Garde Swimwear Line invites individuals to embrace their uniqueness, challenge conventions, and redefine what swimwear can be.

Join the movement and experience swimwear like never before—unapologetically avant-garde.

It’s time to make a difference in what you wear. Discover MODUS VIVENDI’s SS 25 Collection, available now for purchase online here. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Discover the “Afloat” Campaign here.

Shop Products here.

MODUS VIVENDI Presents the Illusion Line & The “Milkshake” Campaign from The Spring-Summer 2025 Collection.

MODUS VIVENDI unveils the Illusion Line, a striking addition to the Spring-Summer 2025 Collection, accompanied by the vibrant and playful “Milkshake” campaign. This campaign celebrates confidence, movement, and sensuality in the comfort of home, proving that fashion is not just about what you wear but how it makes you feel.

The “Milkshake” Campaign: Blending Fun and Seduction.

In the heart of his kitchen, a man shakes, stirs, and blends his way through a playful afternoon, crafting delicious milkshakes while effortlessly embodying the essence of the Illusion Line. Every move is smooth, every pour is precise, and every sip is indulgent—mirroring the sleek and refined aesthetic of the collection. The campaign captures the spirit of self-expression, freedom, and enjoyment, encouraging men to embrace their unique allure with confidence and ease.

The “Milkshake” campaign transforms a simple, everyday moment into an irresistible spectacle. Set against a bright and minimalistic backdrop, the protagonist exudes charm and energy while showcasing the sleek, form-enhancing designs of the Illusion Line. This campaign is a nod to those who enjoy life’s little pleasures, embracing movement, comfort, and bold style in equal measure.

The Illusion Line: Where Style Meets Seduction

Designed to mesmerize, the Illusion Line introduces intricate patterns and strategic cuts that create a seamless, flattering silhouette. These pieces sculpt and define, enhancing the body’s natural shape while maintaining exceptional comfort.

Crafted from a soft, thin, and elasticated semi-transparent mesh fabric, the Illusion Line offers breathability and a barely-there feel. The two-tone all-over printed design creates a subtle visual illusion, adding depth and movement to each piece. A shiny, monochromatic jacquard-branded waistband provides a sleek and premium finish, reinforcing the brand’s commitment to both style and functionality.

With this line, MODUS VIVENDI pushes the boundaries of men’s fashion, proving that intimate apparel can be both daring and refined. The Illusion Line is designed for those who appreciate detail, innovation, and a flawless fit.

Discover the Illusion Line and immerse yourself in the playful yet sophisticated world of MODUS VIVENDI. The Spring-Summer 2025 Collection invites you to redefine everyday luxury—because true style is about confidence, comfort, and a little bit of illusion.

It’s time to make a difference in what you wear. Discover MODUS VIVENDI’s SS 25 Collection, available now for purchase online here. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Discover the “Milkshake” Campaign here.

Shop Products here.

MODUS VIVENDI Introduces the Chameleon Swimwear Line with the “Bubbles” Campaign

MODUS VIVENDI presents a revolutionary collection that embodies transformation, adaptability, and self-expression. Inspired by the dynamic nature of the chameleon, this line redefines swimwear, offering designs that shift seamlessly between bold statements and effortless elegance.

“Bubbles” Campaign: A Celebration of Change

To introduce the Chameleon Swimwear Line, MODUS VIVENDI unveils the “Bubbles” Campaign—a visually captivating story of evolution and reinvention. The campaign features a man immersed in a dreamlike world of bubbles, wearing standout Chameleon swimwear designs paired with swim goggles. The floating bubbles symbolize fluidity and constant change, mirroring the essence of the collection. Whether blending into the moment or standing out with confidence, the campaign embodies the freedom to embrace every version of oneself.

Chameleon Swimwear: A Fusion of Retro and Innovation

Inspired by retro swimwear aesthetics, the Chameleon Swimwear Line incorporates modern fashion and thoughtful design to offer both style and comfort. The collection features monochromatic cords as elasticated waistbands, ensuring an adjustable fit tailored to the wearer’s preference. A shiny sewn holographic logo label adds a touch of futuristic sophistication, reflecting light and movement.

Each piece is crafted from fast-drying, elasticated fabric, providing both practicality and a second-skin feel. The front lining, made of quick-dry elastic material, enhances support while maintaining lightweight breathability. As part of MODUS VIVENDI’s commitment to sustainability, the Chameleon Swimwear Line belongs to the Responsible Edit, incorporating recycled fabrics to extend the lifecycle of previously loved materials and give them a renewed purpose.

Change the Game with Chameleon

MODUS VIVENDI invites you to experience the next evolution of swimwear with the Chameleon Swimwear Line. Whether embracing sleek minimalism or a nearly naked look, this collection adapts to your mood, empowering you to transform with ease. Blend into the moment. Stand out when you want to.

For more information, visit our website here and explore the full Swimwear 2025 Collection.

It’s time to make a difference in what you wear. Discover MODUS VIVENDI’s SS 25 Collection, available now for purchase online here. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Discover the “Bubbles” Campaign here.

Shop Products here.

MODUS VIVENDI Unveils Lacquer Line and the “Daydreaming” Campaign from the Spring-Summer 2025 Collection

Step into the world of retro fashion and romance with MODUS VIVENDI’s 2025 Collection, where modern trends meet timeless appeal. This newly launched collection blends underwear, swimwear, and ready-to-wear, elevating everyday essentials with a perfect balance of style, comfort, and sustainability. 

New SS 25 Collection is designed to cater to the contemporary fashion-conscious individual, the collection showcases premium fabrics such as linen, silk, and cotton in underwear, while eco-conscious swimwear redefines sophistication with prints crafted from recycled yarns. The ready-to-wear segment introduces a fresh take on athleisure, merging high-performance design with everyday wearability. MODUS VIVENDI invites you to experience a seamless fusion of trends, quality, and a renewed sense of fashion.

At the forefront of this season’s launch is the Lacquer Line and the “Daydreaming” Campaign, a bold statement in athleisure that redefines performance wear with a glossy edge. This Campaign is an invitation to surrender to your fantasies and indulge in the pleasure of self-expression. Inspired by the thrill of desires and the art of seduction, this campaign blurs the lines between reality and fantasy. “Daydreaming” teases with luxurious fabrics and an unapologetic embrace of sensuality. Whether you’re lost in a moment of desire or daring to live out your fantasies, MODUS VIVENDI’s SS 25 Collection invites you to step into a dream where passion and style intertwine effortlessly.

Lacquer Line is designed for those who demand both comfort and striking aesthetics, featuring sleek, high-shine finishes that catch the light and exude confidence. Crafted from pure cotton fabric, these ready-to-wear pieces are engineered for movement, keeping you dry and supported through any activity—be it in the gym, on a run, or navigating the urban landscape. With its modern, polished look, the Lacquer Line delivers versatility and standout style for those who embrace both power and sophistication.

Complementing this striking athleisure line is the introduction of Silk Underwear, a pinnacle of luxury and comfort. Made from an exquisite silk-blend fabric, these pieces offer a refined touch that elevates everyday wear. With its smooth, breathable, and elasticated design, MODUS VIVENDI’s Silk Underwear provides an unparalleled sensation of elegance and sensuality. The natural sheen and timeless appeal of silk enhance confidence, ensuring a flawless fit and an indulgent experience for every occasion. Whether worn for a special moment or as an everyday luxury, these pieces celebrate self-expression and sophistication at its finest.

Explore the collection now and discover how fashion can be a force for unity. Because at MODUS VIVENDI, we believe that style should bring us all together.

It’s time to make a difference in what you wear. Discover MODUS VIVENDI’s SS 25 Collection, available now for purchase online here. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Discover the “Daydreaming” Campaign here.

Shop Products here.

MODUS VIVENDI Unveils the Harem Line and “Golden” Campaign for Christmas Season.

MODUS VIVENDI launches the Harem Line, a dazzling addition to the FW 24/25 Collection, brought to life through the “Golden” Campaign. Inspired by the Glam Rock era, this gold party-wear collection is perfect for this year’s festive and Christmas season.

The Harem Line embraces the ethos of bold self-expression, inviting you to stand out with designs that combine unique style with effortless sophistication. The collection offers a curated range of garments adorned with glittering textures, gold tones, and intricate details, reflecting the spirit of celebration and elegance.

From tailored statement pieces to versatile separates, the Harem Line is designed for those who dare to shine. Its luxurious aesthetic draws on the iconic glamour of the Glam Rock movement, infusing modern designs with a theatrical twist. Whether you’re hosting a festive gathering or attending an exclusive holiday soirée, the Harem Line has the perfect piece to make you the center of attention.

The Harem Line is a celebration of the festive season’s vibrancy and spirit. MODUS VIVENDI wanted to create a collection that embodies joy, confidence, and the unapologetic glamour synonymous with this time of year.

The Harem Line is now available online at www.e-modusvivendi.com. Let your style sparkle this season—explore the Harem Line today and embrace the golden glow of MODUS VIVENDI.

Discover the “Golden” Campaign here.

Shop products here.

Credits

Photography

Panos Misailidis

@p2photographygr

Model

Giorgos Kourtesis

@kourtesisway

Location
Thessaloniki, Greece

MODUS VIVENDI presents the Delusion Line & the “Sparkle Night” Campaign. A Party-Wear Celebration for Christmas from the FW 24/25 Collection.

MODUS VIVENDI, presents the Delusion Line, the ultimate festive party-wear collection from the FW 24/25 lineup. Celebrate Christmas with a dazzling array of styles that combine innovative design, premium fabrics, and the sparkle of the season.

The campaign, “Sparkle Night,” captures the spirit of a contemporary man spending Christmas Eve at home. Effortlessly chic and unapologetically radiant, he dresses in Delusion Line creations that bring light and life to his private celebration. In a world that often emphasizes togetherness, “Sparkle Night” reminds us of the joy and confidence found in self-expression.

The Delusion Line showcases fashion-forward underwear and tops designed to make a statement:

·         Elasticated Knitted Fabric with Multicolor Lurex Yarns: These dazzling pieces feature a spectrum of vibrant hues against an elegant black backdrop, shimmering under the light to highlight the wearer’s unique style.

·         Elasticated Muslin-Look Transparent Fabrics: Sensuous and bold, these designs embrace transparency and texture for a sleek, cutting-edge appeal.

·         The collection balances minimalistic elegance with festive extravagance, making it the go-to choice for Christmas celebrations. Whether you’re hosting at home or attending a glittering event, the Delusion Line ensures you’ll turn heads and radiate confidence.

The Delusion Line celebrates individuality and the festive spirit through bold, luxurious designs. This season, MODUS VIVENDI invites you to embrace your inner sparkle. Choose your Delusion design and make this Christmas one to remember.

The Delusion Line is now available online at www.modusvivendi.com. Don’t forget to explore our X-Mas Gift Guide which is already online to treat yourself or your loved ones’ special gifts for this year’s Christmas. Shop Gifts here: https://e-modusvivendi.com/x-mas-gift-guide-2024/

Shine bright, stay bold. Celebrate Christmas with MODUS VIVENDI.

Discover the “Sparkle Night” Campaign here.

Shop products here.

Credits

Photography

Panos Misailidis

@p2photographygr

Model

Dimitris Toufexis.

@dimitris_toufexis

Location
Thessaloniki, Greece

MODUS VIVENDI Launches Corduroy Line from FW 24/25 Collection: The Perfect Fusion of Timeless Minimalism and Futuristic Appeal.

MODUS VIVENDI is excited to announce the launch of Corduroy Line, a standout feature in the Fall-Winter 2024/2025 Collection. The campaign, named “Futuristic Simplicity”, draws inspiration from the seamless merging of past and future, creating an aesthetic that speaks to the modern man seeking style, comfort, and versatility.

The Corduroy Line redefines simplicity with a futuristic twist, featuring a refined selection of corduroy designs in velvet-like fabric with bold relief stripes that add a textural element to every piece. These designs come in monochromatic tones of black, grey, and off-white, offering a sophisticated palette that complements any wardrobe. This collection isn’t just about fabric—it’s about creating a tactile experience that combines the rich softness of velvet with the timeless allure of corduroy, providing unmatched comfort and sleek style.

The Corduroy Line was created for the man who values understated elegance without compromising on comfort. The relief detail in the fabric gives each piece a subtle, yet impactful look that is both modern and timeless. Our goal was to design garments that feel as luxurious as they look, while remaining versatile enough to adapt to any occasion.

Key Features of the Corduroy Line:

·         Velvet-like corduroy with relief stripes for a textured, luxurious feel

·         Monochromatic black, grey, and off-white

·         Minimalistic, futuristic, and versatile

·         Soft and form-fitting, designed to enhance your silhouette while ensuring ease of movement

Whether it’s the sharp cuts of the jackets, the tailored feel of the pants, or the relaxed elegance of the tops, every design in the Corduroy Line is crafted to provide both structure and fluidity. Each piece wraps the body in softness, enhancing your silhouette while offering freedom of movement.

The campaign imagery showcases a bold vision of the future—clean, minimalist, and distinctly modern—featuring model styled in sleek corduroy outfits that bridge the gap between contemporary and futuristic fashion. The luxurious textures, combined with the monochromatic hues of black, grey, and off-white, offer endless styling possibilities, whether paired with bold accessories or worn as stand-alone statement pieces.

As part of the Fall-Winter 24/25 Collection, the Corduroy Line highlights MODUS VIVENDI’s commitment to creating garments that follow today’s trends while standing the test of time. This collection promises to become a cornerstone for men who want to embrace both minimalism and luxury. The “Futuristic Simplicity” campaign embodies the spirit of a man connected to the present but looking ahead to the future. 

Discover MODUS VIVENDI’s FW 24/25 Collection, available now for purchase on www.e-modusvivendi.com. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Discover the “Futuristic Simplicity” Campaign here.

Shop Products here.

Credits

Photography & Videography

Panos Misailidis

@p2photographygr

Model

Fanourios Papaleon

@fanourios_papaleon

Location
Thessaloniki, Greece

MODUS VIVENDI Unveils FW 24/25 Collection new entry, the Revolutionary Holographic Line and the “Not Your Ordinary Family Portrait” Campaign

MODUS VIVENDI, a fashion brand synonymous with cutting-edge design, introduces its latest masterpiece: The Holographic Line, part of the Fall/Winter 2024/25 collection. Accompanied by the “Not Your Ordinary Family Portrait” campaign, this collection is a bold celebration of individuality, unity, and love.

The Holographic Line redefines contemporary fashion with sleek black silhouettes adorned with mesmerizing 3D holographic prints and shimmering details. From bold outerwear to statement-making underwear, this exclusive line elevates the modern wardrobe with futuristic textures and radiant visuals. The line dares to break boundaries and empowers wearers to express their true selves through eye-catching, high-impact designs.

At the core of the launch is the brand’s new campaign, “Not Your Ordinary Family Portrait” which tells the story of love, acceptance, and self-expression. The campaign features an unconventional rebel son who embodies fearless individuality through his bold style. He confidently embraces holographic designs, from stunningly futuristic apparel to daring underwear, that reflect his unapologetic personality. Alongside him are his two supportive parents, who love and accept their son for who he is, no matter his style. Together, they reflect the power of family and fashion in bringing people closer, proving that true style is one that celebrates unity.

This campaign is about breaking free from societal norms and expressing your identity through fashion, while also highlighting the beauty of unconditional love. The Holographic Line is designed to not only push the boundaries of fashion but to make a statement—one that invites everyone to embrace who they truly are and celebrate the differences that bring us together.

The collection showcases luxuriously structured black outerwear with 3D holographic prints that shift with the light, creating a striking visual effect that captivates attention. Complementing this, the statement-making underwear combines comfort with standout style, blending minimalistic black tones with shimmering details that exude confidence. Together, these pieces embody MODUS VIVENDI’s commitment to pushing the boundaries of fashion, offering more than just clothing—they are symbols of empowerment. Whether dressing up or down, each piece encourages you to embrace your individuality and share your inner light with the world.

Explore the collection now and discover how fashion can be a force for unity. Because at MODUS VIVENDI, we believe that style should bring us all together.

It’s time to make a difference in what you wear. Discover MODUS VIVENDI’s FW 24/25 Collection, available now for purchase on www.e-modusvivendi.com. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Discover the “Not Your Ordinary Family Portrait” Campaign here.

Shop Products here.

Credits

Photography & Videography

Panos Misailidis

@p2photographygr

Creative Director

Billy Hazel

@billyhazel

Location
Thessaloniki, Greece

MODUS VIVENDI Unveils Denim Line and the “Greek Island Wanderer” Campaign from FW 24/25 Collection. The collection is designed for the modern man who seeks both comfort and cutting-edge style, effortlessly combining the durability of denim with the flexibility of elastic fabric.

Accompanying this release is the “Greek Island Wanderer” Campaign, a visually captivating narrative set against the backdrop of the sun-drenched streets of a traditional Greek island. The campaign features a man, exuding quiet confidence as he strolls through the labyrinthine alleys, his denim designs seamlessly blending with the natural beauty and charm of his surroundings. His presence echoes the spirit of adventure and discovery—a metaphor for the MODUS VIVENDI man who embodies both individuality and style.

In the “Greek Island Wanderer” campaign, MODUS VIVENDI draws inspiration from the age-old beauty of the Greek islands, where time seems to stand still, and where every twist and turn of the narrow streets holds a promise of new discoveries. The man in the campaign roams freely, embracing the island’s serenity while clad in pieces from the new Denim Line. His journey through the streets and whitewashed alleys is symbolic of the Denim Line’s unique promise—a wardrobe that evolves with every wear.

The raw denim used in the collection is woven with elastic fabric, creating a fit that molds perfectly to the body while maintaining the ruggedness and authenticity of denim. As the fabrics fade and soften over time, they adapt to the wearer’s body and lifestyle, developing a personal, lived-in look.

The Denim Line is the result of extensive experimentation with texture, structure, and form, offering a contemporary take on the classic human uniform. Each piece is meticulously crafted to balance versatility with an enduring sense of style, from casual everyday wear to statement pieces that turn heads. Every piece is designed with a minimalist approach yet rich in detail offering a sleek, modern silhouette.

MODUS VIVENDI’s Denim Line extends beyond outerwear, offering a range of underwear, shorts, pants, and shirts that celebrate comfort without sacrificing style. Whether it’s the form-fitting cut or the detailing like sleeve plackets with adjustable nickel snaps, every garment is designed for the modern man who values aesthetics and functionality.

Designed to grow and change over time, the MODUS VIVENDI Denim Line embodies the passage of time, personal growth, and transformation. With every wash and wear, the pieces acquire a unique patina, mirroring the wearer’s journey through life.

It’s time to make a difference in what you wear. Discover MODUS VIVENDI’s FW 24/25 Collection, available now for purchase on www.e-modusvivendi.com. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Discover the “Greek Island Wanderer” Campaign here.

Shop Products here.

Credits

Photography:

Panos Misailidis

@p2photographygr

Model:

Anestis Vasileiadis

@anestis_vas

Videography:

Panos Misailidis

@p2photographygr

Creative Director

Billy Hazel

@billyhazel

MODUS VIVENDI Launches Bamboo Line and “Cute Panda” Campaign for FW 24/25 Collection

Explore Comfort, Sustainability, and Playful Elegance with MODUS VIVENDI’s Newest Collection

Inspired by the tranquility of nature and the elegance of the bamboo plant, MODUS VIVENDI’s “Cute Panda” Campaign brings together fashion, fun, and an environmental message. The campaign follows a man donning a panda head as he sneaks into the jungle, immersing himself in the serenity of the wild, sharing moments of play and peace with real pandas. The metaphor is clear: reconnecting with nature can be both playful and sustainable.

The Bamboo Line is at the heart of this collection, crafted from eco-friendly and biodegradable bamboo yarns. This innovative fabric offers unmatched thinness, stretch, and smoothness, ensuring ultimate comfort without compromising style. The Bamboo Line’s lightweight designs are not only luxuriously soft but also highly breathable, making them ideal for active wear or daily elegance.

Key Features of the Bamboo Line:

·         Eco-friendly & Biodegradable: Sourced from sustainable bamboo, our fabric is biodegradable, making it an environmentally conscious choice.

·         Breathability & Ventilation: Superior moisture absorption and ventilation properties keep you fresh and dry, even in challenging conditions.

·         UV Protection: The fabric offers natural UV light resistance, protecting your skin from harmful rays.

·         Luxurious Texture: The ultra-soft touch combined with seamless stretch ensures a second-skin feel that’s perfect for any body type.

The “Cute Panda” Campaign was born from the brand’s philosophy of harmony between nature and fashion. The panda, a symbol of peace, serves as a playful yet powerful figure in this campaign. By entering the jungle, the man in the panda costume symbolizes our goal to reconnect with nature and live harmoniously with the earth, all while embracing comfort and style.

This narrative focuses on MODUS VIVENDI’s ongoing mission: to create pieces that not only feel good to wear but also contribute positively to the environment. The panda costume reminds us to protect our planet, while the bamboo fabric stands as a testament to our ability to make sustainable choices in fashion.

MODUS VIVENDI invites individuals to step into a world where comfort meets sustainability. The Bamboo Line is designed for those who seek a blend of luxury, environmental consciousness, and unparalleled softness in their clothing. Whether you’re looking to refresh your wardrobe for the cooler months or searching for the perfect gift, this collection offers something extraordinary for everyone.

It’s time to make a difference in what you wear. Discover MODUS VIVENDI’s FW 24/25 Collection, available now for purchase on www.e-modusvivendi.com. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Discover the “Cute Panda” Campaign here.

Shop Products here.

Credits

Photography:

Panos Misailidis

@p2photographygr

Model:

Dimitris Toufexis

@dimitris_toufexis

Videography:

Panos Misailidis

@p2photographygr

Creative Director

Billy Hazel

@billyhazel

Location:

Thessaloniki, Greece

MODUS VIVENDI Unveils the Sporty Line from Pre/Fall ’25 Collection: Introducing the Bold “Peeping Tom” Campaign. Designed for the modern man who embraces both style and comfort, this collection features classic fit cuts and striking color-block briefs that are destined to become a staple in every wardrobe.

The Sporty Line is not just about aesthetics; it’s a celebration of sustainability and responsible fashion. Crafted from eco-friendly cotton fabric, each piece in this line is part of our Responsible Edit. The cotton used complies with the Organic Content Standard (OCS), and our under-dyeing and washing procedures meet the strict criteria of the Global Organic Textile Standard (GOTS). This ensures that your favorite underwear isn’t just stylish but also kind to the planet.

Key Features of the Sporty Line:

·         Classic Fit Cut: Tailored to provide optimal comfort and support, making it perfect for everyday wear or intense workout sessions.

·         Color Block Style Briefs: Available in a vibrant spectrum of colors designed to elevate your mood, with timeless black and white options for those who prefer a more classic look.

·         Jacquard Branding Logo Waistband: A signature MODUS VIVENDI touch that adds a bold, fashionable statement to your undies.

·         Eco-Friendly Cotton Fabric: Part of our Responsible Edit, ensuring that your choices are sustainable and environmentally conscious.

·         OCS and GOTS Certified: Knitted and processed according to the highest standards of organic textile production.

To launch the Sporty Line, MODUS VIVENDI is excited to unveil the “Peeping Tom” campaign—a playful and cheeky take on the thrill of wearing our new collection. The campaign features a striking visual narrative where a confident guy is seen enjoying some fun in the back of his car, sporting the new Sporty underwear designs. As he relaxes and revels in the moment, someone is caught trying to sneak a peek—a nod to the irresistible allure of the Sporty Line.

The “Peeping Tom” campaign was inspired by the idea of spontaneous joy and the undeniable confidence that comes with wearing something that makes you feel good inside out. The Sporty Line isn’t just about underwear; it’s about embracing your playful side, feeling sexy, and being unapologetically you. Whether you’re at the gym, on the go, or just enjoying a lazy day, this collection adds a fun twist to your everyday essentials.

MODUS VIVENDI invites you to discover the Sporty Line from our Pre/Fall ’25 Collection—a line where style meets sustainability, and comfort meets cheeky fun. Elevate your underwear game and let your inner playful spirit shine through.

Experience the enchantment of “Peeping Tom” and discover MODUS VIVENDI’s Sporty Line now available for purchase on www.e-modusvivendi.com. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Embrace the sportiness. Celebrate the playfulness.

Discover the “Peeping Tom” Campaign here.

Shop Products here.

Credits

Photography:

Panos Misailidis

@p2photographygr

Model:

Dimitris Toufexis

@dimitris_toufexis

Videography:

Panos Misailidis

@p2photographygr

Location:

Thessaloniki, Greece

MODUS VIVENDI, presents the Origami Swimwear Line – White Edition, the latest addition to our Swimwear 2024 Collection. This collection showcases three distinguished men attired in white origami swimwear, set against the backdrop of a swimming pool in a mansion, capturing the essence of refined leisure.

The Origami Swimwear Line – White Edition follows the success of the Pink Edition, drawing inspiration from the delicate art of traditional Japanese “Paper folding”. Our design team has meticulously crafted an almost three-dimensional floral motif, adorned with delicate origami blossoms, and printed on premium, sustainable swimsuit fabrics.

With its romantic allure, harmonious palette, and precise cuts, this line captivates the eye and sculpts the flirtatious style you seek for your beach outfit. The Origami line distinguishes itself from the ordinary floral print trend, offering a uniquely individual and special appeal that will leave you feeling exceptional.

Every piece in the Origami Swimwear Line is part of MODUS VIVENDI’s responsible edit, featuring an all-over customized MODUS VIVENDI original printed design. These designs are made from eco-friendly, fast-drying elasticated fabric, created using 100% recycled yarns from recycled plastic bottles. Our commitment to sustainability ensures that you not only look good but also contribute to a better environment.

Join us in celebrating the beauty of nature and the artistry of Japanese culture with the Origami Swimwear Line – White Edition. Experience the perfect blend of elegance, innovation, and sustainability that defines MODUS VIVENDI.

For more information about the collection and the campaign, please contact us at marketing@e-modusvivendi.com. Join MODUS VIVENDI in celebrating diversity and making a statement for a more inclusive and sustainable future.

Shop Products here.

Credits

Photography:

Joan Crisol
@joan_crisol

Models:

Miguel Angel

@miguelfit26

Julien Paje

@julien_paje

Javier Serna Montana

@javi.serna

Videography:

Ático Norte Producciones

@aticonorteproducciones

Creative Director:

Billy Hazel

@billyhazel

Location:
Madrid, Spain

MODUS VIVENDI, is excited to announce the launch of the Lux Origami Line as part of its Resortwear 2024 Collection. This highly anticipated release is celebrated through the vibrant “Flower Feast” Campaign, capturing the essence of summer and the timeless elegance of origami art.

Drawing inspiration from the intricate and delicate art of traditional Japanese paper folding, or origami, the Lux Origami Line embodies the meticulous craftsmanship and artistic precision that origami represents. The collection features a striking almost three-dimensional floral pattern, expertly adorned with origami blossoms. This floral motif, printed on a luxurious semitransparent muslin-look fabric, evokes a sense of romance and whimsy, perfectly aligning with the spirit of summer escapades.

Set against the backdrop of a lush garden, the “Flower Feast” Campaign showcases three men effortlessly exuding charm and relaxation as they revel in the beauty of nature. They are dressed in the new Lux Origami apparel, each piece a testament to MODUS VIVENDI’s commitment to innovation and style. The flowy, semitransparent muslin-look fabric, adorned with the all-over floral print, creates an ethereal visual delight that resonates with the brand’s core aesthetic values.

The Lux Origami Line is a masterful blend of traditional artistry and contemporary fashion. Each piece in the collection boasts an intricate floral design that appears almost lifelike, capturing the delicate beauty of origami blossoms. The designs are brought to life with a vibrant array of colors, ensuring that each piece is a captivating addition to any wardrobe. The use of flowy, semitransparent fabric lends a diaphanous and sexy appeal, perfect for both holiday getaways and urban adventures. These versatile designs seamlessly blend with other wardrobe essentials, offering comfort without compromising on style.

MODUS VIVENDI’s Resortwear 2024 Collection, and specifically the Lux Origami Line, is a celebration of art, nature, and fashion. The “Flower Feast” Campaign encapsulates the essence of our brand, highlighting the romantic and playful elements of our designs. We are thrilled to share this collection with our fashion-forward clientele.

Whether you’re lounging by the pool, exploring exotic locales, or navigating city streets, the Lux Origami Line promises to enhance your style with its unique blend of traditional craftsmanship and modern elegance.

Experience the enchantment of “Flower Feast” and discover MODUS VIVENDI’s Lux Origami Line now available for purchase on www.e-modusvivendi.com. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Discover the “Flower Feast” Campaign here.

Shop Products here.

Credits

Photography:

Joan Crisol
@joan_crisol

Models:

Miguel Angel

@miguelfit26

Julien Paje

@julien_paje

Javier Serna Montana

@javi.serna

Videography:

Ático Norte Producciones

@aticonorteproducciones

Creative Director:

Billy Hazel

@billyhazel

Location:
Madrid, Spain

MODUS VIVENDI Unveils Laminated Swimwear Line Part II – Red & Black Edition with “Glossy Stripes” Campaign from Swimwear 2024 Collection

MODUS VIVENDI, known for pushing the boundaries of contemporary swimwear, proudly presents the Laminated Swimwear Line Part II – Red & Black Edition. This striking collection is introduced through the captivating “Glossy Stripes” campaign, a visually stunning showcase of high-fashion swimwear set against the luxurious backdrop of a mansion’s swimming pool.

The “Glossy Stripes” campaign features three charismatic models adorned in laminated swimwear that gleams with a glossy, shiny effect. The campaign captures the essence of sophistication and modernity, perfectly aligned with MODUS VIVENDI’s ethos of combining style, sustainability, and innovation. Each piece in the collection is designed to turn heads, whether lounging poolside or making a statement on the beach.

The Laminated Swimwear Line draws its inspiration from the timeless allure of marine aesthetics. The design team at MODUS VIVENDI has masterfully reimagined the classic Breton stripes, seamlessly integrating them into sustainable swimsuit fabrics. By employing a specialized laminated technique, they have transformed these stripes into a glossy, eye-catching feature that exudes elegance and modernity.

Available in an enticing palette of black, rose red, and timeless navy blue, every swimwear piece in this line is a testament to MODUS VIVENDI’s commitment to responsible fashion. The designs are not only visually striking but also part of the brand’s responsible edit. They feature an all-over striped design enhanced with laminated foil printing, offering a unique blend of style and sustainability.

MODUS VIVENDI continues to lead in eco-conscious fashion by crafting swimwear from eco-friendly, fast-drying, and elasticated fabric. These materials are made from 100% recycled yarns, derived from recycled plastic bottles, and offer UV Rays Protection, ensuring both style and functionality. Each piece from the Laminated Swimwear Line underscores the brand’s dedication to reducing environmental impact while delivering high-quality, fashionable swimwear.

Experience the future of swimwear with MODUS VIVENDI’s Laminated Swimwear Line Part II – Red & Black Edition. Dive into a world where style meets sustainability, and every stripe tells a story of elegance and innovation.

The Laminated Swimwear Line is now available for purchase on the MODUS VIVENDI website www.e-modusvivendi.com. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Discover the “Glossy Stripes” Campaign here.

Shop Products here.

Credits

Photography:

Joan Crisol
@joan_crisol

Models:

Miguel Angel

@miguelfit26

Julien Paje

@julien_paje

Javier Serna Montana

@javi.serna

Videography:

Ático Norte Producciones

@aticonorteproducciones

Creative Director:

Billy Hazel

@billyhazel

Location:
Madrid, Spain