Today we bring you to 2012! It’s funny all the pics I chose for this week have all been from Curve. In 2012 Curve wasn’t in the Venetian but moved to the Sands Expo Center and had much better lighting, as you can see it had fluorescent lighting, prob one of the few times it’s been called good lighting.

If you look at the chair on the right, that bag was a classic Curve bag with the neon straps. I have so many of those bags they were perfect for the all the catalogs you got. I would mail them home because I used to do just two carry ons and never had enough room to send them back. It wasn’t till last year I took them out of the bags and put them in magazine holders. They are still arranged by year but I think I’m going to organize them by brand.

This picture features another brand still in business. Rounderbum, they are still going strong in LA and I get their ads on IG and Facebook all the time.

I saw this jock on a Facebook ad. Yes I said a Facebook ad. I love the color and cut of this jock. Well, the jock thong. This pair is part of their OMazinG collection. Jocks have really come into their own and no longer a set design. RounderBum has put their own spin on this amazing line. Here is what they said about the pair:

Brighten up your day with our new fun OMazinG collection. Enjoy 5 vibrant colors with a discrete vintage inspired linear waistband. With over 7 styles to choose from, there is something for everyone to enjoy and feel OMazinG

A unique and ultra-sexy cut. We combine the benefits and freedom of a jock strap with a thong twist. This garment features our exclusive Rounderbum® [LIFT TECH]® and [PACKAGE TECH]® that lifts both your butt and package at the same time with an innovative frontal pouch!


COLORS: Purple
FABRIC: 93% Premium Cotton 7% Elastane
SIZES: Small – X-Large
PRICE: $29.00

One thing I never thought I would see is an underwear brand on Shark Tank. If you’re not familiar with the show. It airs on ABC on Sunday nights. The premise is entrepreneurs go on and pitch their company for an investment by a shark. If a shark likes what they see they make an offer and the entrepreneur can accept or reject the offer.

RounderBum went on the show to get an investment on growing their brand. The sharks were impressed with the sales and numbers. But when it came down to it, only two sharks made offers. Robert and Mr. Wonderful both put in bids but Jonathan accepted Mr. Wonderful’s offer. You can watch the entire segment on the ABC website. I managed to miss this when first aired. I tuned in late and Rounderbum was first.

One thing that we know already is that the sharks were surprised by the underwear sales. I think so many people don’t take the world of men’s underwear seriously. If you read this blog, I’m just preaching to the choir. Regardless of sexual orientation, we want amazing underwear to wear every day. We buy what we love and wear it. Some of us are more vocal than others.

It will be interesting to see what this investment does for RounderBum. It brought men’s underwear to the general public. Which in itself is a good thing. I’m going to try to reach out to RounderBum to follow up with an interview this week. Stay tuned for updates and more!

Rounderbum is a company that does some interesting things on enhancing underwear. They have the traditional pairs you would think of when you think of enhancing gear. Then there is the new Spacelight line, which takes enhancing underwear and turns it up on the design scale! I first time I saw this was on Ty Alexander in an Instagram Story of him in the Sauna.

The pair is called the Spacelight Holster Jock but its more of a brief with two cutouts. One thing that you may notice is the wider than normal leg straps. These straps “hug your thighs in an extremely supportive and enticing way. PROTECT your weapons, FIGHT gravity and RISE UP to any occasion with the support of an instant butt lift!” The Lift Tech that is in this is supposed to enhance the junk in your trunk. Mix that with a mesh back and it’s super sexy!

This new collection is a lot different than things they have done before. It’s really awesome to see brands try something new. I also, think this fits the RounderBum brand. If you’re going to make enhancing underwear make it stylish and fun. One of the best things about this pair is it uses no padding! This is an enhancement just with what you have!

The Holster jock comes in two different colors. They are grey and black. Both colors have the same blue leg straps and black waistbands. Which really make this pair POP with the color. My personal favorite is the black the blue stands out better for me. But you can’t go wrong with their pair. Made out of a 90% Nylon 10% Elastane blend. You can get these out of this world pairs from the RounderBum site for just $20!

COLORS: Grey or Black
FABRIC: 90% Nylon 10% Elastane
SIZES: Small – Large
COST: $20.00