William Arniel


White briefs are a classic in men’s underwear. However, not all white briefs are made the same. One new brand that I saw on IG is William Arniel. It’s a UK brand that makes classic cut briefs.

Founded in Glasgow in 2016 by William Arneil, the brand has quickly gone from daydream to reality with the first product now launched and the goal to provide premium underwear that’ll become your must-have essential accessory. 

Designing practical yet stylish underwear using only premium materials from trusted manufacturers, the signature brief is only the beginning of the story, with more innovative designs and exciting ranges in the pipeline.  Will is constantly moving the business forward with an aim to roll out our next product lines in the coming months so stay tuned for the latest products, offers and news.

This white brief is called the Alexander Brief. Made with 95% Cotton, 5% Elsatine. This brief is on sale for £10! So if you love classic briefs, check this pair out.