New at Fun New Colourful Styles from Ginch Gonch! With fun new low-rise bikinis in Pink Piggy, Geek Chic, Rising Stars, Back Draft firetrucks and cute Yolkie Dokie chicken patterns, Boxer Briefs in new Fire Crotch, Night Weiner, Shaft Blaster and the eye-catching sparkle Glam Bang patterns and even some super-fun new men’s Long John underwear in Star Stud, Black Night and Tiger’s Wood styles.

Ginch Gonch began as a playful rebellion against the boring ordinary underwear worn by most men, and has quickly become a leading premium lifestyle brand worldwide. It was the first of its kind to successfully combine humor and sexuality with outrageous designs, and has completely reinvented the underwear industry through the unconventional way it sets the trend for your rear end!

Also new this month at Some great new styles of boxer briefs and bikinis from Mundo Unico and Unico XXX, fun new shorty boxer briefs with retro-rugged masculine side prints from Baskit, some gorgeous new swimsuits from JM in a range of hot new colour combinations, and some stylish new swim shorts from Diesel Industries.

Be the best-dressed man this summer with as your personal stylist!


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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