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Celebrity fashion designer Andrew Christian has gone international with his newest advertising campaign recruiting some of the hottest boys from Sweden and inviting them to come shoot for his new “Show-It” Technology 2.0 line. Models Kevin, Max and Martin show that Sweden has some perfectly sculpted bodies that have been waiting to be shown to the world.

The photoshoot, shot over 3 separate days at the Andrew Christian world headquarters in Los Angeles, CA by photographer Gregory Frye, debuts the newest Andrew Christian underwear line “Show-It Technology” The line features a comfy cup that gently lifts and presents a man’s best assets and comes in brief, boxer-brief, jock underwear styles and swim trunks and bikini cuts.

Pictures above are: Martin and Kevin in Show-It Swim Trunk;and Martin Show-It Brief’ Kevin in Show-It Jock


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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