I have heard about this but I finally found a picture of it to share. AussieBum have been getting raves and criticism over the new innovative ad campaign. As you can see on the Bus Shelter, it’s a guy in the water with his AussieBum’s around his neck. I will say this is a very eye catching ad. You wouldn’t normally expect to see a guys bum on a poster. AussieBum has always had very sexually charged images, that showcase the undies and swimear. This is done in both print and video. I think this is a great ad but I could be a bit biased. However, I don’t think we would have an ad like this in the States. I say this due to the Calvin Klein ad with the three people on the sofa. The controversy that came out of that ad, I could imagine the furor over this one!

What do you think of this ad and campaign. Let us know by posting a comment.


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

1 Comment

  1. I see nothing wrong with this ad. I think it is in fairly good taste, advertises a great product and gets peoples attention. After all, isn’t that what marketing and advertising is all about – getting peoples attention?

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