Underwear guru and fashion designer Andrew Christian is taking a brand new approach to find the new face of Andrew Christian for 2010. Christian is taking to the streets, going directly to the ones who created the brand into what it is today, allowing fans to have a say in who they want to see representing the brand next year. Starting this weekend, Andrew Christian embarks on a season long tour hitting various cities across the US trying to find his new model.

Starting this past Friday, September 25th in Detroit, MI and ending in December in Cincinnati, OH; Andrew Christian takes a cross country trip looking for the perfect person to work his brand next year. Potential models can sign up at the venue, before Andrew’s arrival, and when Andrew arrives, the contestants will then have to model in a pair of Andrew Christian underwear and go through a few physical and mental tests to see if they have what it takes. The audience at each venue will also help Andrew by narrowing down the pool of contestants in various ways. The individual city winner receives a $200 gift certificate to and is entered into the finals, which will take place early next year, where the winner of the finals get the opportunity to star in a photo shoot with Andrew at his personal design studio and warehouse in Los Angeles, CA

“There are so many potentially hot models out there, especially in cities that aren’t big, and if given the chance, they could be as good, if not better, than those polished Hollywood models,” says designer Andrew Christian. “I am tired of going through agencies and getting the same type of model, I want something else, something different, so I am going out and looking for it. I can’t tell you how many guys I meet that have what it takes to model, and I want to give them the chance now.”

Tour Dates:

  • Oct 9 – Louisville, KY;
  • Oct 17 – Las Vegas, NY;
  • Oct 23 – Nashville, TN; Oct. 24 – St. Louis, MO;
  • Oct 30 – Chicago, IL;
  • Nov 7 – Philadelphia, PA;
  • Nov 13 – Milwaukee, WI;
  • Nov 21 – Pittsburgh, PA;
  • Dec 5 – Cincinnati, OH.

For more information and venues please visit


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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