Brief Talk Podcast – TuckItUppp – Underwear News Briefs

Subscribe: RSS

Josie Azocar, founder of Tuck It Up, discusses the challenges and successes of creating a brand that specializes in underwear for the trans community. She shares her personal journey and the need she felt to find underwear that suited her needs. Josie explains the concept of talking panties and how they help trans women achieve a more affirming appearance. She emphasizes the importance of inclusive brands and the need for more options in the market. Josie also discusses the challenges of promoting her brand on social media platforms and the arbitrary nature of their policies. Despite these challenges, she remains committed to expanding her brand and meeting the diverse needs of her customers. In this conversation, Josie Azocar discusses the expansion of her brand into lingerie and the importance of matching sets. She also shares where to find her brand online and the resources available for learning how to use the product. The conversation concludes with a discussion of future plans and the invitation to explore the brand further.

Takeaways

The brand is expanding into lingerie and focusing on matching sets.
The brand can be found online at www.talkitup.com.
There are explicit and non-explicit videos available on YouTube and other platforms to learn how to use the product.
Josie Azocar plans to continue expanding the brand and hopes to be back on the podcast in the future.

Chapters

Introduction and Background

About Tuck It Up

Starting the Brand

Expanding the Target Audience

The Importance of Inclusive Brands

The Challenges of Social Media

Customer Feedback

Challenges in Promoting the Brand

Navigating Social Media Policies

The Need for Change in Social Media Policies

The Struggle for LGBTQ+ Brands