MODUS VIVENDI Launches the Athletic Line: Where Performance Meets Purpose.
MODUS VIVENDI introduces the Athletic Line and the “Rooftop Session” Campaign, the latest addition to the Upcycling Collection—a bold step forward in fusing sustainable fashion with activewear design. This line is crafted for the modern man who refuses to compromise between high performance and responsible living. Designed for movement and made with purpose, the Athletic Line is where comfort meets conscience.
Engineered using upcycled premium fabrics, this collection brings together underwear and workout apparel tailored to support your most intense routines while reducing textile waste. From supportive jockstraps and breathable briefs to fitted tank tops and stretch-enhanced leggings, every piece is constructed to move with you and stand up to daily wear—without compromising on style or sustainability.
The Athletic Line is part of MODUS VIVENDI’s Responsibility Edit, a long-term commitment to sustainable practices that prioritize reuse over disposal. By transforming high-quality leftover textiles into functional fashion, this collection embraces the circular economy and redefines waste as a resource. Each garment is a reminder that conscious choices can be both practical and empowering.
Shot on a rooftop with the city skyline as a backdrop, the campaign features a man training in the new Athletic Line—his movement powerful, his presence grounded. This elevated urban workout setting mirrors the ethos of the collection: pushing limits while staying grounded in values. Strong, effortless, and conscious—this is the future of activewear.
It is time to make a difference in what you wear. Discover MODUS VIVENDI’s Upcycling Collection, available now for purchase online here
