If you’re a fan of white briefs and haven’t tried Jock Embrarrassed’s new line at Wear Tighties, what are you waiting for? Pictured above is the new Wedgie Me brief — made for the guy who appreciates a little playful tug on his tighties. This is his third collection, and if you missed him on Brief Talk After Dark, listen to the episode now. He shares all the details. jock-unb
Here’s what we learned on the show:
Largest DroDropt – This is Wear Tighties’ biggest launch so far, featuring three new mid-rise classic white briefs with a fly. They kept the same fabric and feel as the second collection—the one that sold so quickly that Tim barely had time to post his review.
Updated Classic Fit – Think that old-school white-brief vibe we all grew up loving, but refined. These are mid-rise (not full cut, not low-rise), comfortable, supportive, and built for guys who want a timeless fly-front style with a modern fit.
Three New Waistbands
- The signature “Tidy Whitey’s” waistband that put the brand on the map.
- A black piping ranger-style brief featuring the Wear Tighties logo on both the front and back of the waistband — added after direct fan feedback.
- The highly requested “Wedgie Me” waistband, something followers have been asking for since the first collection.
Sizes Sell Out Fast – Small and 3XL have historically sold out first, so if you’re in those sizes, don’t wait.
Personalized Thank-You Cards – For this launch, Jock is offering customizable handwritten notes with orders. You can request a playful wedgie-themed message, something focused on confidence, or a brotherhood-of-briefs vibe. Each one is written uniquely.
What’s Next – On the podcast, he hinted at expanding beyond classic white briefs in future collections, possibly introducing bikinis, thongs, colors, patterns, and even seasonal concepts. The brand is growing — thoughtfully and with community input.
If you love classic white briefs with personality, confidence, and a bit of playful attitude, this drop is worth checking out. Wear Tighties is clearly built by someone who listens to his audience — and that shows in every detail.
Now listen to the episode.
