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Men’s underwear fashion at Deadgoodundies.com in the UK is constantly changing. In the simplest sense this means fresh deliveries virtually every day, but in the case of DGU it also means updates and upgrades for best sellers, the disappearance of others, and this season the return of two international brands to the online store.

Deadgoodundies is very unusual in global sales as well as its local market, stocking many collections that have minimal, or zero, presence even in top city department stores. The website has a loyal following who rely on DGU to provide the latest designer lines, classic men’s boxers and briefs, and carefully chosen male swimwear and loungewear from their favourite names – all in one place.

This month Adam Davies reveals the latest developments, arrivals and returners… He says: “It’s not just the number of seasonal and permanent collections available on Deadgoodundies that’s a hit with consumers, they also appreciate the depth of choice from each designer and the constant refresh of our selection. 

“There are a lot of great new male underwear brands out there but not every one is right for the website (https://www.deadgoodundies.com/), usually because there isn’t enough choice in men’s micro briefs and thongs, sometimes none at all because the whole range is boxer briefs. Our customers trust us to find them the best men’s underwear in the world, in the shapes and fabrics we know they like.”

SUKREW BUBBLE THONG £15.99

Sukrew is a British brand dedicated to sensual men’s underwear – and boy is it popular on DGU. This body conscious, enhancing collection develops constantly, most recently with the Bubble Thong in Lincoln yellow, Dover blue and Garrison red, followed swiftly by the Sukrew Lincoln, Dover and Garrison Jockstraps (also £15.99) using the same silky microfibre. Sukrew adapts rapidly to consumer demand, recently launching pure cotton designs which also received a warm welcome.

ERGOWEAR X4D BIKINI BRIEF £28.00

The original ergonomic underwear brand on DGU, Ergowear has re-engineered its best-selling X3D designs completely to create the new X4D bikini brief, thong and mini boxer (all in black, white, pastel Gatsby pink or divine Chrysler grey). Any ‘update’ can worry diehard fans of existing designs, but X4D has gone down well at Deadgoodundies because it is familiar but sufficiently different, with very body-friendly seams, the brief and thong are made from a single piece of fabric to guarantee absolute smoothness, and proportions in different sizes have been reworked to tailor the fit even better.

MANSTORE M800 ULTRA TANGA £25.00

Always wickedly sexy, Manstore is a guaranteed hit in the UK and with DGU customers all over the world, for one-off designs and seasonal colours in favourite ranges. M800 has always led the way but the philosophy has changed – previously black and white were available all year round, topped up with fresh versions twice a year, but now all M800 is seasonal so it can run out! Silky translucent M800 shapes include a Tower String, Ultra Jock, Cheeky Brief, Hot Pants, Micro Pants, Ero Pants, Low Rise Brief and Hot String Pants. The latest colours are bright yellow along with a black and yellow print called Virus.

ANDREW CHRISTIAN RETURNS

Andrew Christian’s instantly recognisable, sexy designs have returned to Deadgoodundies – and gained instant attention from current customers. First to the top of the favourites list is the Flare Lace Almost Naked Brief £24.00 (https://www.deadgoodundies.com/andrew-christian-flare-lace-almost-naked-brief) but it’s still early days… 

IMPETUS – COMING VERY SOON

Another brand revisiting Deadgoodundies is Impetus from Portugal, due to land any day now. One of the reasons behind this return is fond memories among many DGU customers of Impetus’s seam free underwear. So of course the new line-up will include the Impetus Cotton Seamless Brief (83% cotton, 10% polyamide, 7% elastane in black, white, navy or grey £13.00). Watch the NEW IN page for the first delivery of repeatable styles with lots more to follow for spring 2020.


We just posted about underwear for bigger guys and here is a company that is listening to its customers. I got a singlet from Gruff Pup that I loved but it was a little tight. If they had a size bigger, It would have been perfect. Wait no more! They now are making their most popular singlets in XXL, which is amazing.

Sizing for singlets is a little different than Underwaer. It’s not just the waist size you’re looking for but also height. Being tall you will need a larger size and if you’re like me, being tall (over 6’2″), you need an XL or XXL. If you don’t have that size the shoulder straps are super tightened will dig in.

I”m excited by this and will be checking them out more often now that they have a larger size! Check out all the singlets at Gruff Pup.

It’s a harsh world out there in men’s underwear if you’re a 38 waist size or larger. A lot of brands only make up to 36-inch waist, which leaves a lot of brands out of reach for many tall and big guys. I”m 6’4″ and a 36 waist looks natural on me (when I”m down to that size). Anything smaller and I look like I haven’t eaten in a week.

Being a bigger guy, I can help you find good undies that will fit you and be super sexy. I am not a bigger guy that likes boxer briefs or trunks. I want something with a lot more support. Most trunks/boxer brief just let things flop around and drive me crazy all day.

When I was growing up, I was a tall twink, very tall, and thin. I could wear whatever I wanted. As I got older and the metabolism slowed down, the waist size went up. But, my love of bikinis and smaller briefs didn’t go away. I love the fit and comfort a pair of bikinis offer.

So where do big and tall guys go for great undies? Never fear I am here for you. Here are the underwear that fit me and I think will suit you guys as well:

Cocksox CX01 – This is my go-to bikini. It fits great, fantastic fabric and one of my top 5 pouches of all time. The XL will fit up to 42-inch waists.

N2N Bodywear – When I first started UNB back in 2008, N2N began to make XL undies. Now a decade later they still make them. It’s incredible they do because they have some super hot designs. Andrew doesn’t let bigger guys go without amazing undies

Ergowear – Do you notice a theme? All the brands have amazing pouches. Ergowear has never let me down. The only thing I don’t like is the Tanga/bikini that can ride up, but that’s just a design preference of mine. Plus they now have four different pouches. Look at their size guide, which is one of the best in the industry.

BearSkn – They specifically are the only company on the list that makes underwear for bigger guys. I have tried several of their pairs, and it’s well-made underwear. The fabric is stretchy and super comfy. In the last year or so they have been adding in more prints, which are fantastic. I wish they had a bikini or jock!

If you are like me, a bigger guy let us know what brand you love and that fits you!

JUST ARRIVED: ADDICTED FETISH DOUBLE STRIPE MESH JOCKS AND HARNESSES

We’re back with even more Addicted Fetish to feed your addiction – whether it be hot gear, sex, men or all of the above. We’ve just launched hot new fashion meets fetish jockstraps with matching but stand-alone harnesses. Here’s the details:

Addicted Fetish Double Stripe Jockstrap:

This sexy jock is loaded with deliciousness: The Addicted Fetish Double Stripe Jockstrap is the perfect fusion of fashion jock, sports jock and fetish jock. With a pouch made of a modern and slightly see-through sports mesh in either blue, red, yellow or white with black “wing” panels edging the mesh.

But that’s not all we love: The waistband is unique and awesome: An ultra-wide and very masculine two-and-a-half inch black elastic has a second traditional sports jock elastic running through it complete with white micro-stripes. And to finish it all off, a sexy rubber AD Fetish logo front and center. Finally, the same sports elastic from used in the waistband are also the leg straps, framing your ass to perfection.

Addicted Fetish Mesh Stripe Harness:

The AD Fetish Mesh Stripe Harness is a stand alone harness and the perfect match for the AD Fetish Double Stripe Jockstrap above. Alternatively, pair it up with any of our other Addicted Fetish jockstraps and underwear as the whole collection is in the AD Fetish colors of black with blue, red, yellow or white detailing. Guaranteed you’ll be the center of attention whether it’s on the dance floor or slutting around your local fetish club.

It’s a tank-top style harness and unlike those made of leather or rubber, this one is made of a black mesh so when things get hot and sweaty you’ll still be cool and air-conditioned. Up front, it’s cut short to showcase those hard earned pecs and nipples. In back, it runs from your shoulders down to just under your shoulder blades.

With contrasting piping edging the neck and arm openings. At the base find AD Fetish Double Stripe elastic which looks great and keeps the harness in place

Shop the AD Fetish line at Jockstrap Central. Note post contains an affiliate sales link.

Are you a big fan of Cocksox undies, likeI am? If you said yes, then hold on because the best selling mesh undies are back! You know which ones I”m talking about, the ones that have been out at Valentine’s Day, the Sheer collection in black or red! But this is your last chance to get this line…so act fast!

This is what cocksox says about the line:

Great news – the alluring Cocksox sheer underwear range is back in stock after unprecedented demand had left our shelves looking a little exposed over the last few weeks. If you need a luxuriously sexy pair to set the scene for a special night, we’ve got you covered again with all colours and sizes ready for you at the Cocksox online store.

But be warned, this is the final production run for these styles, so make your move now. Don’t blame us for any heartbreak if you miss out!
Slipping on the ultra-smooth custom Italian fabric – with its light and sensuous silky feel – will have you falling head over heels for this enticing range. The stylish striped design leaves just enough to the imagination, building the provocative tease to a red-hot crescendo, while the sheer fabric keeps you fresh and cool in enhancing comfort.

The line is available in the following styles:

  • CX01SH Brief – the original Cocksox underwear cut
  • CX68SH Trunk – skimpy square cut retro style trunks
  • CX76SH Sports Brief – sporty meets sexy in luxurious comfort
  • CX05SH Thong – plunging waistline for maximum ‘cheekiness’
  • CX14SH Slingshot – the most notorious Cocksox of them all!

No matter what pair you love, the mesh line will have a fit and style that will be your go to pair for date nights Hurry don’t miss this last opportunity to buy this amazing line. Buy now at the Cocksox site.

I just posted about thongs and bikinis last week. A company that gives you plenty of choices is N2N Bodywear. The new Joe’s line comes in a bikini and a thong. See, the bikini is making a comeback!

Why is this line called Joe’s? They say it’s named after one of their favorite models. Which is awesome, N2N Bodywear isn’t the only company to find inspiration from their models. But, it’s great when brands see a model and go “this pair would be amazing on him”

APPROPRIATELY THIN AND UBER STRETCHY TO ACCOMMODATE NO MATTER WHAT SIZE YOU’RE PACKIN’. SEXY AND FUN…JUST LIKE JOE!

N2N Bodywear

As you can see by the picture, the fabric is thin and almost a mesh but not quite. Which adds to the sexiness (I wish there was a better word) of the pair. You can bet it’s going to fit like a glove.

If you love this but want it in white they have the matching Locker Room line. Which is simply the thong and bikini in the same fabric but white. Get all of these pairs at N2N Bodywear before they sell out!

BRAND: N2N Bodywear Joe’s Bikini
COLOR: As shown
FABRIC: 60% POLYESTER 32% RAYON 8% SPANDEX
SIZES: Small – X-Large
COST: $20

BRAND: N2N Bodywear Joe’s Thong
COLOR: As shown
FABRIC: 60% POLYESTER 32% RAYON 8% SPANDEX
SIZES: Small – X-Large
COST: $20

2wink is an Australian brand we haven’t covered in a while. They are a super fun company and always put out gear that will show off or make you feel super sexy. The newest is the Aerojock.

Here is what 2wink says about the pair:

A HOT brief designed with a front and rear opening for when quick an easy access is necessary. These sexy briefs are all about convenience or to spice things up. Made from silky soft bamboo / cotton mix giving the ultimate in comfort

The new jock has two cut outs, one in the front and one in the back. The pair is available in red or black. Each won shares the same black branded waistband. This is a perfect pair for the jock brief guy.

Pick this pair up at the 2wink site.

PAIR: 2wink Aerojock
COLOR: Red or black
FABRIC: bamboo / cotton mix
SIZES: Small – X-Large
COST: $22.95