September 2017. Modus Vivendi has the pleasure to announce the new Iconic line for Fall 2017, enhancing the ultimate fashion experience it offers customers. As a brand very much ahead of the curve, Modus Vivendi is always striving to improve its every day underwear pieces without compromising on design, style and luxury. With this in mind, Modus Vivendi present the Iconic line, inspired from Calisthenics which is a modern way of body training like cross Fit, boot camps, and obstacle race training.
This hotly anticipated line highlights the need for finding the beauty in our life and focuses on the power we have to achieve our goals with the Greek Olympic spirit of fair competiveness. The name “calisthenics” has an etymologically Greek root and derives from the ancient Greek words «κάλλος-calos», meaning beauty and «σθένος-sthenos»,meaning power (physical and mental).
The line consists of jockstraps, tanga, mini briefs, briefs, boxers (cotton elastane fabric); bath towel, bath towel robe (cotton towel fabric).
The trending Greek concept, with a touch of Mediterranean warmth, as presented at the new Iconic line, is sure to tempt fashion lovers with an extensive series of classic yet contemporary design, and to offer customers both the utmost in comfort and the absolute best of Greek culture. Top quality and minimalistic design makes it ideal for every day comfort wear and sport activities.
With the exciting new Iconic line, Modus Vivendi is sure to be the next-buy for 2017. For customers looking for pure design, outstanding quality and comfort, their wishes have been granted and it’s in the form of the spectacular Iconic line.
The Modus Vivendi Iconic line is available from €23.50
Few things ever take me off guard in the world of men’s underwear. In the 30 years, I have LOVED underwear, it takes a lot to phase me. One thing that seemed to come out of nowhere is thongs. Yes, we have had a steady group of guys who loved the style. But, they were always a smaller group of really devoted guys.
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Heat up the last month of summer with some hot new gear from Jockstrap Central during their store wide Hot Summer Heat Sale. For the next four days, until Sunday, August 27th practically everything at Jockstrap Central is on sale for up to 60% off. From jockstraps and underwear to jock briefs and full-frontal gear, from sports wear to fetish wear and even tank tops, shorts, socks and cock rings, they’re all marked down during this sale.
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