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2(x)ist

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I know sometime the box is just as an important selling feature as the undies themselves. If you are like me a great picture and box will draw my attention to a pair I might not other wise look at. 2xist is putting out a new box for the SLIQ line. Its a box that is just as much art as it is a box. As you can see the box opens up to show many more pictures then the one on the cover. Its an interesting way to merchandise and I would love to know your opinion. Does the packaing play an important role in the purchase?


Yes its been a while since we have brought you a sales brief. I am back at it. I got sick, then starting my business so I’m back at it. Here are some specials going on now!

  • Skiviez is giving you 25% off all jocks in stock. If you use code HOTJOCKS at check out you can take part in the savings. This is on all jocks they have from Bike to Andrew Christian. If you want to save more become a fan on Facebook and you can save 30%.
  • Are you looking for a deal? Well NuWear has over 100 items for under $10. We are talking ones from Ginch Gonch, Candyman, Clever and more! Check out all the items on sale and get you some great undies at an incredibly low price.
  • We just profiled swimwear from GO Softwear now you can save 20% on all merchandise online! You can get a few of the swim suits we profiled or some of the great new underwear lines. Check out all of them at their site
  • Want to pretend like your a clown, nurse, prisoner, or a waiter? Then you must try out underwear from the CandyMan collection at HisTrunks.com. Order TODAY and receive 30% off for preordering. Orders will ship 7/14/10 or sooner. Also while you are there you can save on 2eros briefs. They are on sale from $16 to $22
  • Save 12% off your next order at Mensuas. Use promotion code jul12 at checkout and save on all regular priced items. Offer is not valid on previous orders, N2N Black collection or sale items. Offer expires 7/12/10. Free Shipping with non minimums on all order for US and Canada customer. We offer great international shipping rates.
  • Erogenos has the new Pipe Underwear Collection. We have relaunched PIPE with their new collection which features low rise briefs, trunks, lounge shorts, and complimentary tank tops. The collection features quality fabrics and construction.
  • Are you looking for some deals? Then Audace has some for you. They have some 2xist, C-IN2 and more on sale for just $9. Yup, very cheap and you better hurry before it’s gone.
  • Cityboyz Fashions has just added Go Softwear! You can check out the great undies and the swimwear we just profiled. Go Softwear is comfy and fun so check it out.
  • Are you a fan of HOM? Well Dead Good Undies just got some new HOM In! They are the Fruits of Temptation Hipsters, Sting single pack and Fresque hipster pack! Check them all out. I haven’t had HOM in a while, but they make some great undies
  • UnderGear is giving you 50% off select summer styles. Summer is half over and is perfect time to get a new suit for those pool parties. Don’t wear the same one all summer!
  • Jockstrap Central is giving you 15% off the Bike 10 Jockstraps. You know the classic jocks that everyone loves! You can have the savings until July 16th. So don’t miss out! They have been discontinued in the US and only in Europe but not sure for how much longer.
  • FreshPair.com is giving you and additional 40% off all clearance undies. You can save big time this weekend. Just use code STRIPES at check out

Today’s Brief Distraction is a first look given to us by 2(x)ist! They are showing off the new Sliq line! Here is what they sent to us about the picture

This picture features model Andre Ziehe (Ford Models) in our new SLIQ Trunk, which is not only a new style for us but a NEW FIT as well.

Over the next few weeks, we will be introducing all the shapes and cuts of 2(x)ist SLIQ, starting this Thursday, June 17  with the 2(x)ist SLIQ Trunk. Behind-the-scenes coverage will also be shared via Facebook.com/Official2xist and our blog at 2xistence.com

We hope you enjoy and we will bring you more about this line as it comes out!

  • Schultz Jeans has the Get a Grip Camo in stock again. If you like camo and want to show a waistband over your jeans then these are perfect for you.
  • Wyzman is giving you 25% off your order for Fathers Day! Just go shop and you can save on your purchases. But don’t miss this, it ends on June 20th!
  • To get your Dad into a pair of Saxx this Father’s Day, we’d like to offer you $5.00 off your order when you use the code: fathersday2010 at checkout.
  • Palace Trunks now carries 2(x)ist! You can now show the entire range and even get the new Camo briefs! Or you can check out the Surf line as well!
  • UnderGear is giving you a percent off your order. If you spend $50 you get $15 off your order, $75 you get $25 off and $100 you get $35 off your order. Just make sure you use code UGJE2 at check out
  • Dead Good Undies has new undies in stock! They have new styles from Gigo including Clown Boxer. They also have great new items from Clever. Lastly they have really great Olaf Benz. Check them all out.
  • Timoteo is giving you free shipping, on our orders $50 or more. You can check out the new Sport line or get the Quake or Classic lines. Just make sure you enter code freeship at check out!
  • Planet Undies now has new items from Rufskin, Cocksox, and the Man Store. Items from Rufskin include swimwear, the sheer line and denim underwear. Cocksox includes the CX01 Brief and thong! For the Manstore you need to go to the site and check out the M200 Line!


Take advantage of Malestrom‘s Father’s Day Sale Event & save a bundle on selected items from these brands: 2(X)ist, Calvin Klein, DKNY, Diesel, Hugo Boss, JM, Levi’s, Papi, O Boxer & Skmpeez. Also view their ‘Final Clearance’ section for some great deals on discontinued items.

Take advantage of their fantastic annual Father’s Day Sale Event, which ends at 11:59pm PDT on Sunday, June 20, 2010.

Sorry for the delay in this, I have had major bronchitis and been out of it for two weeks. I hope that is changing I finally feel better. Here are a few specials right now!

  • FreshPair.com is having the biggest sale of the year giving you 25% off Underwear and Tees. You can save on some of your favorite brands such as: Calvin Klein, Unico, 2(x)ist, Papi, Joe Snyder and 15 other brands!
  • MaleBasics is having a Mystery Item Sale! You can get great undies at a great price and be totally surprised when you open the package! It’s kinda like a grab bag, but with underwear. You can get this for Unico and Gigo and prices start at $16.99 and you save 45% off the regular price.
  • His Trunks suggests that if you like the really hot Timoteo Jock that you should now try the Brief in the Sport line! Its the same styling but with a full seat! Timoteo does awesome work in undies and we say go check them out.
  • Men’s Underwear Store just launched Our Most Incredible Sale Ever at MensUnderwearStore.com! This is the perfect time for you to try out new fabrics, styles, and designers or stock up on your favorites.  25% OFF All: 2(x)ist, Calvin Klein, Clever, Diesel (Select Styles), DKNY, Joe Snyder, Male Power, ManSilk, Obviously For Men, Tulio. Additional Offers: 20% Off Magic Silk
  • Skiviez is giving you a Father’s Day sale on 2(x)ist! This sale is on all 2(x)ist underwear. Get some of the hottest undies form 2(x)ist for you or your father.. but something tells me it will be for you!
  • His Trunks is giving you a sale on Piss & Vinegar, PPU and BumGear! You can get PPU thongs for under $8! That’s an incredible deal for any undies these days! Check out all the sales at their site.
  • 10Percent.com is giving you 20% off one item, which ends today! So hurry and take advantage of some great savings! Maybe the new 3G swimwear we profiled in our buyers guide? Check it out!
  • Cityboyz Fashions now has the really hot swimwear from Rufskin. If you are familiar then you know Rufksin is for the confident guy! Wear it if you dare!
  • UnderGear is giving you 25% off certain styles! If they are your favorite now is the time to stock up. The styles on sale are: 2(x)ist, Calvin Klein, DKNY and Levi’s! Check out all the styles!

First off I want to thank Chat H. in the Facebook page for posting this. This is an ad that 2(x)ist wanted to run in various magazines. They included Details and Men’s Health. But they two magazines rejected the ad for being too racy. How ever the ad has run in the June/July of Out Magazine.

This brings me to something that has been going through my mind. Why is it men’s underwear ads are a lot more conservative then women’s. There is a TV Commercial about bra and how it fits plus sized women, Victoria Secret models wearing thongs and the list goes on. While the world of men’s underwear advertising is basically non existent in the main stream media. The only place I have seen magazine ads have been in the gay publications, Out, Advocate, and Instinct.

This has not always been the case thought, back in the 80’s, Baseball Hall of Fame player, Jim Palmer often graced the pages of People, Time and others in his bikini briefs. Let’s hope we get some mainstream media exposure for the brands we cover!

What do you think? Do you think there is a double standard when it comes to mens’ underwear ads?  (I hope this makes since, still sick but trying to be coherent )

Bruno Banani – These are from Dead Good Undies! The reason we are profiling them is for the colors. This is a use of colors we haven’t seen too much in the world of undies. We know it’s not for everyone but still they are fun I think. They would be awesome for summer. Imagine wearing these under your suit. It is not something I would expect under a suit!

L’Homme Invisible – Dazzle in all the colors of the rainbow! The stunning men’s underwear collection from L’Homme Invisible is a UK exclusive only available  at Dead Good Undies. They are interesting cuts and our friends at DGU always have some fun undies. They aren’t afraid to take risks and bring really new and innovative underwear to the masses!

2(x)ist Camo – 2(x)ist’s Camo Collection offers a robust military look made from 90% cotton and 10% Spandex for a supportive, body-hugging fit. Whether you’re a gunner, a ranger or an ordinary civilian, color-coordinated waistbands and camouflage patterns combine to create an overall look that’s aggressively masculine. Just when you thought there camo craze was over, 2(x)ist springs a new line on us. They are a really fun camo pattern and available in both a brief and trunk. The pictures in this post were from International Jock, who just happens to have the entire 2(x)ist Camo line!

  • Just in at Giggleberries Mens Underwear is the new spring/summer 365 and Prostretch Graphic lines from Calvin Klein Underwear. In 4 different colours, including the vibrant red Calvin Klein Prostretch Graphic brief and trunk and also the youthful and bold 365 in a striking blue with floral trim. The Prostretch Graphic offers an athletic and supportive fit from a cotton rich blend of fabric provides flexibility and without compromising comfort, whilst the 365 delivers a fashionable and designer look for the youthful desirers. Available at Giggleverries from only £14.00 and including FREE UK delivery.
  • FreshPair.com now has Spanx for men. We told you that it was coming and now its out! They say you should expect more from your undershirt. They have the shirt available for pre order. Check out all the Spanx at the FreshPair.com site.
  • James Tudor is giving you 20% off all styles this week! You can get the really awesome magnetic briefs! Just make sure you use code JTFMMC20 at check out!
  • NuWear is giving you 20% off all NuWear brand items! You can save on the swim brief, signature brief, Almost Nude Thong, Panel Bikini and a lot more. Hurry this is for a limited time!
  • Audace now has the Frank Dandy HOT Blooms collection. These are exclusively at Audcace. THey are a fun flower print from the Swedish based company. You should check them out.
  • Skiviez has the new 2(x)ist camo line that will make you either blend in or stand out in a crowd! They also have the 2(x)ist Modal line as well. Which is soft, sexy and sleek. Check out all the 2(x)ist at Skiviez
  • Mensuas is having a Joe Snyder weekend sale. It runs from May 1-3. Its their semi-annual sale and you can save 25% off. So go check now what you want and order it tomorrow!
  • Dead Good Undies now has the Jockey Classic Y-Front briefs, in single and triple packs. They aisles have the Bruno Banani Funtasy in a T-shirt, Hipster and Tanga brief. Make sure go check out this colorful line. Its not for the shy!
  • Planet Undies has new Piss & Vinegar, GIa and ES Collection. You can check out the entire line of Piss & Vinegar, including the I LOVE line. Then if you love something super sexy then you need to see the Gia line. It’s cone with skimpy cuts and fun designs. Lastly they have the new ES Collection Black and Jacquard & Botones lines. Check them all out!
  • His Room has the Brilliant from Giulio. They come in just that Brilliant colors. They include boxer briefs, boxers and briefs. If you like colors then you will love these! Check out the entire line
  • Wyzman has brand new styles from Ed Hardy and Candyman. Ed Hardy is known for interesting and fun designs. While Candyman has some really fun and sexy designs. So go have some fun with your undies.
  • For the next three days Jockstrap Central is  giving 15% off all new style Bike jockstraps. These already affordable jockstraps are even cheaper, but the sale ends in three days on Sunday, May 2nd (at midnight.) Bike redesigned their classics a while back to give you even more support and comfort. Improving on the waistband design, it now sports the Bike logo and is made of a softer plush backed elastic. Still as rugged as ever for sports but now comfortable enough to wear as regular underwear!
  • International Jock has new 2(x)ist Camo & Modal, LASC Swimwear and the DKNY Rugby collection. The cam look really fun. Its great to see some really fun styles coming back to men’s underwear. And with summer around the corner check out LASC swim and sportswear!
  • C-IN2U is giving you 25% off everything till May 3rd. They are having an inventory sale, the more they sell the less they have to count. Just make sure you use code “STOCKTAKE” at check out!

Malestorm is  offering a 15% discount off all BumGear, DKNY, Go Softwear, Joe Snyder, Rufskin & Skmpeez products at regular price (not valid on sale or final clearance items) for a limited time only. Hurry though…this sale is for 3 days only! (This discount does not apply to any other brands or any applicable sales tax or shipping charges). Sale ends at 11:59pm PDT on Saturday, May 1, 2010.

Just arrived: the 2(X)ist Camo Collection. 2(X)ist introduces their latest line with the rugged look of camouflage….for all of your covert activities! 15% OFF on regularly-priced BumGear, DKNY, Go Softwear, Joe Snyder, Rufskin & Skmpeez products.

Hurry…this is a 3-day sale only! Sorry, no rainchecks. Sale applies while quantities last so order early to avoid disappointment! (Prices on the website have been adjusted to reflect this discount. This discount does not apply to any applicable sales tax or shipping charges.)

Be all that you can be with the 2(X)ist Camo Collection…perfect for everyday wear, you’ll be in keeping with the hot new style from 2(X)ist. Going commando has never been easier.

Available in a No-Show Brief, No-Show Trunk & Tank Top in 3 different colors: Military, Black or Navy.

  • The semi-annual sale at Malestrom is on once again! The DKNY & Levi’s collections are currently 25% off for a limited time only. Also, the 2(X)ist Surf collection is 25% off for a limited time to launch this fantastic line. There’s more…get up to 55% off on discontinued items! Hurry..quantities are limited and this sale won’t last long!
  • International Jock has some great new items. Be sure to check out new designer Todd and Terry with fun prints from Australia, new and exclusive colors from Calvin Klein, hot new swimwear from JM, and Equmen core precision shapewear. This is your last chance to take advantage of Free Shipping*, available only until March 22nd, 2010. Shop now for the very best selection.
  • 10Percent.com is letting you take 20% off 4 or more pairs of underwear. You can shop the new Timoteo styles that have been added. You can also check out new arrivals from Gregg Homme and also some best selling briefs. Hurry the sale ends 3/24/10.
  • Fresh Pair.com is giving you 25% off because they are celebrating 10 years online! Its hard to believe they have been around that long. You can save on both men and women’s lines.
  • Brand new! EMPORIO ARMANI 2010 New creations of underwear, swimwear & beach essentials by the italian top designer. Now at OBOY.
  • Dead Good Undies has the Fruit’s of Temptation String (twin pack) in Green. If you like some really hot skimpy undies then these are for you! It’s also 7 month’s to go before Project HOM Heavenly is completed. Make sure to follow them on twitter to be up to date!
  • Wyzman has the new PPU Spring 2010 collection in stock. You can surf the latest swimwear and underwear. PPU is a really fun line that we think you will like, its got some great colors to check out as well! While you are there they also have the new Pikante 2010 collection as well. Both lines have some really cool styles and we know they will have something you will like.
  • NuWear has some really cool Prints from BumGear. They are the Retro, Safari and Neon’s. If you like animal prints and really fun undies, these are for you. They are not for the shy. But check out the entire line!
  • UnderU has opened the Designer Outlet, the new outlet is packed with all your favorite brands including Emporio Armani and you can save up to 75% off. Pluss they have added new products to the Last Chance to buy section. All products have just one left, meaning they can offer it to you at unbeatable prices.
  • James Tudor is giving you the exclusive offer of the week. This week it’s the Boxer Trunk. Its the one with the lace up front like football shorts! The boxer is usually £28 but right now you can get it for £22. It has a unique look with a great hold and fit.
  • Whitey Tighties is wanting you to see whats New n Cool for spring. They can help you spring clean your underwear drawer. You can get 20% off your purchase by using code spring20 at check out. Offer expires 3/31/10
  • Fresh Pair.com is giving you 25% off 2(x)ist Underwear, t-shirts and more, including the new surf collection. You can also save 25% off Unico, C-IN2, Ed Hardy and Hugo Boss.
  • Erogenos has some great new undies. They have Freeman, which is a new exciting and affordable in which is produced in Columbia. Its all about giving you a variety of styles and prints. They also have BumGear in the new Retro and Neon collections. They offer great quality, affordability and comfort without compromising the sex appeal.
  • Men’s Underwear Store is hang it’s Semi-Annual Calvin Klein Sale. You can save 25% off all CK in stock. While there check out the Diesel Lounge wear.
  • Skiviez is giving you 25% off All Calvin Klein in stock. This includes the new CK X line. While you are there you can save 25% off the new 2(x)ist Surf line as well. Lastly, they are giving you 25% off C-IN2 Pop Colors. You can check out the new Elliptic line.
  • 10Percent.com is giving you free domestic ground shipping on your order through 3/26/10. You can use this to plan your summer and get some really great swimwear!
  • Mensuas is letting you Save 10% to 20% off select Swimwear and Underwear. This offer has been Extended until 3/24/10. Check out the New! Freeman Underwear is Here and new items from Delio Dietz!
  • Ginch Gonch has the new I Love Tokyo line out. They just released the London and now the the Tokyo. They say they put the “nip” in Nippon! Check out the line and all the other I Love lines.
  • Audace is having a sale on Calvin Klein. You can save up to 40% off all items. But hurry this offer is while supplies last. So the good styles and sizes will go fast!
  • UnderGear is having a 25% off select styles of Calvin Klein underwear. You can save from now till 4/4/10. Check out all the CK styles on sale.
  • His Room is having their annual Calvin Klein sale. you can save 25% off boxers, briefs, boxer briefs, tees and socks. So you can save on all the CK they have!

Cityboyz Fashions is giving you 25% off your third item of Punto Blanco. The new collection was inspired by the universe. check out the entire new line!

At aboystore.com we’re proud to feature items from two of our newest brands, 4Boys Gear and Sweat Under Gear.  We carry a number of exciting items from each of them. 10% Off Your order of $50 or more.  Please use Coupon Code  4s10n31c. Sale Expires 3/18/10

10Percent.com is letting you take 20% off 4 or more pairs of underwear. Shop your favorite brands. They have just added new Andrew Christian Styles. This sale ends 3/24/10. While there check out the rewards program and a new website design is coming soon!

Timoteo has the Quake line available in Pink, Yellow, Red, Grey, and black for $20 each. They are some really awesome undies. Make sure you check them out and all the pictures!

Malebasics is giving you free shipping if you, buy any Malebasics Brand or spend more then $25! If you are over seas you can get free shipping at $74 but see the site for all the details. This promotion is for a limited time.

Below the Belt has Everyday Basics Line. This line is designed by Below the Belt and has style and comfort in mind. Get their best selling range of underwear at a hot price. Offer available on any 3 pack of trunks, briefs or tanks for $39 AUS.

Skiviez has 25% off the new 2(x)ist Surf collection. We just named it one of the new styles you should look out for and try. So why not give them a try and see how well you like them!

Audace is giving you 25% off the new 2(x)ist surf line as well. You can get the new Surf briefs for $10.50, but hurry they are on sale while supplies last!  They just added the Surf trunk to the sale!

UnderU has new arrivals by D&G, Bjorn Borg and Diesel. Bjorn Borg is known for it’s high-quality products and creative designs. While Diesel is a brand that is always a favorite with contemporary shapes, bright colors and fun designs.

Dead Good Undies has the new Olaf Benz swimwear. That features the Wasabi and Lolli. If you are looking for undies you may want to try the Man Store M211 line. That features the brief, pant and strings. While the M207 has the jock, body jock and more!

UnderGear is giving you free standard shipping for 2 days only. Just enter code Luckyyou at check out. The offer expires at 11:59 EST on 3/18/10.

Men’s Underwear Store is giving you 25% off the 2(x)ist surf collection. While you are there heck out the new Hugo Boss and JM swimwear. Both brands will have something you will like!

Cityboyz Fashions is giving you 20% off your order. Just use code patty20 and spend $50. The sale ends on March 18th! So hurry and this is not valid with any other offer.

The one thing I wanted when I started this site is to bring you the newest in men’s underwear. This starts to day with the Brands and Styles to check out posts. They will quickly profile brands, and lines that have just come out! We hope to go into more detail about them in the future. But we will have links to the lines and you can check them out. If you see a brand or line you think we should cover email us and let us know, or post a link on our wall in Facebook!

CK X – The newest collection that has a new bold, ultra lightweight waistband. Graphic logo with a center patch, inspired by the fighting shorts of a boxer. The cotton pairs are body-defining fit with luxurious knit blends the comfort of cotton with the soft texture of modal. The added stretch enhances comfort and keeps it shape better. Micro material gives a body defining fit; the microfiber is lightweight and breathable. The styles available in this line in the cotton style are: hip brief, cotton trunk, cotton boxer brief, and cotton short sleeve crew. Those in the Micro style are: cotton pant, hip brief, low-rise trunk and boxer brief. Colors for the lines are Black, Blue and White for cotton. Micro colors are White, Red and Black.

2xist Surf – This is the newest line from 2(x)ist. The line reflects the bright beach colors (pink/yellow) as well as bold colors (blue/purple) It is made out of a cotton and spandex blend, which makes it very comfy and forms to your body. The line is very eye catching and a fun one. This is something we haven’t seen from 2(x)ist before, they have done some colors but this is a great line. The collection is available in a sports brief, no show brief, and no show trunk.

aussieBum Comfy Fit – aussieBum are always coming out with new lines or ranges as they call them. The last few weeks have seen a lot of them and sometimes hard to keep up with them. The Comfy Fit range is one that mixes comfort and color in one. The range has an 80% cotton/10% spandex mix that will make it super comfy. We have received a pair to review, so that will be out shortly. The color selections are to reflect the natural colors of the spectrum. You will be as fashionable as you are comfy.

UnderGear Physical Line – UnderGear has been one of the premier underwear sellers since I can remember. They have always been around and now they are producing their own line of undies. The Physical line is a retro inspired styled line. It has a contrast trim around it, reminding you of the old gym shorts from back in the day. The line is made out of a cotton/spandex jersey that makes it very comfy.  The line has a bikini, brief, trunk and tank. The colors right now are red and turquoise

Expose – This is one of the lines from Beyond Big Branding. The belief of the company is grounded in being athletic and bold. The brand is out of Columbia and we are seeing it being sold on many sites in the last few weeks. They have a saying “Put it on, take it off and be playful with all the trouble which may come from what you expose.” They have briefs, boxer briefs, jockstrap and low-rise styles. They do some great work with colors and patterns. They aren’t for the shy. I expect to see a lot more of this company with it being part of Beyond Big Branding.

Bon Bon Bodywear – Lastly today we have a brand new company called Bon Bon Bodywear. This first came to my attention from Top Drawers. They are made out of a stretch modal fabric. The line consists of a low-rise brief and square cut trunk style. Currently they have the Black & White, Colours and Upgrade Gold collections.  The colors in the Colours collection are very bright almost neon. I have a feeling this line is not for the meek. It’s for the guy who knows fashion and is not afraid to make bold choices!

I hope you check out all these brands and lines and we will keep bringing this to you as we find new brands and lines! Let us know if we miss any, with the new undies coming out constantly we may miss a pair or two, but we trust our readers will let us know about any hot new undies we miss.

Here are your Sales Briefs for Today!

Erogenos has the great new exist Surf Collection, which feature vibrant color combination’s in the 2xist’s signature no-show brief and trunk. They also have the new sheer Rufskin collection. They are super soft sheer fabrics with unique design element. They now have the BodyTech line as well as new Andrew Christian Swimwear.

DT Clothes is having a sale on its DT Ultra collection 09. They have the DT Underwear, The Orginal Vac-Pac Undies. Check out all the really fun designs they have out now!

Below the Belt has Ristefsky Macheda underwear for $15. The full range of Ristefsky Macheda underwear have been reduced to just $15. All sizes available at time of newsletter, a choice of 8 colours. Order now and don’t miss out!

Skiveiz has some rand new styles for spring: They include: Puma, Pikante, Andrew Christian Shock Jock, and Skiviez Boast! These are just a few of the great pairs they have at Skiviez!

NuWear is having a Private Structure sale! You can save 40% off 28 styles. Limited quantity are available so make sure you order it early! Or you will miss out on some great color combination’s!

Below the Belt has an Andrew Christian Combo offer. For $49.99 (AUS) you can get yourself this Andrew Christian Special Combo Offer. It includes 1 each of the Pro Lifeguard trunk in Black and Almost Naked Jock. Stock is limited so be quick to take advantage of this offer while available.

Save 10% off your next order at Mensuas. Use promotion code 10mar at checkout and save on all regular priced items. Sale is good on new orders placed at Mensuas and is not valid on PPU Underwear.

Audace is giving you 30-50% off selected Calvin Klein styles. The supplies are limited! If you don’t see a size you want email them! This has been a popular sale and make sure you get yours soon or they could all be gone.

Jockboy Locker is giving you $5 off your next order, Just enter code RELAUNCH at check out, but the offer ends March 12h. Right now you can save on Ginch Gonch and new items from C-IN2.

Wyzman has the new 2010 Clever Underwear Collection. Check out the entire new line. It’s a really fun and colorful collection. So if you’re big into color then you need to check out this line! It’s really amazing!

UnderGear is letting you Take $15 off your order of $75 or more or $25 off your order of $100 or more. Just make sure you use Promo Code UGA301 at check out. This offer expires March 8th.

Dead Good Undies has some great new undies. Maybe you need some of the darker side of undies and you need to check out the new 18 styles from Gregg Homme! Or maybe you want some Jockey and you buy 3 Jockey USA Concept and get a free Jockey towel. Lastly you can get some Sloggi for men, that aren’t just for basics, you can get the silky smooth Splendido Briefs and hip shorts.

Look good in C-IN2, When you spend $50 at the C-IN2U sotre you get free shipping. Canadian shipping starts at $7.05 and international at $12.95. So you can shop and get some great shipping prices.

Global Guys Gear is doing a Clearance sale. Stand clear because prices are following. Everything is 30%. Stock is limited so stay clear and use code leasesale at check out! Sale ends at Midnight March 31st!

Cocksox has a new pair out (Look this week for more details) and its the Cocksox classic with a  twist its’ red on red. Also check out the CX Active sports thong for the active guy. You can get free shipping and no code is necessary! So go check it out!

10 Percent.com is giving you 20% off when you purchase three or more items. The Brands you can choose from are Baskit, Andrew Christian, Timoteo, N2N Bodywear and Rufskin. The sale ends March 9th.

Cityboyz Fashions is giving you 25% off Tribe Swimwear. Tribe Underwear and Swimwear  has quickly earned a reputation for its innovative and stylish designs. Valid through Tuesday March 9th 2010.

In celebration of the recent Winter Olympics, I thought I’d put together my very own medal podium, celebrating my favourite three designs of underwear.

In 3rd place and winner of the bronze medal, AussieBum;’s Undies range. This underwear – based on the classic brief design – are really comfortable, offer just the right level of support and more important come in a wide range of bright colours. Made from hardwearing ribbed cotton with a stylish white trim and waistband these are a staple of my underwear drawer and will be for time to come. They can be worn under pretty much anything and are comfortable from the start to the end of the day.

In 2nd place and only just beaten to gold are the 2xist Optic Trunks. These trunks are super (actually, super-super) soft and almost feel like you are not wearing anything. The trunks come in a variety of bold colours and have a contrasting dual colour waistband. The only down side to these is that the material is quite thin and stretchy and by the end of the day tends to suffer in the pouch support area due to this. Also, watch out on sizing – 2xist seem to have really over sized them so always order a size down. If it weren’t for the cost of obtaining these in the UK, I’d have a drawer full.

Finally, in first place and taking the top spot on the podium are the Calvin Klein Steel Trunks range. Soft, comfortable, with a stylish, wide, steel effect waistband this underwear offers just the right level of support from dawn till dusk. Available in a wide range of bright and interesting colours, they look really great under a nice pair of jeans. As mentioned the waistband is nice and wide and so looks better on guys with a decent physique as it’s the quite firm, not that this alters the comfort level! Having said that, my physique is far from perfect and I still reckon they look cool! I’ve always been a fan of the CK range – before the Steel range, pro-stretch were my preferred CK underwear, but these not only win gold in the CK range, but are my gold medal choice overall too!

Here are your Sales Briefs: Sorry for the delay the trip to Magic threw me off. I thought I would have time to do one Thursday night at the airport. I didn’t. here is a nice long list!

  • Dead Good Undies has the Sloggi Basic Range twin packs 20% off all styles. Which style are you? Short, mini or tanga? You can now save on them all. Make sure you follow them on twitter as well!
  • Timoteo wants you to hang out. In comfort that is. They have the Timoteo Training Short. Its available in Black, Navy and Gray, and only $44. You can get them directly from the Timoteo site!
  • James Tudor is giving you, exclusive this week,  the Athletic brief, regularly £19, now only £15. The offer runs till Feb. 22. The pair is available in turquoise, white, grey and black.
  • His Room is spotlighting Papi. You can choose from the Cotton Stretch, Platinum, Motion, Premium Cotton, Modern Stretch or Cool 2 collections. Papi is a premium underwear brand that targets today’s body conscious male. Papi has style, sophistication and sex appeal.
  • Wyzman is having a De-Stocking event, that is you can save 20-50% off everything. But hurry the sale ends Sunday, Feb 21!
  • Men’s Underwear Store has some really good new lines in! THey have the newest Diesel underwear, Bright Ideas!, the New Surf collection from 2(x)ist and the new Chromatic from Obviously! They are some of the newest styles around. Check them out now!
  • Planet Undies has some great new styles in stock. They have New lines from Body Art, ES Colleciton and Manstore. We will post more tomorrow on the the lines so check them out in the mean time!
  • Save 15% off your next order of $25.00 or more of regular priced merchandise at Mensuas. Use promotion code endfeb at checkout and save on men’s underwear, swimwear, jewelry and more at Mensuas. Offer valid on new orders placed at Mensuas and is not valid on PPU Underwear. Sale ends 2/21/10
  • UnderGear has some great new spring arrivals. You can save 25% off or more when you order 4 or more items. Just use code UGA200 at check out. The sale ends March 1
  • Brief Tales is giving you 20% off the entire line of Male Power. Who is a leader in the daring, risque and fun underwear. Just make sure you use code MPSale during check out. The offer expires on March 15th
  • C-IN2U is giving you some great close out items beginning at $9.00 They include Kinetic Punt, Street Jock, Lo NO Show trunks Scoops and more! Go before it’s all gone!
  • Rufskin is proud to announce their latest underwear collection: SHEER. In addition to having hints of stretch tulle for a sheer effect – this collection also features the the return of our logo elastic waistband. It’s slightly different this time, and is SUPER comfortable and elastic feeling, helping ensure no binding or pinching. Choose from 5 different styles.
  • NuWear is cleaning house! What does that mean for you, well they have 25 stele marked down up to 50% off. These include JM, C-IN2, and more. Hurry before the good sizes are gone!
  • 2wink is having a $7.95 (AUS) clearance sale. This is for the next three weeks. You can save on some of the great styles they have. Check the site for all the details!
  • His Trunks has some really great styles from Baskit, Pikante and Klen Laundry. They ha the contrast brief and jockstrap from Baskit. The New Pikante 2010 collection the Matrix Brief that are perfect for the skimpy lover. They also have the Egyptian bikini, Baroque bikini and the Cheeky Boxers. They now carry two boxer briefs from Klen Laundry.Check out the entire Klen Laundry line!  Also, Piss & Vinegar’s new ‘LOVE’ collection is now in stock at His Trunks! Love Jesus, Buddha, or Boys? Then you must check out these hot prints in their low rise brief as well as a jockstrap. The low rise briefs are priced at $25.50 and the jockstraps are only $20! Show your love with a great new pair of undies from His Trunks! Want FREE UNDERWEAR? Simply purchase 2 or more items at His Trunks and use the discount code ‘FREEGIFT’ at checkout to receive a free surprise pair of undies while supplies last.

International Jock announces the immediate availability of 2(x)ist’s new Spring 2010 underwear collections including their exciting new “Surf” line. 2(x)ist’s new Surf styles offer today’s popular low-rise silhouettes in designs that are sleek, clean, colorful and masculine. Sexy briefs and trunks from 2(x)ist are just a small part of the more than 2,000 mens underwear styles now available from International Jock. Plus, you’re sure to enjoy International Jock’s newest male models. See all of 2(x)ist’s new designs on sexy underwear men Anthony Baldwin and Tyler Lough.

2(x)ist’s new Spring collection is available in limited quantities and when they are gone they are gone forever, so act now for the best selection.

Here are your Sales Briefs for today:

  • Palace Trunks want you to spice up your wardrobe with Candyman! Continue your special evening by living out your wildest fantasies as a policeman, nurse, devil and more. Don’t wan the whole outfit? Candyman still offers fun in various briefs and boxer briefs. Give your special someone a night to remember!
  • Below the Belt is get 40% off 2xist optic and campus. Limited colours and sizes available. offer ends February 11 2010 unless sold out. Shop online and receive free delivery anywhere in Australia
  • Fresh Pair.com is giving you a Valentine’s Gift. There are new markdowns on Clearance plus hundreds of new items are added. You can save up to 65% off select items.  Did you know that over 120 million cards will be sold for Valentine’s day? Of those cards, over 50% are purchased in the 6 days prior to Valentine’s Day?
  • UnderGear wants you to know its the last week to save on their winter sale! You can save up to 65% off select items. They also have the new Calvin Klein X line. This line provides body-defining fit using luxurious cotton blends, while added stretch enhances comfort and shape retention.
  • James Tudor is giving you a Valentine’s special.You can get 20% off the new Magnetic Brief! Just make sure you use code JTVAL101 when you check out. They are a great brand you need to be checking out, if you haven’t already.
  • Timoteo is giving you a gift for yourself or your Valentine! You can treat yourself or someone else with the Timoteo Jewelry line. You can save 15% off the line when you use code VIPCustomer before February 15th! Check out the entire line and get some undies while you are there.
  • Just a quick reminder that there’s only 5 days left to take advantage of the Jockstrap Central giant Valentines Mesh Sale. Until February 14th, everything mesh and see-through is 15% off from these great brands: Joe Snyder, Kinkwear, Go Softwear, Male Power, Pulse, Raw Studio and N2N.
  • NuWear has some new items in stock. If you think it’s time to get you some new undies then you need to check out all the great styles from California Muscle, Pistol Pete, Timoteo and Unico! No matter if you want mild to wild, they have something you will love!
  • 10 Percent.com is giving you three ways to save! You can save $10 off any order $75 or more, $15 off  any order $100 or more and $20 off any order $125 or more. You can check out new items from Timoteo, C-IN2, Rufskin, Baskit and Andrew Chrsitian.
  • Planet Undies wants you to check out the new 2010 HOM Collection. We profiled it on the site a few days ago and now it’s in stock and ready to order. They have some of the hottest styles of HOM, so check out the entire line!
  • Mensuas is having their Final, Final Clearance sale. You can get underwear starting at $5, But the styles are limited and when they are sold out they are gone. You can save on Clever, C-IN2, Greg Parry, Pikante and Timoteo.

Here are your Sales Briefs for Today:

  • 10 Percent.com is letting you prebook the best selling low-rise mesh brief from Rufskin. THe pari is updated and now available in black and white. The undies will be shipping February 15th!
  • Fresh Pair.com has a trend alert! Keep your underwear drawer updated with five must haves in undies today. Heavy Metal, All REd, Back to basics, South of the boarder and super size. While you shop these trends you can save $10, $25 and $50 off your oder when you buy the minimum amour and use codes LOVE10, LOVE25 and LOVE50
  • His Room has the new line from 2(x)ist, the Surf Collection. You can get the fresh bold colors in No Show Trunk, No Show Brief and Sports brief. Check out the line and see the really great colors!
  • Below the Belt has 20 new styles of Swimwear and Denim from Rufskin. Don’t miss out on the great new items and there is free delivery Anywhere in Australia.
  • NuWear is having a HUGE sale. They are giving you up to 65% off Private Structure! You can choose from over 28 styles. LImited quantities are available, so make sure you order yours now!
  • 10 Percent.com now has the Pulse Underwear Sock Jock! You can preorder yours today. If you buy 3 or more & take 10% off! The jock is available with a 70’s sock with a “c” ring! Check out the great designs!
  • Wyzman now has the entire Obviously line in stock. You can choose from many of the great styles from the Contrast, Sinuous or Basic lines. We have reviewed them and they give you a great pouch design that wills support you all day!
  • C-IN2U is giving you you something extra. They are giving you 30% off all slings for one week only. You can save until February 12th. The slings have a support built in to give you something extra!
  • James Tudor is giving you the Fall Front Brief for only £18. It was previously £23. The ones on al are in black, white, sky and pink. They are great briefs we have reviewed and we think you will like them.
  • Malebasics is sharing the love with 25% off all Malebasics Lingerie. If you like something lacy and see through then this collection is for you. Make sure you go use code LOVE when you check out. If you are even curious check out the line!
  • Global Guys Gear now has LASC in the Brisbane! If you aren’t a fan of them on Facebook you should join they are giving away $50 voucher everyday, make sure you see their Facebook fan page for more details!
  • UnderGear is continuing their Winter Sale! You can save up to 65% off select items. New items have just been added to the sale. While there check out some of the Valentines Gift suggestions. We are sure you can find something fun!
  • Skiviez has the new 2(x)ist Surf Collection in stock! But, that’s not all they also have the new Calvin Klein X in Cotton & MIcro in stock now. Skiviez always has some of the newest undies in stock!
  • Aboystore is now carrying one of our favorites Sweat Under Gear, 4 Boys Gear and Bumgear! All really fun companies. Sweat is known for its classical styling. 4Boys is known for their new take on undies and BumGear is some really sexy mesh just in time for Valentines day!

2Xist SURF Underwear Collection. Amazing Spring colors. If you are tired of the winter…get a pair of the 2Xist SURF at Malestrom

The summer sunset and the shore is drawn of spectacular lines of clouds and colors reaching out to the horizon. This is the inspiration for 2(x)ist’s Spring 2010 underwear collection. Surf reflects the bright beach colors of pinks and yellows and the bold shades of blue, purple and greed. Made of comfortable and stretchy cotton/spandex. Surf’s solid-color bodies are trimmed with colorful striped electric binding and matching waistband. The 2(x)ist logo is jacquarded in microfiber an and horizontal stripes, and is on the center of the front for a strong look. The Surf underwear collection consists of the sexy sport brief, no show brief, and the no show trunk. Surf sails with the essence of summer’s bold colors and the essence of scantily-clad fun.