I just think it’s cool, that’s all. We never see videos like this from underwear companies
I just think it’s cool, that’s all. We never see videos like this from underwear companies
I know sometime the box is just as an important selling feature as the undies themselves. If you are like me a great picture and box will draw my attention to a pair I might not other wise look at. 2xist is putting out a new box for the SLIQ line. Its a box that is just as much art as it is a box. As you can see the box opens up to show many more pictures then the one on the cover. Its an interesting way to merchandise and I would love to know your opinion. Does the packaing play an important role in the purchase?
2(x)ist SLIQ Web Series Teaser from Official 2(x)ist on Vimeo.
The exclusive trailer for the 2(x)ist SLIQ Web Series starring Andre Ziehe featuring thier sexiest, most alluring range yet. SLIQ: Coming August 2010.
We are looking forward to the launch of the new line. We will def have more info for you soon!
Yes its been a while since we have brought you a sales brief. I am back at it. I got sick, then starting my business so I’m back at it. Here are some specials going on now!
Today’s Brief Distraction is a first look given to us by 2(x)ist! They are showing off the new Sliq line! Here is what they sent to us about the picture
This picture features model Andre Ziehe (Ford Models) in our new SLIQ Trunk, which is not only a new style for us but a NEW FIT as well.
Over the next few weeks, we will be introducing all the shapes and cuts of 2(x)ist SLIQ, starting this Thursday, June 17 with the 2(x)ist SLIQ Trunk. Behind-the-scenes coverage will also be shared via Facebook.com/Official2xist and our blog at 2xistence.com
We hope you enjoy and we will bring you more about this line as it comes out!
Take advantage of Malestrom‘s Father’s Day Sale Event & save a bundle on selected items from these brands: 2(X)ist, Calvin Klein, DKNY, Diesel, Hugo Boss, JM, Levi’s, Papi, O Boxer & Skmpeez. Also view their ‘Final Clearance’ section for some great deals on discontinued items.
Take advantage of their fantastic annual Father’s Day Sale Event, which ends at 11:59pm PDT on Sunday, June 20, 2010.
Sorry for the delay in this, I have had major bronchitis and been out of it for two weeks. I hope that is changing I finally feel better. Here are a few specials right now!
First off I want to thank Chat H. in the Facebook page for posting this. This is an ad that 2(x)ist wanted to run in various magazines. They included Details and Men’s Health. But they two magazines rejected the ad for being too racy. How ever the ad has run in the June/July of Out Magazine.
This brings me to something that has been going through my mind. Why is it men’s underwear ads are a lot more conservative then women’s. There is a TV Commercial about bra and how it fits plus sized women, Victoria Secret models wearing thongs and the list goes on. While the world of men’s underwear advertising is basically non existent in the main stream media. The only place I have seen magazine ads have been in the gay publications, Out, Advocate, and Instinct.
This has not always been the case thought, back in the 80’s, Baseball Hall of Fame player, Jim Palmer often graced the pages of People, Time and others in his bikini briefs. Let’s hope we get some mainstream media exposure for the brands we cover!
What do you think? Do you think there is a double standard when it comes to mens’ underwear ads? (I hope this makes since, still sick but trying to be coherent )
2(x)ist had an even last week in NYC. It was called Summer Camp and hosted at rooftop on a Sunday Afternoon! Here are some of the pics and you can read about the entire event at the 2xist blog!
Bruno Banani – These are from Dead Good Undies! The reason we are profiling them is for the colors. This is a use of colors we haven’t seen too much in the world of undies. We know it’s not for everyone but still they are fun I think. They would be awesome for summer. Imagine wearing these under your suit. It is not something I would expect under a suit!
L’Homme Invisible – Dazzle in all the colors of the rainbow! The stunning men’s underwear collection from L’Homme Invisible is a UK exclusive only available at Dead Good Undies. They are interesting cuts and our friends at DGU always have some fun undies. They aren’t afraid to take risks and bring really new and innovative underwear to the masses!
2(x)ist Camo – 2(x)ist’s Camo Collection offers a robust military look made from 90% cotton and 10% Spandex for a supportive, body-hugging fit. Whether you’re a gunner, a ranger or an ordinary civilian, color-coordinated waistbands and camouflage patterns combine to create an overall look that’s aggressively masculine. Just when you thought there camo craze was over, 2(x)ist springs a new line on us. They are a really fun camo pattern and available in both a brief and trunk. The pictures in this post were from International Jock, who just happens to have the entire 2(x)ist Camo line!
Malestorm is offering a 15% discount off all BumGear, DKNY, Go Softwear, Joe Snyder, Rufskin & Skmpeez products at regular price (not valid on sale or final clearance items) for a limited time only. Hurry though…this sale is for 3 days only! (This discount does not apply to any other brands or any applicable sales tax or shipping charges). Sale ends at 11:59pm PDT on Saturday, May 1, 2010.
Just arrived: the 2(X)ist Camo Collection. 2(X)ist introduces their latest line with the rugged look of camouflage….for all of your covert activities! 15% OFF on regularly-priced BumGear, DKNY, Go Softwear, Joe Snyder, Rufskin & Skmpeez products.
Hurry…this is a 3-day sale only! Sorry, no rainchecks. Sale applies while quantities last so order early to avoid disappointment! (Prices on the website have been adjusted to reflect this discount. This discount does not apply to any applicable sales tax or shipping charges.)
Be all that you can be with the 2(X)ist Camo Collection…perfect for everyday wear, you’ll be in keeping with the hot new style from 2(X)ist. Going commando has never been easier.
Available in a No-Show Brief, No-Show Trunk & Tank Top in 3 different colors: Military, Black or Navy.
We decided to bring you a Brief Distraction from 2(x)ist. The model is Chris L and he’s wearing the 2(x)ist Essentials collection. I hope you enjoy
Cityboyz Fashions is giving you 25% off your third item of Punto Blanco. The new collection was inspired by the universe. check out the entire new line!
At aboystore.com we’re proud to feature items from two of our newest brands, 4Boys Gear and Sweat Under Gear. We carry a number of exciting items from each of them. 10% Off Your order of $50 or more. Please use Coupon Code 4s10n31c. Sale Expires 3/18/10
10Percent.com is letting you take 20% off 4 or more pairs of underwear. Shop your favorite brands. They have just added new Andrew Christian Styles. This sale ends 3/24/10. While there check out the rewards program and a new website design is coming soon!
Timoteo has the Quake line available in Pink, Yellow, Red, Grey, and black for $20 each. They are some really awesome undies. Make sure you check them out and all the pictures!
Malebasics is giving you free shipping if you, buy any Malebasics Brand or spend more then $25! If you are over seas you can get free shipping at $74 but see the site for all the details. This promotion is for a limited time.
Below the Belt has Everyday Basics Line. This line is designed by Below the Belt and has style and comfort in mind. Get their best selling range of underwear at a hot price. Offer available on any 3 pack of trunks, briefs or tanks for $39 AUS.
Skiviez has 25% off the new 2(x)ist Surf collection. We just named it one of the new styles you should look out for and try. So why not give them a try and see how well you like them!
Audace is giving you 25% off the new 2(x)ist surf line as well. You can get the new Surf briefs for $10.50, but hurry they are on sale while supplies last! They just added the Surf trunk to the sale!
UnderU has new arrivals by D&G, Bjorn Borg and Diesel. Bjorn Borg is known for it’s high-quality products and creative designs. While Diesel is a brand that is always a favorite with contemporary shapes, bright colors and fun designs.
Dead Good Undies has the new Olaf Benz swimwear. That features the Wasabi and Lolli. If you are looking for undies you may want to try the Man Store M211 line. That features the brief, pant and strings. While the M207 has the jock, body jock and more!
UnderGear is giving you free standard shipping for 2 days only. Just enter code Luckyyou at check out. The offer expires at 11:59 EST on 3/18/10.
Men’s Underwear Store is giving you 25% off the 2(x)ist surf collection. While you are there heck out the new Hugo Boss and JM swimwear. Both brands will have something you will like!
Cityboyz Fashions is giving you 20% off your order. Just use code patty20 and spend $50. The sale ends on March 18th! So hurry and this is not valid with any other offer.
The one thing I wanted when I started this site is to bring you the newest in men’s underwear. This starts to day with the Brands and Styles to check out posts. They will quickly profile brands, and lines that have just come out! We hope to go into more detail about them in the future. But we will have links to the lines and you can check them out. If you see a brand or line you think we should cover email us and let us know, or post a link on our wall in Facebook!
CK X – The newest collection that has a new bold, ultra lightweight waistband. Graphic logo with a center patch, inspired by the fighting shorts of a boxer. The cotton pairs are body-defining fit with luxurious knit blends the comfort of cotton with the soft texture of modal. The added stretch enhances comfort and keeps it shape better. Micro material gives a body defining fit; the microfiber is lightweight and breathable. The styles available in this line in the cotton style are: hip brief, cotton trunk, cotton boxer brief, and cotton short sleeve crew. Those in the Micro style are: cotton pant, hip brief, low-rise trunk and boxer brief. Colors for the lines are Black, Blue and White for cotton. Micro colors are White, Red and Black.
2xist Surf – This is the newest line from 2(x)ist. The line reflects the bright beach colors (pink/yellow) as well as bold colors (blue/purple) It is made out of a cotton and spandex blend, which makes it very comfy and forms to your body. The line is very eye catching and a fun one. This is something we haven’t seen from 2(x)ist before, they have done some colors but this is a great line. The collection is available in a sports brief, no show brief, and no show trunk.
aussieBum Comfy Fit – aussieBum are always coming out with new lines or ranges as they call them. The last few weeks have seen a lot of them and sometimes hard to keep up with them. The Comfy Fit range is one that mixes comfort and color in one. The range has an 80% cotton/10% spandex mix that will make it super comfy. We have received a pair to review, so that will be out shortly. The color selections are to reflect the natural colors of the spectrum. You will be as fashionable as you are comfy.
UnderGear Physical Line – UnderGear has been one of the premier underwear sellers since I can remember. They have always been around and now they are producing their own line of undies. The Physical line is a retro inspired styled line. It has a contrast trim around it, reminding you of the old gym shorts from back in the day. The line is made out of a cotton/spandex jersey that makes it very comfy. The line has a bikini, brief, trunk and tank. The colors right now are red and turquoise
Expose – This is one of the lines from Beyond Big Branding. The belief of the company is grounded in being athletic and bold. The brand is out of Columbia and we are seeing it being sold on many sites in the last few weeks. They have a saying “Put it on, take it off and be playful with all the trouble which may come from what you expose.” They have briefs, boxer briefs, jockstrap and low-rise styles. They do some great work with colors and patterns. They aren’t for the shy. I expect to see a lot more of this company with it being part of Beyond Big Branding.
Bon Bon Bodywear – Lastly today we have a brand new company called Bon Bon Bodywear. This first came to my attention from Top Drawers. They are made out of a stretch modal fabric. The line consists of a low-rise brief and square cut trunk style. Currently they have the Black & White, Colours and Upgrade Gold collections. The colors in the Colours collection are very bright almost neon. I have a feeling this line is not for the meek. It’s for the guy who knows fashion and is not afraid to make bold choices!
I hope you check out all these brands and lines and we will keep bringing this to you as we find new brands and lines! Let us know if we miss any, with the new undies coming out constantly we may miss a pair or two, but we trust our readers will let us know about any hot new undies we miss.
Here are your Sales Briefs for Today!
Erogenos has the great new exist Surf Collection, which feature vibrant color combination’s in the 2xist’s signature no-show brief and trunk. They also have the new sheer Rufskin collection. They are super soft sheer fabrics with unique design element. They now have the BodyTech line as well as new Andrew Christian Swimwear.
DT Clothes is having a sale on its DT Ultra collection 09. They have the DT Underwear, The Orginal Vac-Pac Undies. Check out all the really fun designs they have out now!
Below the Belt has Ristefsky Macheda underwear for $15. The full range of Ristefsky Macheda underwear have been reduced to just $15. All sizes available at time of newsletter, a choice of 8 colours. Order now and don’t miss out!
Skiveiz has some rand new styles for spring: They include: Puma, Pikante, Andrew Christian Shock Jock, and Skiviez Boast! These are just a few of the great pairs they have at Skiviez!
NuWear is having a Private Structure sale! You can save 40% off 28 styles. Limited quantity are available so make sure you order it early! Or you will miss out on some great color combination’s!
Below the Belt has an Andrew Christian Combo offer. For $49.99 (AUS) you can get yourself this Andrew Christian Special Combo Offer. It includes 1 each of the Pro Lifeguard trunk in Black and Almost Naked Jock. Stock is limited so be quick to take advantage of this offer while available.
Save 10% off your next order at Mensuas. Use promotion code 10mar at checkout and save on all regular priced items. Sale is good on new orders placed at Mensuas and is not valid on PPU Underwear.
Audace is giving you 30-50% off selected Calvin Klein styles. The supplies are limited! If you don’t see a size you want email them! This has been a popular sale and make sure you get yours soon or they could all be gone.
Jockboy Locker is giving you $5 off your next order, Just enter code RELAUNCH at check out, but the offer ends March 12h. Right now you can save on Ginch Gonch and new items from C-IN2.
Wyzman has the new 2010 Clever Underwear Collection. Check out the entire new line. It’s a really fun and colorful collection. So if you’re big into color then you need to check out this line! It’s really amazing!
UnderGear is letting you Take $15 off your order of $75 or more or $25 off your order of $100 or more. Just make sure you use Promo Code UGA301 at check out. This offer expires March 8th.
Dead Good Undies has some great new undies. Maybe you need some of the darker side of undies and you need to check out the new 18 styles from Gregg Homme! Or maybe you want some Jockey and you buy 3 Jockey USA Concept and get a free Jockey towel. Lastly you can get some Sloggi for men, that aren’t just for basics, you can get the silky smooth Splendido Briefs and hip shorts.
Look good in C-IN2, When you spend $50 at the C-IN2U sotre you get free shipping. Canadian shipping starts at $7.05 and international at $12.95. So you can shop and get some great shipping prices.
Global Guys Gear is doing a Clearance sale. Stand clear because prices are following. Everything is 30%. Stock is limited so stay clear and use code leasesale at check out! Sale ends at Midnight March 31st!
Cocksox has a new pair out (Look this week for more details) and its the Cocksox classic with a twist its’ red on red. Also check out the CX Active sports thong for the active guy. You can get free shipping and no code is necessary! So go check it out!
10 Percent.com is giving you 20% off when you purchase three or more items. The Brands you can choose from are Baskit, Andrew Christian, Timoteo, N2N Bodywear and Rufskin. The sale ends March 9th.
Cityboyz Fashions is giving you 25% off Tribe Swimwear. Tribe Underwear and Swimwear has quickly earned a reputation for its innovative and stylish designs. Valid through Tuesday March 9th 2010.
In celebration of the recent Winter Olympics, I thought I’d put together my very own medal podium, celebrating my favourite three designs of underwear.
In 3rd place and winner of the bronze medal, AussieBum;’s Undies range. This underwear – based on the classic brief design – are really comfortable, offer just the right level of support and more important come in a wide range of bright colours. Made from hardwearing ribbed cotton with a stylish white trim and waistband these are a staple of my underwear drawer and will be for time to come. They can be worn under pretty much anything and are comfortable from the start to the end of the day.
In 2nd place and only just beaten to gold are the 2xist Optic Trunks. These trunks are super (actually, super-super) soft and almost feel like you are not wearing anything. The trunks come in a variety of bold colours and have a contrasting dual colour waistband. The only down side to these is that the material is quite thin and stretchy and by the end of the day tends to suffer in the pouch support area due to this. Also, watch out on sizing – 2xist seem to have really over sized them so always order a size down. If it weren’t for the cost of obtaining these in the UK, I’d have a drawer full.
Finally, in first place and taking the top spot on the podium are the Calvin Klein Steel Trunks range. Soft, comfortable, with a stylish, wide, steel effect waistband this underwear offers just the right level of support from dawn till dusk. Available in a wide range of bright and interesting colours, they look really great under a nice pair of jeans. As mentioned the waistband is nice and wide and so looks better on guys with a decent physique as it’s the quite firm, not that this alters the comfort level! Having said that, my physique is far from perfect and I still reckon they look cool! I’ve always been a fan of the CK range – before the Steel range, pro-stretch were my preferred CK underwear, but these not only win gold in the CK range, but are my gold medal choice overall too!
Here are your Sales Briefs: Sorry for the delay the trip to Magic threw me off. I thought I would have time to do one Thursday night at the airport. I didn’t. here is a nice long list!
International Jock announces the immediate availability of 2(x)ist’s new Spring 2010 underwear collections including their exciting new “Surf” line. 2(x)ist’s new Surf styles offer today’s popular low-rise silhouettes in designs that are sleek, clean, colorful and masculine. Sexy briefs and trunks from 2(x)ist are just a small part of the more than 2,000 mens underwear styles now available from International Jock. Plus, you’re sure to enjoy International Jock’s newest male models. See all of 2(x)ist’s new designs on sexy underwear men Anthony Baldwin and Tyler Lough.
2(x)ist’s new Spring collection is available in limited quantities and when they are gone they are gone forever, so act now for the best selection.
Here are your Sales Briefs for today:
Here are your Sales Briefs for Today:
2Xist SURF Underwear Collection. Amazing Spring colors. If you are tired of the winter…get a pair of the 2Xist SURF at Malestrom
The summer sunset and the shore is drawn of spectacular lines of clouds and colors reaching out to the horizon. This is the inspiration for 2(x)ist’s Spring 2010 underwear collection. Surf reflects the bright beach colors of pinks and yellows and the bold shades of blue, purple and greed. Made of comfortable and stretchy cotton/spandex. Surf’s solid-color bodies are trimmed with colorful striped electric binding and matching waistband. The 2(x)ist logo is jacquarded in microfiber an and horizontal stripes, and is on the center of the front for a strong look. The Surf underwear collection consists of the sexy sport brief, no show brief, and the no show trunk. Surf sails with the essence of summer’s bold colors and the essence of scantily-clad fun.