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Here are the Sales Briefs for today:

  • Below the Belt is having a sale on Andrew Christian Flash Bak Bubble Butt underwear. You can get 3 for $99 AU. Check out all the colors and stock up on them.
  • MaleBasics is having a Private sale! They are having a sale on Joe Snyder and Gigo. You can get 25% off both brands. This is good from Jan 19th – 22nd. Just make sure you use code “joe” at check out.
  • UnderGear is continuing their winter sale. You can save up to 50% off Select items through out the site. While you are there make sure you spend $50 or more to get the 12 Months of Perfection Calendar!
  • ABC Underwear has a 20% off sale. you can save with the code VDJAN20. This is valid through January 21 at Midnight! Check out some of the sexy gear they have!
  • Cityboyz Fashions has the new Natural Collection for Spring 2010. Mundo Unico’s Designer, Nicolas Echeverri’s designs were inspired by the Tropics, the Amazon Jungle, and its wildlife. In it you will find seductive textures that will stimulate your senses, exciting prints that captivate your eyes and new fashion details that are sure to have everyone talking… We will have pictures for you this week!
  • Fresh Pair has a promotion going on with 2(x)ist. When you by two 2(x)ist items you can get free 2(x)ist soy socks. You have 5 styles to choose from. But this promotion is valid while supplies last.

Here are your sales briefs for today, notice the clearance sale trends:

  • Undergear is giving you up to 50% off in their winter sale. You can save on some of your favorite brands and styles. Also, while you’re there make sure you check out the 12 Months of Perfection calendar. New styles have been added from Unico, LASC and 3G!
  • Dead Good Undies has the new brand e.Go in stock. Its a really funky and fun underwear company with some great patterns. They have some of the best of men’s underwear around and you can save on their clearance sale, up to 80% off select styles!
  • Skiviez has a great clearance sale going on. Right now seems to be the time for clearance sales. You can save up to 70% off 2(x)ist, Hugo Boss, CalvinKlien and Tommy Hilfiger! Go check out all the styles on sale
  • Wanna be like an underwear model? Well then Ginch Gonch can help, they say stuff a sock in it! If you get two pairs of Ginch Gonch Underwear you get a free pair of socks! But the promotion lasts as long as the socks do, so if you want them buy early!
  • NuWear has some great new undies in stock. They have some from Pikante, Candy Man and Body Tech! NuWear always has some of the sexiest underwear around! Check out all the great new additions.
  • Cityboyz Fashions has brand new underwear from Clever and Tulio. The Clever underwear has the new music themed undies. While with Tulio you can get some great new swimwear. Check out the NorCalBodz models while you are at Cityboyz!
  • 10 Percent is giving you three ways to save off your order! You can save $10 off orders of $100, $20 of orders $150 or more and $40 off orders $200 or more! You can save on the new Good Boy Gone Bad!
  • Fresh Pair wants to spice up your Valentine’s Day with red underwear, t-shirts and more! Get something really great for that special day. While you are there check out the on going clearance sale where you can save up to 60% off!

Here are your sales briefs for today!

  • Audace has the newest Mundo Unico Undewear. The line if called Australia. Theya re out and they are wild. You can only get them at Audace. They have the amazing pouch and some great new patters and prints.
  • 10 Percent.com is having is annual New Year appreciation sale. You can save 15% off clothing, fitness, underwear and more. Brands on sale are Baskit, Rufskin, C-IN2, Timoteo and Andrew Christian.
  • Fresh Pair has you covered for Resolution #4, Slim Down. You can do that with shapewear. One of the things we said would be a trend this year. Brands you can check out are Calvin Klein, 2(x)ist, Sculptees and Equemen.
  • James Tutor has 15% off everything. We have reviewed them and they have some really great undies. Make sure you use code JTS2010 at check out. The sale ends Jan. 13, 2010.

We brought you the trends that were in 2009. Now it’s time we bring you some of the things we see in underwear for 2010! There are going to be a few trends from last year that will continue well in to 2010.  The trends we see coming are Shaping Underwear, Return of Briefs, South African Companies,  and new colors

Shaping Underwear

Shaping underwear got started in 2009 but never took off big. The market is growing steadily and will continue to grow this year. Shaping underwear are pairs that shape and make you appear thinner. Think of it as Spanx for men. Which, I have heard that they are coming out with a men’s line. The release date is supposed to be this year.

The current companies that have shaping underwear are Equmen, Go Softwear, and 2(x)ist. There is more springing up every day. This area of men’s underwear will continue to grow. Guys are feeling left out of this market and I have heard a number of guys ask “Why don’t they have Spanx for me.” And this was from several straight guys as well as gay ones. You don’t always have time to work out and keep in top shape, and it’s great to have something to wear under your clothes to give you a bit of help.

Equmen is one of those brands based entirely on performance and shaping.  I have reviewed Equmen and have enjoyed them. The shirts really shape you and give you very good posture. They make you stand up nice and tall. I liked the shirts a lot and would recommend them.

The other brands are doing similar things. 2(x)ist has it’s Form line. Where as Go Softwear has its Enhancing line. Both have wide waistbands that shape your midsection. Both brands also have shirts designed to shape your torso.

We will see a lot more of these this year. I think they will go more mainstream this year as well. More companies will come out with lines and I think we will see more traditional underwear companies release lines. Basically, guys want underwear that will help them shape and make them feel slimmer.

Briefs

I posted an article on Facebook from the New York Times, and said this before, that this year is the year of the Brief. They said that the tighty whities is coming back and dropping boxers Which has resulted in some backlash from some of our readers. Alex B. said this was one of the worst things in men’s underwear. I’m paraphrasing what he said. . Many other readers agreed, and that tighty whities are one step below Boxers.

We are all underwear lovers who read this site and I think it’s great guys are going back to briefs. This is also a chance for guys to branch out and try some new brands and styles.  I think they would enjoy low rise, pouch and other briefs.

I will say that if you had to wear tighty whities, the best to get are Calvin Klein, because they have some form and fit. The traditional ones you get at Wal-Mart, are just function with out the form. The only good thing about this trend is that boxers are falling out of favor. I have never been a boxer guy, to wear them to me is like not wearing any underwear. We will see how this plays out.

South African Companies

Last year I think that Australian companies really broke out and made a name for them in the world of men’s underwear. They have some really amazing companies such as AussieBum and Cocksox. I think in South Africa we are going to see more companies producing underwear. Right now they have three companies to watch. They are Bone Wear, 3rd Beach and Plumbum.

The first one, Bone Wear,  you have seen on our site from time to time. They have some really interesting designs and are now being sold through Dead Good Undies. They have really done some innovative and interesting things with underwear. They are doing their own thing and gaining a loyal following. Don’t take my word, make sure you check out their site

The other two brands you may not know as well. Plumbum is one I found on Facebook and they are a company that is sort of the wonder bra for men. They have a pouch engineered to show off what you have, and they have ergonomically designed the pouch. They are an interesting company.

The next one is 3rd Beach. I like their line and it appears to be more tailored for a man’s body. The briefs are cut smaller then traditional ones and are made with a little bit of lycra. This gives the undies a chance to mold to your body and not loose their form. I hope you will check out all their underwear and swimwear.

I think these three companies are on the tip of an iceberg. As the popularity grows more underwear companies will come out of South Africa. I don’t know if we will see a big influx of companies but I think this part of the world shows a lot of potential.

Colors – Not typical for men’s underwear

The last trend is colors, and not just any colors. Pink was a big trend for last year and I think this has given more underwear designer’s ideas for using colors not normally thought of for men’s underwear. You maybe asking, well what colors? I think colors such as Purple, Yellow, Green, Pastels and other colors we haven’t seen.

Pink has given more designers a reason to get bolder in color choices. You don’t have to stick to white, black, blue and reds. There is a whole color pallet out there now to use. From what I have seen too guys are more willing to try colors. Gone are the days when I think you’ll see guys say they won’t wear a color. Guys are becoming bolder and will take risks with their underwear. I know a lot of our readers are not afraid of colorsand I think this will continue to carry over to the general public.

One company that is not scared of colors is Timoteo. They have a pink jock and have come out with a purple brief. They are not scared of colors and will continue to use them in new and innovative ways.

Colros will be coming for men’s underwear. The days of just white or black underwear are gone! Look for a brighter pallet and some fun patterns too!

Continuing Trends from 2009

  • More Australian Companies – With the success of AussieBum and Cocksox we will see more underwear companies from Australia. They will continue to influence the world of Men’s Underwear
  • Mesh – Mesh got started late in 2009. There are new mesh ones coming out and I think this will continue. It’s a fun trend that doesn’t make undie look cheap any more. They are fun comfortable and just down right sexy.

These are my predictions for what will happen in the world of Men’s Underwear. Am I right? The year will tell, but it’s fun to predict what we see happening. I will do a recap at the end of the year and see how right or wrong I was… Let me know if you see any trends on underwear

Here are the sales briefs for today:

  • Fresh Pair.com has some great new active wear for you. If you made a resolution to work out, they have the gear for you. This is great if you plan any outdoor activities in the cold!
  • 10 Percent.com is having a Winter Sale, you can save up to 50% off the following brands: C-IN2, Papi, Andrew Christian, 2(x)ist, N2N Bodywear. Shop now supplies are limited
  • C-IN2 is giving you 35% off the Elliptic line. The line is derived from seaweed and contains vitamins and mineral that anti-inflammatory properties. C-IN2 is a sponsor of Plant a Billion Trees. And if you purchase Elliptics products before Jan 11, they will donate 10% of your purchase or go to the plantabillin.org site and make $1 donation.

Here are the daily sales briefs. We have a lot of clearance sales. So now is the time to stock up on some of your faves, especially if you just cleaned out your underwear drawer!

  • Global Guys Gear is wishing you at Happy New Year. You can check out the Manview Underwear and Pistol Pete online. If you’re in Brisbane you can see Fresh Threads and Private Structure. Plus you can save up to 50% off the final clearance on select styles.
  • UnderGear has its winter Sale going on. You can save up to 50% off select styles including Freemen. Check out the entire line.
  • His Room has 21 new styles from Pistol Pete. 8 active shorts, pants and shirts. 2 New briefs, 4 new boxer briefs and 7 swimsuits. Check out the entire line.
  • Timoteo is having a great sale going on, you get two pairs of Quake and you get a pair of basic briefs for free! You can only get the basic brief as your free pair.
  • NuWear is just about giving the store away. You can get up to 75% off Elite, Steven, Priape Wear, Triple XXX and more! Check out the sales and stock up on some great undies.
  • Do you have a resolution to try something new? Well Fresh Pair wants to help you with that. Try some new undies, either company style or color! While your’e there check out the clearance section.
  • Below the Belt is giving you 30% off 2(x)ist, Zanerobe and CK. Again don’t miss out and this is on selected styles.

Fresh Pair is doing something really cool, they are posting the top 10 rated customer pairs of underwear! Not all companies do ratings or really share the info. Fresh Pair is always doing something fun and cool. I especially like the staff pics, which we are going to start doing here as well! So stay tuned for those! But here are the top 10 rated pairs at Fresh Pair

Unico Classic Suspensor Boxer (00002):

  • Soft stretch cotton fabrication
  • Contrast logo elastic waistband
  • Inverse U-shaped panel at back offers a great fit
  • Contoured paneled pouch with internal elastic for added lift
  • Body-hugging design

Unico Classic Suspensor Boxer technical details:

  • 1 1/4 inch logo elastic waistband
  • Sides measure 11 1/4 inches from top of waistband to leg opening
  • Full bottom coverage
  • 1/2 inch fold-under leg bands

Mundo Unico brings a sensual South American sizzle to their underwear with provocative cuts, impeccable construction and sexy styling. This Suspensor Boxer is made from a soft stretch cotton and features a contour pouch with elastic around the edges to give you added lift. The Mundo Unico Classic Suspensor Boxer is the perfect underwear choice when you want ultimate comfort and good looks.

Specs based on size M

Material: 93% cotton/7% spandex

2xist Essentials No Show Trunk (B1033):

  • 100% Super-soft ringspun combed cotton
  • Low-rise, body-conscious trunk cut
  • Double-layer contour pouch
  • Crotch gusset for ease of movement
  • Subdued 2xist logos along waistband

2xist Essentials No Show Trunk technical details:

  • 1 3/8 inch logo elastic waistband
  • 1 1/4 inch foldover leg trim
  • Sides measure 9 inches from top of waistband to leg opening
  • No fly
  • Full bottom coverage

The 2xist Essentials No Show Trunk, from the new 2xist Essentials Collection, is a low-rise trunk designed to be worn with your favorite hipster jeans and low-rise pants. This 2(x)ist trunk features a double-layer contour pouch and a sleek logo elastic waistband. With shorter legs than a boxer brief, the 2(x)ist Essentials No Show Trunk is perfect for guys who want full coverage and support with a lower profile design.

Specs based on size M


Clever Sporty Brief (5032):

  • Athletic-inspired brief with a great ’70s retro look
  • Stretch cotton feels amazing on the body
  • Logo elastic waistband
  • Contrast stripes and legbands are classically cool
  • Paneled contour pouch fits perfectly
  • Score big in this fun and sexy brief

Clever Sporty Brief technical details:

  • 1 3/8 inch logo elastic waistband
  • 3/8 inch enclosed elastic legbands
  • Full back coverage

The Clever Sporty Brief, from the Clever men’s underwear collection, is an atheltic-inspired brief with a great ’70s retro look. Constructed with stretch cotton to feel amazing on the body, this Clever brief features a logo elastic waistband and a paneled contour pouch for an effortlessly smooth fit. With classically cool contrast stripes and leg bands, this Clever Sporty Brief is a fun and sexy way to score big.

Material: 91% cotton, 9% spandex


Diesel Cotton Stretch Lukex Brief (00AEFETEV):

  • Soft stretch cotton
  • Contrast bright logo elastic waistband with Diesel logo and stripes
  • Double-layer, contoured pouch with functional right-exit fly
  • Full bottom coverage
  • Super-soft waistband

Diesel Cotton Stretch Lukex Brief technical details:

  • Sides measure 3 1/2 inches from top of waistband to leg opening
  • 1 3/8 inch logo elastic waistband
  • 3/8 inch leg trim

This Diesel Cotton Stretch Lukex Brief, from the Diesel Jeans company, is a brighter version of your favorite underwear staple. Constructed from a soft stretch cotton for a contoured, body-conscious fit, this Diesel brief features a double-layer contoured pouch with a functional right-exit fly. The bright contrast waistband on the Diesel Cotton Stretch Lukex Brief gives it a look that really pops.

Material: 90% cotton, 10% elastane

Specs based on size S


Calvin Klein Steel Cotton Boxer Brief (U2708):

  • Sexy “touch me” stretch cotton fabrication
  • Bold, edgy look
  • Microfiber logo waistband in silver
  • Metallic luster at waistband for an industrial, masculine look
  • Designed to celebrate 25 years of Calvin Klein underwear for men
  • Low-rise for today’s low rider fashions

Calvin Klein Steel Cotton Boxer Brief technical details:

  • Wide stretch logo waistband
  • Classic boxer brief cut
  • Full bottom coverage

The Calvin Klein Steel Cotton Boxer Brief, from the Calvin Klein Steel Collection that was designed to celebrate their 25th anniversary of creating stylish men’s underwear, is a sexy, low-rise boxer brief. Made from a “touch me” soft stretch cotton, this Calvin Klein boxer brief features a wide microfiber logo waistband in lustrous silver. The classic lines and super-comfortable fabrication make the Calvin Klein Steel Cotton Boxer Brief a modern classic.

Material: 94% cotton, 6% spandex

C-IN2 Core Jock Strap (4025):

  • From the new, updated C-IN2 Core Collection
  • Soft ribbed cotton construction
  • Body-conscious cut
  • Reduces the appearance of underwear lines under clothing
  • Soft microfiber 2-strap design
  • Super-comfortable, wide logo elastic waistband sits flush against your body

C-IN2 Core Jock Strap technical details:

  • 2 3/8 inch logo elastic waistband
  • 3/4 inch rear straps
  • Contour pouch
  • No bottom coverage

The C-IN2 Core Jock Strap comes from the new Core Collection of men’s underwear basics from C-IN2 that are designed to be the ultimate in everyday underwear. This Jock Strap is perfect for the gym, running or when you want a seamless look under your clothes. The C-IN2 Core Jock Strap has a wide logo elastic waistband, soft cotton construction and a two-strap rear

Material: 100% cotton

Specs based on size M

Hugo Boss Micro Modal Boxer Brief (50125311):

  • Soft and silky stretch modal fabric
  • Body conscious fit
  • Luxurious look and feel

Hugo Boss Micro Modal Boxer Brief technical details:

  • Sides measure approx. 8 ½ inches from top of waistband to leg band
  • 1 inch wide fabric covered elastic waistband
  • Contour pouch nonfunctional fly
  • 3/8 inch folded leg bands
  • Full bottom coverage

This Hugo Boss Micro Modal Boxer Brief, from the Hugo Boss men’s underwear collection, is a body-conscious trunk made from soft and silky stretch modal fabric. This Hugo Boss brief translates the luxe vibe of the Hugo Boss clothing brand, and is a great choice for fashion-forward guys. Luxuriously comfortable and sensual, you’ll love the Hugo Boss Micro Modal Boxer Brief so much, you won’t want to take it off.

Specs based on size M

Material: 90% modal, 10% spandex


Papi Modern Stretch Brazilian Trunk (718550):

  • Sleek stretch microfiber construction
  • Brazilian trunk is a shorter trunk with a square-cut design
  • Low-profile, soft logo elastic waistband
  • Double-layer paneled pouch
  • Flatlock stitching
  • Perfect underwear option for everyday wear and for working out

Papi Modern Stretch Brazilian Trunk technical details:

  • 1 1/4 inch logo elastic waistband
  • Sides measure 7 3/4 inches from top of waistband to leg opening
  • 3/4 inch trim at leg hems
  • 2 1/4 inch inseam

The Papi Modern Stretch Brazilian Trunk, from the Papi men’s underwear line, is a sleek stretch microfiber trunk with an innovative square-cut design. With a low-profile, soft logo elastic waistband, this Papi trunk features a double-layer paneled pouch. Wear the Papi Modern Stretch Brazilian Trunk every day under your favorite jeans or wear it to the gym and get your sweat on.

Material: 84% nylon, 16% spandex

Equmen Trunk (EQM000211):

  • High-performance underwear is built to fit snugly for athletic support
  • Designed to slim and streamline your body
  • Supports gluteal muscles for improved movement
  • Grey offers maximum core support
  • Other colors offer standard core support
  • Improves posture and gait
  • Precision fit, ventilated non-functioning fly pouch
  • Breathable, stretch microfiber construction helps control body temperature
  • Built with signature Helix-mapping support technology
  • Seamless compression provides targeted muscle support for improved body mechanics
  • Designed specifically to address the needs of a modern man’s body

The Equmen Trunk, from the Equmen Men’s Collection, is an innovative base layer that actually slims and streamlines your body while offering support to your gluteals for improved movement. Created to fit snugly on the body for optimum athletic core support, this Equmen trunk was conceived in conjunction with physiotherapists and ergonomic specialists to improve posture, gait and body mechanics. Built with the brand’s signature Helix-mapping support technology, the Equmen Trunk is designed specifically to address the needs of a modern man’s body.

Specs based on Size M


Joe Snyder Launch Bikini (JSL01):

  • Sleek stretch microfiber fabrication
  • Contrast trim
  • Low-rise
  • Innovative bikini design
  • Hole and sling pouch construction places your package front and center
  • Contrast elastic waistband
  • Paneled contour pouch
  • Sleek, shiny look

Joe Snyder Launch Bikini technical details:

  • 1 1/4 inch contrast elastic waistband
  • Sides measure 3 3/8 inches from top of waistband to leg opening
  • 1/4 inch trim
  • Full rear coverage

The Joe Snyder Launch Bikini, from the Joe Snyder men’s underwear collection, is a low-rise, body-hugging bikini with an innovative design. Made from a sleek stretch microfiber in hot colors with contrast trim, this Joe Snyder bikini features a hole and sling pouch design that lifts your package to front and center. The Joe Snyder Launch Bikini is sure to make you feel sexy every time you wear it.

Specs based on Size M

Material: 80% polyamide, 20% spandex

There seems to be an abundant amount of Clearance Sales going on these days. Skiviez seems to be having a really great sale. They are having sales on some of your favorite Brands:

  • 25% off Calvin Klein, Clever and C-IN2
  • 50% off Hugo Boss and Giulio (select styles)
  • 35% off discontinued 2(x)ist and Ginch Gonch
  • Kyle and Skiviez brands $6

Check out all the sales and get you some undies that you wanted but didn’t get from Santa!

09971Audace has some great Christmas things happening this  week. First they have 100 things on sale, That includes the 2(x)ist and 25% off C-IN. The picture above is from the Christmas outfits, which you can save $10 off! But hurry all Christmas outfits will be removed from their site on Dec 16th. Lastly you can get free shipping, check site for details! There is more but go check out their site

malestrom_holidayYou still have time to shop before the holidays so we present our latest holiday deals of the week: JM, Papi, Timoteo, Tulio, Rufskin & Unico from 10% – 25% off & more. Also, visit Malestrom‘s  ‘Holiday Gift Ideas’ page for more savings. Check ’em out!

This is your last chance to take advantage & save 25% off on every single 2(X)ist item. Hurry…this sale must end on Sunday, December 13, 2009.

We have new arrivals from Diesel & Tulio. Choose from a wide selection of underwear, swimwear, loungewear & sleepwear. They make great holiday gift ideas.

RMHOME

RISTEFSKY MACHEDA SUMMER LAUNCH
It’s Summer Down Under and time to get into the latest Ristefsky Macheda Swimwear. The Melbourne boys have designed a fun summer range with plenty of colour, classic european style and lower prices, underwear starting from $22.95. We’ve also just added the new Retro Underwear Range which is the latest underwear range from Ristefsky Macheda.

SPEND $100 OR MORE ON RISTEFSKY MACHEDA TO RECEIVE A $25 GIFT VOUCHERSHOP RISTEFSKY MACHEDA

2xist-logo
20% OFF THE FULL RANGE OF 2(X)IST UNDERWEAR
Just in time for Christmas, stock up on the full range of 2xist underwear and get 20% off, prices marked. Offer available for a very limited time, be quick!SHOP 2XIST UNDERWEAR

9151n
ANDREW CHRISTIAN SHOCK JOCK EXTREME ENHANCEMENT
This years best selling item is the Shock Jock range, exclusive in Australia to Below the Belt can add upto 5cm to your frontal measurement. We’ve just added Red Briefs and Trunks, don’t miss out as stock is limited.

Shop online at your convenience, our website is open 24/7. Avoid the crowds and browse hundreds of items available to order now.

SPEND $75 OR MORE FOR FREE DELIVERY AUSTRALIA WIDE

menfivMen’s Underwear Store has four of the must have’s for this season. They are Diesel, CK Black Label, 2(x)ist Shapewear and Obviously for Men! All of them are really great undies. We have reviewed Obviously and it’s a favorite of our staff. The new shapeshifters are a new trend in men’s underwear, and they are helping guys look their best! Lastly are Diesel and Calvin Klein both great undies companies that make awesome fitting undies.

Lastly, they have something that I haven’t seen much in the underwear world. They have a wish list! You know similar to like on Amazon! You can go pick out what undies you want and share them with friends for Christmas or your birthday or heck any occasion. What an awesome feature!

LL-rips

Audace has some brand new Rips in stock. I was under the impression that they were no more, but it looks like I have been proven wrong and honestly I don’t mind being proven wrong when a great underwear line comes back!  We are glad they are back, One of my favorite Rips is the slouch brief. I hope we get more of those. Also, while your’e there they have taken more discounts on 2(x)ist, you can save even more! But hurry the items won’t last!

2x-orange


Audace customers liked it so much that here we our again! They just reloaded our 2(x)ist sale rack … but by the time you read this, your size might be gone … SO HURRY!

  • Most styles discounted
  • FREE shipping*

SHOP 2(x)ist NOW

(*) For FREE shipping in the USA, simply enter code FREEUSA during checkout, no minimum order! Receive FREE USPS Priority 2-3 delivery when you purchase 4+ items (USA only). For FREE international shipping on orders over $100, simply enter coupon FREEWORLD100