A few months back, I told you about an awesome brand I discovered called PACT. In that post I mentioned that I found the brand through a flash sale website called Gilt.com. What is a flash sale site, you may ask? Basically, they are websites that offer great deals that only last for a limited time. Oftentimes they also only offer a limited stock of each item in each size.
That might sound a little disappointing, but in my experience sites like Gilt are a great way to get the underwear at huge discounts. Most of the time you’ll see styles at discounts that range between 30 and 60 percent.
There are a bunch of these sites out there, but the two I’ve found to be the most helpful are Gilt and JackThreads. On both, you’ll tend to see the bigger names, designer brands like 2xist, Diesel, Calvin Klein, etc., but Gilt often features more specialty brands like PACT or Mosmann (an awesome brand from Australia).
A few of tips to keep in mind when you’re using these sites:
  • Use the wait list feature–these sites try to make you think that things will become unavailable fast. They do sometimes, but sometimes they don’t. You can add stuff to your wait list and see if it’s still available later. If a particular item becomes unavailable, the site will send you an email if it does become available again.
  • Keep an eye on those emails–yes constant email communications from brands can be irritating, but they key to these sites is getting things quick and the emails will let you know when you’re favorite brands are aviaible or will be shortly
  • Check out the mobile app–I’ve found especially with Gilt, you’ll often get special mobile sale that’s “just for you” and will be customized to the things you buy, look at or wait list the most, i.e. underwear
Have you used a site like Gilt before? What was your experience? Tell us about in the comments!

If I was excited to try to the PPU Boxers I reviewed last month, I was thrilled to try out the Baskit just /b/ briefs from the moment they came in the mail. I once had a a Baskit jock that I absolutely loved, but it got lost in a move and I never replaced it. I was eager to try something new from the brand, though to be honest, I wasn’t too sure about the high cut hips. The just /b/ brief is available in three color combinations: Black/Red, Bubblegum (read: pink)/Grey and Bright Blue (read: aqua)/Navy. Baskit also makes the same style in a low-rise trunk in the same three color combos. I tried the black/red brief.

My review day was slightly more active than my normal routine. I drove 45 minutes to work, went on a site visit about an hour-and-a-half away (so that’s total 4 hours in the car), was out in the hot sun for about two hours while on the site visit, did several hours of work in the office in the afternoon and evening and then went out with friends for several hours after that. I planned a less active day than that, but considering how long my day ended up being, the diversity of activities I was engaged in and how held well this pair held up, I think that they would be perfect for just about any kind of day.

I got a size small (S), and Baskit says guys with waists between 28 and 30 inches should feel comfortable with that. This pair fit like a glove, so I would suggest people get the size that Baskit recommends for them.

More than anything else, I loved the fit of this pair. It was absolutely perfect. I’ve worn several pairs of high-rise style briefs and none have fit quite right until these. They’ve always squeeze my butt a bit too much and seemed to sit oddly on my hips. I didn’t feel any of that with this pair. I also felt a lot of support with this pair, but not in a uncomfortable or constricting way. I haven’t found many pairs that accomplish that feat. Also, I really liked the material this pair was made of. Baskit says its 90% Micro Modal and %10 Elastane. I’m not quite sure that means, but whatever it is it works. The pair was soft and breathable against my skin at the same time.

I’d rate the design about average. The cut is great: sporty, slightly sexy and super comfortable. But I’m not a bit fan of the waistband, the wide stripes on the side or the red/black color combination. That being said, I really like the pictures I’ve seen of the pink/grey version. To sum up:


  • The fit was amazing. There’s no comparison to any other high-rise brief I’ve tried
  • The material is both soft and breathable


  • Not the biggest fan of the color selection
  • I’d take the tag off the waistband and maybe go with one of the other two color choices

And here are my ratings:

  • Daily Fit — 10
  • Sizing — 10
  • Construction/Materials — 10
  • Styling — 7
  • Daily Performance — 9
  • Overall — 9.2

This pair was furnished for review by Baskit.

EPSON scanner imageThey are in magazines and they are on billboards.  When you think about it, at one point in time, they were how we knew there were new brands or designs in the stores…at least for those that weren’t able to get to the store often.

Being back in the woods, I depended on magazine ads for updates on my fetish/interest/motivation and for whatever other purpose it served.  The coolest thing wasn’t the brands being featured, but rather the new designs being created.  It was awesome to see all the color choices.

I used to sit at my grandmother’s house and look through all the magazines she had in the living room.  Most of them were the Ladies Home Journal.  To be a women’s publication, they had a good bit of men’s underwear advertisements.

Let’s look at that last statement.  Why would a company like Hanes, Fruit of the Loom, or Jockey advertise in a woman’s magazine?  That’s because for many husbands, their wives are the ones buying the underwear.  “Go to the store and pick me up a pack of underwear, will ya?”  I can hear it now.

101810Palmer_2_597249cThere will always be the best ads that stick into your memories.  Jim Palmer has to be one of the best underwear models in my honest opinion.  I know, there have been many that some would say have been even better.  But, right now, I can’t find the one I really loved.  The guy was hairy and burly.  I dreamed that he would jump out the ad into my living room.

Either buff, hairy, skinny, or just altogether “godly”, we pay attention and we buy the product.  We are in a time now where there are professional athletes all over the place agreeing to take part in the underwear business.  Hey, there is great money in it.  I would love to get one paycheck written to David Beckham from Armani for sitting there in a pair of their briefs.  To be honest, I would love to be the pair of briefs on him, hugging him in all the right areas.

I would love to hear which underwear ads affected you the most.  Which ones got your motor running or convinced you to go purchase those briefs or boxers advertised.  The future of underwear advertising is not clear, but the stage has been set for greatness and more photographic innovation.