Yes we said it! And so did they. The new aussieBum Valentines line is really fun. They hare pushing the limits again and I think they did a great job! I really want a pair of the bunny ones! Now imagine wearing them to the gym! I dare you!

Here is the press release they sent:

Valentine’s Day is traditionally one where lovers the world over exchange polite tokens of appreciation. This Valentin’s Day, however, aussieBum – the worlds renowned men’s fashion brand have stepped up to the plate and are turning up the heat with a sexy new LMTD Edition underwear range that will turn heads and put a smile on any lover’s dial all night long – yes those are bunnies…

aussieBum is recognized around the world for consistently pushing the boundaries of what the fashion world sees as ‘acceptable” – revolutionizing the men’s underwear market with every new range. Recently the company was announced as one of the 2009 Australian Exporter of the Year – in the manufacturing category, validating their position in the global fashion market. The young company now proudly boasts sales in over 90 countries around the world, and they’re only just beginning.

Simply this year’s range is the must have gift, as in true aussieBum style, the company are presenting your true love with a  pair of LMTD edition aussieBum boxers or briefs. In a range the unique prints that are cheekier than ever!

Made from the highest quality fabrics, the St. VAlentines Day range offers unbeatable comfort and support, and the course of the sexy look men around the world have come to know and expect from the brand that brought you the “WonderJock.”

“if he doubts himself this Valentines Day – Buy them for someone else!”


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years


  1. I am sorry, maybe I am the only one but I HATE these new AussieBums. I used to love anything AussieBum put out, it fit well, it was stylish and innovative. However, lately their products have been kinda lame. These new fabrics that look like Ginch Gonch rip offs are not making it into my undies drawer.

  2. I like ’em personally – paving the way is never easy and other company’s have always followed aussieBum when it comes to products that push the boundaries… Bravo I say – most ppl over the boring Vday stuff that comes out every year without fail… I’m getting them all.

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