Schultz Jeans has been around for two years! They have integrated underwear into their line like few other companies has done to date. They have created a line of jeans with the patented Schultz Strap. It doesn’t stop there they went on to create a line of underwear with clever sayings on the waist band that just stick over the top of the jeans. The sayings include, “I want out”, “Handsfree”, “Coming Soon” and “Heat Seeker.

We don’t normally cover jeans but since the two go hand in hand we thought we would share about the jeans. You maybe asking what is the Schultz Strap? Well it’s a revolutionary concept that will bring an end to the belt. Their site says it better then we can:

Thanks to the unique and revolutionary new Schultz strap*, there’s a whole new way of wearing jeans. If you like your jeans low-slung the Schultz strap keeps your jeans on and your hands free from constantly hitching them up.

Designed to replace the traditional belt, the Schultz strap can be worn on the back or front of the jeans. Bringing to you flexibility of wear and making a fashion statement, no more for that belt anymore.

Two buttons on each side of the jeans on the rear waistband ‘cinch’ in the waist for a comfortable, belt-like snug fit, without a belt. Worn at the front on the inside of the jeans, the Schultz strap gives sufficient support allowing you to wear your Schultz jeans low slung, displaying your new designer Schultz underwear.

All Schultz jeans come with two straps. They’re interchangeable and even upgradeable! We will be introducing new designs constantly so you can change the whole look of your Schultz jeans by simply purchasing a new Schultz strap.

*International patent pending

If you want to show off your underwear and wear something that is designed to do that, please check out Schultz! You won’t be disappointed. We look forward to seeing more sayings for the underwear soon! Check out their website for more on the jeans and undies. I hope we see more companies integrating underwear in this way. Underwear is about fun and I think Schultz is doing a great job!


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years


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