aussieBum had done a first, that I know of, in the world of underwear. Yesterday (or today, depends on the international date line) live streamed their latest photo shoot. I didn’t know about it till after but the pic above is from the shoot. aussieBum has always pushed the envelope with video and marketing. I am not sure if they have up the recorded shoot but check out their Livestream channel at: http://www.livestream.com/