Have you missed Ginch Gonch? It’s been a few years since we got a new collection from them. I heard from several people from the sites and friends asking when Ginch Gonce would be back. Well your wait is over. They just released a new line and are making a return. The one thing I always liked about the undies is they fit me well and conformed to me. Even without a pouch it felt really good.

Here is some info they sent us and we hope to see more from them soon!

Our brand name comes from Western Canada. Ginch Gonch is Canadian slang for underwear. Ginch is Masculine Gonch is Feminine.

Guys want more fun, color and playfulness (youthfulness) in their intimate apparel. That’s what separates us from the pack. “Intimacy is playful, so why shouldn’t guy’s intimate apparel be as well”. You can quote me on that.  Our company Motto is “Live Like A Kid”…  You should practice this in all you do, and show it off, in your wear.

For Men, we offer the traditional Brief cut and Sport brief cut underwear (like a tight boxer), we also offer men a “low rise” underwear as well as a loose boxer, PJ pant, and off course in the winter for the colder states, Long John’s, which are way cooler then the traditional ones that just keep your legs warm. These can be worn to bed, rocked out as lounge pants etc.  Men need to know, “that no matter their inches we’ll cover them in our Ginches”.

We find that women who like wearing male boxers, love and wear our Brand as well. This prompted us to come out with specific silhouettes for women, with all our crazy prints and playfulness as their male counterparts. We say to them “setting the trend for your rear end”. You can see all the body types and their descriptions in the attached retailer info kit.

All our fabrics are breathable cotton with a small hint of lycra so as to be soft on body parts. Lycra gives that elasticity that’s needed to keep the stretch after time and washes. Since we recommend to all our customers WASH this PRODUCT DIALY! It’s even printed on our hangtags. Lol. We feel It’s important to have some Lycra with cotton, but not too much of it, otherwise it becomes to tight and uncomfortable, you need just the right mixture to give the cotton the softness and have a snug look & fit. It cannot be baggy, butt not to snug, as no one enjoys being squished all day and night.

Ginch Gonch offers a little controversy in your pants, that’s why people love us so much, it gives them something different to talk about other then the weather, and  “Who doesn’t like to talk  & Laugh about undies, It can lead to so many better conversations and places”…………. And ours look great on the floor in the morning!


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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