What is yourIn our reader survey we asked you guys who influences your buying decisions. It’s not like you can walk in any department store and buy what you want, when you want it. Many brands are only available through the net. Then there is the whole double standard (which I have tried to write about 3 times today and just gave up. It’s a complicated issue). After 5 paragraphs in I asked, Is this topic important to say or am I preaching to the choir. I chose the later.

Emails from brands

This one was a shock for me. Not that it’s an influencer but it’s number one. There is a combination of why this makes sense. The first is they announce when new pairs are released. You will be given a link and be able to buy right then. Sometimes we get advance notice and publish it before it’s available to buy. Next, brands and retailers send out emails about sales. If it’s a good sale, you guys will definitely shop!


This one made us at UNB very happy. We love sharing our opinions on the brands we review. Sometimes they are good and other times they are bad. Reviews allow you to hear how someone liked the pair. What are the great points and the parts we fell need some work. This is one area where if you have further questions we didn’t cover, contact us and we will answer them for you. It may help us refine our review process.

Social Media influencers

I figured this would be the top influencer of you guys. Social media influencers are more than just guys posting pictures in underwear. You guys mentioned other underwear blogs like The Bottom Drawer and Men’s Underwear Blog. Real guys on social media like Underweardude, Bikinisnthongs and BiThongdude. Celebrities such as Seth Fornea and Colby Melvin. And lastly brands such as Nasty Pig, International Jock and  Dead Good Undies. Twitter wasn’t the only social media sites you guys use. Other sites were Instagram and Tumblr.

News Write Ups

News write ups are posts on our blog and others informing you on what new pairs are released. Not everyone wants to sign up brand’s email list. We try to keep you informed as much as we can. Even introduce you to new and up and coming brands. We have included new posts to profile pairs. Post such as Jockstrap Wednesday, Thong Thursday, Swimwear Sunday and Undie Monday. We do this because we think deserve more attention. It’s not easy to keep up with all the pairs released. But we do our best to cover things we think are fun and awesome.

Partner/significant other

As much as we say we pick our own undies. Our partners/significant others play a big part in what we buy. That is if you have one! You will buy things that they will like to see you wearing. Some guys get their partners involved in the purchase. Our very own Salvatore usually gets his wife to pick out a lot of his review pairs he receives from us. I’m sure more husbands and wives do this for their partner. They may have veto power or not. When I last dated my partner at the time hated one pair that I loved. I bought it anyway.


Lastly, friends influence you. This could be real life friends or social media friends. Some of us have friends we can talk underwear with at times. We can talk about new brands and what we love. Others don’t have that in their lives. Enter the world of Twitter where you can create a pseudonym and talk to like-minded guys. In a judgement free zone. It doesn’t matter if you’re gay/bi/straight. We are all brothers in underwear.

My personal influencers are: Social Media, Brands and friends. I have made a lot of friends through the blog and many will email me when they find a new brand. Also, I’ll see new lines and brands online. We don’t always get notified when there are new lines out. Some brand produces new pairs every two weeks. Lastly, are brands. Much like you guys I do subscribe to email lists and get to see when things are released.

These are just a few of the top influencers you guys pointed out to us. It gives us some great insight into what motivates you guys! I hope you enjoy these posts. You guys are the most amazing guys!


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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