This past month I made my triumphant return to Magic/Project. I was unable to attend the last two shows. It made it great to come back and see some brands and people I haven’t seen in over a year. However, I was not alone, The Thonged Ginger was along for the ride! It was awesome to have another UNB guy with me.

UNB Tim’s Take

Smaller show than previous shows

This year I knew I had to get back to the shows. The last two shows I have been unable to attend. In previous years there have been 20+ brands in August to visit. This show the number was down to 8 or so. This is the smallest show that I have ever been to in Vegas. The February show is always much bigger. I do plan on going and having The Thonged Ginger along with me. He was awesome to have as my wingman.

Future of the shows

If the shows continue to keep going down in attendance, the future of the underwear sections is uncertain. After the problems in 2016, many brands didn’t feel like they were welcome. Several of those didn’t return to the show. Others are only attending the February show, and skipping the August show. But time will tell as to what happens to the show. I hope they keep going in some fashion, it’s great to see all the brands and new ones!


I agree this seemed like a small event compared to the hype that it was given but I did enjoy my time there with Tim. While I let time express the most about the show the brands we saw have some pretty good things coming soon. I would really like to spoil the new stuff we were shown from Papi but alas I’ll leave that for them once they do their reveal, all I can say is that I am a fan. The others that were shown piqued my interest but Papi and Cocksox were the only 2 that cater to my favorite style.

Stay tuned for write ups of each of the brands!


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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