October 6th is the anniversary of UNB. It’s hard to believe that I have been doing this for 11 years! Back in 2008, I started this journey and figured it would last a few months. You know, share my love of underwear and swim briefs and move on to something else.

It’s been such a fantastic ride over the last 11 years. There have been ups and downs along the way. Like in life, the ups far outweigh the downs. The ups have been getting to know the men’s underwear industry. I have made some fantastic friends who run brands, sell underwear, and read the blog. This is a close community that is very friendly and amazing.

The biggest downside is all the brands that have gone out of business. I go through the blog, sometimes looking for a Throwback Thursday, and remember all the incredible brands that have gone out of business. We have covered thousands of underwear brands.

This year we launched the UNB Store. This is the biggest thing to happen since I began the blog. Some of you may wonder what prompted this addition. I have been asked by brands for years when I was starting my store. As far back as 2010, people were asking about my ambitions. I never really wanted to open a store. Some things changed in my personal and professional life, and I decided to go for it. It was an “offer I couldn’t refuse.”

I do have plans for the stores and look forward to seeing it grow. It’s a rewarding and interesting experience now being on this side. I worked for Erogenos for a few years in the early 2010s and got some inside knowledge on how a store works. If you need undies, check us out!

Where are we going in the future? That’s an excellent question. I have a few things in the works, but nothing I can reveal right now, but if they pay off, they will be amazing. Things are always changing, and new ideas come to me all the time. Some things work, and others do not work.

Thanks for all of you who have been with UNB and me over the 11 years and those who joined along the way. Feel free to email me at any time to chat about undies, get recommendations, and more. Here’s to 11 more years!


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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