When you guys are shopping, what factor makes you buy when on a site or in a store. The first was The % off of a sale. There are many types of sales, from 10% to 50%, and the amount of the sale really influences you guys. I would say prob the bigger the discount, the more you will buy.
When you guys are shopping online, Free Shipping is a major influencer to buying. Going into the UNB Store, I knew I had to have free shipping at a good level for you guys and me. Many sites offer flat shipping, but more have like the UNB Store where you buy, and at a certain level, the shipping is free.
I thought this would have more of an influence if a store had more brands. While it’s somewhat important, it’s not a major factor in guying. I personally like a store with a good selection and not just—a few lines. But, sometimes, you guys know exactly what you want and get it.
You guys love new undies! You want the new next thing! If you read the blog, we are the only guys who can pick out this year’s lines. It’s a gift, but we are moving to a cycle where we no longer get new pairs in Feb/March and Aug/Sept, and it’s being spread out over the year. Just look at the business model for N2N Bodywear.
Most of you don’t shop on clearance. I know we have a core group who do, and you can find some amazing deals out there if you look. I say clearance is good for trying new brands. Especially if it’s an expensive brand, try it on closeout and see if you like it, if you do spend the extra money.
