Happy National Underwear day, guys! I always forget to post on this day, but this year, I almost forgot to post. It’s 9:20 the morning of National Underwear Day, and I”m sitting down to write this; better late than never.

I try to celebrate national underwear day every day. If you read UNB or listen to the podcast, you are the kind of guy that feels the same. And by that, here is what I mean:

Wear what you feel sexy in

First and foremost, wear what makes you feel sexy and confident. We get so many things in life we have no control over, but underwear is one that we can 100% control. If you love pink thongs, wear them! If you love classic white briefs, wear them; if you love bikini briefs, wear them!

Don’t listen to anyone who says that you shouldn’t wear something because of your age, body, or anything else! I say give them the finger and keep wearing.

Encourage others to try something new.

I know this is not easy for many guys, but today is a day we should encourage friends to wear something new. Break out of the boxer briefs and try a brief, jock, or thong. However, our society doesn’t make it easy for men to talk undies in the US.

Don’t do like Jockey did and make fun of thongs. If you can’t see the clip above, it’s country singer Luke Brian and, I assume, his wife. He says his boxer briefs are his go-to. His wife says these are your new go-to’s, holding up a thong. Luke responds, “this is a prank.” First, do better, Jockey; we know you sell thongs for men and to perpetuate the “smaller underwear is a joke.” on national underwear day is terrible form.

Buy yourself something fun today.

Lastly, buy yourself something fun. Build National underwear day into your underwear budget. Let’s make this an actual holiday and something more guys will take notice of, and one way to do that is to do it with your wallet. If brands and stores see an increase, this will make them actively promote it every year, and it should spread out far beyond the core underwear market.

Let me know how you celebrate national underwear day today.


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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