Underwear is an interesting subject on what influences guys buying. It’s not exactly what you would expect at times but I hope one particular reason will be changing over the next few years. I think I may revamp this some next year but haven’t determined it yet, if you think we need to add something let me know.

This one doesn’t shock me, your significant others (if you have one) have little effect on what you buy. I think it’s always best to have a partner who at least appreciated your underwear and participates some times.

They say email is dead, but obviously not, While not a major factor in buying, I think joining your favorite brand’s emails, such as N2N Bodywear, will let you know when new styles and lines come out. I have even started to go back and subscribe to brand’s emails because I don’t see them on social media anymore and when I do it’s random. If you love a brand, join the email list so you will be first in the know.

I believe this one has gone down over the years. It’s not surprising to me that the readership of blogs has gone down a little. More people rely on social media than going to blogs. We still have a healthy readership, but it’s not what it was in our heyday. Thank you, guys, for reading the blog still!

This is the one area we hope we have a positive effect on, friends’ influence. I hope that with the Brief Talk Podcast, we are building a community, and we can have you guys meet new people and get to know them. The men’s underwear community is amazing, and some of the best guys out there. This one will change 🙂

You guys like reviews, and that is something we have been lacking for the last few years. I hope this will change and we have some things in the works to get back to doing reviews on a regular basis.

This one does and doesn’t surprise me. I think Influencers do have a place in the underwear world, and we will see pairs on them and go what is that? They do expose us to new brands and styles. However, sometimes influencers can be after the thirst trap and not the underwear, and that’s fine, but it’s frustrating when they wear something and you can’t find out who it is, they didn’t tag or mention the pair. I had one of those, he wore a singlet I wanted but never answered comments or DM’s.

As I stated above, readership has dipped a little but we still have a core audience that reads UNB. I have had to redo the content mix over the last few years, but it’s still fun to do the blog after so many years. It’s always been a roller coaster in emotions. But with the podcast, I have been riding the highs.

This is a no-brainer, if it’s a good price, you will buy. Especially a good sale! One thing I’m curious about and may add is the design. I love flamingos and bought the new swimwear from N2N bodywear because it was flamingo, Could be interesting for next year.

Again another basic question we have to ask, but it’s no surprise you guys are spurred to buy by a great sale. Sometimes even an ok sale will make you buy it.

With great power comes great responsibility. Sorry, I had to say it!! But I’m always curious and amazed we influence you guys. Most times when I’m doing the blog or podcast I feel like I’m doing it for a group of friends rather than for so many of you guys. It still amazes me how many readers we have had over the years and how many brands I have exposed you guys too.

I mentioned reviews, and I have a plan to get back on that soon. I promise, but there have been reasons for this. Some of it was on my end, and some of it has to do with the rise of the influencer. I’m not going to do a deep sociological study on it but say we are going to reach out to bands and maybe a few more things. One thing that blows me away is how popular and how much the Brief Distractions influence you guys. Honestly, years ago I did it as a not-so-subtle way to get traffic. But it’s a quick hit that I can profile a pair or brand and not have to write an entire post. One thing that makes me super happy is that the Podcast hit the top 5 this year. I hope this grows because I have so much fun doing the podcast and think it hit at the right time. We are not stopping anytime soon.

Thanks, guys, I’m working on a big master plan to compare results from 2016 till the present to compare. 2016, I think it goes back till then, it may go even further. I changed the survey from How are we doing to more of what do you guys like, and I think it has really been a success. I’m not going to say when this will be out but…I’m going to work on it.


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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