We have the results of the UNB Reader Survey! I think this is record time. I picked up a few Excel tricks and drew so many new pics (luckily, half already). Today we are going to go over the demographics. Let’s talk undies guys.

The ages of the guys who read the blog and listen to the podcast have consistently been in the 25-54 range. I”m not surprised we had such a low turnout in the younger demographic but I hope that will rise with the podcast.

It should come as no surprise that we are over 90% men. The other 9% didn’t answer the question. One change I am going to add next year is trans and non-binary. I don’t know why I didn’t add it this year, and I had a few comments about this question of sexual orientation.

The largest group who read and listen are gay men. I know that’s shocking information but our straight and bi seem to fluctuate every year. These two groups have been over 20% the last few surveys and the straight guys have been in the upper twenties to low thirties. I think this is where we will add the non binary and sucy. If you have feedback let me know

A lot of you are married. It always surprises me how many of you are married and dating. But glad you are here and hopefully your significant other likes your undies and participates in your love of undies. I have heard from many of you that they are good with it.

We are bringing the series of averages with this survey, and the Medium is the most worn size then comes large. I was hoping we would have some larger sizes in the mix but not as much as I would like.

Over the last few surveys, we have been overwhelming US readers and listeners. I would love to branch out to other countries and have brought on different perspectives from South Africa, Japan and hope to bring more this year.

We have two types of guys. The first has a good solid collection of 21-40 and those who have over 150 pairs. This means we have guys just starting out their underwear journey and those who I enable to buy underwear!

The last in this series is how often you buy undies. It’s held pretty steady that most buy every few months. While others do monthly or bi-monthly. And for that 3% who buy weekly needs to be my new best friends. If you are one of those guys hit me up!

Stay tuned for more results this week!


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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