• s in the US.
  • Swimwear trends include the resurgence of swim briefs and the popularity of unique patterns and prints.
  • Promoting underwear brands on social media can be challenging due to restrictions and double standards.
  • Having a strong social media presence and advertising budget can help brands navigate these challenges.


  • The Rising Prices of Underwear: Factors and Value
  • Bringing Unique and High-Quality Brands to the US Market Swimwear Trends: Swim Briefs and Unique Patterns
  • Japanese Underwear Brands and Their Local Audience

Sound Bites

  • “We try to get things shipped like within 24 hours, the latest.”
  • “I want guys who love underwear, who really want something fun, want to stand out a little bit.”
  • “Spending a little bit more on a pair of underwear is like a really good deal.”
  • “Each size has a separate pattern and a different fit.”
  • “Japanese underwear brands cater to their local audience and may not offer larger sizes.”
  • “Australian brands have innovative designs that appeal to the US market.”



Ken’s Journey into the World of Men’s Underwear


Navigating the Challenges of International Shipping


Bringing Unique and High-Quality Brands to the US Market


The Challenge of Finding Larger Sizes


The Challenges of Promoting Underwear Brands on Social Media

Shop HAUT – https://hautunderwear.com/

Premium Men’s Underwear and Swimwear | Haut Underwear

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Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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