MODUS VIVENDI presents the “Fairytale” Campaign — A Dreamlike Escape through the Romance Line.
MODUS VIVENDI unveils Fairytale, the new campaign introducing the Romance Line from the Spring-Summer 2025 Collection — a dreamy narrative of love, desire, and wonder. Captured in an ethereal setting where clouds hang low and rabbits float mid-air, the campaign follows a man lost in reverie, wandering through a surreal, fairytale-like room filled with soft light, floral details, and whimsical shadows. It’s an invitation to pause, breathe, and drift into a world where fantasy meets sensuality.
Each image evokes intimacy and enchantment. The model moves freely — lounging, exploring, and escaping through imaginary doors — dressed in pastel-hued floral underwear that mirrors the delicate magic of the scene. It’s a story told in silence and softness, where every shadow and shape dances with romance.
At the heart of this dreamy world is the Romance Line — a collection that brings timeless tenderness into modern silhouettes. Designed to spark elegance and emotion, this line is made for moments that linger.
Crafted from a soft, silk-feel elasticated fabric, the Romance Line features a pale-colored floral all-over print and retro-inspired jacquard waistbands proudly bearing the MODUS VIVENDI logo. Some pieces come to life with knitted fabrics and shiny fringes, giving them a unique, feathery texture and fluidity.
In this collection you will find:
- Briefs with a luxurious touch and flattering fit
- Tops and lightweight pants for a coordinated look
- Statement floral jackets that blend softness with style
The Romance Line celebrates your sensual side while embracing comfort and artistic flair. With graceful cuts that enhance the male form, each piece is designed to make you feel effortlessly enchanting and romantically bold. Welcome to the dream. Welcome to Fairytale.
It’s time to make a difference in what you wear. Discover MODUS VIVENDI’s SS 25 Collection, available now for purchase online here.
Discover the “Fairytale” Campaign here.
Shop the Romance Line here.
