MODUS VIVENDI presents the Pois Campaign for Fall/Winter 2026/27, a sensual exploration of personal style, masculine expression and the art of attraction.
Pois, pronounced “pwah”, is the French word for “dots” or “polka dots”, a pattern of repeated round spots. For MODUS VIVENDI, the word becomes more than a reference to a pattern. It defines the visual and emotional language of a new season.
The Pois Campaign explores a sensual, fashion driven side of MODUS VIVENDI, bringing classic references into a distinctly contemporary attitude. It is a story about attraction and freedom, about dressing for yourself, feeling good in your own skin and embracing the confidence that comes from authentic self expression.
Set against the raw beauty of the French countryside, the campaign draws its strength from contrasts. Strong Mediterranean light meets the softness of the landscape, while timeless masculine codes are reinterpreted through playful, refined details. The result is a visual language that feels effortless yet quietly bold, balancing masculinity with softness and confidence with sensuality.
At the heart of the story is the idea that masculinity has many expressions. The Pois Campaign celebrates the freedom to explore them with style, confidence and a sense of play.
Extending the story of the Pois Campaign into the collection, MODUS VIVENDI introduces the Polka Dot Line, a softer expression of masculinity where classic men’s underwear meets a playful, romantic attitude. Crafted from pure Greek elasticated cotton, the line is defined by a sophisticated Sand base scattered with crisp White polka dots, accented with subtle Pink or Baby Blue details. The carefully considered palette gives the collection a refined sense of color while maintaining the confident, unmistakable character of MODUS VIVENDI.
Available in iconic men’s underwear styles including the Thong, Brief and Boxer, each piece is designed to combine everyday comfort, a confident fit and fashion forward appeal. Familiar silhouettes are transformed through the distinctive polka dot pattern, creating pieces that feel classic at heart while offering an unexpected, playful point of view.
Designed for all kinds of men, the Polka Dot Line celebrates individuality through refined details and playful sophistication. It is classic without being conventional, romantic without losing its edge, and impossible to overlook.
The entire Polka Dot Line is also crafted from upcycled fabrics, giving high-quality materials a second life and supporting a more circular approach to fashion. As part of the MODUS VIVENDI Responsibility Edit, the collection reflects the brand’s commitment to more responsible choices that prioritize reuse over disposal.
With the Pois Campaign and Polka Dot Line, MODUS VIVENDI FW 26/27 invites men to embrace contrast: strength and softness, classic and contemporary, confidence and play. A celebration of personal style, sensuality and the freedom to express exactly who you are.
The MODUS VIVENDI FW 26/27 Collection, including the Ribbed Cotton Line, is available now at www.e-modusvivendi.com.
Discover Campaign: https://e-modusvivendi.com/polka-dot-line-en?utm_source=press_release&utm_medium=email&utm_campaign=polka_dot_line
Discover and follow MODUS VIVENDI on the following social media
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About MODUS VIVENDI
MODUS VIVENDI was born in Thessaloniki, Greece. Rooted in Greek heritage, the brand fuses classical aesthetics with contemporary design, drawing inspiration from art, history, and a Mediterranean sense of style. Every collection is designed and produced locally, with a strong commitment to craftsmanship, quality, and sustainability.
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