GO SOFTWEAR model is wearing VIEW mesh bikini (in turquoise/sky), V-NECK Tee (cropped in black) and STREAK mesh jockstrap (in olive/surf green). Enjoy!
BE SENSUAL, BE YOU, BE EROTIC! in Go Softwear
GO SOFTWEAR model is wearing VIEW mesh bikini (in turquoise/sky), V-NECK Tee (cropped in black) and STREAK mesh jockstrap (in olive/surf green). Enjoy!
BE SENSUAL, BE YOU, BE EROTIC! in Go Softwear
aussieBum is on a roll with the new ranges (or lines in the States). The last few weeks they have opened the flood gates on new undies and swimwear. This new line has one thing I love when you first see it. The Waistband. I am a big fan of waistbands. I think they define the pair as much as the fabric and color. The new LineUP features a bold and thick, as they call it and ultra Thick waistband. It’s available in Black, Blue and Red. I LOVE these.
The pair is also made out of one of the best materials, in my opinion, for men’s underwear, Modal. More and more companies are taking to this fabric due to the way it feels against the body. If given the choice of cotton or modal, I will go with modal all the time.
About the pair:
Find this pair at the aussieBum Site
It’s back! Now’s the time to take advantage of International Jock’s Trick-or-Treat Giveaway. They’ll send you a FREE treat with every order making it a frightfully good deal! There’s no minimum order size and no limit to how many times you can order; you’ll receive a surprise gift every time. Each treat is hand-picked by International Jock staff from a hauntingly huge collection of T-shirts, mens underwear, swimwear and more. While the thrills of the giveaway are freakishly real, the only trick is this: like a ghost in a haunted house, the supplies might disappear at any moment, so you’ll need to act fast!
International Jock is pleased to announce the immediate availability of DSQUARED2 underwear, the latest addition to its extensive line of men’s fashions. Inspired by DSQUARED2’s founders, twin brothers Dean and Dan Caten, International Jock recruited twin models Kevin and Joel Baker for their DSQUARED fashion photography and marketing campaign.
“We’ve been following the brand’s worldwide success and have received numerous requests from our customers,” says John Sievers, founder of International Jock. “Once the collection arrived, we decided to have a little fun and feature Kevin and Joel as a tribute to DSQUARED2’s designers. We had photographed the Baker twins individually in the past but bringing in DSQUARED2 gave us the perfect reason to shoot them together.”
While Kevin and Joel have each built flourishing modeling careers on their own, they are rarely photographed together. Now, they appear together in the risqué DSQUARED2 campaign video as well as on International Jock’s website.
The DSQUARED2 mens underwear collection offers a sumptuous variety of colors and styles to suit every taste: classic briefs and trunks in cotton, micro-modal and Filoscozia (mercerized) cotton, adventurous items in mesh and lace, sophisticated Oxford boxers and jersey cotton tank tops. Every item in the collection is meticulously hand-crafted in Italy for an unrivaled fit and the ultimate in quality.
Internationally acclaimed for their luxury fashions, the DSQUARED2 underwear collection has been created with the same unparalleled attention to detail that has made DSQUARED2 one of the most prestigious and sought-after collections anywhere.
It’s time for another edition of out staff picks. This time we are covering jocks. Here’s what some of our staff have to say about their favorites.

Shane: My favorite jockstrap I own is the Modus Vivendi natural jockstrap with faux leather trim and rope straps. The straps are adjustable to change the size and the faux leather looks and feels real. The natural coloring highlights the design while the unfinished seam down the front of the pouch really is eye catching. Overall, it feels great on and looks fantastic.
T. says: My favorite jock of all time is N2N‘s Classic Cotton Jock. It is not too flashy, or full of features, but by golly it is the most comfortable jock I have ever worn. I love nothing more than to lounge around the house in this pouch. It is so comfortable, while still being very sexy, with its nicely shaped pouch and classic waistband straps.
Jeff says: My personal fav is Timoteo‘s Club House Lace Up Soccer Jock.
Why I love it: Though this pair has a unconventional style, it’s executed in a classic, retro style slim. The slim, tight fit is also super sexy.
UNBTim says: My pick is the Cocksox Jock. This jock is simply amazing. You take the great pouch Cocksox makes and put it on a jock! It’s super comfy and fits amazing. This jock is perfect for wearing under jeans/cargo shots (which I do often) to wearing under a suit! Granted jocks are made for sports and this jock could easily be used for any sporting activity. Just amazing prob the best jock I have ever worn!
UNBAtlBriefs says: My favorite jock is the Obviously Chromatic Low Rise Jock. This jock is amazing! From the texture of the fabric down to the form fitting pouch, I love everything about this jock. It lifts and supports while making sure the good are on display. Almost like wearing nothing at all!
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Don’t miss our biggest swimwear sale ever! Save up to 50% on over 300 current styles from Diesel, Emporio Armani, GrigioPerla, 2(x)ist, Hugo Boss, G-Star RAW and more. With shorts, square cuts, trunks, bikinis, board shorts and more on sale you can save big on the best swimwear collection on the Internet.
Shop at – http://www.internationaljock.com |
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2EROS is giving you 25% off shorts with their spring sale! Just use code spring2013 at check out
Shop at: http;//www.2eros.com |
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Save up to $20 off your order at Undergear only for a few days. Use code u3Rf
Shop at; http://www.undergear.com |
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Save with Fall saving at 10Percent.com Save up to 25% off your order.
Shop at http://www.10percent.com |
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MOVING SALE – 15% OFF EVERYTHING STORE WIDE FOR NEXT WEEK
We’ve run out of room here at Jockstrap Central Headquarters so we’re moving to bigger digs. That’s the only way we can continue to bring you more and more awesome new gear. To make our load lighter on moving day, everything at Jockstrap Central is 15% off for the next week. This is one of our biggest (and longest) sales of the year. As the sale is store wide there’s no discount codes to remember. Just visit our online store between now and Wednesday, October 23rd to find all our jockstraps, underwear, shorts, shirts, long johns, wrestling singlets and more all marked down by 15%. Shop at: http://www.jockstrapcentral.com |
Today’s Brief Distraction is a throw back to our Valentines Shoot for this year. It features Cocksox and model David! We hope you enjoy this look back
Looking for a great pair of undies at a great price? Then check out the Baskit $12 Tuesday pair of the week. This week it’s the Billy Boy Low Rise Trunk. Available in the three colors shown. Also while at the site check out all the pairs on sale listed on the specials page
We are in full Halloween season! Many of our readers are finding great ways to incorporate underwear into their costumes. They could be undies only, for those who dare to bare it all, to ones that only incorporate some underwear. We are going to give you some suggestions that you may want to consider:
Risky Business
You may recall Tom Cruise singing “Old Time Rock’n’Roll” in his undies in Risky Business. Even if you haven’t seen the movie, its one of those iconic scenes that everyone has seen in clips or pics. This is an easy costume to make:
Difficulty – Easy costume to make. Should has most in your closet.
300 Sparta Warrior
We all recall the warriors made of abs and pecs in their red cloaks. How just 300 warriors defend Sparta from an army of invaders. This year the sequel released this year so what better time to resurrect this costume.
What you need:
Difficulty – May not be easy to do on the spur of the moment. To find the right look you may have to go to a few costume stores and online stores for undies.
Tarzan
You can be king of the jungle pretty easy. This also is a costume for the guy who’s not afraid to show off a lot more skin! Not all of us want to show off but we have many readers who do something fun every year.
What you need:
Difficulty – pretty simple to do, You really just need a lion cloth. Which you can get online or make your own if you’re super daring. A few companies have sold these, the most recent was Tulio, but many other brands do them! Plus I have seen some at costume shops
Quail Man
90s kids will fondly remember Doug Funny’s alter ego: “Quail Man” Doug was a TV show that aired on Nickalodean in the
What you need:
Dificulty – This is pretty easy to make. There are some craft skilled needed but it’s a simple costume. You could sub the felt for a marker. All these items are pretty easily found in your closet.
These are only a few, we’d love to hear your suggestions
Modus Vivendi has released a powerful new line of underwear, pants, T-shirts and accessories. The new Hieratic line is inspired by imagery from Late Antiquity and the Middle Ages and introduces strong symbols into the fashion trend for this autumn/winter. Using the finest Italian fabrics the whole new line is manufactured in Greece. Caution: the new designs include underwear and accessories not for the faint hearted! Have faith and walk the Hieratic line with Modus Vivendi.
Credits:
Brand: Modus Vivendi (http://www.e-modusvivendi.com)
Photographer: Dimitris Skoulos
Model agency: VNmodels
Models: Antonis Kiskiras, Charles Gabriel, Gerasimos, Kyriakos Aslanoglou, Thomas Patrick
Styling: Aris Georgiadis
Make up & Hairdressing: S&G
When you think of underwear advertising today, the sky is the limit! You see everything and very little can be left to the imagination. This wasn’t always the case, in the 1970’s and 80’s they wouldn’t show men wearing undies in TV commercials. If you are under 30, you may think this is totally crazy.
In the 1970’s most of the men’s underwear advertising was happening in magazines. The one company that really stood out during this time period was Jockey. I hear many of you saying, “Jockey? are you serious?” Yes I am. Jockey really was the front runner in men’s underwear advertising. They broke a lot of ground that still stands today!
This was most evident in the “Take Their Uniforms away and Who are they?” Campaigns. From what I can find they ran it in 1976 and 1977. It was 8 different sports starts just in their undies holding their sports equipment. I was going to say balls but thought the pun was just too bad! I always wondered how they got sports stars to strip down for the camera.
The best known is one we have talked about before, Jim Palmer. He was a star of the Baltimore Oriels at the time. He started in the late 70’s and continued till the Mid 80’s. Mr. Palmer wore mainly bikinis in the ads. This was pre-boxer brief time. He did prob about 20 different ads over that time period.
Jockey has continued to use sports figures in their ads. Most recently was Tim Bebow, former NFL Quaterback. Their ads currently are not as ground breaking as these ads during the 70s.
We celebrate 5 years this month. We wanted to give you a look back at some of the shoots we have done here at UNB. This is from our 2011 Swim Guide. If you remember model Ben? We still see some of these pics on Tumblr! So looks like you guys really enjoyed it. This is a pair of N2N Bodywear from 2011.
The journey that is UNB started five years ago this month. Each year I try to pinpoint the exact day that UNB was born but always come up short. The formation of UNB came about when I got laid off from my marketing job in 2008. I had worked at another underwear blog briefly and it wasn’t covering what I wanted to know about underwear. So the journey began. I figured it would be a great way to get some great undies and occupy my time for the few months I was out of a job.
Well the economic downturn of 2008 happened and the unemployment lasted a bit longer then I had expected. UNB quickly became a job for me to have an outlet for my creative energy. There wasn’t much pay but it was a lot of fun. I have met some amazing people, many whom I consider my friends, that I never would have met had I not started UNB.
Some of my best memories of the last 5 years:
There are a few memories and people that I had to mention. There are many more people who have helped make UNB a success. I want to thank all those I didn’t mention as well for the success over the last five years. There are too many to mention.
Lastly would be you guys, our readers. Without you none of this would have been possible. You guys are amazing and keep sharing your love of underwear. We are working hard to get the site more personal so you get to know us and hopefully consider us friends as well. We have a lot in the works and plan on telling you about it later this year. The world of men’s underwear is an amazing community and I’m honored to be a part of it.
Gregg Homme is back with another super sexy collection. Last time was about fetish with the bondage line and this time they are back with really fun line called Cowboy! Gregg Homme isn’t afraid to have a lot of fun with their new lines. They always have one that is just fun! The Cowboy line is the fun line of this one.
“From folk heroes like Wild Bill Hicock and The Sundance Kid to iconic portrayals made famous by the likes of John Wayne and the Marlboro Man, the cowboy image has been a symbol of American virility for as long as anyone can remember. Gregg Homme’s COWBOY collection, made of a rugged-looking but soft faux-suede material, will rope you in with its emphasis on “sexy”, making role-playing really exciting!”
As you can tell the Cowboy line is inspired by the American Cowboy. It comes in a Chap, Muscle Shirt, T-Shirt, Boxer Briefs and Thong. Made out of a super soft faux Suede material in either Steel or Sand. The material is pretty awesome, when I got to see it in Vegas and feel it. It will feel amazing. The collection can be worn together or separate
About the line:
This line is available at the Gregg Homme Site and retailers across the web.
Today’s Brief Distraction is from one of the new companies we have met in Vegas. This picture features Wood Underwear. They are super fun and you will see more of them on our blog soon! As they say, Wood is Good!
Autumn has arrived in the UK and the weather man says we’re in for a cold one! Customers at DGU are taking this advice all the way to their undies drawers and have started stocking up on some winter warmers.
Bruno Banani Cotton Line Long Tight GBP35.00
Gorgeously soft cotton long johns are a must for keeping out the chill for men working or exercising outdoors.
HOM HO1 Inners Long John GBP49.00
Lots of layers are great for warming up but it can lead to… erm… shall we say access issues? HOM’s patented HO1 opening makes this long style as functional as it is chic.
Mundo Unico Desafio Medio Boxer Brief GBP25.50
Longer boxer brief styles are becoming hugely popular. Mundo Unico have a great range that keep muscles warm and are super supportive, making them great for working out.
Doreanse 5002 Boxer Body Suit GBP23.00
Clever gents looking for a great way of layering up (without any gaps) are opting for all in one body suits. Sleeveless styles with short legs are great as underclothes or nightwear.
Gregg Homme Purr Pants GBP53.95
Loungewear is big news in the UK. Fashion forward fellas are snapping up luxurious styles like this modal mix Gregg Homme.
Doreanse 1960 Thermal Long John and Long Sleeved Shirt GBP21.00 each
Guys looking ahead to the depths of winter are going for proper thermal fabrics. Lots of styles have matching tops too for the ultimate in cosy underclothes!
Find these pairs and more at Dead Good Undies site! We do have an affiliate sales link with Dead Good Undies.
aussieBum is on fire this year. They have been on a release schedule that seems every week there are 2-3 pairs being released. We have shown you some great new undies and swimwear from them. Now they have another super fun line just released. The new range they just released is the Uncensored line. You maybe asking, Uncensored? Yes it’s a line made out of mesh knit fabric. Which is some what see through. Meaning it’s not a pair that you will be able to see all your business at first glance.
Uncensored is is available in two styles and colors. The styles are a brief and Jock. Where as the main colors are black and white. Basic but has a contrasting waistband color.
Find the Uncensored range at the aussieBum website
We teamed up a few months ago with Dead Good Undies to bring you what’s hot in the UK. It’s been a lot of fun to work with them and expose you guys to some new brands. We now are going to do that for the US. Men’s Underwear Store is teaming up with us to give us a monthly report of some great undies right here. This is the first installment and we look forward to working with them!
Clever Belice Latin Brief: These are my personal favorites. Clever’s designs are the epitome of Latin flavor. The cotton on these briefs is super soft and stretchy, but still supportive. I like briefs that sit higher on my hips, and these do just that. Two color options here, both in figure-flattering stripes: a bolder teal or the easy grey-blue.
C-IN2 Dip-dye: We’re loving the colors of this collection. As always, C-IN2 uses the same sexy-but-sporty styles but brings in high-style with the color gradients. Dip-dye styles in clothing (whatever style in whichever market) can either go totally right or completely awry, but C-IN2 hits the mark on this one. We actually have these as our window display in our storefront – both the underwear and the shirts in the purple-green shades.
Obviously NAKED collection: The fundamental difference between Obviously’s basics and the Obviously Naked collection is the pouch – whereas the basics have a cupped pouch, the Naked collection has a contour pouch that sits slightly longer and gives incredible support. We were one of the first and are one of the only ones to carry the Naked collection.
Emporio Armani Stretch Cotton Basics: These are one of our top-five sellers from Emporio Armani. EA is known for its high-quality garments, and these are a prime example. They’re also great for guys who want to get some color in their lives while sticking to neutrals or calm colors as their staples.
Diesel Platinum Microfiber Divine Trunk: Diesel is always a crowd favorite, and these are no different. We used these (in red) on a model as the featured image for our fall collection. They’re cool, stretchy microfiber trunks with a modern graphic waistband – rich basics turned up a notch, essentially.
N2N Bodywear Performance X Brief: The mesh micropoly fabric on these gives them a sporty-meets-modern look and texture. N2N’s Performance X collection gives you an extra shapely boost in the front (with the cupped pouch) and in the back. Again, these are updated sporty basics, but the black and cerulean-striped waistband with the brand’s logo gives these a pop of color (that’s almost a little retro!)
Find these great styles at Men’s Underwear Store!