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Today we launch a new feature here at Underwear News Briefs. Every Friday we will start doing Underwear of the Week! The first week we are going to feature a brief. The following weeks of the month will be as follows; thong the second, jock the third and boxer brief the fourth week. It’s a way to showcase some undies you may know or we think you should know! We will do a brief write up on each pair  and at the end of the month you guys will get to vote on which pair you think should be the underwear of the month. We want to you guys to determine what the best pair we selected should be the underwear of the Month!

For the first brief we wanted something that wasn’t over the top, but not a pair you would over look on a website. It has to be a pair you would comfortably wear to the gym, to work or a night out on the town. I went through Calvin Klein, Joe Snyder, Gregg Homme, Erogwear, and more before finally settling on the first pair! The lucky pair we chose is the C-IN2 Grip Profile Brief.

We chose the C-IN2 Grip Profile Brief because:

  • With recent high temperatures it will keep you cool.
  • Treated with the Transdry technology that makes the cotton less absorbent
  • Its a classic style with out being plain!
  • The waistband has the C-IN2 name it very subtle.
  • An  innovative pouch design.

The materials are 96% cotton and 4% of cotton/lycra so you know it will move with you though out the day. If you are looking for colors then you are out of luck since this pair is only black or white.  It goes along with the classical inspired design. However, with that said it’s using some the newest fabric technology to feel good without holding in too much moisture. The brief is available at the  C-IN2 Website for $24.

We hope you enjoyed this pair and will check it out every Friday. Next week will be a thong, and feel free to always email us your suggestions. It’s really great to hear what you guys like and want to see as our underwear of the week. If we use your pair we’ll give you credit by saying “nominated by..” Email us at info@underwearnewsbriefs.com

If you like your gear skimpy and sexy then you’ll want to head over to Jockstrap Central and take advantage of their latest promotion. All 23 styles of Joe Snyder jockstraps and underwear are now on sale for 15% off. This includes the sexy Stretch Jock with the peek-a-boo slit, the show-off-your-ass-to-perfection Cheek Boxers, the pouch protruding Launch Jocks, the bulge enhancing Man-ups and more.

Jockstrap Central‘s Joe Snyder sale is on until Wednesday, July 11th but for the best selection, shop early

Today’s Brief Distraction is a pair of swimwear! I saw this pic and knew I had to run the new 2EROS Tab Swimwear. This style is available in Yellow (pictured), Aqua and Blossom (a pink). All in a really great brief cut! It’s something fun and new in the world of swimwear!

Are you ready for a new line? Something fun and reasonable? Then check out SUPAWEAR! Here is their press release:

Men’s fashion has been a growing market especially in the last 10 years. Within the same time there are also many new men’s swimwear and underwear brand. Why? Because men in 2012 care about how they look as much as our female counterpart.

This has made room for a new brand to come out of Australia. Including “SUPRAWEAR”, not for the ordinary.

Why are we SUPA? Because our customers are Supa! We know they want sup a quality, sup a design at a sup a price. When it comes to men’s swimwear and men’s underwear, we have designed a selection of sup a cool briefs and trunks to cover their essentials.

We are launching with 3 collection of underwear and 2 swimwear style. They are the SUPA-MAN, SUPA-DUPA, SUPA-SONIC, and SUPA-DRIVE.

Our underwear will start at a very competitive price of $18 AUD and moving upwards to only $24AUD. Our two swimwear briefs will be $40 AUD, a steal at this price.

Jason Hoeung, created of SUPAWEAR says “We will work on keeping prices low so that our customers will not have to wait until sale time to make a purchase.”  We also know that the SUPAWEAR  buyer is looking for the next big thing that’s sexy, fun and affordable and we are catering to their needs as we continue to add to the SUPAWEAR collection.

What about the quality? Well, we are supported by 2EROS which is one of Australia’s gem in this market. The producers of our underwear are the same people behind 2EROS.

So, if you want to see more of us please join us on Facebook, search for SUPAWEAR and like us. WE will announce the exact launch date there.

SUPAWEAR is scheduled to land on your planet mid July 2012.

 

 

Coupon Details: Get 25% OFF Andrew Christian CoolFlex merchandise. Use Coupon Code 25COOLFLEX at checkout. Code does not work with Paypal or Google checkout. Please make sure there are no extra spaces before or after the coupon code. May not be combined with any other coupons or offers. While supplies last. Offer subject to change anytime with out notice. Offer expires: July 8, 2012, 2012 11:59 PT.
  Celebrate July 4th with The 2XIST.COM Independence Day Event! This week only,2(X)IST MILITARY is 40% OFF. Shop MILITARY now at 40% OFF in your choice of No-Show Brief, No-Show Trunk, Sport Brief, and Square-Neck Tank, all in your favorite colors.
 
 
30% off Everything PIPE + Free Shipping!

For a very limited time, get 30% off everything + Free Shipping at PIPE including underwear, jockstraps, tanks, t-shirts and athleticwear.

Use promo code at checkout, ‘lovemypipe’. Offer ends July 8, 2012.

  For a limited time you can take 20% off your entire order at Undergear.com. Just use code U2ND at check out!
  For a limited time, save 15% off your next order over $19.99 at Mensuas when you use promotion code july4 at checkout. Offer good on all regular and sale priced items. Offer good on new orders place at mensuas.com and is not good on previously placed orders.
 
 SHOP NOW – MAKE A SPLASH IN SKMPEEZ
 SAVE $25 ON ORDERS OVER $100 – www.skmpeez.com

 

Today is Baskit $12 Tuesday! Which is a great pair of underwear for only $12! This week’s pair is the Luxe Boxer Brief. The Luxe line is made with 95% modal cotton and 5% spandex to give you an amazing fit! To get the special go over to the Baskit Website and go under specials. While there check out some of the other pairs on sale!

It’s been HOT, not just hot but  strip to your undies hot weather. All across the east record temps have been set and the weather is heading west! With that in mind we thought we would give you 5 pairs that you should own in this heat. They will keep you cool and comfy (well as much as you can in 100+ temps).

We looked at pairs that were breathable, fashionable and has a great fit. We think these fit all those categories. Some of these you may have seen others you may not have!

  • CoolFlex Active Jock w/ Show-It Tech. by Andrew Christian – This one we chose not because it’s in the new Andrew Christian Cowboy video but because it’s made from Modal. Modal is a material that is 50% more absorbent then cotton and very breathable. The pouch has the show-it Technology so it will show off your assets. The rear is a traditional jock design so under shorts you can def feel the difference! The jock is available in Black, Royal and Teal and is $25 from the Andrew Christian website.

  • American Jock Action Mesh Sport Brief – Not everyone is looking to wear a jock daily. Hence why we chose the American Jock Action mesh brief. You can look great in the brief styling but also breathe with the mesh material. The front has a great pouch with great racing stripes on the side. The mesh isn’t extremely see through, it’s a bigger mesh and you can probably get away wearing it to the gym. The materials are 88% polyester and 12% spandex. Colors available are Royal, Red, Black and White. It’s available from the Go Softwear site for $23

  • Baskit  Action Cool Square Cut Brief – We think a variety of styles are key to the perfect summer list. We have big fans of boxer briefs and no list would be complete with out one. This is more of a trunk but  gives you great coverage and support. This pair is made out of a cotton mesh and as the Baskit site says “it will keep you cool no matter “action” you are into!” The low waist band makes it perfect under low rise jeans. Colors available are Green, Yellow, Orange and White. Available for $20 from the Baskit Website

  • Pistol Pete Xpose Brief – We had to put in something super sexy in staying cool in the summer. Hence why we have the Xpose Brief. ATL Briefs just reviewed this one last week on the site (click here to see the Pistol Pete Xpose Brief Review). You think the way the holes are (meaning they are BIG) you would fall out and it would be uncomfortable. However, this pair got a great review and you don’t have to worry about those problems. The holes make it VERY breathable. Worn under shorts you should stay cool all day long. Made out of a nylon spandex blend. But how said cool shouldn’t be sexy! Available Black and White for $22 from the Pistol Pete website

  • N2N Bodywear Air Trunk – this last one is my favorite. This one is one I personally reviewed back in June (click here to see the N2N Air Trunk Review)and through at the time it was perfect for summer. The way this pair breathes is AMAZING. It’s so light you barely feel like you are wearing any underwear at all. The one thing that surprised me was that there is no elastic in the legs but it holds it shape! I would actually recommend the entire line (brief, jock, thong). The material is a cotton spandex blend that conforms to your body and breaths very well! Available in Grey, Cream and Black and about $22 on the N2N Bodywear site.

These are just a few choices you should consider during the hot summer! We would love to hear your favorite pair for keeping cool in the summer. Post a comment here or on our Facebook page!

 

Have you missed Ginch Gonch? It’s been a few years since we got a new collection from them. I heard from several people from the sites and friends asking when Ginch Gonce would be back. Well your wait is over. They just released a new line and are making a return. The one thing I always liked about the undies is they fit me well and conformed to me. Even without a pouch it felt really good.

Here is some info they sent us and we hope to see more from them soon!

Our brand name comes from Western Canada. Ginch Gonch is Canadian slang for underwear. Ginch is Masculine Gonch is Feminine.

Guys want more fun, color and playfulness (youthfulness) in their intimate apparel. That’s what separates us from the pack. “Intimacy is playful, so why shouldn’t guy’s intimate apparel be as well”. You can quote me on that.  Our company Motto is “Live Like A Kid”…  You should practice this in all you do, and show it off, in your wear.

For Men, we offer the traditional Brief cut and Sport brief cut underwear (like a tight boxer), we also offer men a “low rise” underwear as well as a loose boxer, PJ pant, and off course in the winter for the colder states, Long John’s, which are way cooler then the traditional ones that just keep your legs warm. These can be worn to bed, rocked out as lounge pants etc.  Men need to know, “that no matter their inches we’ll cover them in our Ginches”.

We find that women who like wearing male boxers, love and wear our Brand as well. This prompted us to come out with specific silhouettes for women, with all our crazy prints and playfulness as their male counterparts. We say to them “setting the trend for your rear end”. You can see all the body types and their descriptions in the attached retailer info kit.

All our fabrics are breathable cotton with a small hint of lycra so as to be soft on body parts. Lycra gives that elasticity that’s needed to keep the stretch after time and washes. Since we recommend to all our customers WASH this PRODUCT DIALY! It’s even printed on our hangtags. Lol. We feel It’s important to have some Lycra with cotton, but not too much of it, otherwise it becomes to tight and uncomfortable, you need just the right mixture to give the cotton the softness and have a snug look & fit. It cannot be baggy, butt not to snug, as no one enjoys being squished all day and night.

Ginch Gonch offers a little controversy in your pants, that’s why people love us so much, it gives them something different to talk about other then the weather, and  “Who doesn’t like to talk  & Laugh about undies, It can lead to so many better conversations and places”…………. And ours look great on the floor in the morning!

Your friends at Topdrawers would like to invite you to help us celebrate Canada Day this weekend – so we are running our first-ever Canada Day Sale, with 20% Off all the fantastic Canadian mens underwear and sportswear designers that we feature at Topdrawers!

Canadian Quality and Value

Ever since Topdrawers opened our doors over 20 years ago we’ve been dedicated to supporting other Canadian businesses and have carefully chosen select made-in-Canada brands of quality mens underwear, swimwear and sportswear. JM Intimode has long been one of our best-selling, finely made men’s everyday underwear collections. Montreal’s Gregg Homme has always been a best seller, and their latest collections like Boytoy and Voyeur have turned heads with their low-rise styling and slick, ultra-light fabrics.

Local Vancouver designer McKillop Underwear continues to innovate with their latest enhancing and butt-boosting Elevate collection, guaranteed to put a lift in your day! And new men’s swimwear designer Skmpeez is back this season with more stunning and fun graphic swimsuits and a stylish new underwear collection.

Sale Ends on July 2, 2012

 

Pistol Pete Menswear is proud to be featured in the highly anticipated and critically acclaimed release of Magic Mike the movie. In a recent interview with Glamour Magazine, costume designer Christopher Peterson explains how the form-fitting custom designs were essential to the characters in the film, “All of the thongs that are out there are just the most ill-fitting, not film worthy things ever. We tried a million different thongs and none of them worked. So we found this great company called Pistol Pete who custom made all of them. They came in and we found fabrics for them, they printed fabrics for me, and everything was custom made, which took away some of that awkwardness with the fittings.”

Director Steven Soderbergh further elaborates to emanuellevy.com on the costuming by Christopher Peterson and explains Pistol Pete’s key role in fitting and design, “For a patriotic military-themed piece [Christopher] raided an Army Surplus store. But one essential element on which he did not compromise were the thongs, which were custom made in specific fabric and colors, from a company called Pistol Pete. “

“Being featured in films and on TV, and the overall success of Pistol Pete is due to our amazing customers; they inspire me to design and create,” said designer Peter Diaz of Pistol Pete. “We encourage everyone to stay tuned to our collection as we incorporate Magic Mike inspired looks into future campaigns that will be available to everyone.”

Marketing Director and COO Sami Tarrab is available to answer questions and to dispense additional information on Pistol Pete’s collaboration with Magic Mike for consideration in other media outlets.
E-mail starrab@pistolpete.com

Check out our Pistol Pete website for all the latest in menswear. Plus, click on these links to follow Pistol Pete on Facebook and Twitter!

Pistol Pete Online LINK: http://pistolpete.com/

Facebook LINK: https://www.facebook.com/pistolpetemenswear

Twitter LINK: http://twitter.com/pistolpetewear

Do you want a pair of underwear that gives you a a lift in the front and the back? Then you need to check out the Andrew Christian Show-It Flashlift boxer.  From the site “get the FlashLIFT butt-lifting benefit and frontal support Show-It Technology at the same time.”

  • It also features the frontal comfy cup that gently lifts and supports a man’s best assets. This front horseshoe shaped inner cup is lined by soft elastic that gently aids in the lifting and adds up to 1.5 inches (3.8 cm) to a man’s frontal measurement and provides the biggest natural enhancement of any underwear.
  • This trunk also features Ultra Slimming Elastic to minimize the appearance of your waistline and double contrast leg trim for that extra spark!
  • 90% Cotton, 10% Spandex
  • Available in Black, White, Red, Purple, Teal and heather
  • $27 on the Andrew Christian website

Check out the boxer and let us know what you think! Get it at the Andrew Christian Site

From 1st of July and for the next 3 weeks Modus Vivendi is offering you the chance to design your OWN ideal underwear (jockstraps, briefs or boxers).
Just submit your own original sketch to the following email address: sales@e-modusvivendi.com

Modus Vivendi’s designer Christos Bibitsos has created three sketches which you can use to create your design.
In the 4th week (On 23/7/2012) voting will begin to select the 10 best designs. Voting will take place on our Facebook fan page (http://www.facebook.com/modus.vivendi.underwear) where everyone will have an opportunity to vote and decide on the lucky winners!!!
The 10 best designs will be manufactured and included in our new autumn-winter 2012-2013collection and the overall winner of the competition will receive a gift voucher worth 150 euros to use on our website (www.e-modusvivendi.com) You can submit as many designs as you like. All winners will receive free of charge their ideal underwear. All 10 winning designs will have the name of their designer in our collection.

In the latest super hot video campaign, the viewer is able to be a part of the Andrew Christian‘s fantasy farm land. Just imagine that it is your car that breaks down and Sean Paul Lockhart (aka Brent Corrigan grown up) comes trotting up on a horse in a jock strap! When he asks, “Do you need a hand?” Of course you say yes and are lead into the ranch. The first thing you see is two gorgeous boys making out (Colby Melvin and Brandon Robert Brown aka Colbrandon) in their CoolFlex Active Jock w/ Show-It Tech. Sean then leads you over to an old Jeep where the two of you cozy up and your hands end up all over his tight body.

The party doesn’t stop there! Quinn Jaxon takes you for a ride in his wheel barrow and Colby Melvin give you a ride on his tractor you will never forget. The car might be fixed, but are you actually going to leave? Watch the video and decide for yourself!

Watch the video here:
http://www.andrewchristian.com/socialvideos/jockstrapcowboys

Watch behind the scenes video here:
http://www.andrewchristian.com/socialvideos/behindthescenes-jockstrapcowboys