From Russia to the USA-Mexico-Canada) in eight years – via endless debate about whether it’s called football or soccer. World Cup fever has broken out in the UK where the game is taken very, very seriously. As the FIFA World Cup got underway on June 14^th, the commercial hopes of many brands grabbed its coat-tails. Not so much at Deadgoodundies.com, but they still thought it was a good idea to talk about sporty underwear for men this week. Playing or watching, these male undies are built to keep your first team comfy at all times.

One of the newer entrants to the Comfyballs line-up, this one uses Coolmax All Seasons yarn to create men’s underpants that keep you cool when things hot up, and warm when it gets cooler…

Comfyballs Navy/Racing Red Performance Regular Leg Boxer £30.00

Not only is this men’s short sporty and smart, it’s one of the best reds on the planet. True scarlet for the stretch cotton body and deep elastic waistband.

Comfyballs All Red Longer Leg Cotton Boxer Brief £26.00

What’s your team strip? This fine all-in-one men’s underwear leotard comes in black, white and four colours. Definitely needs another layer under or over if you’re out in public!

Olaf Benz RED0965 Sport Body £61.00 

From the home of another of the world’s greatest sporting events, the Olympic Games, comes a knockout jockstrap. Interestingly this one’s made from cotton with a metallic pouch offered in two colours. There will be gasps in the locker room!

Modus Vivendi Dusk 2 Dawn Snake Jockstrap £18.00

For men who like down to earth underpants that still do the job – these men’s boxer briefs are lightweight, have airy mesh panels and dry fast. There’s a bit of variety too as some of the two-packs have one plain, one patterned short.

Jockey Sports Microfibre Active Trunk (Twinpack) £22.00

If you’ve put in the work and want to show off taut biceps and buns, this is the one. Cotton, lined pouch, deep scoop neck, boxer short shape at the bottom, racer back vest at the top, all smoothly joined together. Or you could just use it as a no-tuck layer underneath your other kit?

Modus Vivendi Glory Hole Body £28.00

PS the guys at DGU call it footy

Beauty is, they say, in the eye of the beholder. The same applies to colour, especially for men’s underwear. This week the experts at Deadgoodundies.com in the UK are revelling in a carnival of new summer shades. As they say, perception is everything. One man’s crimson is another chap’s pink, while blues and greens can appear different depending on far more than just eyesight. Matt, silky or truly shiny, ultra smooth, finely or intensely textured, the effect of a colour is also influenced by the type of fabric. And once on the body, a colour can come into its own or fall totally flat.

MANSTORE M101 CHEEKY BRIEF £31.00

The latest arrivals in the famous Manstore M101 collection are Hot Pink, Reed green and Surf blue, joining Chilli red and Royal blue, black and white. The brand is famous for strong colours which sell out fast on DGU.

MODUS VIVENDI POLKADOT LOW CUT BRIEF £18.00

Brilliant use of colour on the softest matt cotton. DGU hint that Modus Vivendi will be repeating these glorious spots in swimwear later this season…

MANSTORE M200 CHEEKY BRIEF £31.00

RED ALERT! Just as beautiful Carrot and Rosso join the long list of colour options for Manstore’s bestselling M200 underwear for men, news has broken that the range is to be discontinued later this year.

HOM FUNKY TRUNK £22.00

Sometimes colour works best on a larger scale – on boxer briefs like these from HOM. Funky Trunks come in turquoise, navy, green, orange, yellow and bright pink. Another seasonal palette that won’t be around long.

COMFYBALLS SUPERLIGHT PERFORMANCE LONG BOXER £30.00

In Pitch Black this new sporty long leg undershort for men is a classic – but in the brand’s new orange with a navy waistband, the effect is much livelier.

MODUS VIVENDI MOHAIR LOW CUT BRIEF £18.50

Colour and texture combine to express utter luxury in the marine blue version of Modus Vivendi’s knitted men’s underwear – feels like real mohair but made by man. The kitten soft fabric also comes in silver grey, off white and sand.

Women are jealous. It’s official. Insiders at DGU are used to hearing murmurs of approval from female admirers of men’s underwear and swimwear. But these days there is more envious muttering – complaints that male collections use higher quality fabrics, better colours and the best prints. So this week Deadgoodundies provides the inside track on patterns for 2018. Watch out for lush leafy looks, high fashion camouflage, variations on favourite animal themes, uniform tile prints and understated florals, with a smattering of curious photographic prints…

Never mind all the jokes about snakes… Reptilian prints are always popular on men’s swimwear and in this case men’s underwear.

JOE SNYDER SNAKE RIO THONG II – £19.00

Hit the beach in this men’s swim thong and make a statement. Zebra inspired stripes come in vibrant pink with black or blue-black variations.

OLAF BENZ BLUE 1750 SUN STRING – £35.00

Anyone looking for unique, unusual or wryly funny prints should examine the Bruno Banani collection very closely. These longhorns look very different in the black or red options of the male bikini slip.

BRUNO BANANI BULL SKULL TANGA BRIEF – £21.00

Who thought electricity pylons would make an interesting print for men’s slip underwear? We did say that Bruno Banani have a sideways approach!

BRUNO BANANI RECHARGE TANGA BRIEF – £20.00

One print, two variations – a brilliant jungle print on a turquoise or blue background. Beach foliage at its best on a nicely shaped swimming slip.

HOM PARADISIAQUE SWIM MICRO BRIEF – £37.00

The Doreanse collection is fast becoming a go-to brand for prints on men’s underwear, especially their bikini briefs. These zebra stripes have been joined this week on DGU by a great new khaki camo, a brushstroke print and one that looks like colourful fireworks, but close up reveals a leaf pattern.

DOREANSE 1345 MICRO BRIEF – £9

Get all these pairs at Dead Good Undies.

There are often flurries of interest in new colours, new collections or new styles of men’s underwear and swimwear selected by Deadgoodundies.com. But even DGU was taken by surprise when its pictures of men’s one-piece body designs created a positive avalanche of attention on Pinterest (interestingly mostly from America!). Something very special happens when a man slips into a second skin all-in-one. The finer the fabric, the more he reveals beneath a sensual shadow of colour. A vest top is the ultimate torso enhancer, while a t-shirt topped cotton ‘onesie’ has a more earthy appeal. Any seamless top-and-bottom combo creates the smoothest base for any clothes. Every man should try one…

HOM’s anniversary special all-in-one underwear for men has a unique difference – the brand’s famous, patented HO1 horizontal opening. So no worries about easy access when nature calls.

HOM INSIDER SHORT JUMPSUIT £48.00

Smooth as skin itself. Olaf Benz have had bodies in their men’s fashion collection for years, so they’re pretty good at getting them right! This sporty underwear option comes in black or white, but also two true colours – a brilliant blue and green.

OLAF BENZ RED 0965 SPORT BODY

Admirable in so many ways – vest front, racer back, smooth across the back and bum, shapely where it matters at the front, and neat shorts onto the thigh. And a brilliant sandy interpretation of current fashion favourite camo.

MODUS VIVENDI DESERT SINGLET £47.00

A true male leotard with proper poppers at the gusset for easy access and exit! For men who love the look and feel of lace, this is the one.

MANSTORE M705 V-NECK BODY £135.00

Going out on the prowl? Add a touch of leopard print with this one piece – gently enhancing front, higher cut across the butt and sultry, slinky fabric.

MANSTORE M665 CHEEKY BODY £62.00

Take the one-piece look to a whole new level in this magnificent bodysuit. Expresses a different character in each colour – top to toe black, olive or tabasco. Super hero material for sure.

MANSTORE M510 ATHLETIC SUIT £80.00

It’s an interesting time of the year in the men’s underwear market – the view from the UK is complex, but exciting. Never mind Brexit, there’s Black Friday, Christmas, early spring arrivals and a new brand debut (hint: more to follow) to juggle at Deadgoodundies.com. DGU ships worldwide so men’s preferences in different countries are followed closely. British men, though they keep VERY quiet about it, are still dedicated followers of fashion when it comes to choosing boxers and briefs, but also loungewear and more.

Just launched on Deadgoodundies is British Boxers men’s underwear. As the name implies this is a quintessentially Brit collection devoted to comfort and the understated style of the classic English gentlemen. Their original product, the trunk, comes in black, white and fashion colours.

BRITISH BOXERS TRUNK £18.00

Keep it under your hat, but DGU was instrumental in British Boxers adding men’s briefs to their offer. And jolly good they are too. Like the rest of the line, these midi slips use luxury cotton that retains its colour wash after wash.

BRITISH BOXERS BRIEF £12.00

All British Boxers products are designed in Britain and their attention to detail is remarkable. The stripes on their brushed cotton robe match perfectly at the seams and the fabric is treated with a unique process that gives it superb softness and warmth.

BRITISH BOXERS ROBE £89.00

A long term best seller with Deadgoodundies, it’s all change at Obviously for Men. The collection has been refined to focus on their upgraded EveryMan AnatoMax and PrimeMan AnatoMax lines – each offering a brief, trunk, 3-inch and 9-inch boxers – which are proving hugely popular with UK buyers.

OBVIOUSLY EVERYMAN ANATOMAX BRIEF £16.50

DGU still has supplies of several original Obviously ranges but these won’t be restocked, so choice is reducing by the day. Fans of the Classic and Comfort designs should get them while they can…

OBVIOUSLY EVERYMAN COMFORT BRIEF £11.25

High fashion men’s underwear – and leisurewear – from Greece, Modus Vivendi always provokes excitement with every new collection. Now they’ve launched their first triple packs, including the bestselling aerated cotton Low Cut brief in two colour combos. Result? Customers are happy, happy, happy.

MODUS VIVENDI LOW CUT BRIEF TRIPLE PACK £33.00

It’s nearly November, which means there’s a flurry of ‘events’ coming up. Hallowe’en is rapidly followed by Bonfire Night fireworks (November 5^th – a big deal in the UK), then party season and the end-of-year holidays. Men are on the lookout already for gifts, costumes, smart and sassy underwear for the coming months. Deadgoodundies’ huge offer has shimmer and glimmer, sparkle and shine, festive colours and dark-as-night daring undies – and more – for every man.

Ever heard the expression ‘first up, best dressed’? It’s totally true when there’s a new bathrobe in the bedroom. There are some fabulous and decadently different choices at DGU lining up for the festive season. This one also comes in silver.

MODUS VIVENDI DUSK 2 DAWN ROBE £118.00 (gold)

There’s a new and exciting focus on men’s legs, especially dramatic meggings. Wear them at home, for exercise, dance, yoga, clubbing or just out and about. This is men’s underwear that always makes a statement.

MANSTORE M712 BUNGEE LEGGINGS GBP58.00

One of the most practical styles of men’s underwear, long johns have already come of age in fashion. Still useful when it’s chilly, they don’t have to be sensible, and this is another ‘undergarment’ that’s emerged into the daylight. Colourful or classic, they’re kind of addictive too…

MODUS VIVENDI ACTIVE LONG MEGGINGS £55.00 (red)

The whole spaceman theme is grabbing the limelight this season. Greek brand Modus Vivendi do is SO well. Hit the spotlight in silver.

MODUS VIVENDI DUSK 2 DAWN BRIEF GBP26.00

Classically shaped boxers with a gorgeous shimmer – these low rise chequered micro trunks are perfect for sprucing up your look for the party season. Drop dead gorgeous in scarlet or offered in lime.

BRUNO BANANI NOBLEMAN HIP SHORT GBP26.00

And now for something completely different… Treat your man – or yourself – to a stunning full body for men. Dance, leap and lounge in total elegance with this silky and lightweight monochrome all-in-one. They certainly won’t be expecting this dreamy leotard in their stockings!

MANSTORE M713 DANCE LONG BODY GBP99.00

You’ve never seen anything like this before – handy perhaps for Hallowe’en? Indulge your inner ninja in this men’s top with a built-in translucent mask.

MANSTORE M713 MASK SHIRT GBP56.00

Heard the news? The next Big Thing in men’s underwear is the tanga. Insiders are tipping male tanga briefs as the hottest property in this fashion category for 2018 – but the trend is already sizzling at Deadgoodundies.com in the UK. DGU founder Adam Davies has always famously said ‘the smaller the undies, the faster they sell’ and tangas have been in constant demand in the UK and Europe for the last decade. But this special cut has become harder to find in international men’s underwear collections, until now. They’re back, and very beautiful, for spring, so watch DGU for long time best sellers, new colours for favourites, and totally new takes on the tanga (including a low rise version coming next month).

The newest male tanga at Deadgoodundies, this geometric bikini slip has a subtle pattern that fashionable gents adore. The low rise fit of this brief wonderfully flaunts masculine shapes – with lots of freedom to move.

MODUS VIVENDI DESERT TANGA BRIEF GBP21.50

This sexy men’s underwear brand never fails to create the most gorgeous skimpy designs – this minimal thong slip is made from a single layer of textured fabric that catches the light brilliantly.

MANSTORE M703 STRING TANGA GBP28.00

Keep it classic with an original men’s tanga from HOM. Men who like support will find the twin layered cotton modal pouch supremely comfortable. This athletic slip for guys is perfect for everyday wear – rated 5* by DGU customers!

HOM CLASSIC TANGA BRIEF GBP18.00

One of the best selling skimpy tangas at Deadgoodundies this ergonomic offering allows a chap’s bits and bobs to hang naturally whilst still giving an impressive lift. The fabric has to be touched to be believed.

ERGOWEAR MAX SUAVE BIKINI BRIEF GBP20.00

Never tried men’s tanga underwear? Start with Sloggi. Simple and stylish this slip for men is made from a high cotton content that feels ultra breathable under clothes or sports kit. An amazingly comfortable, unrestricting slip that comes in a handy twin pack.

SLOGGI BASIC TANGA (TWINPACK) GBP19.50

Adored by DGU customers this sporty tanga brief uses contrast stitching at the dual layered pouch to coordinate with the flat elastic waistband. This cotton brief is ideal for men who like room to manoeuvre.

DOREANSE 1233 BIKINI BRIEF GBP11.00

Your boys deserve the best. No guy wants to suffer uncomfortable betty swollocks all day so Deadgoodundies is here to demonstrate the power of pouches. Choose right and your manhood will feel like the proverbial crown jewels. If you’re looking for more support or enhancement, want breathable fabrics or to avoid lots of re-adjustments… or need extra room – you lucky thing – then DGU has the answer.

Well known for large capacity pouches, Obviously have recently updated their designs with new colours and wonderfully soft fabrics. The ergonomic pouch allows your boys to hang comfortably downwards, in a more natural position. These enhancing male trunks are especially great for well-endowed chaps.

OBVIOUSLY EVERYMAN ANATOMAX BOXER 3 INCH LEG GBP18.00

https://www.deadgoodundies.com/obviously-everyman-anatomax-boxer-brief-3-inch-leg

Men’s underwear built differently… The innovative SAXX BallPark Pouch™ uses nine panels of fabric to create a supportive and breathable 3D hammock- shaped pouch. Ideal for active gents and sporty guys.

SAXX ULTRA BRIEF FLY GBP20.00

https://www.deadgoodundies.com/saxx-ultra-brief-fly

Ergowear swimwear has the same va-va-voom that draws gents to their underwear. These swimmers are ergonomically designed to boost your profile while remaining supremely comfortable.

ERGOWEAR FEEL MILOS SWIM BIKINI BRIEF GBP31.00

https://www.deadgoodundies.com/ergowear-feel-milos-swim-bikini-brief

ERGOWEAR FEEL MILOS SWIM MINI TRUNK GBP36.00

https://www.deadgoodundies.com/ergowear-feel-milos-swim-mini-trunk

Looking for a roomier pouch? Big Boys ergonomic underwear ensures a natural and impressive boost. If you love this thong click quick, the ultra lightweight slips are being discontinued. Once sold out, that’s it! (But the rest of the range continues) Shop now.

BIG BOYS THONG GBP12.00

https://www.deadgoodundies.com/big-boys-thong

The Italians do it a little differently… If you prefer traditional underpants try the 100% cotton male slip from Boglietti. Simple and stylish with a right handed opening. Renowned worldwide – thousands of Italians can’t be wrong.

BOGLIETTI 100% COTTON 1 X 1 RIB BRIEF GBP16.00

https://www.deadgoodundies.com/boglietti-100-cotton-1-x-1-rib-brief

If you REALLY want to impress wear Sukrew. The perfect combination of sexy and sporty, this male bikini underwear has a solo layered, sculpted front that enhances magnificently – and let’s your boys hang comfortably downwards.

SUKREW POP FULL BRIEF GBP19.99

https://www.deadgoodundies.com/sukrew-pop-full-brief

Underwear experts will know this one… Our beautiful trunks for men are more than just a pretty picture – the unique patented HOM HO1 pouch gives ambidextrous access. And a rather neat, flat frontage used on many of the brand’s briefs and shorts.

HOM AQUARELLE TRUNK HO1 GBP27.00

https://www.deadgoodundies.com/hom-aquarelle-trunk-ho1

Heat waves across the globe and a warm summer in the UK – so what do fashion conscious gents wear to stay cool? Your favourite online men’s underwear retailer advises against going commando – lots of sticking and sweating, yuck! Deadgoodundies suggest breathable fabrics and cooling shapes that won’t leave you hot and bothered, along with vibrant male swimwear for when it’s time to take a dip.

The body of this slip for gents is made from a sheer mesh material – which means no sausage suffocation! Equally sexy and sporty this brief is single layered throughout. Cool factor 5!

OLAF BENZ RED 1708 RIO TANGA GBP28.00

Dive into ergonomic men’s swimwear with patterned trunks and briefs. This brand’s clever pouch provides plenty of room to position your manhood as you wish. Search Ergowear at DGU to see them all.

ERGOWEAR FEEL HAWAII SWIM MINI TRUNK GBP36.00

Layering is the last thing you want to do when the sun is shining, luckily this wonderfully soft and breathable men’s short sleeved t-shirt will help beat the heat.

OLAF BENZ RED 1666 V-NECK T-SHIRT GBP23.00

In this male thong’s case a little fabric goes a long way! Get the breezy feeling of going commando with subtle support.

MANSTORE M200 TARZAN STRAP GBP23.00

A modern take on male bikini briefs. This sultry design has a downward bulge effect pouch, with a high cut leg and rear that’s perfect for wearing unnoticed under business suits.

JOE SNYDER SK MINI CHEEK GBP25.00

Male strings are ideal for staying comfortable in warm weather. The minimal cut of Ergowear’s slip enhances, whilst a single layer of wonderfully soft fabric keeps your bits and bobs cool.

ERGOWEAR MAX LIGHT THONG LTD EDITION GBP16.00

There’s nothing like a long weekend – and too much chocolate – to allow the partners at DGU the chance to do a bit of navel gazing. Or, in fact, review the milestones that led them to spring 2017. Adam and Jane are very hands-on at Deadgoodundies.com in the UK, taking pride not just in selling the best men’s underwear from around the world, but also providing brilliant customer advice, service and speedy shipping. Several brands have a special place in their hearts…

HOM – for those who don’t already know, the origins of Deadgoodundies lie in a previous website called Justhom, because that’s all it sold, HOM men’s underwear and swimwear. This brand remains a cornerstone of DGU’s extensive selectin of undies, swimmers, socks, tops and t-shirts.

HOM PARADISO TRUNK GBP25.00

JOE SNYDER hit the ground running from day one. This collection never fails to inspire and intrigue men who appreciate high fashion – and very sensual – underwear for men. Is it all about the shapes? The colours? The fit? Oh yes, all three.

JOE SNYDER CANDY BULGE BIKINI 01 GBP25.00

ERGOWEAR was DGU’s first major step into ergonomic male underwear and today, whether you want subtle or maximum enhancement, their designs retain a strong and loyal following. Ergowear’s Suave is a masterpiece.

ERGOWEAR MAX SUAVE BIKINI BRIEF GBP18.00

OBVIOUSLY recently made a stunning return to DGU. An updated and upgraded collection has proved so popular Adam can hardly keep up with orders! Today’s fresh designs provide different pouch capacities and always the same ‘lift and separate’ fit that’s so addictive.

OBVIOUSLY ORIGINALS ANATOMAX HIPSTER BRIEF GBP16.75

DOREANSE – Deadgoodundies has a reputation for finding interesting new collections. The Doreanse range from Turkey is extensive and constantly changing, so DGU keeps up, keeping favourites in stock and frequently introducing new styles and colours.

DOREANSE 1330 MICRO MODAL ECO THONG GBP7.00

SAXX is the latest addition to the DGU family. With patented BallPark™ pouch technology, these undies have TWICE been acclaimed as the ‘best men’s underwear in the world’. Another iconic addition to the UK-based website – with more new brands lining up to make their DGU debut later this year.

SAXX PLATINUM BOXER FLY GBP27.00

WHAT’S HOT IN THE UK –  DEADGOODUNDIES GUIDE TO FEELIN’ FIT THIS FEB

Your favourite UK based men’s underwear retailers are back to help get your butt into gear with the new sports vibe in men’s fashion. To become the ultimate Olympic superstar you must start from the bottom up…  Of course we’re talking underpants, people! This month the experts at Deadgoodundies bring you statement waistbands, bold new colours and classic athletic shapes that’ll have you feeling like you’ve hit a home run without moving a muscle. Well – maybe one…

Don’t fear the running field, our energetic jock offers support whilst enhancing your equipment. A star from the newest brand to land on DGU.

EPPURE LUCA ENZO LOW RISE JOCKSTRAP GBP21.00

Like the three wise monkeys these chaps have made wise choices about their athletic wear…

[LIFESTYLE PIC OF THREE GUYS SITTING]

EPPURE LUCA ALLESANDRO EXTREME LOW RISE BRIEF GBP22.00

Ultra breathable with bright retro stripes, match these men’s shorts with a close fitting tee for the perfect exercise ensemble.

DOREANSE 1744 SPORTS BOXER BRIEF GBP12.00

A bold under short that comes in four super sweet shades. Oh heck, why not just get all of them?

HOM SPORT WAVES TRUNK GBP21.00

The low rise styling of these trunks looks sublime on toned gym bods.

BRUNO BANANI BLOOD HIP SHORT GBP24.00

Our sporty men’s shorts have an au naturel pouch that allows your boys to hang naturally – with cooling mesh panels so you can keep your cool whilst working up a sweat.

SUKREW ALABAS SPRINT FULL LONG BOXER BRIEF GBP29.00

Welcome to 2017 underpants lovers! That means time for a fresh start and more importantly… Fresh underwear! Your favourite UK -based underwear retailers are here to help with your January blues. Say hello to fabulous patterned boxers and tees, boosting briefs and tiny strings that are just perfect for cheering you up and showing off your New Year bod.

New Year, new you they say and we just LOVE the new colour of our super popular Simon shorty.
HOM HO1 SIMON BOXER BRIEF GBP28.00

The ultra-enhancing sporty designs from Sukrew are enough to give every man the boost they need this January.
SUKREW JAKE FULL BRIEF GBP19.99

A fabulously designed thong gets a New Year colour reboot! Deliciously skimpy as always but this time with a cool retro print.
OLAF BENZ RED 1668 MINI STRING GBP29.00

Enhance your python with hypnotising reptilian scales printed on a revealing guys slip.
JOE SNYDER SNAKE CAPRI 07 BRIEF GBP20.00

Ooh boy you are on fire! Why not match our body hugging tee with coordinating shorts and strings to get 2017 off to a smoking hot start.
BRUNO BANANI ALIBI V-SHIRT GBP38.00

A little slice of paradise when you need it most. Silky smooth material combines with a beautiful artistic print.
HOM PARADISO MICRO BRIEF GBP18.00

See these and more at Dead Good Undies.

As we get closer and closer to the most wonderful time of the year your favourite UK-based underwear merchants bring you some festive Christmas crackers along with some of the best new arrivals taking us into 2017. From shimmering shorts and strings to cheeky briefs and unique bodies, there’s never been a better excuse to treat yourself… ’tis the season and all! Happy Holidays and a Merry New Year from Deadgoodundies!

BRUNO BANANI GOLD & SILVER SHORT GBP34.00

These printed men’s trunks cling seductively like a second skin, whilst the double layered pouch really makes crown jewels sparkle.

OLAF BENZ RED 1675 MINI STRING GBP29.00

This sophisticated men’s thong has a delicate yet super impressive pouch and comes in a beautifully array of shimmering colours.

MANSTORE M510 ALLOVER SUIT GBP103.00

Festive meets fetish, our full body for guys has a fully working zip that opens both ways – you can choose the unwrapping!

MANSTORE M650 HOT PANT GBP39.00

Now these are what we call party pants! Glittering mini shorts just perfect for NYE disco dancing.

ERGOWEAR MAX MESH BOXER BRIEF GBP23.00

This contemporary men’s underwear has recently had a colour update! Now available in a beautiful snowy white these anatomically correct shorts gives support and some serious shape-age.

MODUS VIVENDI FLASH BOOST BOTTOMLESS BRIEF GBP23.50

With a detachable strap to give your package extra ‘oomph’ these bum baring briefs really are a joy to unwrap!

Find all these pairs and more at Dead Good Undies.

Everyone knows how much Brits love to talk about the weather! Our excuse is that it changes by the hour and ‘there’s a lot of it about’… As the days are getting shorter and nights colder it can only mean one thing, wrapping up warm with a nice cuppa tea (but maybe that’s just us!). Deadgoodundies have the crown jewels covered with men’s underwear, but they also deliver plenty of the best loungewear, t-shirts and vests, and long johns and leggings. Have a look at some of DGU’s favourite cozy buys.

CLEVER MODA SCANDINAVIAN BOXER GBP26.50
https://www.deadgoodundies.com/clever-moda-scandinavian-boxer
Nordic style, or ‘Hygge’, is fast becoming the hottest design to have in your home this winter and now you can treat your package to the same ice cool luxury!

OLAF BENZ RED 1665 LONG SLEEVE SHIRT GBP60.00
https://www.deadgoodundies.com/olaf-benz-red-1665-long-sleeve-shirt
This super smart long sleeved tee is über soft, weightless and highly elastic so it’s a total delight to wear – plus this v-neck’s yarn comes from a sustainable source!

BRUNO BANANI GOOD DEED WOVEN PANT GBP23.00
https://www.deadgoodundies.com/bruno-banani-good-deed-woven-pant
Totally on trend with a tartan print this laid back loungewear means you’ll stay stylish by the fire.

MODUS VIVENDI SATIN LOUNGE PANTS GBP73.00
https://www.deadgoodundies.com/modus-vivendi-satin-velvet-lounge-pants
This debonair yet comfy menswear looks good enough to take to dinner! This sleek design has a true satin finish, these fancy jimjams make chilling look HOT!

OLAF BENZ RED 1667 LEGGING GBP66.00
https://www.deadgoodundies.com/mens-underwear/olaf-benz-red-1667-legging?___SID=U
These slinky men’s lounge pants are so ready for the festive season darling! And in a cheery red, with an intricate leaf pattern, these meggings will give your package prominence with a sculpted pouch.

HOM BILLY LONG SLEEVE T-SHIRT GBP32.00
https://www.deadgoodundies.com/hom-billy-long-sleeved-t-shirt
Pair this chic men’s crew neck long sleeved tee with a pair of coordinating  lounge trousers. Wear this super cosy t-shirt on it’s own or use it for layering.

The end of October is well known for being a mischievous time when ghouls and ghosties come out to play on the 31st – and Deadgoodundies feels it’s fitting to share their darker side. Whether you need some inspiration for your Halloween costume or just fancy playing a bit of trick or treat in the bedroom (it would most certainly be a treat) the UK based men’s underwear experts bring you the best… and wickedly bad!

Modus Vivendi Military Brief GBP23.00
Embrace your domineering side with the authoritative mini from this unique men’s underwear brand. These cotton rich undies combine with a rubber effect fabric to ensure these briefs are ready for October action.

Gregg Homme Forbidden Zip Brief GBP19.97
These sexy men’s undies are made to tease with a vertical zip that runs down the mesh pouch, so you can guarantee they’ll be in for a treat.

Modus Vivendi Latex Bodywear GBP60.00
Indulge in your darkest desires with this sensual all-in-one. This cotton and latex look men’s body has a removable jock-style strap – and just wait ’til you see what’s behind…

Bruno Banani Wolf Hip Short GBP22.00
The wolves are certainly at your door with this striking design! The canine’s red eyes give these printed monochrome men’s hipsters added ferocity. You’ll certainly have the boys howling for more…

Body Art Evia String Body GBP42.00
Release your mischievous side with this leopard print all-in-one made from one sweeping layer of luxurious fabric. The translucent sheen means this men’s body is perfect for playing a midnight game of cat and mouse with your prey.

Modus Vivendi Transparent Brief GBP24.00
For guys who love the sauciness of see through underwear these seductive low cut men’s briefs have a beautiful deep blood red waistband and a full centre seam to enhance your masculine physique.

See more at Dead Good Undies.

Move over girls, men’s underwear is more exciting this autumn than anything lined up for the ladies. Deadgoodundies, the biggest dedicated male undies retailer in the UK, is ready with the low down on what’s hot. So listen closely underwear enthusiasts for tips on the newest and most irresistible briefs, shorts, strings and thongs to make sure you’re looking totally on trend.

Obviously Premium AnatoFREE Hipster Brief GBP16.75
The Aussie brand is back on DGU with a bang! Their ergonomic and super comfortable AnatoFREE designs are perfect for guys who to feel naked without the exposure.

Jockey Brooklyn Club Short Trunk 180374 GBP17.00
A stylish colourful tartan print, classic design and sumptuously soft fabric make this male short and the whole Jockey brand a constant best seller with DGU customers.

Bruno Banani Circus Hip Short GBP23.00
You can always count on Bruno Banani for a super exciting and out-there print – this new circus inspired male trunk is ideal for guys who love looking down to see an eye catching design on their crotch!

Olaf Benz RED 1618 Mini Pant GBP26.00
This shimmering male hip short is perfect for adding a bit of glam to your life – luxurious and slinky in superb colours, these underpants are a total treat.

HOM Best Modal Comfort Mini Brief GBP19.00
DGU experts think this luxury chic brief is one of the best this season. True to the brand’s cool French style this classically cut and ultra comfortable micro for men is made from super soft natural fibres whilst the high cut leg openings allow for unrestricted movement.

Manstore M600 Tower String GBP29.00
Now this is what you call dreamy underwear! This shimmering rainbow thong has a wider 2.5cm back and gentle pouch contouring so you not only get a perfect fit but some stunning pastel shades too.

Dead Good Undies is giving us a look at how they use Photoshop on their shoots. They are one of the first to let you in and see how the magic is made. It’s a 5 minute video, which may seem long. But I watched it all and it’s quite fascinating.