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Left: C-IN2 Pop Color, Gigo Points Jockstrap, Ginch Gonch Pink Piggie, and Timoteo Pink Brief

I noticed on either Facebook or on Twitter the other day, that there seems to be a theme going around in Men’s Underwear. The color PINK! Yes that’s right I said the color pink. It used to be that pink was only for women, but not any more. Now more and more companies are putting out pink undies.

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I first starting thinking about and then read in London’s Daily Mail ran an article that men are picking brighter color undies in the wake of the recession. The specific example they had was that Jockey’s Famous Y-Front pink briefs sold significantly higher then the other colors. This increase carried over to other pastel and brighter colors because men wanted something to brighten their wardrobe in these tough economic times.

The companies that have recently released pink undies are C-IN2, Timoteo, and Jockey. While other companies are using pink as accent colors, like Gigo. C-IN2 has come out with and entire1805-cashmere-pink-front line that are pink. They include many of the basic styles, briefs, boxer briefs, and tee’s. These are all the solid pink, and if you remember that last year they had a limited edition brief that was pink. But, C-IN2 doesn’t have just solid pink undies, they also have the Time Sphere pattern that is grey and pink. All with the styling of C-IN2.

Timoteo as you have seen on this blog came out with pink briefs this past month. They have rolled out a campaign to showcase the pink brief. We have featured this on out Underwear of the Week a few weeks back. Right now they just have the low brief and jockstrap in pink.

ub1003pWe asked Timoteo about the new pink colors. “Why PINK?  Well…in 2009 PINK is fashion.  PINK is soothing.  The Wall Street Journal said that all major designers were going with colors (pastels; pinks, lavenders etc) that made people comfortable in these economic times. At TIMOTEO, PINK is fashion.  PINK is sassy and best of all….PINK isn’t just for girls! We say…..”LIVE LIFE LIKE LIKE YOU MEAN IT……WEAR PINK!”.

Ginch Gonch, known for their interesting patterns. has even make some pink undies. They have used pink in their Pink Piggie style.  The back ground in the pattern is pink. But this is not the only style that they have used pink in, the Argyle pattern as well. It was one we featured on Underwear of the week! So, Ginch Gonch is one company not afraid of breaking the rules in men’s undies, and pink is a part of that!

Pink has made an appearance as an accent color as well. One of my favorite new styles is the Gigopoints_jsresized Points Jockstrap that has a pink waistband and a polka dot black and white pouch. It is just fun. Gigo in last few weeks has put out some really incredible prints. They have some that are pastel and have pink accents. They are ones that are just fun. We plan to go in more detail about them in another post.

But the love of pink isn’t new. One company that used pink a few years back was Baskit. They had a pink jockstrap that was one of their best sellers. When we talked to Baskit a while back, they said that it may make a come back someday and with all the new pink undies, maybe we will see it soon.

Not all makers are doing pink undies, but more and more are starting to use the color. It’s a fun color and something out of the ordinary. I think that’s why I like it so much. It’s not a color you would expect in men’s undies. But just like pink shirts, I think that it will catch on and more and more companies will start using it. As the Daily Mail article said, its just a fun way to brighten things up and these economic times anything that can bring some joy is a good thing.

We are curious as to what you think about pink undies. I asked on Twitter to include some feedback. Adam from Dead Good Undies said “my opinion is that blokes can also be pretty in pink 8-).” Wraith55, our Asst. editor said “they are hot and trendy. Adam at Dead Good Undies said “Pink is the new Black” the same as the title of this posting. ” John from Men’s Underwear Blog said that they are very hot and sexy. We would love for you to leave a comment about what you think about the pink undies!

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What’s new at EROGENOS.COM
Ok guys, new items have started arriving so check us regularly to stay up to date on the latest in men’s swimwear, underwear, and athletic apparel.

New Gregg Homme / 3G Items 2009
Gregg Homme is one of our longest running lines and always delivers quality, sexy, unique products.

NEW BASKIT PURE Collection
BASKIT’s new Pure Collection is a must have. Fabrics are luxuriously soft 100% cotton combined with contrast waistband. Items available in black, white, and natural (beige).

NEW GIGO Collection
NEW GIGO Collection items now available. Check out stylish additions to the Gigo group featuring boxers, briefs, gstrings, shirts, and more.

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Save 12% off your next order at Mensuas, Use promotion code april12 at checkout. Offer good on new orders place at Mensuas.com and is valid on all items including sale items. Offer now ends 4/15/2009.

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PPU Thermolite Blue Brief
Introducing PPU Underwear. The PPU Thermolite Blue Brief features contoured fit and signature PPU soft waistband design. Beautiful pattern makes this brief a standout.

micro-string_tjpgCM Micro String Thong
California Micro-String Thong, they won’t know what hit them! This unbelievable fabric is ultra soft, sexy and supportive and really shows your stuff. Thong back. Shown is the thong in aqua, you will receive it in royal blue as shown in color chart.

espejo_g-string_silver_tjpgGigo Silver G-String
The Gigo Espejo Silver G-String is a hot new, hot, sexy g-string from Gigo Underwear. Gigo Espejo Silver G-String has attention to detail and design. Gigo signature waistband along a soft fabric makes this a sexy g-string for any man to enjoy!

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Clever White Mesh Brief
Clever White Mesh Bars Brief Underwear masculine and provocative mesh brief. A very sexy and quality made brief for men.

Save 12% off your next order at Mensuas, Use promotion code april12 at checkout. Offer good on new orders place at Mensuas.com and is valid on regular priced merchandise only! Offer ends 4/12/2009, so hurry!

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CM Tornado Thong
California Tornado Thong, they won’t know what hit them! This unbelievable fabric is ultra soft, sexy and supportive and really shows your stuff. Thong back..

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Gigo Blue Line Bikini
The Gigo Line Blue Brief is a Hot new brief from Gigo Underwear. Gigo Line Blue Brief has attention to detail and design. Gigo signature waistband along a soft fabric makes this a sexy brief for any man to enjoy!
ref_0510__1__tClever Black Swim Bikini
Clever Swimwear masculine and stylish swim bikini. A very sexy and quality made swim bikini for men.

gigo-jockstraps

Jockstrap Central has new jockstraps from Gigo. These jockstraps are from Columbian designer Gigo and are not only fashionable, but ultra comfortable as well. The 5 designs range from a sophisticated black and grey stripe version to a completely outrageous psychedelic blue and yellow one.

“GIGO JOCKSTRAPS ARE A PERFECT MARRIAGE OF STYLE AND COMFORT

You have to check out the latest addition to Jockstrap Central’s already huge collection of jockstraps. Columbian designer Gigo has been a round for a little while, but their latest line includes some pretty stunning designs that Jockstrap Central knew deserved a place on their shelves. A mix of nylon lycra and spandex, the pouch of these jocks provide great support, hugging your goods without flattening them to ensure a flattering bulge. Combined with a super plush waistband and leg straps, Gigo jocks are the perfect marriage of style and comfort.

Jockstrap Central has them in 5 flavors from the sophisticated black and white flowered paisley design called “flowers” to their favorite, the retro 70s design in browns and aqua. Likewise, the classic black and grey stripes contrast with the almost psychedelic pattern Gigo calls “Garden”. Finally, if you’re daring enough, a polka dot version complete with pink waistband makes quite the statement. Check out all the Gigo jockstraps at Jockstrap Central.”

Here is a short gift guide of some of the special Undies that are around just for Valentines Day.

Bonewear is having a special promotion with the Global Guys Gear. You can get the special undies in two different styles, the briefs or trunks. They have heart cut outs on them! They are Valentines but not over the top!

International Jock is celebrating Valentine’s Day by offering a huge selection of sexy, intimate gifts that are sure to please that special man in your life. Choose from sexy mens briefs, boxers, thongs and jocks from International Jock’s famous brand name manufacturers. IJ has put almost everything that’s red or pink, meshy or sheer and a wide variety of erotic men’s underwear and swimwear on sale from now until February 14th. While you’re there, be sure to check out International Jock’s fresh new offerings from Go Softwear, C-IN2, Tulio and Ed Hardy and have a wonderful Valentine’s Day!


Ginch Gonch has two new great lines for Valentines Day. First is the Heart On collection, undies with a heart on the crotch. You can get it in sports briefs, low rise briefs and jockstrap. Also they have the Lips line as well, with a pair of lips on the crotch. Both are fun and festive for valentines! In the picture above is the Heart On in a red brief and white jock and last is the Lips in red. The line is available in red, black and white.

Say you want something that leaves more to the imagination. Well Aussiebum has some great boxers for valentines day. The one at the top are the Heart and the bottom are the Arrow boxers. Both are very fun and out for a limited time. We have posted the video for these and the model sure makes them look sexy!

This is only a short list of some of the cool things we have seen. There have been more come out, such as:

  • The Dirty Fukker red band line we posted earlier today
  • Menaus always has something hot and sexy you can get that special guy or yourself
  • Timoteo red briefs are very sexy and can be for every day as well
  • Gigo heart undies, which are very flattering, fun and out for a limited time as well.
  • ABC Underwear always has great undies as well and some fun costumes that could come in handy for Valentines Day!
  • As we see more we’ll post them!

This is the first of many gift guides we will be doing. The next one I think will be summer swim wear. Stay tuned and keep reading!


New at Topdrawers.com – Rufskin Studio Underwear and Swimwear

RUFSKIN Denim was founded in early 2000 by Head Designer Hubert Pouches and Partner Douglas Coats. In a time where the much-desired sexy, designer, low-waist jean was emerging, Rufskin established their brand as a line man could also adorn. What sets Rufskin apart is their vision of style, fit details, and above all, comfort that is not only sexy but also very masculine. Almost serving as a second skin their low-rise fits are designed to enhance ones individual masculinity and physical form. All designs are original and hand made paying close attention to detail.

Topdrawers.com now carries a selection of the Rufskin Studio collection including stretch denim jockstraps and bikini briefs, sheer jocks, photo-print and embossed swimsuits and even some of their custom designed bandanas.

Also new this month at Topdrawers.com: Some stylish new underwear from designer Timoteo, more rockin’ styles from Ed Hardy inspired by the neon black-light posters of the 1970’s, fun new jeans-print boxer briefs and briefs from Diesel Industries, brilliant new styles from Columbian designer Gigo, chipper and cheerful new Ginch Gonch for 2009, and some fun new boxer briefs from Bjorn Borg Underwear.

Are you one who likes to express yourself with your underwear? If so NuWear has great new prints from Gigo. These are some the most expressive underwear out there. The prints are eye catching and sure to catch the attention of anyone who sees them. Whether you dress wild and like your undies to match or if you’re conservative but want that extra spice with your undies. These are for you. Head over and check them out!