Today’s Brief Distraction is from Iqoniq. They are a brand that I have worked with for many years, even before forming UNB. They have done a series of pics:

He recently shot a sexy photoshoot called ‘Sensual Sport’, where all the guys where wearing IQONIQ swim gear ( The photoshoot emphasizes the sensuality of the male body and form without loosing the masculin look & power an athletic body is known for and exudes.

Thomas is a talented photographer he has been a professional  photographer for 4 years. He has a unique eye for capturing beauty and the male form and shoots regularly for top magazines such as DNA Magazine, PREF, Manner magazine.


Learn more about Thomas Synnamon at

Iqoniq is offering FREE worldwide shipping. Many of you have tried them, and if you haven’t now is your chance. We will be bringing you a lot more about them in the next few weeks. but check them out in the mean time! This offer is good through June 21st!
Baskit is having a Father’s Day sale. They are giving you 25% off everything from now till June 17th. Go to the Baskit Site for more details
It’s Summer time and WildmanT says it’s time to show some skin. Check out the swimwear that will make you look the best.
Dead Good Undies has new ManStore, HOM and Olaf Benz in stock. The ManStore is the new M240 in Black, yellow or purple. Where as the HOM is the Boreal swim brief. Lastly check out the new swim by Olaf Benz.
NuWear has over 25 style to save on this Father’s Day. They have plenty of $10 deals for Dad. Plus you can get free shipping! is giving you 25% off over 100 styles of Calvin Klein. If you love CK then check out the sale. Remember Fresh Pair gives you free shipping on all your orders, if you are in the US! is giving you 20% off 4 items or more! Just use code U1JEB at check out until June 13th. While there check out the new BodyTech Aloha collection!

Welcome to our first annual Swimwear Guide. We have brought you some great new suits and some classic ones as well. You can click on each of the thumbnails to get a bigger view of the suits.



This summer there are some must-haves from the designers at Baskit. They have three styles; two of the three new styles are the Box Cut Swim Suit and the Contrast Swim Bikini. The third is by far the hottest one for this summer. It’s the Lucky 7 Swim Bikini. This hot little number is available in 7 vibrant colors. It made of great materials that mold to the body and have a great cut. If you like these wait till next week when the 2009 line comes out! You can find all three new styles at for between $32.50 and $34.



AussieBum is sporting over a dozen new suits for summer 2009 but I want to single out one of my favorite new looks. Every guy wants to feel like an action hero exiting the water and now you can! Based on the traditional and solid cut from the early 70’s AussieBum has re-invented this classic swim trunk with a new sexy style. Using the best fabric for durability and comfort, this product will be a sure fire hit for those who love square cut swimwear and features our unique embossed silver/black logo. The 70’s line of suits comes in six colors, Topaz, Sapphire, Marble, Meteorite, Sky and Fire. You can pick up this great stylish swim trunk from the website for around $38 bucks. Worth every penny!

Andrew Christian


Andrew Christian has developed 3 new styles for summer 2009. All three new styles are bikini/briefs, each one with its own unique look. The Laurel Bikini is a super-low cut bikini with slim sides. It has a very sporty racing body look and is made from very sexy Super Mesh material. The 2nd style new to 2009 is the Metal Cross Bikini. This super sleek bikini is sporting a larger front pouch that is accented by 3 style lines along the front of the pouch. This suit has a very sleek and sexy look on the beach for anyone. Finally, the 3rd new style for the summer is the Varsity Bikini. This little number has a black or navy body with contrasting side stripes and waistband. It is also sporting so great graphics. It has a retro-looking “7” printed on the left front side and the back has a white “VARSITY” print. All three of the 2009 suits feature new technology using Sport UPF 50 Fade Resistant Fabric for body-hugging fit and quick-drying characteristics. The suits are also double lined and they range in price from $36 and $44. These are available on the Andrew Christian Website.



Go Softwear has 2 new suits for the upcoming summer months. Both are very interesting and worth taking a look. The first one is the C-Ring Swim Bikini. This suit has a c-ring sewn into the front panel. This ring gives your privates an upright silhouette. This suit comes in five color combinations.  Another addition to the Go Softwear swimsuit collection is one that might look a little familiar to those you are fans of Go Softwear underwear. Its called the Lo-Rise Swim suit. It has the same look and feel of their lo-rise underwear. The cut is low at the waist with a contrasting color waistband. This look-a-like comes in 6 color combinations. Both of these latest suits from Go Softwear are under $30. These suits are available on the Go Softwear Website



A new brand out on the US market these days in Iqoniq. They began with underwear and have slowly branched into other areas. They have six swimsuits available and they are all hot! Check them out ASAP. I want to highlight one suit specifically, because I love the cut and the color. The suit is called the Aquaric. It is a square-cut design with a athletic, but sexy look. The cost of these square-cuts are in the $30 range. These suits are available on the Iqoniq website.

DMK Designs

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DMK Designs has a Drawstring in Charcoal, is a pair that can do double duty. Have you ever been somewhere and wanted to swim, but didn’t have a suit. Well this pair can serve both. If you have tired this with tighty whities, you know that they become see through when wet. These will make you look sexy on the spur of the moment. DMK is known for it’s daring designs and use of mesh. They are made for guys who have worked out hard all winter and what to show off for the summer. This suits is available on the DMK Designs site $27.00



Frivole has some really great suits for the summer. The one we think is a must have for summer is the Boy Wonder Brief – Available in multiple colors and at Frivole Exclusively. Halle Berry a la James Bond a la Superman inspired swim suit. Recommended accessory: tool belt. Package not included. Fabulous, amazing, kick-a%@, must-have suit. Also available in solid and other color combos. Fabric: nylon-lycra. The suit is available on the Frivole website for $64.20 but currently on sale

Quake For Men

Quake for Men has some really great suits for the summer. We are going to profile one very sexy suit and one very classic suit.  The sexy suit is the Pistol Pete Zipper Trunk and Diesl Nagano Bathing Suit.


The first pair is the Pistol Pete Zipper trunk. Not surprisingly the Zipper Trunk has continued to be our best seller throughout the year and we have had to re-stock these several times.  This fitted midcut trunk has it all; quality, style, reasonably priced and has the added fun factor – Working Zips! These trunks are available in Navy, Black and Red.
Zipper Trunk – £23.98 but on sale.


The second is the Diesel Nagano Bathing Suit. These new season swim shorts are a recent addition to our extensive swimwear range but have already proved to be a huge hit.  Diesel knows the market trends and introduced this shorter style swim short to this year’s collection.  These shorts not only look fantastic but have a super soft polyester material which means they feel great, are comfortable and quick drying.  Available colours are Red, Black and Sky Blue. This suit is £29.

Swimwear Trends
Here at Quake for Men we have noticed over the past years a definite UK trend for the more fitted swim trunks, it appears Men are moving away from the longer length shorts.  One of our most popular brands is Pistol Pete which has a great range of swim trunks from classic styles to the more adventurous.

These suits are available on the Quake for Men website.

International Jock


International Jock is well known for it’s broad selection in undies and swimwear. This year is no exception they have one of the largest collections around. The pair we chose is the Diesel Thorpys Swim Brief Red. Diesel’s Thorpys Swim briefs feature an exterior drawcord that draws the eye, grabs the imagination and lets you adjust the fit of the waistband. These fully-lined swim briefs include an elastic waistband with contrast stitching and metal drawcord rivets up front. Made from blend of 80% nylon /20% spandex for a non-sagging fit with a 100% nylon liner.

As always, these swim briefs exhibit the quality and attention to detail that has made Diesel one of the most popular and recognized of today’s fashion brands. This suit is available on the International Jock website for $50. It is also available In Cream, red, turquoise and royal blue


N2N is a company never afraid to release swimsuits or undies that are for the shy. This year is no exception. The new underwear line, which we will review shortly, and swimwear live up to this reputation. The two we are featuring are the Comic Book and Copa Trunk.


Comic Book – Turquoise (SLAM!), Red (BANG!), White (POW!) and Yellow (WHAM!)
Do you want a suit that is just fun? This is the suit for you. If you’re a comic fan, you will love it as well. It has in big writing on the seat, SLAM, BANG, POW or WHAM. Very fun, and I’m sure you’ll get some looks on the beach this summer. N2N’s newest COMIC BOOK COLLECTION takes “cheeky” to a whole new level. This hot suit speaks for itself and LOUDLY!  The suit is$36 from the N2N Site


Copa Trunk is a very colorful body conscious suit that covers a bit more then a bikini. They will definitely catch the eye of people by the pool.  It is part of the Beach Collection.     N2N’s BEACH COLLECTION consists of 3 fabulous prints in 2 classic silhouettes! A Brazilian style TRUNK that allows for comfort and practicality and the hot SPORT for the more adventurous and sexier choice.! This suit is $30 and can be bought on the N2N Site.


Our Underwear of this Week is the Iqoniq ATHLETIC HIPSTER

We have reported on them earlier and think they are a great choice. I have a friend here in the States who bought them and said that they are the best undies he’s bought in a long time.

Here is a description off their website:

  • Masculine, yet comfortable design.
  • Made out of luxury soft cotton fabrics.
  • Super comfortable.
  • Low-rise, body conscious cut.
  • Shorter legs for comfort and easy motion ability.
  • Available sizes: S    M    L    XL

Driven by creativity and providing men with comfortably athletic products, Curtis Arrendell established the brand IQONIQ. Providing his customers with Underwear and Swimwear made from high quality materials. Inspired by athleticism, creative minimalistic design, color & the current fashiontrends we at IQONIQ enjoy creating swimwear & underwear for active men. Comfortable fits, unique looks, Basics, we provide swimwear for everybody’s taste.

They are available on the Iqoniq website for 14.95 euros, or the two pack solution for 24.95 euros.

If you have a company or know of a great pair of underwear that would be a perfect underwear of the week, please email us and let us know! We love to show case new and interesting underewar or a favorite classic style. Email us at  Also see the advertising tab for more info.


Iqoniq is a brand that has been good to me over the last year. They are a European brand that has some great stylings in both underwear and swimwear. They have a terrific line of underwear called Iqoniq Basiq.

The Basiq  line has Athletic Hipster and Athletic Briefs. Tiqoniq2he Hipsters are like trunks or boxer briefs here in the States. They come in white and black and are 14.95 Euros. As I said it’s a European company so all pricing in this posting will be in Euros. The Hipster has shorter legs for ease of motion and extra comfort.

The Athletic Brief is available in White, Black, Blue, Red and white/blue. This brief is 12.00 Euros. It also has the iconic Iqoniq waistband. They are smaller cut then traditional briefs but they are for a guy who want’s a sports brief, rather then a tighty whitey brief.

The entire line is very form fitting and will accent your body. Iqoniq is known for it’s sporty stylings and great profiles. They mix the traditional with the new. The briefs has very traditional profile but low rise body conscious cut. You can tell that a lot of work goes into the design of their underwear. Everything is thought out iqoniqand well executed.

If you want to try Iqoniq you may try the two or three pack solutions. The two Hipsters are 24.95. While the three pack of briefs is 25.00. It would be best to get a three pack of briefs then buying one separately.

If you want to try Iqoniq now is the best time to do it, for the rest of the month they are doing free shipping. This includes international shipping. And while you’re there check out the swim wear. The Odyssea is one of my favorite ones they have. Although, last year they sent me an Aquaric swim suit and it is very well made and  had held up really well.